中国李宁体育用品有限公司

介绍人：XX

Company Product Introduction

目录

contents

01 公司介绍

Company Introduction

02 广告营销

Advertisement Marketing

03 产品介绍

Product Introduction

04 财政状况

Financial Situation

1

公司介绍

Company Introduction

PART

SW

OT

企业力量

Enterprise strength

简介

Introduction

企业文化

Enterprise culture

品牌塑造

Branding

Li Ning Company was founded

by Mr. Li Ning, a famous

gymnast. Li Ning Company was

founded in 1990, after 30 years

of exploration, has gradually

become a representative of

China, the world's leading

sports brand company.

Li Ning people believe:

people have unlimited

potential. Sports make

people more confident, dare to perform, constantly explore the

potential, beyond

ourselves - we have this

brand concept, and

always put into practice.

In its early days, Li Ning's slogan was \"the

hope of China's new generation\". After

the adjustment of product positioning, Li

Ning Company launched a more

\"pragmatic\" advertising slogan \"step by

step to win\", Li Ning Company also

launched the slogan \"Li Ning everything is

possible\" to further explain the brand

concept.

\"To promote the cause of sports

in China, let sports change our

lives\" is the original intention of

Li-Ning Co., LTD.

Li Ning Company was founded by Mr. Li Ning,

a famous gymnast. Li Ning Company was

founded in 1990, after 30 years of exploration,

has gradually become a representative of

China, the world's leading sports brand

company. LI NING Company adopts a multi- brand business development strategy. In

addition to its own core Li-Ning brand, it also

owns LOTTO, AIGLE and Z-DO brands. In

addition, Li Ning Company holding Shanghai

Double Happiness, wholly-owned acquisition

of Canseng sports.

销售链

The professional attribute of the

product is the basis of competition

in the sports goods industry. Li

Ning sports products Co., LTD. The

research and development of

products, as a continuous record, refresh the record schedule. After

15 years of exploration, Li Ning

products from a single sportswear, the development of sportswear, sports shoes, sports accessories

and other series keep pace with the

trend.

75% 60%

模式体系

Li Ning Sports Goods Co., Ltd. is establishing

information system with

ERP as the starting point

throughout the country, comprehensively

integrating product design, supply chain, channel, retail

and other resources, developing e-commerce, further improving

operational efficiency and

brand image.

发展简史

1990-1992 ------- Founding

stage

1993 -1995 ------- highspeed development stage

1996 -1998 ------- Stage of

operation adjustment

1999-2001 ------ Second

development stage

2002-2003 ------ Brand

rebranding stage

2004 - present ------- Professional development stage

2

广告营销

Advertising and marketing

PART

主题

广告

语

广告

语

\"Step by step to win\"

'Hope for a new generation in

China' \"Keep the highlights to

yourself\"

\"I move, I exist\"

\"Beauty of Sports Shared by the

World\"

\"Excellence comes from nature\"

\"Anything is possible\"

\"Make the change\"广告

语

3PART

产品介绍

PRODUCT INTRODUCTION

Basketball

shoes

Sneaker

Running

shoe

Sports

wear

4

财政状况

Financial situation

PART

TKANKS