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SpaChina Jan/Feb 2018

描述:SpaChina上善若水是中国水疗行业的领军杂志;中国第一本涵盖时尚生活养生美容的双语生活杂志。

关键字: 养生,休闲,水疗

Janurary/February 2018

立足品质
创新前行

Grounded on Quality
and Keep Improving

拯救酒店水疗

Hotel Spas,
What’s Broken
and How to Fix it!

Picture by Mandarin Oriental, Tokyo

plus: luxury living | Spa Cuisine | Spachina review | spachina wellness
spa news | Hotel news | lifestyle

亲爱的SpaChina读者,您们好, 出版:《商品与质量》周刊社
国内统一刊号:CN11-3669/T
在2018年的第一期SpaChina杂志里,我按捺不 国际标准刊号:ISSN1006-656X
住,请Trent先生为我们评述了过去几年的
酒店SPA的惨淡状况。酒店水疗行业的整体收益在 社 长:刘 丰
下滑,酒店的成本在增加,利润却没有同时增长。 主 编:林贤金
中国现在所有东西都在变,酒店水疗市场也变了,
不幸的是我们却没有跟着变。曾几何时,如果人们 出版人: 晏格文
想进行一次优质的水疗体验,不得不来酒店水疗。 Publisher: Graham Earnshaw
但如今,随着城市水疗的蓬勃发展,客人们有了更
多选择。我们必须进行变革。整个市场环境都在 执行总监兼主编: 高菲
变,如果我们不变,就极有可能被淘汰。随之本文 Director & Editor in Chief: Fifi Kao
采访了酒店SPA的代表东方文华水疗中心;名声在
外的精油经典品牌雅容玛香薰之家;颇具风格的城 执行主编: 匡
市水疗奥斯芬;以及在中国市场十分活跃的维缌, Managing Editor: Karen Kuang
他们的总监和创始人们也各自分享了自己的心得,
各抒己见表达了对酒店SPA的状态的看法。 执行编辑: 冠安东,徐姗姗
Editors: Anton Graham, Rita Xu
营养学文章告诉我们什么是抗营养因子,一些
公认的健康食物中充满了抗营养因子;DNA检测已 贡献者: Trent Munday, 佐佐木重仁
经运用到了护肤和产品定制上,并且实际有效;牙 Contributors: Trent Munday, Sasaki Shigehito
齿美白技术也已经日新月异,希望这些文章能带给
您一些新的健康思路。 高级设计: 王悦
Designer: Magic Wang
作为2018年第一期杂志, 我衷心祝愿我们的读
者们身体健康,工作顺利!感谢大家在以往对我们 照片摄影或提供: Mofo, istock, shutter stock
的支持,SpaChina希望能和大家一起迎来新的、更 Photographers: Mofo, istock, shutter stock
有成就的一年。
广告代理: 上海云善文化传播有限公司
祝阅读愉快~~ Local Advertising Agent:

SpaChina Culture Development Co., Ltd

客户助理: 刘海娜
Accounts Assistant: Seana Liu

公关及活动经理: 匡
PR & Events Managers: Karen Kuang

发行经理: 杨秋梦
Distribution Manager: Amanda Yang

发行助理: 夏晓初
Distribution Assistant: Summer Xia

随商品与质量周刊发行赠阅

联系方式 Contacts
Tel: +86 21 5187 9633 Ext 863

MP: +86 137 0182 7687
Email: sales@spachina.com

关注SpaChina杂志官方微信,了解行业最新趋势和动态:

高菲 Fifi Kao 扫描二维码
或搜索微信号:SpaChina-Magazine
执行总监兼主编 或查找公众号:SpaChina上善若水

Director & Editor in Chief 杂志中所标价格为参考价格,实际价格按照实际情况由各个场所自行调整和把握。截稿时所表示的信息也许会
有所更新和替代,请读者谅解。所有文章和图片版权归SpaChina杂志所有,未经同意,不得转载或摘录,否则

将担负法律责任。再次感谢所有对SpaChina杂志支持和做出贡献的人。

All information including pricing and credits are believed to be correct at the time of printing. While every endeavour
is made to report information accurately, certain information contained may be superseded over time. Copyright is

reserved throughout. Reproduction of SpaChina Magazine, in whole or in part, without prior permission of the Publisher
is strictly prohibited. The views or opinions expressed or implied in SpaChina Magazine are those of the authors or
contributors and do not necessarily reflect those of SpaChina Magazine, or its affiliates.

contents目录

2018 一月/二月

32

Spa新闻和盛事

14 spa中国新闻
16 spa国际新闻
20 spa产品新闻
21 spa器材新闻

特别报道

22 拯救危在旦夕的酒店水疗

人物专访

28 立足品质 创新前行
32 芳香传奇
36 身心如一
40 效果与效益并存

16

contents目录

2018 一月/二月

专家论坛 36

44 DNA定制与护肤 品牌故事
48 精准护肤让效果更出众
52 原液之谜的私人定制 74 魅力Away 暖意冬日
54 锁定牙齿美白 76 Swiss line源自瑞士崭新科技
58 SPA便捷无缝链接 享受大隐于市的低调奢华
78 密集养颜 水光立现
spa之旅 80 私享幸福 乳此美丽
82 可可浓情 唤醒真我
60 毛里求斯 印度洋的明珠 83 无界自然 精致之美
68 毛里求斯精品水疗特选 85 身心的多重呵护 探索蔚柳溪养生之道

Spa美食

70 了解抗营养因子
72 尚席品年味

28

contents目录 2018 一月/二月

68

84 酒店新闻与盛事
88 精选特惠
91 电影好书推荐
92 spachina加盟商户
97 spa 人士

China spa news | spa中国新闻 徐姗姗 编译

北京宝格丽水疗中心华丽揭幕 养云安缦水疗馆

北京宝格丽酒店于9月27日开门营业,俯瞰亮马河,坐拥河畔私 上海市闵行区马桥镇的古香樟园林内坐落着安缦位于中国的第四
属花园景观。由GOCO Hospitality咨询管理公司精心打造的宝格 家酒店:养云安缦,于近期全新开业,打造了一座城市中的静谧村
丽水疗中心,占地1500平方米,覆盖两层面积,为客人提供结 庄。栖息庭院花园中的安缦水疗馆占地2865平方米,设有10间理疗
合中国传统技艺的独特水疗体验。中心内主要设施包括11间水 室,以及俄罗斯桑拿室、土耳其浴室、室内外泳池、健身房以及一
疗护理室、休闲区、美甲沙龙、蒸汽桑拿设施、小食吧以及25 间俯瞰宁静池塘的瑜伽及普拉提练习房。遵循中国古老传统,安缦
米室内恒温泳池。GOCO和宝格丽团队携手设计了一系列丰富 水疗根据中医秘方,结合当地草本植物与花卉研制的天然精油,设
的水疗疗程,如运用古老的喜马拉雅盐水晶清洁净化身体;通 计了一系列养生美容项目,提供深度治疗性水疗旅程。另有专业康
过有机牛油果、石榴籽油和茉莉花的滋养功效修复大气污染对 体专家为客人定制养生套餐,从水疗疗程到运动健身、营养搭配以
肌肤造成的影响;以及结合太极、针灸和足部按摩等中医技法 及冥想练习等。
全面改善身体素质。
Aman Spa at Amanyangyun
Bvlgari Spa at The Bulgari Hotel Beijing
Debuts Just outside downtown Shanghai, an ancient camphor forest sets the
scene for Aman's fourth destination in China: Amanyangyun, hav-
Debuting on September 27, 2017, The Bulgari Hotel Beijing has ing its grand debut recently. Surrounded by a garden courtyard, the
been designed as an oasis of tranquility that blends Art with Nature, Aman Spa extends to 2,865m2, with 10 treatment rooms and suites for
and includes a two-storey BVlgari Spa developed by consul- hydrotherapy and reflexology, as well as bathhouses incorporating a
tancy, development and management firm GOCO Hospitality. The Russian banya and a hammam. The complex is completed by indoor
1,500sq m spa includes 11 treatment rooms, Relaxation Lounges, and outdoor pools, a state-of-the-art gym and a large yoga and Pilates
Mani & Pedi Salon, Steam and Sauna, Refreshment Bar, a 25-metre studio overlooking a reflection pond. Informed by Chinese Traditional
indoor heated pool and Technogym Fitness Studio. GOCO worked Medicine and infused with the oils of local herbs and flowers, the treat-
with the Bulgari team to develop a wide range of treatments. ment menu offers deeply therapeutic wellness journeys. Moreover, led
The signature Himalayan Crystal Healing Journey uses ancient by world-renowned practitioners, Wellness Immersions offer guests a
Himalayan salt crystals to cleanse and purify the body. Another tailored itinerary of therapies, from movement and nutrition to medi-
journey has been developed to repair and protect the skin from tation and Eastern healing arts.
the negative effects of atmospheric pollution through the nourish-
ing powers of organic avocado, pomegranate seed oil and jasmine,
while a third signature journey takes inspiration from ancient
Chinese wellness philosophies including qi, tai chi, acupressure and
foot reflexology.

法国思蒂进驻 Sothys Opens Flagship Store at
澳门威尼斯人酒店 Venetian Macau

中国新中产阶级的涌现强力 French beauty and spa product house Sothys is
推动了亚洲奢侈品及水疗市 the latest supplier looking to benefit from the
场的发展,全球众多美容、 growing Asian luxury market, with the opening
水疗品牌相继入驻亚洲,法 of a new flagship store at The Venetian Macau
国思蒂(Sothys)便是其中之 hotel in Macau, China. Forming a part of Sothys’
一。思蒂于近日在澳门威尼 expansion into the Asian market, the store will
斯人度假村酒店开设了全新 have the dual purpose of a retail store and a
旗舰店,不仅对外零售思蒂 small day spa. A single treatment room and
全线美容护肤产品,还设有 fully-trained staff will offer customers a range
一间单人理疗室,品牌精心 of Sothys facials and skin treatments. The Asian
培训的理疗师为客人带来一 luxury goods and day spa markets are currently in
系列思蒂独家开发的面部护 the middle of a growth period driven by China's
理和肌肤疗程。舒适、高效、安全、尊重大自然,是思蒂经营理念的核心。经过70余年 expanding middle class, which is predicted to
的发展,思蒂的产品如今被全球110多个国家及地区超过15,000家专业美容院及水疗中心 influence not just the Asian market but the
所采用。 growth of global luxury markets too.

14 | SpaChina • 2018

青籁养身古北店开业 成都华尔道夫酒店水疗中心

Green Massage青籁养身古北门店于2017年12月正式开业,坐落 2017年第三季度开业的成都华尔道夫酒店坐落于城市高新区金融城
在宁静的红宝石路上,在人流攒动的古北商区开辟出安静一 核心地段,将成都深厚的文化内涵与品牌源自纽约的经典传承相融
隅。赋有禅意风格的庭院与藏蓝的内饰肌理相契合,营造出 合。华尔道夫水疗中心共有6间水疗套房,包括1间双人VIP室,总面
“大音希声、大象无形”的道隐之境。近600平的区域里分布着 积超过500平方米。所有套房均配备私人更衣室及花洒淋浴,陪伴身
理疗室、普拉提教室、美甲室、淋浴区、休息区等多元化的体 旁的则是整个城市天幕。疗程中选用水疗护肤品牌尊积帕和法尔曼
验空间;店内提供全方位的新风系统和地暖设施、智能卫洗丽 的系列产品,经典护理融合在地特色,开启“茶”之疗愈。疗程之
和设计精良的淋浴系统。水疗护理将品牌多年研发的按摩手法 余,客人可进一步享受蒸汽室、桑拿室、冰水浴和盐疗室带来的身
与西方草本精油完美融合。疗程之余,可享用青籁养身供应的 心焕活。此外,室内恒温泳池和24小时健身中心亦提供绝佳体验。
独家特色小食——由西点师和营养师调配并新鲜制作——纯天然
低卡烘焙的健康点心自助、随季节变换的养身茶。 The Spa at Waldorf Astoria Chengdu

Green Massage Gubei Branch Debuts Waldorf Astoria Chengdu is the newest luxury hotel in the burgeoning
Chengdu Hi-Tech Zone. Soaring 52 stories, the hotel blends classic ele-
Green Massage Gubei Branch opened in December 2017, located gance and modern grandeur with inspirational environments. Pamper
on the serene Ruby Road of prosperous Gubei business district in both body and spirit at the Spa at Waldorf Astoria, featuring 6 private
Shanghai. The Zen-style courtyard echoes with the purplish blue treatment suites, including a VIP suite, extending over 500 square
interior to create a reclusive ambience. Spread over 600 square meters in total. All the rooms are equipped with personal changing and
meters, the space houses treatment rooms, Pilates room, manicure grooming areas and showers. A thoughtful selection of June Jacobs well-
room, shower area and relaxation zone. There is all-around central ness products and Valmont skincare serums are used throughout the
ventilation system and under floor heating, intelligent Washlet and treatments. The signature experience involves the local elements to pro-
sophisticatedly designed shower system. The Spa treatments com- vide a complete “Tea” healing. Other facilities include sauna and steam,
bine Green Massage’s exclusively developed massage techniques ice bathing and salt therapy rooms. Relax further with a soothing swim
with Western herbal essential oils to deliver a holistic wellness jour- in the heated indoor pool which boasts a serene setting with pearl shell
ney for body, mind and soul. Moreover, master bakers join hands mosaic and floor-to-ceiling windows overlooking the city skyline.
with nutritionists to offer a range of natural low-calorie snacks and
healthy tea for post-treatment relaxation.

杭州所见·西溪度假酒 Savior Spa
店沐溪·SPA at Savior Resort Hangzhou Xixi

九月揭幕的杭州所见·西溪度假 Savior Resort debut last September in Hangzhou Xixi,
酒店仅设有二十套别墅和客房, with only 20 sophisticatedly designed villas poetically
一派诗意盎然地掩映在四万平方 spread over a 40,000-square meter water and garden
米的曲水园林中,尽诉禅意悠 landscape. Savior Spa, aiming to lead guests to a har-
然。其中沐溪·SPA将此沉静之 monious unity with nature, fulfills the perfection of
美推向极致,带领客人沐浴在 the resort’s serene aesthetics. The spa features three
西溪的自然环境里,体验天人合 suites and Aromatherapy Associates products are used
一之境。水疗中心共设有3间理 throughout the treatments. Professionally trained
疗套房,雅容玛香薰之家的产品 Indonesian therapists carry out miraculous manipula-
结合印尼芳疗师娴熟的按摩技艺 tions to completely relax and renew your body, heart
带来全面的身心舒展与焕活。西 and soul. Xixi stream runs by the side and soothing inner
溪水流潺潺于耳畔,柔和的灯光 light and music add extra senses of tranquility. There
与音乐笼罩整个空间,更添静谧之感。水疗中心拥有占地178平方米的室外无边泳 is also an outdoor infinity pool extending 178 square
池,茂密的绿植环绕,与湿地水景连成一片。理疗结束不妨来此畅游,或池边小 meters surrounded by lush plantations and waters. It
憩,细啜一杯茶饮,感受宁静与放松。 offers an ideal place for post-treatment relaxation.

SpaChina • 2018 | 15

International spa news | spa国际新闻 徐姗姗 编译

苏梅岛丽思卡尔顿酒店水疗村 毛里求斯圣哥兰One&Only水疗中心

去年11月,泰国苏梅岛丽思卡尔顿酒店盛大开幕。酒店拥有一 印度洋畔的毛里求斯圣哥兰One&Only唯逸度假酒店携全新打造的
个占地3800平方米的水疗村(Spa Village Koh Samui),为宾客带 One&Only水疗中心于去年12月再度开业。水疗中心占地100平方
来全方位的综合养生体验。水疗疗程汲取泰国传统养生智慧, 米,四周围绕着平静的湖水和葱郁的植被。环湖的13间理疗室有的
运用当地天然有机成分,如椰子、各类草药、鲜花等。特色项 直通私人花园,拥有户外淋浴设备。中心与ESPA合作,并融合原
目“宋干淋浴”(Songkran Shower)从泰国一年一度的宋干节汲 液之谜的定制护理、中国药学Harmonia by Francesc Miralles的养生计
取灵感,在疗程之前对客人进行身心洗礼。水疗村内共设有8间 划,以及足疗大师Bastien Gonzalez的护理精髓。水疗菜单不乏在地特
单人理疗室和双人理疗套房,3间户外按摩亭,1间瑜伽亭,健 色疗程,如“Mauritian Fusion”将混合尼姆树、罗勒、柠檬草等毛
康吧和泳池。度假村还有一个泰拳健身房,专业私教将指导客 里求斯草本植物的膏药敷贴于身体,消除疼痛。其它特别体验还包
人泰拳之武艺。
括:专为准新娘设计的一体化项目、出海康体之旅、男性疗程、青
The Spa Village at The Ritz-Carlton Koh Samui
少年菜单以及情侣专享护理等。
The Ritz-Carlton Koh Samui opened in Thailand in November.
At the centre of the resort is the Spa Village Koh Samui, a 3,800sq One&Only Le Saint Géran Unveils Transformed Spa
m (41,800sq ft) wellness sanctuary, featuring a treatment menu
of holistic and rejuvenating spa programs based on the natural One&Only Le Saint Géran in Mauritius was reborn in December follow-
local ingredients and age-old healing practices of the region which ing a multimillion dollar transformation. The reimagined One&Only
incorporates coconut, healing herbs, water therapy and fresh flow- Spa now covers over 1,000 square metres, surrounded by serene water
ers. Guests will be able to experience the Songkran Shower, the and lush vegetation. Thirteen treatment rooms surround the pool,
signature pre-spa ritual inspired by the annual Songkran festival some opening onto their own private garden with outdoor showers. To
involving the throwing of water, as a prelude to selected spa treat- complement ESPA, the Spa has partnered with Biologique Recherche,
ments. Facilities feature 8 treatment suites including double suites with its personalized skincare, Harmonia by Francesc Miralles, a highly
for couples, 3 massage pavilions, a yoga pavilion, health bar, and respected Chinese medicine authority, and once again the revered
a lap pool with intimate cabanas. Other resort facilities include a podiatrist, Bastien Gonzalez. Signature treatments utilise indigenous
Muay Thai Gym where guests can learn the martial art of Muay techniques to offer the ultimate experience such as ‘Mauritian Fusion’,
Thai with trained instructors. a poultice treatment to sooth muscular aches using a Mauritian herbal
blend of neem, tulsi, moringa and lemongrass. Other special offerings
include: bridal services, onboard spa pampering, and treatments for gen-
tleman, younger guests, and couples.

圣基茨柏悦酒店 Miraval Life in Balance Spa
Miraval水疗中心 at Park Hyatt St. Kitts

柏悦酒店正式进驻加勒 The first Park Hyatt in the Caribbean has opened,
比海域,圣基茨柏悦 the Park Hyatt St. Kitts, with its first Miraval Life
酒店坐落于克里斯多 in Balance Spa. The Spa is described as a 37,752sq
夫港的香蕉湾,水清沙 ft state-of-the-art oasis, and features therapies that
白,绿植环绕。酒店 honor Nature and the mind-body-spirit connec-
拥有一个占地37,752平 tion in a breathtaking West Indian setting. The spa
方英尺的现代绿洲—— entrance and reception area provide a view of Mount
Miraval Life in Balance水 Nevis and also overlook the Rampart Pool and The
疗中心,共设有9间理 Narrows – the strait separating St. Kitts from its sis-
疗室,包括3间配备私 ter island, Nevis. The interiors feature natural stone
人恒温泡池和户外淋浴 walls with 9 treatment rooms, including 3 couples’
设施的双人理疗室。宽阔的接待区域可饱览尼维斯山和纽约湾海峡的壮美景观;移 treatment rooms with heated private plunge pools
步室内,天然石材墙面与印度风情元素装点空间。Miraval主打一系列天然有机的身 and outdoor showers. Guests can also take advantage
心灵疗程。护疗之余,客人亦可前往占地1750平方英尺的健身中心强健体魄,进一 of the 24-hour, 1,750sq ft fitness centre, which is also
步体验瑜伽或冥想课程。 home to yoga and meditation experiences.

16 | SpaChina • 2018

越南芹苴Azerai水疗中心 里加凯宾斯基The Spa水疗中心

越南芹苴Azerai度假酒店于2017年12月开幕,选址于后江一座 里加凯宾斯基大酒店于去年10月在拉脱维亚首都开幕,品牌水疗The
八公顷的小岛之上,延续了轻奢的主题理念。其中Azerai水疗 Spa占地1300平方米,由水疗管理公司Resense负责运营。The Spa共
中心依河而建,隐于榕树密林之间,设有6间理疗室和2套理疗 拥有6间理疗室:4间单人理疗室,1间双人理疗室和1间VIP套房。其
套房。水疗菜单选择丰富,提供从深层到轻柔的各种按摩理疗 它设施包括活力池、桑拿房、生物桑拿房、芳香蒸汽室、Rasul摩洛
以及热石理疗、美体磨砂、敷裹护理、面部护理等。产品中添 哥泥室、冷水池、体验式淋浴、冰泉和带足浴的热疗椅。水疗中心
加了湄公河稻米、甜杏仁油、咖啡等纯天然成分,促进排毒养 的最大亮点是一间“Pirts理疗套房”,以传统北欧桑拿浴为灵感设
颜,滋润肌肤。宾客还可在理疗室内、户外树荫下或所住客房 计,护疗项目中包括用桦树枝击打客人身体来刺激体内循环。中心
内体验手足护理。水疗中心的热疗区配有齐全的卫浴设施,包 还购置了数张Gharieni水疗床,丰富疗程内容。疗程之余,客人还可
括喷淋房、桑拿汗蒸房、热带雨浴房、冷温冰疗泉等。 前往美容沙龙或配备力健健身器械的健身房进行体验。

Azerai Spa at Azerai Can Tho Kempinski Riga Opens
with Resense-managed Spa
Azerai opened its second property in Can Tho, Vietnam in
December 2017. The hotel is situated on an eight-hectare islet in Luxury hotel operator Kempinski opened a property in Latvia’s capi-
the Hau River, continuing the theme of affordable luxury. Azerai tal city, Riga. The Grand Hotel Kempinski Riga features a 1,300sq m
Spa is nestled beneath the shaded canopy of banyan trees alongside Kempinski The Spa, operated by global spa management company
the islet’s canal with 6 treatment rooms and 2 treatment suites. Resense. The spa has 6 treatment rooms, including 4 single, 1 double
Azerai’s Spa menu features a range of treatments from deep-tissue and 1 VIP suite. There are also a vitality pool, a heat bathing area with a
to gentle massages, as well as stone therapy, body scrubs, wraps sauna, bio sauna, aroma steamroom, rasul mud room, cold plunge pool,
and facials. The products are blended with local natural ingredi- experience showers, ice fountain and heated bench with footbaths. The
ents such as Mekong rice, sweet almond oil and coffee, to promote spa’s USP will be the ‘pirts treatment suite’, modelled on the traditional
detoxification and nourish the skin. Hand and Foot therapy can be Nordic sauna tradition, which involves bathers being swatted with birch
enjoyed within the spa treatment rooms or beneath trees, as well branches in order to encourage circulation. The spa has also been fitted
as in rooms or villas. Thermal Zones feature drenching shower with bespoke furniture from German supplier Gharieni. Other facilities
rooms, sauna and steam rooms, tropical rain-shower rooms, and include a relaxation beauty lounge with nail bar and a fitness suite fitted
cooling ice-therapy fountains. with Life Fitness equipment.

蔓达梦水疗进驻 Mandara Spa
马尔代夫阿马亚 at Amaya Kuda Rah Maldives

蔓达梦水疗于去年11月进驻 Mandara Spa announced the opening of a spa facil-
马尔代夫库达拉赫阿马亚水 ity at Amaya Kuda Rah Maldives in November 2017.
疗度假村,栖息环礁岛的宁 Amaya Spa by Mandara is ideally nestled in a secluded
静一隅,湛蓝海水与葱郁植 part of the island and comprises a total of 3 treatment
被环绕四周。水疗中心共 rooms with steam, bath and shower, retail boutique and
设有3间理疗房,并配备蒸 a manicure-pedicure area. The exotic aromas of spices
汽、淋浴设施,零售店以及 and pure essential oils and the gentle sounds of sooth-
手足护理区。异域花草与精 ing music intend to bathe guests’ senses into a state of
油的芬芳,和着轻柔舒缓的 relaxed bliss. The treatment menu is a combination of
音乐邀请客人们进入放松与 Asian-inspired treatments and a selection of ELEMIS®
焕活之旅。一系列蔓达梦经 spa therapies using powerful massage sequences and
典疗程、亚洲特色疗程以及 the most potent actives available in the world today.
ELEMIS理疗融合各类传统 Mandara Spa’s signature treatments are also available.
按摩技艺,使用专利活性配方,带来立竿见影的疗程效果。此外,客人可在水 The Spa Boutique ensures that guests experience can
疗中心零售店中购买产品,带回家中延续养生体验。 continue beyond the boundaries of the Spa.

SpaChina • 2018 | 17

International spa news | spa国际新闻

希腊圣玛瑞娜度假酒店Ginkgo水疗中心 Katara海滩养生俱乐部

历经三年的翻新工程后,坐落于希腊米克诺斯岛的圣玛瑞娜度 LivNordic水疗品牌进驻卡塔尔多哈火炬酒店(Torch Hotel Doha),开
假酒店全新开业。此次翻修新增了一家占地423平方米的Ginkgo 设占地两层,共计4600平方米的“Katara海滩养生俱乐部”(Katara
水疗中心。中心内设有5间宽敞的理疗室,流水环绕整个空间, Beach Club)。俱乐部融合中东文化元素、北欧设计风格与疗愈传统、
增添宁静之美。一系列独具在地特色的水疗疗程使用ESPA和 以及现代化的健身设施,提供全面养生体验。两层楼分别为男性与女
菲迪曼的产品。特色设施包括一间马赛克瓷砖打造的土耳其浴 性独立设计,迎合不同性别客人的需求。独具特色的北欧沐浴仪式、
室,为客人提供众多排毒、净化护疗项目。休息区域同样由浅 瑞士进口纯手工护肤产品、以北极光为灵感打造的照明设备、卡塔尔
水环绕,设有躺椅和纱帘,客人可于疗程前后在此惬意小憩。 唯一一间“雪屋”都使养生旅程充满唯美新意。客人还可在此体验到
另有一间现代化健身房,俯瞰无边际泳池,配备全套泰诺健运 来自德国领先水疗器材商Gharieni的MO1系列水疗床。此外,俱乐部
动器械。 内设有多功能健身中心、室内外无边际泳池和私人海滩。

Mykonos Santa Marina Resort LivNordic’s Katara Beach Club in Doha
adds Ginkgo Spa
LivNordic’s Katara Beach Club in Doha, Qatar opened last October.
As part of a three-year, multi-million Euro refurbishment, the Located at the Torch Hotel, the two-storey, 4,600sq m club is described
Santa Marina Resort & Villas on the Greek island of Mykonos as “a unique fusion between Middle Eastern hospitality, Nordic design
has added a 423sqm Ginkgo Spa. The new spa includes 5 large and treatment heritage, and innovative fitness facilities.” The spa is
treatment rooms and has been created to deliver serene aesthet- being operated as a club, with a focus on memberships and day guests.
ics, with flowing water surrounding it. Treatments with ESPA It will include separate male and female floors with gender-separated
and Phytomer products include local Mykonos-inspired therapies entrances, an Aurora Borealis light fixture in the relaxation lounges,
and signature couple’s massage treatments. The new hammam Nordic bathing rituals, imported handcrafted products from Sweden,
is a highlight of the spa, with a mosaic-tiled decor and specialist the first snow grottos in Qatar, an extensive gym with functional fitness
exfoliation and cleansing rituals. The relaxation area is encircled by zones and a wide range of the latest group and functional fitness classes
shallow water, flowing curtains and plush beds, providing a quiet being offered, indoor and outdoor infinity pools and a private beach.
pre- and post-treatment sanctuary. The spa also includes a new The spa also includes MO1 series spa tables from Gharieni.
gym, which overlooks the infinity pool and includes state-of-the-
art Technogym equipment.

毛里求斯传奇丽世 Lux* Me Spa at The Lux* Resort Grand
度假村Lux* Me Gaube Mauritius
水疗中心
The Lux* Resort Grand Gaube in Mauritius has under-
毛里求斯传奇丽世度假村 gone a US$32 million renovation and reopened in last
在斥资3200万美元的翻新工 December. The new Lux* Me Spa has been developed
程后于去年末重新开业。焕 with an aim to connect guests to nature, and featured
然一新的Lux* Me水疗中心 tailor-made treatments focusing on anti-ageing, fitness
引导宾客踏上自然旅程,非 and weight loss. Guests are able to book treatments in
洲风格的户外理疗小屋可 African-style outdoor huts, and enjoy a hydrotherapy
提前预定,是不容错过的毛 pool, aromatic steam room and sauna before or after the
求养生之绝佳体验。水疗 treatments. Life coach Kamran Bedi has partnered with
菜单囊括丰富的美容养生项 the resort to bring certified expertise as a NLP (neuro-
目,精选Carita护肤产品, linguistic programming) practitioner, hypnotherapist,
其中针对抗衰老、瘦身、健身的定制疗程是其特色。疗程之余,可前往水疗池、 meditation teacher and Pilates instructor. The Spa also
芳香蒸汽桑拿室进一步放松身心。度假村特别邀请了身心灵导师Kamran Bedi为 has a Kerastase flagship hairdressing salon, a Murdock
客人带来冥想、普拉提课程,以及助眠理疗。中心内还包括一家巴黎卡诗美发沙 barbershop with a London barber, and a zone for mani-
龙、Murdock男士发型屋和手足护理室。 cures and pedicures using Essie products.

18 | SpaChina • 2018

spa Products news | spa产品新闻 匡 编译

Anne Semonin冬季护肤品 雅容玛香薰之家礼物套装

成立于1985年的Anne Semonin,是全球首个以微量元素混和 Aromatherapy Associates特别为各种节日设计了八款经典精致的礼品套装。
香薰精油的法国水疗护肤品牌。Anne Semonin产品成份以 包装设计以品牌原产地伦敦为主题,用手绘图案刻划出大城市的忙碌和喧
微量元素混和香薰精油,用于肌肤护理,成功达致迅速渗 闹气氛。礼盒包装上更别出心裁的用天色代表使用产品的最佳时间:以蓝
透及显著的护肤疗效,从而帮助肌肤排毒,阻挡岁月的侵 色为主打的宝蓝星空礼盒,特别适合一天疲劳后使用;粉色系的玫瑰晚霞
袭。Extreme Comfort Collection非常适合寒冷的冬季使用, 礼盒中的产品则适用于任何需要时候;揉合晨曦和夜空图案的礼盒代表着
整个系列很简单,只有三款不同的霜,为脸部、手部和身 每天都能适用。甜睡时光宝盒内含大容量晚间舒缓沐浴油,舒缓润肤油及
体提供所需的呵护。Extreme Comfort系列的面霜为特别需要 香薰滚珠,让身体沐浴在岩兰草、洋金菊和檀香精油中,深层舒缓身心,
滋养的肌肤而设,蕴含大量的澳洲胡桃油,具有很好的保 重拾深层睡眠。随身滚珠宝盒中有晚间舒缓香薰滚珠和明焕晨晓香熏滚
湿功效,瞬间润泽肌肤。同时这款面霜具有镇静和润肤作 珠,在日间焕发身心,注入能量,夜晚松弛神经,平心舒缓。滚珠的设计
用,也很适合损伤肌肤或长期曝露在外的肌肤使用。 方便随身携带,特别适合旅行或者出差的人。

Extreme Comfort Collection from Anne Aromatherapy Associates Festival Collections
Semonin
Aromatherapy Associates has especially introduced eight classic and deli-
Anne Semonin has been developing luxurious, highly effec- cate Festival Collections for various festivals and celebrations coming at the
tive skincare and made-to-measure treatments since 1985 end of 2017. Inspired by London, the origin of the brand, the packaging
with the goal of visibly enhancing your skin’s radiance. design employs hand paintings to reveal the bustling atmosphere of the city.
This French brand restores that youthful ‘glow’ by harness- Moreover, the designers creatively use the color of the sky to indicate the
ing the power of essential oils, minerals and marine active usage time of the products. For example, the blue starry sky packages contain
ingredients and by prescribing personalized regimes that products used after a whole day’s labor; the pink sunset glow packages contain
detoxify your skin and help prevent or reverse signs of age- products to be used for urgent rescue throughout the day; while the packages
ing. Extreme Comfort Collection is good for winter skin, combining dawn and night scenes contain products used either in the morn-
covering from head to toe with extreme comfort creams ing or evening. The “Time To Sleep” Collection contains a special edition
for face, body and hands. Extreme Comfort Cream is a super-sized Deep Relax Bath & Shower Oil, a
luxurious, deeply protective face cream for skin that craves Relax Body Oil and a Roller Ball to help body
comfort. Rich in moisturizing macadamia nut oil, it brings immerse in the essential oil of vetiver, cham-
immediate comfort to very dry, sensitive skin. Nourishing omile and sandalwood and therefore deeply
and soothing, the product is ideal for damaged skin or skin relax body and mind for a sound sleep. The
exposed to the elements. “Treasured Time” Collection contains a
Deep Relax Rollerball and a Revive Morning
Rollerball to infuse energy and revive your
body & mind during daytime, and sooth
the nerve and calm the
mind at night. Easy to
be carried along, they
specially suit those on
travel.

法国Sela矿物护肤 Sela Mineral Skincare from France

来自法国的矿物护肤品牌Sela,以世界各地古 French mineral skincare brand Sela absorbs the heritage of time-honored
代流传的护肤秘方为研发灵感,选用来自约 skincare recipe from all over the world, including the natural miner-
旦死海、世界各地的天然矿物和法国纯净天 als from the Dead Sea in Jordan and other places of the world, into
然矿泉水创造出一系列奢华高效的矿物护肤 the development of its products. Combined with French pure natural
系列,包括逆转肌龄的Mineral Gold矿物金 mineral water, Sela creates a diversity of luxurious and highly effective
系列,亮白修护的珍珠净米系列,净化抗敏 product ranges, such as Mineral Gold Range that combats skin aging,
的Blue Secret青春活颜水蓝系列等,成就即 Pearl Rice Range for whitening and skin repair, and the purifying and
时可见及持久的美肌效果。Sela产品全线不 anti-allergic Blue Secret Range. All products feature immediate and long-
含Paraben防腐剂,也不经动物测试,独特的 lasting effects, free from Paraben, and no animal test is done. The unique
处方结合高机能矿泉水和各种大自然的修护 formulation integrates highly functional mineral water with diverse natu-
成份,进一步提升约旦死海矿物对肌肤的疗 ral elements for skin repair to further promote the healing effect of the
愈效果、唤活年轻肌肤的健康姿态。来自矿 Dead Sea mineral for younger and healthier skin. The cell repair and eye
物金系列的细胞修复明眸精华,蕴含被喻为 brightening essence from Mineral Gold Range contains Argireline, which
肌肤黄金、功效媲美Botox肉毒杆菌的六胜 is called skin gold and can effectively reduce fine lines and wrinkles
肽,显著平滑眼部细纹及皱纹。珍贵的黄金 around eye area. Furthermore, it keeps infusing energy to the skin cells to
给予肌肤细胞能量减退眼周疲倦征状及紧致 decrease the eye tiredness and puffiness. After long term usage, your eye
眼袋。日复一日,令眼部重拾年轻神采。 skin will surely restore youth and radiance.

20 | SpaChina • 2018

徐姗姗 编译 spa equipment news | spa器材新闻

Atlas Flex-Block™ 盐疗躺椅 LifeFuels智能营养水瓶

近年来,盐疗在水疗养生市场掀起一股热潮。美国水疗 来自美国的LifeFuels Inc.科技公司推出的同名智能营养水瓶改变传统饮水
设备生产商TouchAmerica利用纯净的喜马拉雅水晶盐, 方式。水瓶下方设有三个营养槽,用以放置LifeFuels营养包。LifeFuels共提
不断更新盐疗系列,先后推出盐墙、盐床、盐房等一系 供45种营养包,分别为补充营养、恢复能量、帮助睡眠等需求而设计,对
列新颖产品,满足市场需求。最近,该系列又增添新成 于不论是练习后想迅速恢复体力的运动员、或是年长者平日的营养调理都
员——Atlas Flex-Block™盐疗躺椅。根据人体曲线设计的 十分有益。放好营养包后,往水瓶内灌入水或其它饮品,只需触摸瓶身按
躺椅表面镶嵌着喜马拉雅盐砖。通过遥控装置,躺椅 钮,即可将营养物质释放到水中,浓度可调节。在移动设备上下载APP,即
可从垂直到零重力角度自由变换,带来多重体验的同时 可同步使用数据,如饮水量、营养摄取量,APP亦将根据你的饮水情况提供
全面缓解背部肌肉的紧张与酸痛。躺椅内置防水加热器 营养补充方案,并及时提醒饮水等。
对盐砖进行加热,释放出天然负离子,可消除压力与疲
惫,净化空气,改善呼吸问题与过敏症状,提升肌肤健 LifeFuels Smart Nutrition Bottle
康和睡眠质量。
LifeFuels Inc. offers Smart Nutrition Bottle to change the way we drink. At the
Atlas Flex-Block™ Salt Lounge bottom of the bottle, there are three pods where you can insert in the FuelPods
made with low calorie natural sweeteners that contain no artificial preservatives
In recent years, the Spa industry has seen a rise of or flavors. The company provides 45 FuelPods in total, designed for nutrition
halotherapy. To meet the demand of this market tendency, supplement, energy restoration or sleep improvement, etc. After inserting in
TouchAmercia keeps renewing its Halotherapy Range the FuelPods, which can be swapped out anytime, fill the bottle with water
based on pure Himalayan salt. After Atlas Flex-Block™ or any other drink and push the button on the body, then the nutrition will
Salt Table, Salt Capsule™, and Back-lit Salt Wall, it now, be dispensed into the water. The taste and strength are adjustable. When you
in collaboration with Saltability, has launched the Atlas download the LifeFuels APP on your mobile device, all the data will be sent to
Flex-Block™ Salt Lounge to the Spa market. The client lies you synchronically including your water and nutrient intake. It will also offer
directly on the innovative flex-top surface – Himalayan recommendations and remind you to drink water on time.
salt tiles that cushion and give way to the body for a
comfortable, cradling feel. With remote control, the Pollogen Offers GeneO+ Skincare Platform
electronic lounge moves easily from upright to zero gravity
position to provide such benefits as back and muscle pain Pollogen introduces GeneO+, a breakthrough skincare platform that
relief and more. Waterproof heater warms the salt tiles to incorporates patented OxyGeneo™ Technology for unparalleled facial skin
release negative ions and clean the air, improve breathing nourishment and oxygenation. The equipment works via three steps. Firstly,
and allergy problems, decrease anxiety, improve sleep and the OxyGeneo™ exfoliates the upper skin layer to remove dead cells, smooth
more. and renew the skin, preparing it to receive active nutrients. Afterwards, through
the exclusive Capsugen, it cleanses the skin while infusing nutrient-rich active
GeneO+焕氧泡泡洁面仪
ingredients. Then, CO2 bubbles are produced
医 疗 激 光 公 司 科 医 人 旗 下 的 Pollogen品 牌 推 出 which gently burst on the skin surface creating
GeneO+焕氧泡泡洁面仪,为面部皮肤管理提供了 a physiological response, sending oxygen-rich
高科技创新方案。GeneO+作用原理分为三步。首 blood to the area, and increasing capillary flow
先,去除表层死细胞,使肌肤变得柔嫩,为下一步 and skin metabolism. Oxygenation results in
的营养吸收做好准备。之后,通过Capsugen焕氧泡 optimal absorption of active ingredients. As a
泡头,深度清洁肌肤的同时注入高营养活性精华成 consequence, OxyGeneo™ treatment softens
分。随之,焕氧泡泡头产生无数纳米级二氧化碳气 the appearance of fine lines & wrinkles, tightens
泡,这些气泡渗透到皮下,促使血流量增加,大量 the skin, minimizes pores, hydrates and
含氧血红细胞释放氧分子,提升组织内含氧量,大 nourishes the skin, revitalizes a dull complexion
大促进肌肤对活性成分的吸收,并提高皮肤细胞的 and improves the overall facial appearance.
新陈代谢。三十分钟的疗程之后,面部皱纹明显减
少,毛孔缩小,肌肤变得水润、紧致、有光泽。

SpaChina • 2018 | 21

SPACHINA story | 特别报道

拯救危在旦夕
的酒店水疗

当今的酒店水疗正危在旦夕,至少可以说是表现欠佳。好吧,这是个十分令人
兴奋的总结,说明我们这些行业人士将有巨大机会来施展拳脚,拯救酒店水
疗。并且,毋庸置疑的是,市场也希望它们被拯救

谁在 定 义 着 水 疗 世 就像任何一个行业里的活动一样,水疗 的大相径庭。
界?既有业内人士 行业会议的与会者也是一群志趣相投的人, 那么为什么我说酒店水疗正危在旦夕?
也有业外大众。我 使我们轻而易举地进入了“证实性偏见”,
们将水疗置于中心 这里的每个人都认为水疗很不错,养生很重 捕获率
点,精神上、情感 要,所有人都应该具备养生意识。可是如果
上、甚至行为上都向其校准。我们说着:水 你走出这间会议厅和外面的人交流交流,就 首先,酒店水疗的客户捕获率普遍很低。
疗生意很好,生活很美好,一切都很好⋯⋯ 会听到不一样的声音。所以每次当我参加行 有些读者可能不太了解什么是酒店水疗捕获
然而,这是否真的属实?实际情况是,业外 业活动时就会找一些非水疗人士进行对话, 率,它指的是所有住店客人中造访水疗中心
人群并不会深入业内进行研究探索,所以他 做金融的,做投资的,或者业主们。多听听 进行消费体验的比例。大多数城市酒店的水
们了解的十分有限;而业内人士又常常一厢 他们的见解,就会发现现实和我们以为的很 疗中心的捕获率是1%-5%。距离城市较近的
情愿地禁锢在自己的想法之中,只愿和相同 不一样。有时,我们邀请一些业外人士来参 度假村水疗的捕获率大概是7%-15%,这些
观点的人进行交流,参加的全部是行业内会 加活动,把手上的数据给他们看,这些事先 度假村并非真正意义上与世隔绝的度假村,
议和活动,似乎想要在会议中,更加确信自 没有了解过,不存在任何偏见的来客往往会 客人们不是所有时间都待在度假村里,他们
己走在正确的道路上。 给出令人惊讶的结论,和我们自己原本想象 每天都可以开车出去逛逛,印尼的巴厘岛、
泰国的普吉岛就有许多此类型的度假村。第
22 | SpaChina • 2018

Bolian Hot Spring and Spa 疗活动上,一个当地水疗经营者跑过来问 样。是不是因为大多数酒店水疗的此项数
我:“你们现在还能赚到钱吗?”这个问题 据也并不乐观?的确,酒店水疗的平均房间
三类则是真正的避世度假村,比如马尔代 很自然地让我联想到他现在估计是没法赚到 占用率仅为30%。如果你的水疗中心有四间
夫,客人们的整个假期都在某个小岛上,这 钱了。我不是第一次被问到此类问题,提问 单人理疗室,每间理疗室每天使用10小时,
类度假村水疗的捕获率最大可到25%-30%, 者既有酒店运营者也有水疗运营者。道理很 意味着你的水疗中心有潜力每天提供40小时
当然还有许多都未达到这个数字。 简单,我们的成本在增加,利润却没有同时 的疗程。当你的房间占用率为30%,即你实
增长,至少没有同比增长。比如,你的总收 际每天只提供了12小时的疗程。如果一家酒
换个角度来看,以上数据也意味 益增长了10%,最后的实际利润增长大概只 店的房间占用率是30%,总经理肯定会被辞
着,70%-99%的住店客人都对我们所销售的 有2%-3%。当你付掉员工增长的工资,增加 退。但是,水疗中心的运营者似乎将这个非
不感兴趣,至少没有来买我们所销售的。任 的产品、供应成本和通用费用等,轻而易举 常低的数字视为正常。
何一个客观的评判者都不会说这是一个乐观 的就能抹掉5%的收益增长率。所以,如果业
的局面。因此,是时候进行一些改变了,不 主要求你明年实现10%的利润增长率,那么 理疗师利用率
然就是坐以待毙。 你必须达到至少15%以上的总收益增长。
最近我无论走到哪儿,都听到人说,我们需
水疗收益 疗程价格 要更多理疗师。但我觉得我们需要的是更多
客人。还是用数据说话:大多数理疗师平
我说酒店水疗危在旦夕的另一个原因是水疗 再就是,我认为我们给疗程的定价已经达 均每天只做3-4小时的疗程,也就是一天2-3
行业的整体收益在下滑。在我最近参加的水 到了上限。我们没法幻想着客户愿意为一个 个客人,原本是应该做8小时的,显然不够
经常体验的一小时疗程不断从钱包里掏出 有效率。如果我们真的明白,对大多数水疗
更多的钱。我们已经到了“合理价格”的上 中心而言,疗程总时间所产生的收入占总收
限,再增加,就将超过实际提供的服务价值 益的85%以上,想必就没法容忍如此低的产
了。2005年我刚刚加入蔓达梦时,每年讨论 出率了。当然,我理解,按摩疗程会稍有不
预算,我们讲的都是提价多少。不是是否提 同,它将消耗理疗师更多体力。不过诚实的
价,而是提多少。我自己经常讲我们的运营 说,在大多数情况下、对于大多数理疗师而
成本又增加了多少。我们到底觉得客户愿意 言、在大多数酒店水疗里,这一点并不是理
支付多少呢?以前,我们可以简单的每年涨 由。事实就是,我们需要更有效地运营,而
价3%、5%、7%,因为市场能够接受。但到 一个理疗师的工作上限可以达到5-6个客人。
如今,我们还能不能再涨价?或者我们该想 要么,更多的客户来预定我们的疗程;要
想是否应该降价了。 么,减少理疗师的数量——而非增加。

房间占用率 当然,曾经的酒店水疗业务并非如今光
景。但是,现在所有东西都在变,酒店水疗
很有趣的一件事是,虽然我们在酒店里运营 市场也变了,不幸的是我们却没有跟着变。
水疗,却很少谈论水疗中心的房间占用率。 曾几何时,如果人们想进行一次优质的水疗
对于酒店来说,房间占用率无疑是非常关键 体验,不得不来酒店水疗。但如今,随着城
的一项数据,但对于酒店水疗却似乎不是这 市水疗的蓬勃发展,客人们有了更多选择。

SpaChina • 2018 | 23

SPACHINA story | 特别报道

我们必须进行变革。整个市场环境都在变, 咖啡。酒店水疗同样有巨大潜力成为这样一 它事情呢?
如果我们不变,就极有可能被淘汰。 个第三地点。最最起码,成为酒店客房和户 想象一下,一位客人每天晚上都想着请
外活动以外的第三地点。但我相信我们可以
大同小异中的独一无二 做到的远不止如此,酒店水疗完全有实力成 人把自己的鞋子打理打理,好在第二天穿。
为比星巴克更完美的第三地点。 但是当他忙碌了一整天后,回到酒店的第一
每个我遇到的水疗经理或业主都坚信他们的 件事就是去酒吧喝一杯,等回到客房,脱下
水疗中心是独一无二的,和其他家不一样。 试想,水疗中心不再是一个被动接受疗 鞋子时,服务人员早就下班了,于是他始终
但客人们是怎么觉得的呢? 程的地方,相反,客人在这里可以做很多 没有机会让人帮他擦鞋子。你能够如何满足
事情,干些工作、回几封邮件、打几通重要 他的需要?何不打造一个独特的空间,在他
通过一个很简单的途径就能得出答案。 电话、约见几位同事、吃点东西、学些新玩 一天疲惫之后,来到这里,坐在沙发上,踢
在你最喜欢的搜索引擎里输入“水疗”,然 意、进行一些娱乐活动等等,有着无限可能 下鞋子,手里拿着冰啤酒,享受一场舒服的
后点击“图片”,你马上就会看到铺天盖地 性,重要的是我们要将自己从传统思维定式 足部和小腿按摩。按摩结束,他的鞋子已经
的极其相似的水疗中心图片。这些图片不是 中解放出来,不能总想着“一家水疗中心就 被擦得锃亮,像崭新的一样,他一定会大吃
以前的存货,而是水疗中心新鲜出炉的宣传 应该是怎样怎样的⋯⋯” 一惊:呀,鞋子也被打理好了!这样一来,
照,他们花几千美元请专业摄影师为自己的 你既帮他实现了长久以来的心愿,同时让他
水疗中心拍一张独一无二的照片,结果是, 养生世界的入口 的疲惫一扫而空,他自然会很乐意地来你这
和其他家的照片大同小异。 里消费。
我和SpaChina共同的一位好朋友Gerry Bodeker
还有另一个方法来检验我们在标新立异 教授曾经对我说,水疗有机会成为养生世界 我们现在亟需转换思维。因为我们正在
上的努力成果如何。随便拿起一本关于酒店 的入口。当时我不是很理解他的意思,后来 做的并不十分有效,至少不如以前那么有
水疗的杂志或登陆相关网站,你会发现每个 明白了,Gerry说的是我们可以作为一个窗 效。那么让我们假设本来就没有水疗中心这
文章的配图都非常像。再读读文字,每个水 口,将客人们引入奇妙的养生世界——引导 样一个地方。你是一个酒店的业主或总经
疗中心对自身特色的描述也都是一样的。 客人们发掘一些新兴或传统(经历复兴)的健 理,现在给你一个地方去开发,你希望能够
康养生或休闲技艺。不是所有人都信任路边 为酒店创造更多收入,也为客人提供更好的
所以在我们客人的眼中,每家水疗中心 小诊所或者养生店,但是他们信赖我们,专 服务,那么你会如何打造这个地方?记住,
都没有很大的区别,那么是什么促使他们 业的酒店水疗。所以我们有得天独厚的优势 没有什么水疗中心的固定模式,就是一个完
选择某一家而非其他家?这家水疗中心吸 对他们加以引导。这是一个实际可行的创新 全崭新的地方,你会在里面加入什么?还会
引人的地方在哪里?酒店水疗是时候从客 途径,不过酒店水疗似乎还没有开始开拓这 像如今的水疗中心一样吗?估计不会。
人的角度出发,全方位审视自身业务的各 一块。
个方面了。 这就是水疗行业需要做的。删除任何关
水疗+ 模式 于水疗中心的记忆,现在你来为新一代客人
发展路径 打造一个全新的水疗中心。
众所周知,时间是现代人最宝贵的资产。所
重要的是我们自己不要被现状吓倒。确实, 以,可以考虑将你的水疗中心从一个单纯享 我们正处在一个转折点,同样,我们面
如今的酒店水疗业务不大尽如人意,但其实 受护理的地方转变为多功能服务中心。平时 对着无限可能性。
每个行业都会出现类似情况。所有的商业都 去维修店给车子做保养时,你可以一边等,
经历同样的发展路径:灵感——发展——成 一边喝杯咖啡,吃个甜甜圈。那么为什么不 正如西奥多·罗斯福曾说的:“现在就
熟——衰退——消亡。决定一家企业是否能够 能让客人在给身体做保养时,也同时完成其 行动。如果不是你,还会是谁? 如果不在这
存留并再次兴盛的关键是“重生阶段”。这 里,还要在哪里? 如果不是现在,还要等到
些企业在“衰退”和“消亡”阶段之间,通 何时?”
过创新与调整,找到了新的出路,来应对变
化的市场需求。如今的酒店水疗业务就处在 Trent Munday
这样一个充满可能性的阶段。如果我们创新 2005年 1月 , Trent
与调整,就可以突破今日的僵局,成为更强 加 盟 Steiner水 疗 顾
大、更有影响力的行业。否则,我们就有消 问公司。在这之前,
亡的危险。无论怎么说,这是个充满机遇的 他从事酒店业已有14
时刻。 年时间,先后在澳大
利亚、美国、泰国、
所以我们现在面临的挑战之一就是创 马尔代夫、印度尼西
新。可以做点什么不一样的?可以想出什么 亚、马来西亚工作过的他,在多元化的文化
新思路、新概念将我们从这条衰退的道路上 环境中积攒了相当丰富的酒店业从业经验。
拉回来?以下是一些建议。 Trent joined Steiner Leisure in January
2005 after 14 years in the hotel business.
酒店水疗的未来 Having worked in Australia, USA, Thailand,
第三地点 Maldives, Indonesia and Malaysia, he has
gained considerable experience in the hos-
星巴克不仅仅是个喝咖啡的地方。它的目标 pitality industry across numerous, diverse
是成为人们在家与办公室之外的必去之处, cultural environments.
即第三地点。在这里,客人可以完成一些工
作,和朋友或同事交流、讨论、开会,同时
吃点东西,以及,在真的很想喝咖啡时点杯

24 | SpaChina • 2018

Hotel Spas – What’s Broken
and How to Fix it!

My current thesis is that hotel spas, as they are today, are broken. At the very least, they are sub-

optimal. And that is exciting! Why? Because it means there is a massive opportunity for those of us in

the industry who can work out how to fix it. And believe me, the market wants it to be fixed.

Let’s think about the perception By Trent Munday 1% - 5%. In a resort spa, and by resort spa,
of the spa world is today. I think you could expect anywhere from 7% to 15%
it's the perception of people both believes a spa is great. We all think wellness is Capture Rates. And by resort spa, I’m talking
inside and outside the industry. the one of the most important things in the about one that is easily accessible so guests are
Spa is centered. We are all spiritu- world and everybody needs to know about it. not forced to stay within the resort grounds
But when you talk to people outside of these
rooms, sometimes you get a different response.

ally, emotionally and physically, aligned. The That’s why I always like to see to seek out the the whole time. A resort where you could drive

business is great, life is wonderful. All is good. non-spa people when I go to these events. The in and out every day. Locations like Bali in

All is well. But is this perception in fact the Finance guys, the Investment guys, the Owners, Indonesia, Phuket in Thailand, for example.

reality? The challenge is that those outside of you get their perspective because sometimes I Finally, for a remote resort spa, somewhere

the industry often don’t really look that hard. think the reality can be quite different. Some- like Maldives, where the guests stay on those

So they may not ever really know for certain. times, if you invite others in from outside and small islands for the duration of their stay, spas

And those within the industry, often tend to show them the facts, without any previous should be able to achieve Capture Rates of up

be quite insular in their perspectives. We just knowledge or bias, you’ll get a very different to 25% to 30%. But many won’t.

communicated with others who share similar perspective on where you are at. So, if we look at it in another way, what that

perspectives to our own. We attend spa confer- So why do I say the hotel spa model is broken? says to me, is that anywhere between 70% and

ence and events and come away reassured that 99% of the guests in a hotel, don’t want what we
are selling. Or at least they are not buying what
we’re on the right track. Capture Rates

The challenge with these conferences – and Firstly, Capture Rates are generally low. For we’re selling. To any unbiased person, that does

I think it is the same with any industry event, those who don’t know, Capture Rate is the not sound optimal. So, something has to change.

in any industry – is that because we are sur- percentage of hotel guests who come down Profits
rounded by like-minded people, we get a form and use the spa. In a city hotel, most spas will

of confirmation bias. Everyone in the room have a Capture Rate of somewhere between Another reason I feel that the hotel spa busi-

SpaChina • 2018 | 25

SPACHINA story | 特别报道

ness is broken right now, is that overall profits will increase. And I am talking about above and Because most therapists are only doing three to
are declining. I was actually at a spa event beyond whatever increase we had in our opera- four hours of treatments per day, on average.
recently where one of the local spa operators tional costs. It was really a question of how Assuming that they are there to work for eight
came up to me and asked, “Are you guys still much we felt the market (ie: the customer) was hours a day, that’s not very efficient. If we con-
making money?” That of course suggests to willing to pay. We would simply increase 3%, sider that treatment hours performed is what
me that he probably wasn’t making money. 5%, 7% every year, because we could. Because generates 85%+ of most spas’ revenue, it is
And this is not a unique conversation. I get that is what the market would take. Today, the simply not sustainable to have such a low level
that question often, from both hotel opera- conversation is more about can we actually of productivity. And yes, I do understand that
tors and also from spa operators. The issue is, increase at all, or do we need to think about massage is a little bit different, because it can
quite simply, that our costs keep increasing, maybe a decrease? be physically quite tiring. But let’s be honest. In
but our revenues are not necessarily increas- most cases, with most therapists, in most hotel
ing along with them, at least not at the same Occupancy Rates spas, that is not really a major factor. The sim-
rate. And increase in your top line revenue of ple fact is, we need to be able to operate more
say 10%, could quite easily end up as only a It has always been interesting to me that even efficiently. We either need more treatments
2%-3% increase in your profits. By the time though we operate in hotels, we rarely talk booked, or fewer therapists – not more.
you’ve covered the increase in your staff sala- about the Occupancy Rate of our spas. Occu-
ries, rising product and supply cost, rising pancy is of course a key statistics for hotels, And often when we do these conferences,
utilities costs, etc., you could easily eat up well but not so for hotel spas. Maybe part of the we’re in nice hotels with maybe nicer spas; so
over 5% of your gross revenue increase. So, if reason for that is that this is another metric those numbers are a bit higher. In my job, I
your owner is looking for a 10% increase in that doesn’t look great for most hotel spas? tend to travel around a lot, I go to a lot of dif-
her profits next year, that will mean your spa 30% Spa Occupancy is about the average rate. ferent spas in a lot of different hotels, in a lot of
needs to increase top line revenues by at least If you have a spa with four single treatment seasons, in a lot of different countries and these
15%, maybe more. rooms that operates for 10 hours per day, that are the numbers that aren’t getting back when I
would mean you could do potentially 40 hours talk to people.
Treatment Prices of treatments per day. If your spa is running at
a 30% Occupancy Rate, you would only be per- For sure the hotel spa business was not
I also think we have hit the ceiling of what we forming only 12 hours of treatments per day. always like this. But today, like everything, the
can charge for a treatment. We cannot expect If a hotel was operating at 30% occupancy, the hotel spa market has changed. Unfortunately,
our customers to keep pulling out more money General Manager would probably lose his job. we are not changing with it. Once upon a time,
from their wallet for a one hour treatment But in spas, somehow, we just seem to accept a if you wanted a decent spa experience you had
than they already do. I believe we’ve reached number like this as the norm. to go to a hotel spa. Today, with the prolifera-
the limit of what is a fair price for the ser- tion of Day Spas, customers have many more
vices we are providing. When I first started Therapist Utilisation options for a quality spa treatment. We have
with Mandara back in 2005, the conversations to evolve. Because our whole environment is
around budget time each year, was all about Everywhere I go these days I keep hearing changing and if we don’t I think we are at risk
how much we are going to increase our prices. that we need more therapists. But I actually of becoming a little bit obsolete, at least as far
Not if we would increase, but by how much we think the real issue is we need more custom- as our guests are concerned.
ers. That’s what the numbers seem to suggest.
26 | SpaChina • 2018 Same Same…But Different

Every spa manager or owner that I speak to
believes that their spa is unique. Truly differ-
ent from all the other spas. But what do our
customers see?

There’s an easy way to find out, Just type
in the word ‘spa’ into your favourite search
engine, then click on the Images tab. What you
will find is a lot of images that all look very
similar. And these are not usually stock photos.
These are photos that these spas are having
produced themselves. They are paying profes-
sional photographers thousands of dollars to
take a unique photo of their spa – that looks
just like all the other spa’s photos.

Here’s another way to check just how well
we are doing in differentiating ourselves, in
our customer’s minds. Take a look at any of
the spa magazine or websites that cover hotel
spas. Have a look at the images for each one.
As mentioned above, they all look very sim-
ilar. But also read the words. Look at how

spas describe their benefits and features. Once The brand vision of Starbucks was to be the the opportunity to lead them. It is definitely a
again, you’ll find there’s a lot of Same Same. place you go between home and work. The feasible innovation for us, but I don’t believe
Third Place. A place to get some work done, or hotel spas have yet begun to exploit it.
So as far as our customers are concerned, to have a discussion with friends or colleagues
there’s not really much difference. Why would or to eat some food or even, if you really want, Spa +
they choose one spa over the other? What’s to drink some coffee. Hotel spas have a great
compelling? It’s time for hotel spas to take a opportunity to become a Third Place too. At We all know that time is the most valuable
long hard look in the mirror at all aspects of the very least, a place between the hotel room asset for most people today. So, instead of
our business and see ourselves as our custom- and outside. But I believe the opportunity is your hotel spa being a place for pampering,
ers see us. bigger than that. I see no reason why spas in think about it more in terms of a functional
general can’t rival Starbucks for the title of the service centre. You can drop your car off for
The Circle of Life Third Place. Spas no longer need to be a pas- a wash and vacuum and have a coffee and
sive place. Instead, they can be a place to do donut while you wait. So why not allow your
It’s important that we don’t beat ourselves up some work, answer some email, make some guests to drop their body off for a bit of ser-
over this. The current state of the hotel spa calls, meet some colleagues, have some food, vicing and get some other things done at the
business may not be great, but it’s also not that learn something new, be entertained, etc. The same time?
different from many other businesses. Indeed, opportunities are endless, if we just release
all businesses essentially follow the same cycle our minds from the constrains that we have Let’s say a guest wants to get his shoes
of Idea – Growth – Maturity – Decline – Death. imposed upon ourselves because this is a spa – shined every night, ready for the next day. But
What separates those companies that survive and a spa is XYZ. the first thing he does instead when he walks
and flourish over time, is Rebirth phase. Some- back into the hotel after a day of meetings is
where between Decline and Death they find Organizational Face of Wellness stop in the bar for a couple of drinks. By the
a way to innovate and adapt to the changing time he gets back to his room to take his shoes
market conditions. And this is what’s really A good friend of mine and of SpaChina is off, housekeeping has already gone for the day
exciting about the hotel spa business today. We Professor Gerry Bodeker. Gerry once said to so he can’t get his shoe-shine. How can you
are right around that Rebirth stage of our busi- me that spas have the opportunity to be the give him what he wants? What if you could cre-
ness life cycle. If we can innovate and adapt, we Organizational Face of Wellness. At the time, ate a space where the busy corporate traveller
will then grow from where we are today to an I had no idea what he was talking about. I later could come back in after a tough day pounding
even bigger and more impactful industry. If we found out that Gerry meant was that we have the pavement, slip his shoes off and sit back
don’t, we run the risk of dying off. That is the an opportunity to be the door to the Wonder- with an ice-cold beer, while getting a relaxing
opportunity. ful World of Wellness. We can be the guide for foot & leg massage. Then when it’s over, he
our customers to discover and benefit from gets his shoes back looking brand new, having
So, the challenge before us is one of innova- some wonderful new techniques - or some- just had a thorough polish? You’ve now solved
tion. What can we do differently? What new ideas times ancient techniques that have been redis- the one problem, the shoe shine but you’ve
and concepts can we come up with to get us off covered - of wellness, of health and of relaxa- also helped solve another problem – relaxing
this path of decline? Here’s a few suggestions… tion. People don’t necessarily trust the little after a tough day. And in solving these prob-
shop or clinic or the day spa on the street, but lems you’ve created another service that this
THE FUTURE OF HOTEL SPAS we are a hotel spa, they trust us. So, we have guest will gladly pay for.
The Third Place
What we need to do now is to think dif-
Starbucks is not just a place to drink coffee. ferently. What we are doing right now just
doesn’t seem to be working anymore. At least
not like it used to. Imagine if the concept of a
spa didn’t exist at all. Imagine there were no
such thing as a spa. Now, if you are a hotel
owner or General Manager and you have this
available space and you want to try and find a
way to generate more revenue for your hotel or
your service for your guests, what would you
put in there? Remember, spas don’t exist. What
would you put in that space today? Would it be
a spa as we know it today? Based on the num-
bers we shared earlier, probably not.

So, I think that is what we in the spa indus-
try need to do. Imagine if a world without spa,
then reimagine spa for the next generation.

We are truly at an inflection point. And that
represents an incredible opportunity.

As Theodore Roosevelt once said …
Do something now. If not you, who? If not
here, where? If not now, when?

SpaChina • 2018 | 27

People Interview | 人物专访

Spa Studio by Mandarin Oriental, Tokyo 创新前行

立足品质

访文华东方酒店集团水疗总监Jeremy McCarthy先生

Jeremy McCarthy先生于2014年加入文华 凭借独特的水疗概念以及卓富功效的疗 强调理疗师的“同一性”,而非发挥个人所
东方,担任集团水疗总监一职,领导、 程,文华东方酒店集团水疗一直是行业领军 长。我们却十分关注每一位理疗师,尽力培
管理集团享誉全球的水疗业务。 者。SpaChina采访了McCarthy先生。 养并利用他们的个人优势,从而为客人们提
在奢侈品、酒店管理和休闲服务等领 供独一无二的服务体验。例如,香港文华东
域,Jeremy拥有20余年的丰富经验,是业内 目前文华东方酒店集团在全球共有多少家水 方酒店的苏先生用上海话为客人提供足疗,
备受认可的专业人士。加入文华东方之前, 疗中心?未来有什么发展计划? 三亚文华东方酒店的胡大师是少林寺功夫大
他曾担任喜达屋国际酒店集团水疗发展与运 目前我们在全球有25家水疗中心,其中在大 师,米兰文华东方酒店的Peiqin是著名的中
营总监,负责推广企业的水疗品牌,为新 中华地区有7家(上海、三亚、广州、香港两 医专家,上海浦东文华东方酒店的Newman
开水疗提供概念设计建议,并进行项目管 家、澳门和台北)。我们会继续大力发展新 是经络按摩大师。
理。1989年至2006年期间,他多次在四季酒 项目,未来将在北京、深圳、巴厘岛、多
店集团任高管职位。 哈、迪拜、伊斯坦布尔、波卡拉顿和檀香山 根据您的观察,近几年酒店水疗行业有哪些
开设水疗中心。 趋势?
美国籍的Jeremy是ISPA国际水疗协会 我认为行业在呼吁更加高效的运营模式,以
的董事会成员,并积极参与全球养生旅游 文华东方水疗中心传递给客人的核心理念是 及创新型水疗与养生体验。在中国和亚洲其
(Wellness Tourism Worldwide)、全球养生峰 什么? 他地区,人工成本持续攀升,这意味着水疗
会(The Global Wellness Summit)和酒店&水疗 我们的核心竞争力是对服务、质量、纯正性 中心必须比以往更加高效地运营。同时,养
论坛(The Hotel & Spa Forum)等水疗组织的 的重视。作为一家根植于香港的企业,我们 生已经成为酒店行业的一大主要板块,我无
活动。目前,他是全球养生学院“数字养生 的养生哲学中充溢着深厚的亚洲传统,这一 法想象哪个知名酒店品牌会不在养生这块下
运动”(Digital Wellness)的负责人。Jeremy著 点在全球任何一家文华东方水疗中心都是一 功夫(当然这在五年或者十年前是不可想象
有《水疗养生心理学》一书,创建了养生博 致的。此外,与其它水疗中心不同,我们 的)。顾客们价值观的变化也促发了这些趋
客psychologyofwellbeing.com。他曾获加利福 十分注重对理疗师的个人培养。我发现在大 势的形成。
尼亚大学心理学学士学位,以及宾夕法尼亚 多数水疗中心,理疗师都是幕后人物,他们
大学应用积极心理学硕士学位。 行业的另一个关注点是如何处理我

28 | SpaChina • 2018

徐姗姗 编译

Jeremy McCarthy

Spa at Mandarin Oriental Pudong, Shanghai

们与技术的关系。我们的“电子养生运 多的资源,以及对资源更强的整合能力。 造成威胁吗?
动”(Digital Wellness)的宗旨是以提供水疗疗 例如,一般来说,因为有酒店的支持,酒 在我看来,酒店水疗和城市水疗还是非常不
程、产品和度假体验的方式,帮助客人切断 店水疗比大多数城市水疗拥有更好的设 同的,也不会在短期内趋同。整个水疗行业
与现代科技的连接,截断物质化世界对他们 施,因为酒店觉得这对客人的整体入住体 的竞争的确越来越大,但我并不觉得酒店水
的源源供应。不久前,我在全球养生峰会上 验将有很大帮助。酒店水疗还能共享酒店 疗会受到来自城市水疗的威胁。
就这一问题发表了演讲,视频地址:https:// 的各项维护、清洁服务,以及从酒店市场
www.youtube.com/watch?v=9do_2uTnGLo。 宣传中获益。不过不得不承认的是,酒店 在中国做生意的挑战是什么?您有什么建议
水疗在市场宣传这一块也常常受到限制, 可以与我们的读者分享吗,特别是在酒店水
水疗在酒店业务中的重要性如何?与其它部 酒店通常将更多的关注力放在对客房或者 疗这一领域?
门相比,水疗中心营业额相对较低,运营管 餐饮部门的宣传上。而城市水疗则可以更 就和世界上任何一个地方一样,在中国做生
理也相对较困难,您对此怎么看? 加高效直接的将信息传达给市场,他们具 意有着一些独特的挑战,比如,不是很容易
建造和运营水疗中心都需要很多钱,因此也 有明确、统一的传播策略,不需要与其它 找到优质的理疗师和具备英语能力的员工,
很难获得较大利润。但是我认为,如今,水 部门混在一起。 产品运输和注册流程比较繁琐,规定标准较
疗、养生、休闲设施对酒店整体收益的影响 死板,且时常变动。我的建议是,想在中国
比以往任何时候都要大。旅行时,人们希望 中国有许多酒店将水疗业务外包给合作伙 做生意的国际企业不要试图站在门外天马行
同时获得养生体验。一张床、一个房间根本 伴,您如何看待这一方式? 空,而是在国内建立起熟知中国商业文化的
无法满足他们,我们所销售的是整体体验。 我认为水疗外包并未带来多大益处。有些酒 人脉。
更何况,我们现在还有另一个竞争对手—— 店不想额外花费精力培养水疗运营专家,就
个人租房市场(比如Airbnb短租平台)。因 干脆将水疗业务外包。但是根据我的经验, 请与我们分享一下您对文华东方酒店集团水
此,泳池、水疗、健身中心等休闲养生设施 外包业务往往无法达到与酒店其它服务持平 疗的未来规划。
才是让酒店脱颖而出的关键。 的水准,于是酒店还是得插手管理,以提升 近几年来我们推出了众多有趣的项目。我
其质量与服务。有时候,也有业主为了获得 们将在今年着力发展可持续性项目。我们与
酒店水疗拥有相对优质的顾客群,除了住店 更高租赁利润而要求酒店将水疗业务外包, 绿色水疗组织(Green Spa Network)达成了合
客人,一些当地客人也会在日常或节庆日光 不过这种情况很少。 作,将在文华东方酒店集团水疗中心践行可
顾。酒店水疗对当地客人的捕获率有多重 持续性水疗理念。此外,我们一直都非常注
要?与当地城市水疗相比,酒店水疗具有哪 无论从硬件、水疗产品还是销售技巧、疗程 重品质、清洁和服务。我们想成为最好的,
些优势,面临哪些挑战? 知识及功效等方面来看,中国城市水疗都达 为了实现这一目标,我们努力在尽可能多的
酒店水疗的明显优势是拥有比城市水疗更 到了十分高的水准。您觉得这会对酒店水疗 方面每天都向前迈进一小步。

SpaChina • 2018 | 29

People Interview | 人物专访

Grounded on Quality
and Keep Improving

Interview with Mr. Jeremy McCarthy,
Group Director of Spa & Wellness, Mandarin Oriental Hotel Group

Spa at Mandarin Oriental, Taipei in Psychology from the University of California our spas worldwide. One thing that makes us
and a Master of Applied Positive Psychology unique is the way that we cultivate the exper-
Mr Jeremy McCarthy joined Man- from the University of Pennsylvania. tise of our therapists. I find that at most spas,
darin Oriental as Group Director the therapists are somewhat hidden behind the
of Spa & Wellness in 2014. He With its strong and attractive spa concept scenes and the emphasis is on “consistency”
is responsible for leading and managing the and treatments, Mandarin Oriental Hotel rather than on bringing out the best in the
global activities of Mandarin Oriental’s inter- Group is the spa pioneer and leader in the people. We look at our therapists as individuals
nationally-acclaimed luxury spa division. hotel spa industry. SpaChina interviewed Mr. and try to develop their specialties, which has
McCarthy. helped us to deliver unique offerings. Examples
As a well-known and respected spa profes- include Mr So, who does Shanghainese Pedi-
sional with over twenty years of luxury and How many Spas does Mandarin Oriental cure at Mandarin Oriental Hong Kong, Master
diversified hotel and leisure services experi- now have all over the world and what are Hu, our Shaolin kung fu master at Mandarin
ence, prior to joining Mandarin Oriental, Jer- the plans for the future? Oriental Sanya, Peiqin, our Chinese therapy
emy was the Director, Spa Development and We currently have 25 spas around the world specialist at Mandarin Oriental Milan, or New-
Operations of Starwood Hotels and Resorts including seven in greater China (Shanghai, man, our Meridian Massage expert at Manda-
where he was responsible for expanding the Sanya, Guangzhou, Hong Kong (2), Macau rin Oriental Pudong.
company’s portfolio of spa brands and pro- and Taipei). We will be growing over the next
viding conceptual design advice and project few years with new projects in development in What trends do you see in the hotel spa
management for new spas. From 1989 to 2006, Beijing, Shenzhen, Bali, Doha, Dubai, Istanbul, business over the past few years?
he also held a number of senior appointments Boca Raton and Honolulu. I think there is a return to more efficient spa
with Four Seasons hotels. models and a desire to innovate and experi-
What are the key concepts that The Spas at ment with new ways of approaching spa and
A US citizen, Jeremy has served on the Mandarin Oriental deliver to guests? wellness. In China and other parts of Asia,
board of ISPA, and participated in other Things that set us apart include our atten- labor costs are rising and spas need to be more
spa organizations such as Wellness Tourism tion to service, quality and authenticity. As practical and efficient than they were in the
Worldwide, The Global Wellness Summit and a Hong Kong-based company we also draw past. That being said, “wellness” has become a
The Hotel & Spa Forum. Currently, he is the heavily on our Asian heritage which informs massive trend in the hotel industry and I can’t
chair of the Global Wellness Institute’s Digital our philosophy of wellness that is delivered in think of a single major hotel brand that isn’t
Wellness initiative. He is the author of The Psy- putting a significant focus in this area (some-
chology of Spas and Wellbeing and writes a blog thing that certainly couldn’t have been said five
at psychologyofwellbeing.com. He holds a BA or ten years ago). The changing values of con-
sumers are driving some of these trends.
30 | SpaChina • 2018
Another trend that we are focusing on is
how we manage our relationship with technol-
ogy. We have rolled out our Digital Wellness
initiative to offer treatments, products, and
retreat experiences to help people disconnect
from technology and recover from the non-
stop stream of content that we are consuming.
I recently gave a talk on this issue at the Global
Wellness Summit: https://www.youtube.com/
watch?v=9do_2uTnGLo.

Spa at Mandarin Oriental, Kuala Lumpur to run their operation. That said, the market- to be very different animals. Competition is
ing of hotel spas is often somewhat limited increasing for the entire segment but I don’t
How important is the spa role in the hotel as the marketing resources and channels are feel a specific threat to hotels from day spas.
business? Compared with other depart- focused on other areas of the business, such as
ments, spa revenue is often small and hard rooms and F&B. The day spas are better able What are the challenges of doing business
to manage. Your view? to get their messages out because they have in China? Do you have any advice to share
Spas are expensive to build and expensive to a clear unified communication strategy and with our readers especially in the hotel spa
run, so it is a difficult department to run prof- don’t have to blend in with other departments. industry?
itably. But I think spa, wellness and leisure Like anywhere in the world, China has its
facilities are more important than ever to the There are many hotel spas in China out- unique challenges. Difficulties in China include
overall bottom line of the hotel. People want sourcing spa operations to partners. What finding qualified therapists, finding colleagues
experiences when they travel. They are not do you think about this approach? with English skills, product importation and
content to just have a bed and a roof over their I do not see many positive aspects to outsourc- registration, rigid and often-changing code
head. We are selling the total experience. When ing spa operations. Some hotel companies pre- requirements, etc. My advice for international
you consider that we are now competing with fer to outsource to avoid having to develop companies is to not try to navigate these prob-
the personal shared housing market (Airbnb, their own in-house expertise in spa opera- lems from outside the region. It is important to
for example), leisure facilities such as swim- tions. But in my experience, outsourced opera- have strong people in the country who under-
ming pool, spa and fitness are critical to bring a tions are often not held to the same standards stand the culture and can navigate the system.
point of differentiation to a hotel. and levels of service as the rest of the hotel,
requiring hotel management to continue to Please share with us some of your future
Hotel spas certainly have good guest pro- be involved to manage the service and quality plans for The Spas at Mandarin Oriental.
files, and local guests also choose to visit issues that arise. There are times when hotel We have launched a lot of interesting initia-
hotels for celebrations and leisure. How owners would prefer an outsourced spa if they tives in recent years. One that we hope to build
important is local capture and what kind of can get lease terms that will make the econom- on this year is our sustainability initiative. We
advantages and challenges do hotel spas ics favorable. But these are rare in my opinion. have partnered with Green Spa Network and
have compared to local spas? look forward to working with them to improve
Hotel spas have a distinct advantage in terms of Day spas in China are reaching a higher our sustainable practices in our spas. Beyond
being able to leverage far greater resources than standard in terms of both hardware and spa that our focus for the moment is really on the
a day spa can. Hotel spas, for example, typi- products, with good skill in sales and treat- basics of quality, cleanliness and service. We
cally have better facilities than most day spas ment knowledge and effects. Do you see this want to be the best, and to do that we just
because the facilities add substantial value to as a threat to hotel spas? focus on getting a little bit better every day, in
the overall hotel stay experience. Hotel spas can I think hotel spas and day spas will continue as many ways as we can.
also rely on shared resources in maintenance,
housekeeping and marketing to make it easier SpaChina • 2018 | 31

People Interview | 人物专访

芳香传奇

访雅容玛香薰之家亚洲区副总裁
Noelle Cheng女士

英国 品 牌 雅 容 玛 香 薰 之 家 Noelle Cheng 印度、澳大利亚以及很多地方都能找到AA
(Aromatherapy Associates)成立 的产品和疗程。我们与众多国际酒店集团合
于1985年,三十年来一直是芳 与奢侈品市场打造强势品牌、发展以市场为 作,如文华东方、JW万豪、希尔顿、四季
香疗法的领导者。“体贴入微,恒久弥新, 导向的经营策略。加入美容行业任职高管之 等。同时,我们的零售店也遍布全球,比
追求专注与卓越,让人们在忙碌的生活中重 前,Noelle曾担任安达信咨询公司的商业顾 如香港海港城概念店,连卡佛百货店、日本
拾身心平衡。”是品牌不变的理念。 问。她拥有工商管理硕士学位。SpaChina采 的伊势丹百货店,台湾的新光三越百货店,
访了Noelle女士,请她分享雅容玛香薰之家 英国的Fortnum & Mason百货店、Liberty百
雅容玛香薰之家的诞生源于两位充满热 在亚洲的未来发展计划。 货店、Selfridges百货店,SpaceNK美国站等
情的芳香疗法师。七十年代初,Geraldine 等。雅容玛香薰之家还开设了线上零售。
Howard和Sue Beechey坚信芳香疗法对身体、 请分享一下雅容玛香薰之家的销售网络。
心理和情感健康具有非凡益处,并决定与世 全球有超过700家奢华酒店和水疗中心使用 目前护肤和芳香产品有哪些新趋势?
界分享这一神奇的疗愈力量。两位创始人还 雅容玛香薰之家的产品,并对其赞誉有加。 我们观察到,这几年,消费者对天然、有机
于1985年在英国协助成立了国际芳香治疗师 在香港、中国内地、台湾、日本、韩国、新 护肤的兴趣与需求明显增加。如今的消费者
学会,这是第一个,也是最受认可的芳香疗 加坡、马来西亚、泰国、越南、马尔代夫、 比以往更加熟知美容与护肤知识,他们想详
法专业协会,旨在为芳香疗法师和行业专业 细了解自己所使用的产品,如具有哪些成
人员制定管理和认证标准。 分、成分来源于哪里、产品研发所采用的方
式、产品的质量与疗效等。客人们希望使用
企业将三十年的行业经验、品牌传承与 更加安全、纯净和绿色的产品来让自己的肌
最天然的手调精油、尖端科技相结合,推出 肤变得更加年轻和健康。
一系列屡获殊荣的奢华沐浴、身体、护肤产
品,全面治愈提升身体、心理与情感健康, 女性们开始尝试淡妆或裸妆。她们担心化
受到全球著名水疗中心专业理疗师及整体养 妆品里含有的化学物质或人工香料会引发皮肤
生专家的一致认可与推介。 问题,所以转而选择能够加强肌肤健康,改善
肌肤外观的护肤产品,化妆品变成了次要需
2016年来,Noelle Cheng女士加入雅容 求。她们会尽可能地少在脸上涂抹化妆品。
玛香薰之家,将她充满创意的风格与强大的
领导力注入品牌脉搏。Noelle拥有12年在国 营养护肤是当下最流行的趋势之一。消
际奢侈美容品牌亚洲区的领导经验,包括莱 费者不仅注重清洁、补水或抗衰老,她们也
珀妮、阿玛尼等,她精通如何在零售、水疗

32 | SpaChina • 2018

徐姗姗 编译

在为肌肤寻找营养品,就像为身体补充营养 治愈与调节的能力,才能更好地为消费者提 标准是开拓中国市场时遇到的主要难题。而
物质和维生素一样。 供服务,在疗程过程中,理疗师应与客人一 且,中国的市场环境与世界其他主要经济体
同进入到身心放松的状态之中。 截然不同,这让我们不知如何下手。在消费
定制化护肤/美容产品是另一大潮流。品 者偏好方面,过去几十年,中国经历了巨大
牌能否设计出独一无二的定制化产品和体验 作为行业引导者,雅容玛香薰之家从未 的阶级转型,如今的消费者环境比以往要复
成为了关键。 停止开拓创新的步伐,我们即将推出“WE 杂的多。
疗程”(Wellbeing健康),这是一系列基于传
除此以外,从更宏观的层面来看,越来 统疗愈哲学而开发出的现代养生技法。既可 不过,对于想要进行国际拓展和投资的企
越多的消费者开始强调整体健康,即寻求 以作为冥想练习的一部分,也能在日常生活 业来说,中国无疑位列榜首。中国在近几年发
身体、心理、情感、精神等多维度的全面体 中加以实践,提升思维清晰度、专注力以及 展迅速,成为西方产品的主要进口国。加上庞
验。品牌所提供的日常护肤和身体护理不仅 整体健康。 大的人口和中产阶级的崛起,中国市场对各类
为了让客人看起来更美,而是成为一种全新 服务和产品具有巨大需求。另外,中国人具有
的养生方式。 雅容玛香薰之家的零售店,或设于百货商店 很强的职业道德,并且非常勤奋地学习不同的
中的柜台,以及网上销售是否会影响酒店水 专业技术知识,也就是说,我们的合作伙伴是
雅容玛香薰之家能为酒店水疗业务提供哪些 疗中心的零售业务?你们为水疗中心的零售 一群具有责任感并追求卓越的人群,这使得我
帮助? 业务提供哪些支持? 们在中国的业务不仅从经济上获利,同时也是
雅容玛香薰之家不仅是一个产品供应商,也 在中国仅有一小部分人有机会在实体店或 非常有价值和意义的经历。
是亲密的商业合作伙伴,甚至可以称得上是 水疗中心体验到雅容玛香薰之家的产品和疗
水疗客户的“队友”,我们在以下方面助力 程。不过我相信品牌知名度的提升将促进 雅容玛香薰之家在亚洲的未来发展计划是什
客户取得商业成功。 产品在中国各个渠道的销售,包括酒店水疗 么?
中心。我们在其他市场遇到了类似的情况, 我们将继续传承品牌创立者Geraldine和Sue女
声誉与品牌形象建立 并看到了非常积极的结果,比如在日本和英 士的理念,即让人们感觉更好。作为一个品
与消费者分享芳香疗法的神奇力量以及品质 国,随着品牌知名度的提升,水疗中心的零 牌,我们期望在一切从事的事情上有明确的
生活的艺术,是雅容玛香薰之家一直以来的 售收益也大幅增长。 意义和目标。我们想要帮助人们实现心灵、
使命。我们乐于支持酒店水疗客户以促进养 身体和肌肤的平衡,教导人们如何获得全面
生为目标,进行培训、举办活动、开展消费 我们一直致力于建立并加强品牌知名度 健康的生命,并为其提供具体实践支持。
者关系维护项目等。消费者们很愿意造访并 和曝光度,确保产品在各类推广环境中的持
回访提供AA产品和疗程的水疗中心。 续性参与以及有利布局,推动线上线下各大 同时,作为芳香疗法专家,我们还想要
销售点的零售业务。 告诉人们品质生活的艺术。我们有众多健康
来自专业团队的全面支持 专家和大使帮助我们将这些理念传播开来。
我们富有活力的AA团队会亲自去到水疗中 消费者的购买决定主要取决于以下方 比如,睡眠专家Neil Stanley博士进行了超过
心客户那里,提供全方位支持,包括客户管 面 : 1)品 牌 认 知 , 2)具 有 影 响 力 的 人 士 推 35年的睡眠调研,组织了数次全球最大型的
理、市场营销、品牌建立、教育培训、物流 介,3)在购买点获取的信息。我们将从以上方 睡眠研究项目,最终证实睡眠在健康三角(
和采购等。我们持续与客户分享最新的芳香 面入手,为水疗合作伙伴提供零售业务支持。 营养、锻炼和睡眠)中扮演的关键角色。我
疗法及水疗趋势,也非常关心理疗师的情感 们会继续与世界各地的健康专家合作、推广
与身体健康,坚信理疗师需要首先具备自我 在中国做生意的优势和挑战分别是什么? 身心灵的生活平衡。
本土销售网、消费者的购买习惯、进口监管
SpaChina • 2018 | 33

People Interview | 人物专访

Aroma Legend

Interview with Ms. Noelle Cheng, Vice President, Aromatherapy Associates (Asia)

International hotel groups including the Man-
darin Oriental, JW Marriott, the Hilton Group
and Four Seasons. We also have a retail pres-
ence worldwide, including to name but a few:
a concept store at Harbour City Hong Kong,
Lane Crawford, ISETAN in Japan, Shingkong
Mitsukoshi in Taiwan, Fortnum & Mason,
Liberty, Selfridges in the UK, and Nubonau
and SpaceNK in the US. And we also have an
online retail store.

Founded in 1985, British brand Aroma- by professional therapists and experts in holis- What trends do you currently see for skin-
therapy Associates has been the lead- tic wellness in the finest luxury spas around the care and aroma products?
ing expert of aromatherapy for over world. Over the past few years, we have seen a grow-
30 years. “To be a thoughtful, ageless brand ing interest and demand for natural or organic
that does everything with intent, excellence In end 2016, Ms. Noelle Cheng joined Aro- beauty. Consumers are more discerning nowa-
and allows people to find balance in their busy matherapy Associates, with her creative style days and are keen to understand more about
lives. ” is the brand vision. and strong leadership. With over 12 years of the products they choose, such as what ingre-
experience in leading international luxury dients exactly go into the products, the origin
The story began with two passionate aroma beauty brands in Asia including La Prairie and of ingredients, the methods used for R&D ,
therapists in the early 1970s. Ms. Geraldine Giorgio Armani, Noelle has extensive knowl- their quality and effects etc. Consumers tend to
Howard and Sue Beechey believed deeply in the edge in building strong branding and develop- look for safer, cleaner and “greener” options to
incredible effects of aromatherapy to enhance ing market-driven business strategies in the achieve younger and healthier skin.
the state of the physical, mental and emotional retail, spa and luxury market. Prior to her sen-
wellbeing, and were dedicated to sharing the ior management roles in the beauty industry, Women are tending to put on little makeup
power of aromatherapy with the rest of the Noelle was a business consultant in Arthur or have “nude” makeup. Consumers are con-
world. These two founders also helped set up Anderson Consulting. She holds a Master cerned that cosmetic products may contain
the International Federation of Aromatherapists Degree of Business Administration. SpaChina chemicals or artificial fragrances, which may
(IFA) in the UK in 1985, the first and most rec- interviewed Noelle about the future develop- induce skin problems. Hence, they select skin-
ognized and respected organization to regulate ment of Aromatherapy Associates in Asia. care products which can strengthen their skin
and accredit standards in Aromatherapy for health and improve skin appearance. Makeup
practitioners and industrial professionals. Tell us about the distribution network for becomes a side need. Consumers prefer wear-
Aromatherapy Associates. ing as little makeup as they can.
Combining 30 years of experience and Aromatherapy Associates is used and rec-
heritage in the finest natural hand-blended ommended in 700+ luxury Hotels and Spas Nutrient skincare has become one of the
essential oils with the latest technology, today around the world. The treatments and prod- top trends. Customers are not just concerned
Aromatherapy Associates delivers an array of ucts are found in Hong Kong, mainland China, about cleansing, hydration or anti-aging, they
award-winning luxury bath, body and skincare Taiwan, Japan, South Korea, Singapore, Malay- are looking for nutrients for the skin. This is
products with therapeutic benefits to enhance sia, Thailand, Vietnam, Maldives, India, Aus- the same as how we treat our bodies with food
the state of physical, mental and emotional tralia and many others places. We work with supplements and vitamins.
wellbeing. It is used and highly recommended
Personalized skincare or beauty products
34 | SpaChina • 2018 is another big trend. The ability for brands to
design unique and bespoke offerings and expe-
riences becomes the key.

On top of these, there is a growing consum-
er demand to address holistic wellbeing, incor-
porating physical, mental, emotional, spiritual
dimensions into offerings. Daily skincare and
body care is not just to make people look good,

it becomes a new form of looking at wellness. give mental clarity, relief from distractions, aid once was.
in focus and promote overall wellbeing. China is now top of the list of countries for
What benefits can Aromatherapy Associates
bring to the hotel spa business? Do retail shops and counters in department whoever wants to expand and invest interna-
AA is not just a product supplier, we are a close stores and also online retail impact on the tionally. Its growth in recent years has turned
business partner, or we can say “teammate” to retail business of the hotel spas? What kind it into a major importer of Western products.
our Spa partners and play a key role to help our of support do you provide to the spas? Coupled with the size of its population and the
clients succeed in the following areas: Only a small percentage of consumers in China rise of the middle class, this offers any interna-
have had the opportunity to experience Aroma- tional company doing business in China access
• Reputation and brand image building therapy Associates through our physical stores to one of the world’s most important markets
It is always our company’s mission to educate or spas. An increased level of brand awareness for an immense variety of services and goods.
people in the power of aromatherapy, the art will support retail sales across all channels in Chinese people have a very strong work ethic
of living well and leading a balanced life. We China, including hotel spa channels. We have and look to develop a wide array of profession-
are keen on supporting our hotel Spa partners seen similar and very positive results in other al skills. As a result, we are dealing with highly
from training, consumer workshops, events markets, such as Japan and the UK, where committed and competent individuals who
to customer relationship programs with the increased levels of brand awareness have elevat- are keen to excel. This makes doing business
aim to promote wellness. Clients love to visit ed retail business in the spa channels. in China not only profitable, but also highly
and return to spas where AA’s treatments and rewarding.
products are found. We always have a goal of building and
enhancing brand awareness and exposure, What is the future plan for Aromatherapy
• Extensive support from professional team ensuring a consistent and premium positioning Associates in Asia?
Our energetic AA team reaches out to our spas in all settings, and driving retail sales across all We continue to build and be passionate about
partners and provides extensive support on points of sales, both offline and online. our founders Geraldine and Sue’s legacy, which
account management, marketing, brand build- was to help people feel better. As a brand, we
ing, training and education, logistics and pur- Consumer purchase decisions are driven by always want to have meaning and intention in
chasing. We constantly share the latest trends 1) brand recognition, 2) influencers and 3) the everything we do as a company. We want to
in aromatherapy and spa offerings. We care information obtained at the point of purchase. We help people find balance in mind, body and
about the emotional and physical wellbeing of focus on these areas when we provide our support skin. And we want to educate and provide the
our therapists and strongly believe that all ther- to spa partners in driving their retail business. tools to living an all-round healthy life.
apists should have beautiful healing talents and
the know-how to take good care of themselves, What are the advantages and challenges of As well as being experts in Aromatherapy,
then they can take care of their customers. doing business in China? we also want to educate people on The Art of
Therapists will participate in mindful moments Local distribution networks, buying habits Living Well so we have a panel of Wellbeing
with their guests during the treatments. of local consumers and regulatory require- Experts and Ambassadors to help us get our
ments can make China a very difficult market message across. For example, Dr Neil Stanley
As an industry pioneer, AA will lead the way to access. What’s more, the market environ- who is our sleep expert, has been involved in
and soon launch our “WE treatments” (Well- ment is completely detached from most other sleep research for over 35 years. Having organ-
being Treatment) which are a series of modern economies in the world, making it difficult to ised some of the largest sleep studies in the
day techniques developed from ancient prac- take the first steps. In terms of consumer pref- world, his discoveries show that sleep plays a
tices. They can be practised as part of medita- erences, there has been a sizeable class shift in key part in the Wellbeing Triangle; nutrition,
tion, but can also be used in everyday lives to China over the past few decades, and the con- exercise and sleep. We will continue working
sumer environment is far more diverse than it with experts worldwide to promote wellness.

SpaChina • 2018 | 35

People Interview | 人物专访

万象天地

身心如一

访AEVUM奥斯芬欧系贵族SPA创始人曾彩云女士

摒弃一味的追求豪华,奥斯芬在 奥斯芬能明显看到您的个性和气质。您想打 Joy Tsang
空间设计中注入身心灵动的气 造的是一个什么样的SPA品牌?
息,创造洁净、高雅、自由、 我想创建一个有着欧洲标准的SPA。为什么 您也把奥斯芬定位为“欧系贵族SPA”,如
安静、祥和的氛围,致在打造纯净的身心体 会有这样的想法呢:在国际上,很多药物和 何定义和解释“贵族”一词?
验。完全隔音的静心舒压室、释放身心的空 护肤成分的标准制定,以及SPA标准,都来 我所描述的“贵族”,有我自认的意义。
中翱翔疗程、尽揽天下的苏醒空间,在深圳 自于欧洲,而我要以这样的标准来建设奥斯 首先,奥斯芬的合作产品品牌大多是家族企
是唯一注重身心平衡状态的城市水疗。 芬的一切标准。 业,经过几代人的努力而在欧洲乃至全球享
有盛誉,把品质和声誉都看得很高,也积极
“当人们在物质文明的追求到一个境界 因此,奥斯芬所选用的都是欧洲产品和 贡献和回馈社会。在我看来,这就是一种贵
之后,很自然的就会需要内在身心能量的不 器材品:西班牙Natura Bissé(悦碧施)、意 族精神。
断加持。 奥斯芬为“身心美”而生,以“成 大利[comfort zone]舒适地带、意大利医学
就身心美”为服务理念,追求身心合一的身 身体抗衰老HISTOMER海皙曼,法国百年制 其次,中国的80、90后主力经济支柱,
心SPA疗法,让客人们由内到外达到更幸福 作商Golgemma有机精油、以及法国LPG身 也就是未来5年的市场主力,她们的信息来
更快乐的生命状态。”奥斯芬创始人曾彩云 材雕刻仪。这些著名的欧洲品牌无论从全球 源多,接受了良好的教育,很多也游学海
女士(Joy Tsang)如此认为。曾彩云女士于 知名度还是产品质量与效果上,每一个都是 外,体验和生活与国际接轨。在中国,我们
2006年进入美容行业以来,一直在嘉悦国际 顶尖的。 会以“新贵”一次来形容这些有见识,有要
任职总经理,期间将瑞士法儿曼,意大利舒 求的人群。她们对SPA的期待,是“贵族”
适地带,西班牙悦碧施,意大利海皙曼,这 我个人经营了10年的欧洲专业护肤品 式的高品质体验,不只是在身体放松,还有
些品牌运营到全国各省市的城市SPA,她的 牌,本身也是欧洲SPA和护肤的忠实粉丝, 心灵深处的放松和释放;她们不再跟风,不
经营理念是:为所有利益相关者创造价值, 对欧洲的产品标准、服务标准、品牌文化等
为社会传递正能量。SpaChina有幸采访了曾 都非常喜欢和敬佩。把自己最喜欢和最欣赏
女士。 的生活方式作为自己的职业生涯,并分享给
有同样追求的消费者,就是我要做的。
36 | SpaChina • 2018

徐姗姗 编译

万象城

万象天地 我想分享的,都是我自己最喜欢的疗程,每 银行高端客户活动体验和互动。
个奥斯芬的疗程都是经过精心设计,功效和 在维护老客人方面,主要的还是用心服
再人云亦云,而是会作出适合自己的、有独 舒适度都绝佳的主力疗程。
特内涵的品牌。 务。悦碧施和LPG也配合我们按不同的季节
悦碧施钻石能量疗程2580元/次:全球首 节日做不同主题的沙龙会,同时也会做一些
奥斯芬也是个能让她们释放自我的平 创晶钻系列,提取海洋DNA促进细胞再生, 身心疗愈课程。
台,是一个既能给她们休息放松,又能在社 强效锁住水分,密集修复,提升肌肤紧实
交媒体上秀出自己的“贵族”式美好生活方 感,使皮肤形成一道防护网,高度保护肌肤 线上会发布一些新疗程和活动。我们目
式、获得自信和自足的平台。 及细胞DNA结构,立即紧致、饱满、展现光 前并没有做太多的线上营销,因为我坚信在
彩剔透肌肤。 这个线上营销泛滥的时代,真正有话语权的
为什么选择在高端购物商场中开店? 奥斯芬 是实打实的线下体验,而好的体验则会通过
的消费方式和消费频率如何? LPG身体激活抗衰老疗程1080元/次:刺 客人本身的社交微信平台传播出去。因此,
我的要求很高,选择在高端购物商场是因为 激皮肤来唤醒沉睡的纤维母细胞,促进皮肤 我更看中线下的实际品质。
可以按自己的要求标准来创建,并把品牌理 真皮层的胶原蛋白、弹力纤维和透明质酸的
念传递给最适合的人群。深圳的每个区域的 大量新生。重组皮肤的轮廓架构,使皮肤恢 您如何来把控每个店的品质?在员工队伍的
地标性商场,可以说是深圳地区精英、名媛 复年轻状态,有效、舒适地提拉紧致肌肤。 建立与培训方面,您是怎么做的?
的汇聚地,是最符合奥斯芬的品牌定位的。 把控每个店品质的三个核心:1.企业文化,也
七轮能量疗法1280元/次:通过独特配方 就确保在店的每位管理者理解奥斯芬成就身
说实话,除了商场管理能覆盖的范围以 的精油结合不分析不评判的心法和独特的手 心美的本愿,同时理解这个本愿与她的人生
外,商场周围的环境我还不满意,但因为高 法做能量抚触,瞬间进入平静祥和的身心合 关系着什么意义。2.标准,每个岗位的标准执
端购物中心聚集符合我们要求的主力消费者 一状态。 行手册。3.良好的晋升通道和薪酬机制。
人群:高品味、高要求、高文化、高收入,
因此可以实现一站式服务:她们购物或用 奥斯芬现在使用最多的是什么产品? 如今很多酒店SPA运营不景气,从您这个生
餐完毕可以直接去做SPA,每次消费约2000 奥斯芬现在用的最多的产品是西班牙悦碧施 活美容SPA的专家角度来讲,您觉得这是为
元,我们的数据显示出她们每月造访的频率 的产品,这些产品在研发上都是不做成本上 什么?
是1.7次。 限的,所以在功效上非常明显客户的满意度 在酒店的战略中SPA只是配套,因此很多酒
也很高,因为功效好所以客户的回店率也相 店没有预算和计划来帮助SPA提高运营效
奥斯芬主要是手工疗程还是器材疗程?为什 对比较高。 率;这个定位就决定了很难运营好。
么会这样配比?
奥斯芬的主要疗程是手工,占了7成,仪器 此外,严选法国有机精油,作为奥斯芬 酒店中要顾虑到的方方面面细节比较
为辅。因为仪器主要是解决皮肤深层次的问 身心平衡疗程专用香薰疗法很受欢迎。来自 多,尤其在应对住客的意见和投诉方面,面
题,并不需要每次来都用仪器来解决,而手 法国家族传承的有机种植理念,通过法国专 对的客人也来自于世界各地,因此对于酒店
工配合最好的产品,已经是能够保持良好效 业权威的配方师研发团队,其配方能将自然 SPA来讲,为了安全和免除麻烦,就不会选
果的疗程,同时产品的居家持续使用能延续 和谐的植物能量传递给身体。 择有挑战的疗程。往往有挑战的疗程也会需
功效。再则,更重要的是我们的客人们注重 要更多的员工培训和新的资金投入,而酒店
身心精神层面的放松和释放。 奥斯芬在拓展和维系客人方面,是怎么做 却因为SPA只是配套而无法支持。
的?
您能跟我们分享一下具体的疗程么? 我们在拓展新客主要有三个方面:1.商场会 这一来一个怪圈就形成了,最终造成酒
我一直信奉“己所不欲,勿施于人”,因此 员中心互动。2.口碑,老会员带新会员。3. 店SPA的“无为”。我认为其实SPA经营好了
是会给酒店带来住客的,酒店SPA和酒店的
其他部门应该是相互加持的。

相比之下,生活美容SPA能基于不同城
市的人文习惯和喜好来成立品牌理念,创建
满足当地客户需求和引领消费方式的独特疗
程。而酒店SPA虽然硬件很好,但大部份是
连锁管理,能提供给客户的服务大同小异。

SpaChina • 2018 | 37

People Interview | 人物专访

Harmony of
Body and Mind

Interview with Ms. Joy Tsang, the Founder of AEVUM SPA, a European-style noble Spa

Forsaking the blind pursuit of luxury, Spasare set according to the European criteria. product partners are family enterprises.
AEVUM SPA creates a space of subtle I want every aspect of AEVUM SPA to reach Through the efforts of several generations, they
liveliness with a clean, elegant, free and these standards. gain prestige in Europe as well as the whole
tranquil atmosphere, where a pure healing world. They emphasize strongly on quality and
experience of body and mind is offered. As the So the product and equipment partners brand identity and actively contribute to the
only Spa in Shenzhen that focuses on the bal- of AEVUM SPA are all from Europe, includ- society. From my points of view, this is surely
ance of body and mind, AEVUM SPA features ing Natura Bissé from Spain; [comfort zone] the spirit of nobility.
a range of unique offerings, including a com- from Italy; HISTOMER, a medical anti-aging
pletely soundproof room for calming the mind brand, from Italy; Golgemma, a manufacturer Also, people born in the 1980s and 1990s
and reducing pressure, the signature “Soar in of organic oil with a hundred years of experi- are the main force of the market at present, as
the Sky” treatment, and the awaking zone with ence, from France; and LPG, a body shaping well as for the next five years. They are widely
overwhelming city views. equipment brand, from France. These well- informed and have a good education back-
known brands are top leaders of the industry ground. Many of them have studied abroad,
“When material needs are basically satisfied, in every aspect from global prestige to product so they have much overseas experience and
people naturally shift their focus to the inner quality and effects. global horizons. In China, we often call this
spiritual world, trying to fuel their physical savvy and demanding group the “new noble”.
and mental energy. Inspired by the concept of I have 10 years’ business experience with So they also expect a high-quality noble style
‘fulfill the beauty of body and mind’, AEVUM professional European skincare brands. I am SPA which offers not only body relaxation, but
SPA aims to help guests restore the harmony personally a faithful follower of European Spa a further restoration of mind and soul. They
of body and mind, and achieve a happier sta- and skincare. I really appreciate the product never blindly follow the multitudes, but rather
tus from inside out,” Said Ms. Joy Tsang, the criteria, service standards and brand culture of choose a brand which has unique characteris-
Founder of AEVUM SPA. SpaChina inter- Europe. What I want to do and am doing is to tics and can meet their own needs.
viewed Ms. Tsang. turn my biggest interest and appreciative life-
style into my career and share it with custom- AEVUM is such a brand, for it gives them
Your own personality is reflected in AEVUM ers who have the same goals. both a place of relaxation and a platform
SPA. What kind of Spa brand do you want to to express themselves. They can show their
create? You have positioned AEVUM SPA as a “Euro- “noble” lifestyle on social media and gain
We want to create a European standard Spa. pean style noble Spa”. How do you define much satisfaction and confidence from it.
Internationally, many standards such as those “noble”?
for drugs, skincare products’ components and My understanding of “noble” comes from the Why do you open your stores at high-end
following aspects. Firstly, most of AEVUM’s shopping malls? What is the consumption
pattern and visiting frequency of AEVUM
万象城 customers?
We demand high standards in every aspect
and high-end shopping malls will facilitate our
delivery of high-level services and brand con-
cept to the target group. The landmark shop-
ping malls in every district of Shenzhen are
indeed gathering places of notable elites and
fair ladies. Such locations perfectly conform to
AEVUM’s brand positioning.

Frankly speaking, the surrounding envi-
ronment not covered by the shopping mall’s
management is not satisfactory enough. Never-
theless, visitors to the mall are our target group
– those with high taste, high demand, high
education background and high income. Their
consumption pattern is more holistic. After
shopping or having a meal, they would directly
go to the SPA. The average consumption sum

38 | SpaChina • 2018

also assist us by holding workshops during
festivals and providing courses of body-mind
treatments.

We also launch some new treatments and
activities via internet, but we don’t do too much
online marketing because I believe that in this
age of overdone online marketing, it is the phys-
ical off-line experience that has the final say.
Moreover, customers will share their experience
on social media (like WeChat) to help promote
the brand. Therefore, I attach more importance
to the practical offline offerings.

is about 2,000 yuan each time. Data shows that KKone How do you guarantee the quality stand-
customers’ visiting frequency is 1.7 times every ards of each store? What are your approach-
month per person. firmness. es in building your staff team and carrying
Seven Chakra Energy Treatment RMB1,280: out staff training?
What is the main practice at AEVUM SPA, We focus on three pillars of each store: 1.
manual treatment or equipment treatment? the treatment is a combination of specially Corporate culture. It means that every man-
Seventy percent of our treatments are done formulated essential oil, therapists’ non-judg- agement staff in the store should understand
manually, while others are by equipment. Since mental mentality and unique manipulations. AEVUM’s goal of fulfilling the beauty of body
equipments are used to solve deep skin prob- It helps customers reach a serene harmony of and mind, as well as the relationship between
lems, it is not necessary to use them all the body and mind. this goal and their own life; 2. Standards. We
time. We prefer combining manual manipula- have standard execution manuals for each
tion with the best products to deliver result- What are the products most often used at position; 3. Benign promotion channels and
proven treatments. The products can also be AEVUM SPA? payment mechanisms.
brought home to prolong the treatment effect. Our most often-used products are Natura
More importantly, our customers want a com- Bissé. This brand sets no cost ceiling in doing Nowadays, many hotel Spas are seeing a
plete relaxation of body and mind, so we don’t research and development. So very obviously, decline in business. As an expert in the cosme-
take equipment as our main approach. customers are quite satisfied with the products’ tology day Spa area, what is your view?
effects. As a result, their re-visiting rate climbs. Concerning the development strategy of the
Can you share with us some representative hotel, Spa is just an additive. So many hotels
treatments in detail? In addition, we select organic oil from don’t offer budget or have a plan to help Spas
Every treatment at AEVUM SPA is meticulous- Golgemma, a French brand with a hundred improve their operations. Such positioning
ly designed and has superb comfort and effect. years’ experience, to form our unique aroma- inevitably leads to the decline of hotel Spa
I’d like to share with you some of my favorites. therapy to balance body and mind. It is quite operations.
popular among customers. Golgemma is the
Natura Bissé Diamond Energy Treatment crystallization of three generations’ inheritance Hotels usually have more concerns, espe-
RMB 2,580: as a member of the global pioneer- of organic cultivation from a French family, cially about feedback or complaints from cus-
ing Crystal Diamond Range, the treatment combined with a professional and authorita- tomers in every region of the world. So many
extracts marine DNA for cell regeneration, tive formulator team. Golgemma transfers the hotel Spas, in order to avoid trouble, don’t
moisture retention, intensive repair and skin natural plant energy into human body. introduce challenging treatments which nor-
tightening. It forms a protective film to protect mally demand more staff training and capital
the skin cells’ DNA structures. As a result, you What are your methods for expanding and investment because the hotel won’t support it.
will achieve firm, plump and radiant skin. maintaining guests?
We expand our guest portfolio mainly through Consequently, the hotel Spa operators
LPG Anti-aging Body Treatment RMB three channels: sales at the member center, become increasingly inactive. In my opinion,
1,080: the treatment will awaken the fibroblast, old members’ positive reviews and introduc- a well operated Spa, in fact, will bring more
stimulate the generation of collagen, elastic tions, and partnership with banks for customer customers to the hotel. There should be mutu-
fibers and hyaluronic acid in the dermis, and activities and promotions. al support between the hotel Spa and other
reshape the curve, restore the skin youth and departments.
Meanwhile, we keep providing quality ser-
vices attentively and whole-heartedly to main- In contrast, day Spas are more free to estab-
tain our old members. Natura Bissé and LPG lish brand philosophy according to the prefer-
ences of local people and introduce unique
treatments to meet their demands and lead
their consumption patterns. Hotel Spas,
despite their outstanding facilities, provide
very similar services to all customers in differ-
ent regions because of their unified hotel chain
management.

SpaChina • 2018 | 39

People Interview | 人物专访

效果与效益并存

访Venus Concept维锶中国首席执行官Georgie Yam先生

出生于香港的任楚才先生(Georgie 好地服务客人,因此我们将中国作为公司的 仪器的高标准效果是我们的责任,因此我们
Yam) 曾 在 伦 敦 和 新 加 坡 经 重要市场。我们注意到,越来越多终端消费 在教育培训上有很大的投入。维锶和一些美
营 美 容 美 发 事 业 多 年 。 2003 者从以产品为主导的传统面部护理转向以仪 容学院及中国的大学合作,将培训项目加入
年,Georgie进入中国水疗行业,在全国各 器为主导的疗程,因为后者可在短时间内实 到学生的课程中,这样一来,亦有助于推动
地开设明星品牌Dragonfly共27家分店。2016 现更快速、更明显的效果。水疗中心和美容 整个行业达到国际标准。
年,他加入维锶(Venus Concept),担任中国 沙龙的运营者也想更多的使用仪器,以减少
市场营销总监,目标是将维锶打造成为市场 人工成本,实际证明也因此获得了更高的顾 很幸运的是中国许多专业医师都是维锶
上最具美学价值的品牌。2017年,Georgie晋 客回店率。 的忠实粉丝,也很乐意与大众分享他们的体
升为维锶中国首席执行官。 验和心得。另外,我们在中国的团队中许多
维锶不仅提供仪器,还积极对合作客户 成员都具有丰富的市场营销以及水疗中心、
维锶目前的商业策略是怎样的?中国养生水 进行培训,协助客户开展市场营销,并常常 美容沙龙运营经验,因此我们具有很大的优
疗市场的水疗仪器业务有哪些发展趋势? 会举办一些有趣的活动,举办商业研讨会, 势来协助和引导客户优化业务。客户的成功
维锶一直是肌肤管理和身体塑形方面的市场 分享自身经验与建议,提供培训师来帮助和 亦是我们引以为豪的事情,这也将有助于提
领导者。我们采用以色列独家专利技术MP2, 推动水疗中心、医疗中心的业务运营。 升我们的品牌声誉。到目前为止,我们从客
并与众多全球顶尖皮肤科医师合作。维锶具 户那里收到的反馈都非常积极。
有丰富经验,深知市场需求,推出了种类繁 你们为什么会参与客户的商业与推广活动?
多的仪器以满足不同人群的个性化需求。 收到的反馈和实际效益如何? 维锶最畅销的仪器有哪些?他们具有什么功
作为生产商,我们非常了解如何最好地使用 效?你们明年会推出哪些新仪器?
中国的美容行业以每年超过三倍的速度 仪器,为终端消费者带来最佳效果。但如何 Venus Legacy一直是我们公司最畅销的产品。
在增长,水疗中心和美容沙龙一直在寻找非 把这些技术和知识分享给水疗中心、医疗中 大部分水疗中心和美容沙龙都想要具有身体
侵入式、安全、无痛、高效的美容仪器以更 心?就只有通过密集的教育和培训了。保证 和面部双重护理功能的仪器。Legacy的优势

40 | SpaChina • 2018

徐姗姗 编译

Georgie Yam

就是它能同时作用于面部和身体,紧致肌 说,大多数酒店水疗都希望能够吸引到更多 店水疗大大一击,因为城市水疗所吸引到的
肤、去除细纹、塑形瘦身,效果立显。 当地的客人。因为他们明白,从长远来看, 当地客人及客人回访率都比酒店水疗大的多
酒店水疗不能仅仅依赖住店客人,水疗中心 得多,反应在收入上相当于差不多五倍的差
每一年,维锶都会推出新仪器。我们计 得成为一个真正的盈利中心,而不是一个可 距。当然,城市水疗主要通过卖会员制来保
划在2018年推出的Venus Freeze Plus不仅仅是 有可无的地方,作为酒店拿来安抚那些投诉 证资金流动,这里有一个风险就是,如果城
一台美容仪器,而是一项平衡面部结构的综 客人情绪的手段。 市水疗不能合理管理和利用这笔预先支付下
合概念。每个人都在不同程度上有着不平衡 的资金,有可能在日后造成非常严重的财政
的面部结构,Venus Freeze Plus结合特别技术 为了吸引更多当地客人,他们需要高 问题。
对面部进行微调,使我们获得更加平衡的面 效、无痛和安全的仪器进行面部肌肤管理和
部结构。相信它将在市场上大受欢迎。 身体塑形。这些疗程将提高当地客人的回访 我个人觉得酒店水疗还有很大的改进空
率。另外,酒店水疗在整体环境上具有优 间。不过最大的问题就是酒店水疗不够灵
另外,我们还计划推出Venus Fiore改善 势,能吸引到更多高收入或著名人士。 活,对市场需求的应对上很保守很缓慢。如
阴道年轻化方案,三个带有一次性可拆卸尖 果酒店水疗想推出一些新的服务,往往要经
端的治疗头分别作用于阴唇、阴阜和阴道内 我 个 人 认 为 , Legacy更 适 合 酒 店 水 过层层部门的审批,这时常让水疗总监们很
部。现在,这种类型的护理仪器在中国女性 疗。Legacy具有强大的皮肤管理功能,如紧 头疼。所以,在做决策这方面,城市水疗占
市场的需求非常大。 致皮肤、提升眼周肌肤、塑造V型脸、去除 有很大优势。
细纹、改善肌肤纹理等,并提供25分钟的瘦
维锶可以为水疗中心带来哪些商业效益? 身塑形疗程,效果卓越。此外,Legacy的“深 您对酒店水疗有什么商业建议吗?
首先,维锶为客户提供了一系列商业解决方 度睡眠”护理也深受酒店水疗的青睐,很多 现在,中国城市水疗的质量大大提升,它们的
案。从资金投入方面来说,我们为业主和运 住店客人都很喜欢这项护理,与芳香按摩结 服务、环境和设施都几乎能赶上酒店水疗,这
营者减轻了不少负担。同时我们为客户提供 合,效果很好。 对于许多酒店总经理来说是件非常受打击的事
全面的个性化疗程建议,并通过维锶丰富的 情。不过我认为酒店水疗在增加水疗收入上有
市场推广及活动组织经验,帮助客户创造额 而城市水疗则更适合Venus Versa。这是 着巨大机遇,这需要酒店高层管理团队的大力
外收入。以上都是我们能为客户增创的附加 一个强大的多功能平台,利用IPL技术,能有 支持,从总经理、客房部总监到传讯部,甚至
值,这也是我们与竞争对手不同的地方。 效去除黄褐斑、雀斑,改善色素沉淀,使肌 是礼宾部的协助。酒店拥有巨大的数据库和资
肤更加年轻健康。同时,Versa还提供一系列 源,这一点上城市水疗望尘莫及,但我觉得在
对酒店水疗,您推荐维锶的哪些仪器?城市 的美容项目,如脱毛、塑形、去除橘皮纹和 现阶段酒店并没有最大化的利用这项优势。不
水疗呢?请详细说明。 皱纹等。 过,我想在不久的将来会看到一些改变,维锶
每一个水疗中心都有自身的独特需求,不同 现在正和许多五星级酒店达成紧密合作,助力
的市场对于疗程的需求也不一样。我们的仪 您认为酒店水疗和城市水疗哪个做得更好? 它们达到新高度。
器覆盖面部、身体以及整体健康。通常来 请详细说明。
从商业角度来说,城市水疗运营者们给了酒 SpaChina • 2018 | 41

People Interview | 人物专访

Effect and Benefit

Interview with Mr. Georgie Yam, CEO of Venus Concept China

Born in Hong Kong, Georgie spend ent needs. We have been seeing more and more in China are big fans of Venus Concept and
years in London and Singapore run- end-users switching from traditional facial are willing to share their experiences and their
ning his hair and beauty salon busi- treatments to equipment-based treatment, as testimonials with others. Our team members
ness. Then in 2003, Georgie ventured into the the latter can provide much faster and effective in China have also had many experiences in
spa business in China and opened his award- results within a shorter period of time. Spa and Marketing as well as Beauty Salons and Spa
winning day spa Dragonfly with 27 retreats Beauty Salons owners also prefer to use more operations, therefore we have a lot of advan-
throughout China. devices as this will reduce labor costs and at the tages in assisting and guiding our clients to do
same time they see more return customers. better business. We place our clients success as
In 2016, Georgie joined Venus Concept our pride as this will reflect on our reputation.
China as Director of Marketing, his aim to VC not only provides devices, but also actively So far we have received very positive feedback
build Venus Concept as the most sought-after works on client education, marketing and pro- from our customers.
aesthetic device in the market. Georgie was motion, create interesting events and good busi-
promoted to VP (Marketing) China in 2017. ness studies, use knowledge KOL and trainers to What are the best selling VC devices? What
SpaChina interviewed him. help spas and medical centers to do business. kind of results and effects do they have?
Venus Legacy is still the best seller in our com-
What is Venus Concept’s current business Why do you participate in the marketing pany, as most Spa and Beauty Salons prefer to
strategy? And what are the trends in the spa activities of your clients? And what kind of have a device that can both cater for the face
equipment business in China’s wellness and feedback and business results do you get? and body. The advantage of Legacy is that it
spa market? As a manufacturer, we know our devices and has a vacuum that works wonders on the face
Venus Concept has always been a leader in the how to create the best results for the end and body contouring. It is great for skin tight-
skin care management and body contouring users, and the best way to share these great ening, removing fine wrinkles, and body shap-
business. With our unique and patented MP2 technologies to Spas and Medical Centers is ing with instant results.
technology from Israel we have been working through very intensive training and educa-
with many top dermatologists worldwide, and tion. It is our responsibility to maintain the Every year, Venus Concept has plans to
this great experience enables us to know what high standard requirements that we set up launch new models into the market. For 2018,
the market needs and create different types of to meet our expectations, therefore we put we are planning to launch Venus Freeze Plus
models to cater to different needs. a lot of effort into education programs. We which is not only a device, but a whole con-
work with a few Beauty Academies as well as cept on balancing our face structure. All of us
We position China as a key market with- universities in China to put our training pro- have different face structure, and this concept
in our company, as the Aesthetic industry in grams into their curriculum. By doing so, we involves some special skills to do fine adjust-
China has been growing more than threefold can then uplift the whole industry standard ment on the face together with our device, cre-
every year, Spa and Beauty Salons are constant- to international levels. ating a more balanced facial structure. This for
ly looking for non invasive, safe, painless and sure will be a big hit in the market.
effective beauty equipment to service their cli- We are very fortunate that several doctors

42 | SpaChina • 2018

Also in the pipeline, we will launch Venus they need facial skin management programs as much as five times difference. Of course,
Fiore, a device specially for Vagina Rejuvena- and body contour treatments, which are effec- Day Spa does sell a lot of memberships to
tion. It has three applicators with disposable tive, painless and safe. These treatments will maintain their cash flow, and the downside is
tips for Labia, Mona Pubis and Internal. There increase the return rates from local guests; that if these Day Spa does not manage these
is a huge demand in the China market for this moreover, hotel spas have more advantages prepaid sums well, it will cause very serious
kind of services for ladies. in their overall environment, which is more financial problems.
appreciated by the rich and famous.
What kind of business benefits can VC bring Hotel Spas from my own point of view can
to spas? In my opinion, Legacy is more suitable for do a much better job than they are doing. The
First of all, Venus Concept offers business solu- hotel spas, as Legacy can perform excellent biggest obstacle is that Hotel Spa are not flex-
tions to our clients. From an easy financing results on skin management such as skin tight- ible, and very conservative and slow in their
stand point, we take away a lot of the burden ening, mini eye lifting, V shape results, remov- reaction to market needs. Most of the time,
from all owners and operators. We also provide ing fine wrinkles and improving skin texture Hotel Spa Directors are frustrated when it
very thorough tailor-made treatment menu sug- etc. At the same time, it also does wonders in comes to implementing new services as these
gestions to our clients, and with our vast experi- body contouring within 25 minutes, and this need to go through different departments for
ence in marketing and event organizing, we sup- is very effect driven. Legacy can provide a Deep approval and support. On the other hand, Day
port them a lot on these to assist our clients to Sleep therapy and hotel spas can sell this treat- Spa has total advantage on decision making.
bring in extra revenue. These are all added value ment to in-room guests on top of any Aroma
things we can provide, and is a very different massage. Any business advice for hotel spas?
approach from all other competitors. Day Spas overall in China have improved their
On the other hand, Day Spas can opt for service, ambiance and facilities to be close to
For hotel spas, what kinds of VC devices are Venus Versa, which is a multi-application Hotel Spas, therefore it is difficult for many
good for them? And what are good for day platform, excellent in skin rejuvenation, with Hotel General Managers. I can see there is a
spas? the IPL technology. Venus Versa can correct great opportunity for Hotel Spas to make a
Every spa has its own needs and in different Melasma and freckles and also improve skin turn around on spa revenue, but this involves
markets they require different treatments. Our pigmentation. At the same time, Venus Versa a lot of support from the top management
devices can cover the face and body as well as is able to deliver a battery of non-invasive aes- team in the hotel, starting from the General
wellbeing. In general, most hotel spas are hop- thetic procedures, like hair removal, body con- Manager, Room Director, Marcom department
ing to bring in extra business from the local touring, and cellulite and wrinkle reduction. and even the Concierge. Hotels have lots more
community. They understand that in the long database and resources than any Day Spa. But
run, a spa in the hotel cannot just rely on room From your point of view, which of them are personally, I do not think they are maximiz-
guests, and a spa in the hotel must be a prof- doing better, hotel spa or day spa? ing these advantages at this moment. It would
it center rather than a place to pamper their From a business point of view, Day Spa oper- be great to see some new changes in the near
guests when they make any complaints. ators are giving Hotel Spa a big challenge, future, as Venus Concept are now working
because Day Spa have lots more local cli- with a number of 5-Star hotels very closely to
In order to attract the local community entele and the return rates are much higher assist them to reach out to a new height.
than Hotel Spas. The revenue side can be
SpaChina • 2018 | 43

spa AND WELLNESS knowledge | 专家论坛

DNA定制与护肤

风靡的DNA检测,到底如何,本文揭示目前全球最新基因与健康理念。
BBC撰文,SpaChina改编

穿过伦敦Geneu的几道门,感觉就 测试结果。也可以将样本送到英国伦敦帝国 之一。Geneu和其他基于DNA的护肤及美容
像进入了绝世美女统治的太空时 理工学院的实验室进行分析,并在48小时内 诊所也都懂得这个被教授怀疑的道理:皮肤
代。体态轻盈的女性销售顾问们 返回结果。 的老化极易受到环境的影响,与遗传因素反
身穿白衬衣,脚蹬高跟鞋,红唇艳丽地来来去 而关系不大——基因相同的双胞胎如果分别
去。这里距离伦敦新邦德街(New Bond Street) 他们会逐一分析每个人体内抗氧化剂的 在赤道和北极长大,他们最终的皮肤状况也
的众多独家精品店仅有一箭之地。 构成。该公司称,这有助于衡量皮肤本身 将大相径庭。
对抗衰老的能力,例如皱纹产生的几率与时
这家护肤诊所的货架闪闪发光,上面摆 间,并且检测出肌肤目前胶原蛋白的含量, 但这并没有阻止客户争相前来购买商
放着各种各样的护肤品,价格高得令人咂 因为这种由氨基酸构成的蛋白质会随着年龄 品,不仅如此,他们用过之后还会对这种护
舌:6个月的费用就高达3,000英镑,也就是 的增大而逐渐减少。 肤方案大加赞赏。
每月4500人民币。那么,Geneu的客户为什
么愿意花这么高的价钱购买这种面霜呢? DNA护肤是否真有效 马蒂尼·佩雷曼斯(Martine Peremans)
便是其中之一。她过去两年一直在使用这种
Geneu表示,因为这些都是为其量身定 英国加纳迪亚市场研究公司(Canadean)曾对 产品。“由于我的皮肤很干,所以我希望能
制的。该公司称,他们使用每个客户的DNA 2,000名英国消费者进行了一项调查,了解他 有一款针对我的皮肤量身定制的产品,以便
为她们的容颜独家定制护肤品。 们对定制护肤的态度。结果发现,有45%的 比市面上的其他产品带来更好的效果。”她
受访者对科学的定制护肤很感兴趣,都希望 说。佩雷曼斯从事行政工作,虽然她并没
现今,使用遗传信息永葆青春越来越受 能够前往专门的实验室享受这种特殊定制的 有注意到日常的变化,但她表示一旦停止使
到富裕专业人士的欢迎,从而推升了Geneu 待遇。其中有54%表示,他们会提供血液、 用,她立刻就会注意到差异。“这比我以前
的销售额。这些所谓的DNA护理方案在伦 皮肤和毛发样本,以便开发为其专门定制的 使用的面霜和精华液都好用。”她说,“我
敦、巴黎、纽约、洛杉矶和新加坡等城市逐 产品。 相信这是一个新的护肤领域。”
渐崭露头角,在中东和俄罗斯同样越发受到
追捧。 公众的态度或许的确如此,但在很多基 于是,这也说明了:即便环境会产生各
因专家看来,他们认为这种理念也是值得怀 种影响,但用适合自己的定制产品所产生的
与很多DNA检测公司一样,Geneu也是 疑的。伦敦大学学院遗传学家兼教授尼古拉 对抗环境与生活方式的效果,要比非定制要
要求客户提供一份唾液样本,而如果支付更 斯·鲁斯康比(Nicholas Luscombe)便是其中 好的多。
高的费用,便可在30分钟内获得基本的DNA

44 | SpaChina • 2018

徐姗姗 编译

运用于其他领域 药物信息。 很多猜测。它可以让我们知道你的耐力、力
“我还患有胃反流,而我的质子泵抑制 量、氧摄取量、受伤风险和恢复速度。”罗
当然,有人认为,这种类似于高级时装定制 伯茨说。“这种测试可以让我们了解一个人
的美容模式,只是富裕的专业人士在DNA测 剂(PPI)药物有的时候也不太管用。”阿布 对各种不同反应的基因倾向。经过测试的基
试领域挥霍金钱的另一种方式而已。然而, 拉哈特说,“基因测试的结果显示,我的新 因数据能够显示出各种结果的可能性,包括
最近也流行通过检测DNA来发现其他问题。 陈代谢速度很快。”这意味着当她出现胃反 软组织强度和肌肉恢复速度,同时还能帮助
流症状时,可能需要服用更大剂量的药物来 我们了解哪种类型的身体训练可以获得最大
例如,在美国,AcestryDNA等公司一 对抗过快的代谢。于是,她向自己的医生提 程度的身体响应。”
直在宣扬通过新的测试来揭示你的真实血 出了这个问题,医生也认为可以借鉴,于是
统——让用户可以在社交媒体上分享。 给她额外开了一些药。 该测试还能显示某人有多大可能对咖啡
因、糖、酒精、脂肪和多种食物较为敏感。
由于每个人在具体的基因上都存在遗传 好奇自己来自于何方 他表示,虽然这些都很有吸引力,有些时候
差异,人们对日常生活的反映方式和程度 的确很有帮助,但却只能反映饮食和锻炼的
各有不同。所以一个人的基因构成是我们是 凯特莉娜·钱德勒(Katrina Chandler)也向 片面信息。
否同样容易患糖尿病或心脏病的主要原因之 23andMe支付了125英镑,因为她想更好地了
一;这也是饮食干预或定期锻炼对不同的人 解自己的血统。34岁的她是伦敦人,是被收 是炒作还是现实
产生不同影响的主要原因之一。 养而来,因此对自己的亲生父母知之甚少。
“基因差异事实上在多数常见疾病中发挥
更加严格的药物测试号称能揭示某人患 在接受测试前,她一直认为自己可能是东 了很小的作用。”研究组织Gene Watch的
帕金森综合症或囊性纤维症等遗传疾病的概 亚中国人和美国人或欧洲人的混血;但测试显 海伦·沃雷思(Helen Wallace)博士说,“因
率。但一些从事这类测试的公司也指出,这 示,钱德勒是100%的东南亚血统。“随着年 此,对这种DNA测试马首是瞻是没有必要
并不能确保你一定会患上这种疾病。 龄的增长,每当我去看医生、牙医或者填写健 的。对于大多数人来说,基因在决定你是否
康表格时,总是面临家族历史的问题。”她解 应该健康饮食、戒烟或加强锻炼方面其实并
23andMe则早在2007年就推出了个人基 释道。在更加详细的检测结果中,钱德勒发现 非占主导。”
因测试服务,花费125英镑便可对有限的基 她有“两个与短跑运动员相同的基因”。她并
因图谱进行DNA测试。该公司会着眼于数万 不感到完全意外:“我喜欢跑步,‘冲刺’是 有一些较为罕见的癌症和其他疾病则具
种遗传变异体,与这些变异体相关的病症都 我最拿手的。” 有高度遗传性,“但最好由专业医疗人士
是科学家最为了解的。 对那些拥有明显家族病史的人展开基因测
马特·罗伯茨(Matt Roberts)则通过他在 试。”沃雷思说。事实上,她认为最好不要
56岁的唐娜·阿布拉哈特(Donna Abrahart) 伦敦经营的的高端健身房提供DNA测试,价 直接针对消费者展开任何基因测试,因为消
家住英国朴次茅斯,她知道自己的亲戚在20 格为249英镑(2200人民币)——其中一家健身 费者目前无法知道哪些基因测试是真正可靠
世纪50年代和60年代死于囊性纤维症,所以 房位于伦敦梅菲尔区Park Lane的五星级酒店 的,在测试后做的基因分析比对,事实上也
她希望对自己的情况展开基因方面的调查。 内。他表示,可以通过这种测试为客户制定 无法确认其比对的数据的绝对正确权威性。
于是她找到了23andMe,而测试结果显示, 最有效果的锻炼频率和强度。 例如,亚洲血统的基因,是无法用欧洲基因
尽管她有CF基因突变,但也只是一名携带 数据库来做正确比对的。
者。对她来讲最有价值的是:她同时也掌握 “DNA测试的主要好处是,它消除了
了其他一些有价值的个人身体健康状况,与 然而,鲁斯康菲利普(Rusco Phillips)并
没有那么极端,他参观过一个直接面向消费
者的DNA测试机构。“人们天生对自己很好
奇,能知道自己的DNA序列关系到一个人最
核心的身份。”他说,“基因测序和基因分
型技术已经出现。”

很多人并非认为DNA检测是种炒作,
笔者发布本文也是为让更多读者对此有所思
考。而DNA检测的关键,是知道如何解读
测试结果,寻找出对你的健康真正有益的信
息。对于已经患有疾病的人来说,DNA或基
因图谱测试可以帮助他们更好地了解疾病。
又譬如,无创DNA检测不仅可以获得胎儿是
否健康的准确信息,也能完全正确地鉴定出
胎儿性别,中国香港与大陆的专门机构与医
院都可实施;法医鉴定上也早已将DNA熟练
运用。

作为DNA测试的支持者,阿布拉哈特
(Abrahart)也同意这种看法。“我感觉我获
得了更多与自己健康有关的知识,我觉得这
是好事。”她说。

SpaChina • 2018 | 45

spa AND WELLNESS knowledge | 专家论坛

DNA Personalized
Skincare

How beneficial is DNA detection? This article reviews the latest gene and health concepts around the globe.
SpaChina adapted from BBC report

Stepping into Geneu, you feel like you’re don, Paris, New York, Los Angles and Singa- conducted a survey of 2,000 British consumers
entering the space age ruled over by pore, and have won bigger markets in the Mid- aiming to assess their attitudes toward person-
peerless beauties. Female sales consult- dle East and Russia as well. alized skincare. Results find that 45% of the
ants with slim figures and gracefully dressed respondents express interest in personalized
pass around you. Geneu is just a stone’s throw Like many DNA detection companies, skincare and hope to try such bespoke treat-
from exclusive boutiques on New Bond Street Geneu asks guests to provide saliva samples. ments in special laboratories. Also, 54% say
in London. If more money is paid, basic test results can they are willing to provide blood, skin and hair
be obtained within 30 minutes. They can also samples in exchange for tailor-made products.
On the sparkling shelves of this unique choose to have the samples delivered to the
skincare center are displayed a wide range of laboratory in Imperial College for analysis and Positive as the public attitude is, many gene
products with price tags that might take your get feedback within 48 hours. experts remain doubtful of this concept, and
breath away. Products of six months’ usage are Professor Nicholas Luscombe, the geneticist at
sold at 3,000 pounds, or around 4,500 RMB The DNA detection aims to analyze the University of London is one of them. Geneu, as
per month. What drives Geneu’s customers to antioxidant composition within the body. well as other skincare and beauty centers focus-
pay so much for facial cream? Geneu says such analysis will help them evalu- ing on DNA detection, understands the experts’
ate the skin’s anti-aging capacity, to be more doubts: skin aging is largely influenced by envi-
Geneu explains that it is their customization specific the probability and time of the emer- ronments and comparably much less by genetic
that wins customers’ hearts. Geneu tailors prod- gence of wrinkles. The detection will also reveal factors. If we place a pair of twins in different
ucts for each individual by studying their DNA. the present collagen amount in the skin. Colla- parts of the world after they are born, they will
gen is a protein composed of amino acid whose end up with totally different skin conditions.
Nowadays, affluent and educated people content will decrease with the increase of age.
increasingly embrace the idea of keeping young Nevertheless, all these doubts haven’t
by studying genetic information. This tendency The Validity of DNA Skincare stopped consumers from embracing DNA skin-
helps boost the revenue of Geneu. Recently, care products. Moreover, they speak highly of
DNA skincare began to gain visibility in Lon- British market research company Canadean this innovative skincare method after trying it.

Martine Peremans is one of the big sup-
porters. For the last two years, she has been
using DNA personalized skincare products
continually. “I have very dry skin, so I really
need a product that is tailored for me which
brings much better effect than general products
in the market,” she said. Peremans works in an
administration department and she said that
once she started using other products instead,
she immediately felt the difference. “It is better
than all the creams and essences I have used in
the past. I believe it to be a promising skincare
trial,”she added.

To conclude, although the environment
exerts a big impact on the skin condition, per-
sonalized products that address individuals’
needs are still more powerful than general prod-
ucts when dealing with problems caused by
environmental pollution and bad living styles.

46 | SpaChina • 2018

help us know the most effective exercise type
for the body.”

The test also shows one’s potential to develop
allergies to caffeine, sugar, alcohol, fat and other
foods. But he also said that although these data
are attractive and sometimes indeed helpful,
they are still incomplete reflections of reality.

Applications in Other Areas mation concerning her physical condition. Speculation or Reality
“I have gastro-esophageal reflux, my
Some people say that such bespoke haute-cou- “In fact, gene differences have a slim effect on
ture-styled beauty mode is nothing but anoth- PPI drug sometimes fails to help,” Abra- most common diseases,” said Dr. Helen Wal-
er way for rich professionals to waste money hart said. “Gene tests show that I have very lace, a member of the research organization
in DNA detection. However, recently, DNA quick metabolism.” This means that when Gene Watch. “So there is no need to attach so
detection is also used to solve other problems. she is suffering from reflux, she needs larger big attention and put reliance on DNA test-
amounts of drugs to compensate. When she ing. For most people, DNA is not a dominant
In the United States, companies like Aces- told her doctor the gene test result, the doctor factor concerning whether you should have a
tryDNA are advocating discovering your real gave her extra medicine. healthy diet, quit smoking or do more exer-
blood lineage through DNA tests. They also cise.”
encourage customers to share the results on Curiosity to the Origin
social media platforms. Some rare cancers and other uncommon
Katrina Chandler also pays 125 pounds to diseases, however, are highly hereditary. “But
Since everyone has different gene hered- 23andMe because she wants to have clearer only those with apparent hereditary fam-
ity, people react differently in daily life. Gene knowledge of her origins. She is 34 years old ily medical history are recommended to have
composition is one of the main factors that and lives in London. She was an adopted child, DNA tests, most importantly, done by profes-
decide a person’s possibility to get diabetes or so she knew little of her natural parents. sional medical institutes,” Wallace said. In her
heart disease. This explains why the same diet opinion, it is better not to carry out any DNA
or exercise exerts a different influence on dif- Before the test, she thought she might be test on customers directly. Not every DNA
ferent people. a mixed-blood of a Chinese and a Caucasian. test is trustworthy, nor is the after-test gene
But the test results showed that she was 100% a analysis and comparison necessarily author-
Some even boast that stricter tests will Southeast Asian descendent. “Every time when ized. For instance, we can’t do gene compari-
reveal the rate of getting hereditary diseases I went to see the doctors and dentists or fill son for Asian blood lineage using a European
such as Parkinson’s or cystic fibrosis. But some out health forms, I was asked about my family gene database.
companies who do such tests point out that a medical history,” she said.
result indicating a high risk rate cannot guar- Rusco Phillips is not so extreme. He has
antee that you will definitely get the disease. Matt Roberts provides DNA tests at his visited a DNA test institute open to general
high-end gym located inside a five-star hotel consumers. “People are naturally curious about
As early as 2007, 23andMe already launched on Park Lane in Mayfair, London, charging 249 themselves. DNA sequencing is related to one’s
individual gene test services. 125 pounds will pounds (2,200 RMB) each. He said he was able core identity,” he said. “Gene sequencing and
give you a DNA test of certain gene mapping. to tailor the most effective exercise frequency gene typing techniques have emerged.”
The company focused on thousands of heredi- and intensity for each customer after studying
tary variants, the diseases relevant to which are their gene test results. DNA testing is now with us, and readers
quite familiar to scientists. should think deeply on the issue. The most
“The major benefit of DNA testing is that it important part of DNA testing is to correctly
Donna Abrahart, 56, lives in Portsmouth, eliminates many wrong guesses. With it, I can interpret the test results and find a key infor-
Britain. Having known that some of her rela- know your endurance, strength, oxygen intake, mation that is helpful to your health. To those
tives died of cystic fibrosis in the 1950s and risk to injury and recovery speed,” Roberts who already have certain ailments, DNA or
1960s, she wanted to have a genetic survey of said. “Gene tests give us better understanding genetic mapping tests can help them under-
her own. So she came to 23andMe. Results of individual’s reaction tendencies to different stand their problems better. Non-invasive
showed that although she had CF gene muta- situations. The test data shows the intensity of DNA tests on fetuses can not only tell the
tion, she was only a carrier. Through the tests, soft tissue and recovery rate of muscles, and healthy conditions but also the gender accu-
she also discovered some other valuable infor- rately. Many specialized institutes and hospitals
in Hong Kong and mainland China are quali-
fied to do this. Also, DNA tests have long been
used in the medicolegal expertise area.

As a supporter of DNA test, Abrahart says:
“I feel that it gives me more knowledge about
my health. This is a good thing to me.”

SpaChina • 2018 | 47

spa AND WELLNESS knowledge | 专家论坛

精准护肤让效果更出众

护肤全套基因检测,揭示哪些因素会影响肌肤的美白与衰老

为什么同样的护肤品,有人说好, 与黑色素有关。 肥的事情,我们先放到一边)。
对你却没用?为什么同样指数 当紫外线(UVB、UVA)照射到皮肤上,
的防晒品,我用了,晒得却比 与胶原蛋白有关:玻尿酸
她更黑?为什么同样的护肤疗程,有人要3 肌肤就会处于“自我防护”的状态,即会激
天1次,有人却1周1次?为什么同样缺乏雌激 活酪氨酸酶的活性,让黑色素来保护我们的 玻尿酸(透明质酸)是公认的“最佳保湿因
素,她可以补充,你却不可以?为什么同龄 皮肤细胞。所以,黑色素对人体肌肤具有防 子”,可以让皮肤看起来饱满、丰盈、光
的人,生活方式差不多,看上去却不同龄? 御紫外线损伤和肌肤光老化的保护作用。 滑、莹亮,同时增加弹性。然而,玻尿酸的
含量会随着年龄的增加而减少,进而造成肌
基因其实与我们每个人的生、长、衰、 与衰老有关:胶原蛋白 肤干燥缺水而老化,产生皱纹、粗糙暗沉及
老、病、死,一切与健康有关的生命现象都 肤色不均匀等问题。玻尿酸和胶原蛋白,是
有密切的关系。基因表现在外在,就是决定 胶原蛋白:是人体组织结构的主要成分之一, 真皮组织的两个主要成分,胶原蛋白对皮肤
了我们每个人的高矮胖瘦、眉眼五官、以及 也是人体内含量最多的一种蛋白质。皮肤中的 是起支撑作用的物质,而玻尿酸则能保持肌
皮肤的好与差。包括:皮肤的紧致细嫩、光 胶原蛋白是维持皮肤与组织器官形态、结构的 肤的柔滑、湿润。虽然胶原蛋白也能起到储
滑弹性、亮泽通透、肤色深浅,及再生、吸 主要成分,真皮中大约有75%是由胶原蛋白构 水的功能,但其效果远远不如玻尿酸理想。
收、代谢等各方面的能力。 成,这使得皮肤看起来更加美白有光彩。胶原
蛋白同时也是修复各种损伤组织的重要原料物 与衰老有关:雌激素
肌肤的美白与衰老跟下列因素有关,通 质,对肌肤起支撑、保持弹性的作用。
过基因检测,就可以发现自己的基因中下列 雌激素又称雌性激素、女性激素,是一类主
因素的强弱。 影响胶原蛋白的因素:糖化 要的女性荷尔蒙。它会促进女性性器官成熟
及第二性征出现,并维持正常性欲及生殖功
与肤色/美白有关:黑色素 糖化是糖对蛋白质和DNA所造成的皮肤危 能的激素。
害。这会导致身体细胞的罢工或者懈怠,
黑色素:是动物皮肤或者毛发中存在的一种 从而缓慢地导致皮肤发黄和失去弹性,及 雌激素让女性的皮肤柔嫩细致,皮下水
黑褐色的色素(黑色素细胞),它的多少是由 后续一系列的衰老现象。胶原蛋白的寿命 分丰富,头发秀长亮丽(不易秃头),并拥有
遗传决定的。一旦黑色素的代谢受到破坏或 很长,10年才更新一次,简单的说法就是: 优美、凹凸有致的身材曲线。有多项研究表
抑制,就会产生一些疾病,如遗传疾病白化 皮肤中长期得不到换岗更新的胶原蛋白很怕 明,身材、外貌完美的女性都是雌激素水平
症,白癜风和黑色素细胞瘤(癌症)。此外, 糖。但是,这个过程只要没有自由基的参 较高的。因此,《伦敦英国皇家学会学报》
黑痣、雀斑、黄褐斑等皮肤上的斑点,也都 与,对皮肤来说,事情就不会坏到哪里去(减 指出:女性魅力的源泉是雌激素;但雌激素

48 | SpaChina • 2018

徐姗姗 编译

过高也会增加妇科疾病的患发率,且会促进 合物;阳光照射、电脑辐射、吸烟喝酒、压 肌肤问题,根源都与“肌肤炎症”有关。
妇科病和乳腺癌的发展。 力、坏情绪、失眠、高温、过度运动、垃 这种发生在真皮层的炎症反应,肉眼是不
圾食品等,都会增加体内自由基的数量和活 宜察觉到的,且极容易被忽视的衰老元
缺乏雌激素的后果 性。它们存在于皮肤最深层的皮下组织,是 凶。肌肤炎症是由外部侵袭引起的,炎症
引起色斑、皮肤衰老的主要原因,不但会 降低细胞的自身防御和修护能力,使皮肤
更年期综合征:女性体内有400多个部位含 促使色素细胞的大量产生,还会加速色素细 状态恶化并加速衰老,会造成色斑,红血
雌激素受体,进入更年期后,随着雌激素的 胞的分泌功能,当色素细胞大量分泌黑色素 丝,毛孔粗大等问题。
大量减少,这400多处受体所在的组织、器 后,就会在皮肤中堆积形成色斑。
官、系统都发生了变化,并在绝经前后发生 与抗衰老有关:EGF
较严重的全身症状。 自由基可以引发100多种疾病,包括我
们常见的动脉硬化、中风、心脏病、白内 表皮细胞生长因子(EGF)是人体内的一种活
皮肤变化:皮肤开始明显缺少弹性和光 障、糖尿病、癌症等。而且会降低人体免 性物质,其最大特点是能够促进细胞的增殖
泽,变干、变皱、易痒,各种色素沉着渐 疫力和抗氧化力,引起色斑、肤色暗沉、 分化,从而以新生的细胞代替衰老和死亡的
现,毛发变得干枯和灰白,外观上的衰老症 皱纹等。不当的生活及饮食习惯,会在体 细胞。EGF能使表皮细胞变得饱满、恢复年
状日益明显。 内加速制造自由基,进而导致细胞突变成 轻状态,它还能促使胶原蛋白生长能力,修
为癌细胞。 复老化断裂的胶原弹性纤维。
冠心病发病增高:雌激素使血管不易硬
化,血脂不易升高。但雌激素水平下降,心 体内自由基含量越高,寿命越短。可以 年龄越小,肌肤越白皙娇嫩,其肌肤
脑血管病发生率会升高。同时,三酰甘油、 说,自由基是万恶之源,百病元凶。 中EGF的含量就越高,肌肤更新速度也就越
胆固醇和低密度脂蛋白也显著升高。 快。因此,EGF的含量,决定了皮肤是否娇
与抗衰老有关:SOD 嫩,所以它也被誉为“美丽因子”。EGF是
骨质疏松:雌激素水平下降,骨骼中的 单向地刺激细胞增生,一味不停地刺激细胞
钙会逐渐流失,以绝经后1~7年的流失速度最 超氧化物歧化酶(SOD)被视为最具神奇魔 增生可能会导致出现难于预测的问题。
快,每年流失达2-3%,高的甚至可达71%。 力的抗氧化酶、是人体内的垃圾清道夫,
骨钙流失的结果是导致骨质疏松,骨折也就 是清除自由基的首要物质,是生命健康之 知道先天不足,才能后天补缺。只有了
在所难免了。 本。SOD的水平高低意味着衰老与死亡的直 解了自己的“美容基因”,才能做出最有针
观指标。它可对抗与阻断因氧自由基对细胞 对性的美白/抗衰老护理方案。量身打造专
弱视失明危机:65岁以上女性若补充雌 造成的损害,并及时修复受损细胞,复原因 属自己的美容护理方案,才能让美容保养的
激素,白内障发生率将明显低于不补充雌激 自由基造成的对细胞伤害。 效果变得事半功倍。
素者。月经初潮较迟者白内障的发生率也比
一般女性高。此外,绝经后,女性视网膜黄 由于现代生活压力,环境污染,各种辐射 上海摩根谈(morgantan)国际生命科学
斑变性的危险度迅速上升。 和超量运动都会造成氧自由基大量形成;而 中心有限公司已经推出涵盖了解上述内容的
SOD能够清除自由基,因而可以延缓我们的衰 美白抗衰老基因检测,包括:检测相关美白
结肠肿瘤:40岁后的女性中,结肠癌的 老。因此,其地位也变得越来越重要了! 抗衰老基因的基因型;确定各基因对美白抗
发生率每5年就翻1倍。使用雌激素者的结肠 衰老的影响;综合评估各种相关因素;个性
癌发病危险系数从0.71下降到0.55。 与衰老有关:炎症 化护肤指导,相信能为很多SPA所用。luh@
mtgene.cn或致电18918130063。
与衰老有关:自由基 像色斑、红血丝、毛孔粗大等完全不同的

自由基是人体在氧化代谢中产生的有害化

SpaChina • 2018 | 49

spa AND WELLNESS knowledge | 专家论坛

Precise Skincare Brings
Forth Remarkable Effects

Full set genetic testing reveals the factors that affect skin whitening and skin aging

that sugar exerts on protein and DNA. It
results in the malfunction of body cells and
slowly makes the skin turn yellow and lose
elasticity, followed by a series of aging phe-
nomena. Collagen has a long life span. It is
renewed every ten years, which means it has to
fight alone at the post for at least 10 years. So it
is understandable why collagen is so afraid of
sugar. But the lucky thing is that as long as free
radicals don’t participate in glycation, the skin
won’t be influenced much (putting aside the
issue of weight losing).

Why does a highly-praised skincare and is hereditary. Once the melanin metabo- Factor related to collagen:
product have no effect on you? lism is damaged or suppressed, diseases occur, Hyaluronic Acid
Why doesn’t the sun cream screen such as albinism, leucoderma and melanocy-
you use work as well as it does for her? Why do toma (cancer). In addition, pigmented naevus, Hyaluronic acid is widely hailed as the “best
you need to do a treatment once every three freckles, chloasma and other spots on the skin moisturizing substance”. It makes the skin sup-
days while she needs only once a week? Why are also related to melanin. ple, plump, smooth, radiant and elastic. How-
does the doctor forbid you to have estrogen ever, HA amounts decline with age, resulting in
supply while she can? Why do people of a simi- When our skin is exposed to ultraviolet skin aging, dryness, wrinkles, dullness, rough-
lar age with similar lifestyles show such big dif- rays (UVB, UVA), the skin will initiate “self- ness and uneven tones. Hyaluronic acid and
ferences in appearance? defense” by activating tyrosinase to let the mel- collagen are two major components of dermis
anin protect skin cells. So we understand that tissues. Collagen helps hold up the skin while
Genes are a factor. Genes have a close rela- melanin can defend the skin from ultraviolet hyaluronic acid keeps skin smooth and watery.
tionship with all the biological phenomena in our injury and light aging. Collagen can also help preserve moisture, yet
life including birth, growth, decline, aging, disease with much less effect than hyaluronic acid.
and death. Outwardly, genes decide one’s height, Factor related to aging: Collagen
weight, appearance and skin condition such as Factor related to aging: Estrogen
firmness, tenderness, smoothness, elasticity, gloss Collagen is one of the main components of
and color, as well as the renewal, absorption and body tissue structure and has bigger content Estrogen is also known as the female hormone.
metabolism capacities of the skin. than other proteins in the human body. The It stimulates the development of female sexual
collagen in the skin is vital to maintain the organs and secondary sex characteristics. It also
Listed below are the major factors related to forms and structures of tissues and organs. maintains females’ normal sexual desire and
skin whitening and anti-aging. Through gene 75% of the dermis is made up of collagen, reproductive functions.
testing, we will know the status of the following which makes the skin appear white and radi-
factors in our own gene map. ant. Meanwhile, collagen is a basic substance in Estrogen gives females tender and smooth
the repair of damaged tissues, provide support skin, rich subcutaneous moisture, long hair
Factor related to skin color / to and keep the elasticity of the skin. (not so easy to go bald) and beautiful body
whiteness: Melanin curves. Many studies show that females of per-
Factor that affect collagen: Glycation fect body shapes and appearance are those
Melanin is a black brown pigment (melano- with comparatively high estrogen levels. The
phore) existing in the skin or hair of animals To put it simple, glycation means the harm Proceedings of the Royal Society B even points
out that the source of female charm is estrogen.
50 | SpaChina • 2018 However, a high level of estrogen will increase
the occurrence of gynecological diseases and
the development of breast cancer.

Consequences of estrogen lack

Climacteric syndrome: estrogen receptors exist
extensively in the female body – over 400 plac-

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