翻页电子书制作,电子书制作,电子杂志制作

云展网——上百万用户在此分享了PDF文档。上传您的PDF转换为3D翻页电子书,自动生成链接和二维码(独立电子书),支持分享到微信及网站!

WeChat_Visual_Identity_Guidelines_201703—翻页版预览

上传者:不诉之客 上传时间:2019-07-16 14:22:23 分享阅读:
不诉之客 上传于 2019-07-16 14:22:23

WeChat_Visual_Identity_Guidelines_201703

微信红包

WeChat Lucky Money Guidelines

WLG / 01 完整标志 | Full Emblem
WLG / 02 标志网格 | Emblem Proportions
WLG / 03 品牌标语 | Brand Motto
WLG / 04 单色标志 | Monochromatic Emblem
WLG / 05 错误使用示例 | Incorrect Emblem Examples
WLG / 07 合作品牌并置 | Partner Co-Branding

WECHAT VISUAL IDENTITY GUIDELINES

完整标志 CHAPTER 03 SUB-BRAND SPECIFICATIONS

Full Emblem This page details guidelines for the full WeChat Lucky Money emblem. WeChat Lucky
Money's emblem specifications ensure optimal identification and usage should
完整标识 strictly follow established guidelines.
Full Emblem

/ Symbol / Logotype

/ Full Emblem

WECHAT VISUAL IDENTITY GUIDELINES WLG / 01

标志网格 CHAPTER 03 SUB-BRAND SPECIFICATIONS

Emblem When using the WeChat Lucky Money emblem, please follow the establish
Proportions specifications on minimum sizing, proportions and spacing, and other guidelines.
It's important to retain overall proportions, contrast and spatial structure to ensure
标志不可侵入范围 brand integrity and identification.
Emblem Spacing

0.5 X
X

最小应用尺寸
Minimum Size

/ Print: 12mm
/ Screen: 60px

WECHAT VISUAL IDENTITY GUIDELINES WLG / 02

品牌标语 CHAPTER 03 SUB-BRAND SPECIFICATIONS

Brand Motto This page displays the WeChat Lucky Money brand motto. Please follow the establish
specifications on proportions and spacing, and other guidelines.
品牌标语
Brand Motto

不可侵入范围
Spacing

WECHAT VISUAL IDENTITY GUIDELINES WLG / 03

单色标志 CHAPTER 03 SUB-BRAND SPECIFICATIONS

Monochromatic Use the monochromatic emblem for the following media settings: When the WeChat
Emblem Lucky Money emblem accompanies a co-brand's monochromatic emblem; when
the full-color emblem cannot be displayed due to background color or technical
单色标志 limitations.
Monochromatic
Emblem

WECHAT VISUAL IDENTITY GUIDELINES WLG / 04

CHAPTER 03 SUB-BRAND SPECIFICATIONS

错误使用示例

Incorrect Examples

This page demonstrates inappropriate usage of the WeChat Lucky Money emblem.
WeChat Lucky Money emblem specifications ensure optimal identification and
usage should strictly follow established guidelines.

全彩标志错误示例
Examples of
Inappropriate Use

Don't change the relationship of the Don't stretch the emblem.
symbol to logotype.

Don't attach text of any kind to the Don't compress the emblem.
emblem.

Don't alter the color specifications Don't add effects like shadows,
within the symbol or the logotype. dimensions, and gradients to the
emblem.

Don't use the emblem in a low quality. Don't change the emblem's details.

WECHAT VISUAL IDENTITY GUIDELINES WLG / 05

CHAPTER 03 SUB-BRAND SPECIFICATIONS

错误使用示例

Incorrect Examples

This page demonstrates inappropriate usage of the WeChat Lucky Money emblem.
WeChat Lucky Money emblem specifications ensure optimal identification and
usage should strictly follow established guidelines.

背景色错误示例
Examples of
Inappropriate Use

Don't place the emblem on Don't place the emblem on
backgrounds that provide insufficient backgrounds that provide strong
contrast. contrast.

Don't place the emblem on Don't place the emblem over busy
backgrounds that brightness close to photographic backgrounds.
itself.

WECHAT VISUAL IDENTITY GUIDELINES WLG / 06

CHAPTER 03 SUB-BRAND SPECIFICATIONS

合作品牌并置

Partner Co-Branding

When the WeChat Lucky Money emblem is used in conjunction with a partner's
emblem, put the combined emblem in the corner of the page to provide sufficient
recognition.

标志并置示例
Co-Branding Samples

品牌标志

品牌标志

品牌标志

品牌标志

WECHAT VISUAL IDENTITY GUIDELINES WLG / 07

点击阅读翻页书版本