视觉·德稻暑期海外艺术研学之旅-美 •1 国站‘走进《老友记》’项目 国际研学（2018）总结汇报 SIVA·DeTao Summer Overseas Study Trip – Los Angeles ‘Be Friends with Friends’ (2018) Project Report 项目负责人：李露芳，项目执行：钱则人 Project Coordinator: Monica Li, Project Supervisor: Aaron Qian 微信推文：https://mp.weixin.qq.com/s/-MBEvTJLfSxRg-npFFdu2g

研学基本信息 Project Information 研学简介 Introduction 走进《老友记》国际影视艺术研学 研学对象：上海视觉艺术学院影视艺术动漫相关专业大一学生 ‘Be Friends with 和专业人士 Friends’Overseas Study Trip Students: Year one students majoring Fashion, Photography, Broadcasting ect in relation to Cinematic Arts, as well as •2 professionals in Animation 研学时间：2018/8/10—2018/8/21，共12天 Duration: 10th- 21st August, 2018; 12 days 研学报名：39,800元/人，实报名10人，共398,000元；其中7 名为SIVA在校学生，3名为在职人士 Participants: 10 in total, 7 are students and 3 are professionals 研学团队：柯罗杰大师，邓奇荣大师，钱则人 Teaching team: Roger Christiansen, Jerry Dunn and Aaron Qian © 德稻教育 DTMA http://www.detaoma.com/

研学基本信息 Project Information 研学简介 Introduction 《老友记》《欢乐再满屋》《生活大爆炸》作为当代美剧的成功典范，这样一个个传奇是如何缔造的？ 本次研学，从“编剧到荧屏”通过与好莱坞影视界大师和专家学者合作。通过好莱坞影视片场实地观摩，一窥好 莱坞大片创作过程，寓教于乐地带领学员领略美国西海岸文化风情；好莱坞影视艺术大师工作坊，让学生参加美 国情景喜剧现场录制体验/参加首映礼等，与台前幕后专业人士交流，了解美国娱乐行业文化；注重交流与反馈， 通过成果汇报及作品，提升学员的思维逻辑、表达能力及个人成就感，开拓国际视野，探寻深造或职业发展方向 为目标。 How do Friends, Fuller House and The Big Bang Theory, the great successes of the modern American TV series, become miracles? This overseas study trip, from \"screenplay to screen\", cooperates with Hollywood film and television masters, experts and scholars. Through the field observation of Hollywood filming sites, students got a glimpse of the production process of Hollywood films and experienced the culture of the west coast of the United States. In the Hollywood film workshop, students participated in the live show of American sitcoms and attended the premiere, and communicated with professionals both on stage and behind the scenes to understand the culture of American entertainment industry. With the focus on communication and feedback, the study trip can improve students' thinking logic, expression ability and personal sense of accomplishment through final presentations and works, expand international vision, and further help them explore the direction of further study or career development. © 德稻教育 DTMA http://www.detaoma.com/ •3

研学基本信息 Project Information •4 研学教师 — 德稻影视艺术大师柯罗杰 Teacher – Roger Christiansen, DeTao Master of Cinematic Arts  好莱坞知名情景喜剧导演，美国导演协会成员，世界顶级导演；  有着20多年好莱坞拍摄经验，参加过上百部情景喜剧的导演、摄影、 剪辑等；  轰动全球的《老友记》（Friends）系列不仅让他获得了美国电视最高 殊荣-艾美奖，导演了《汉娜·蒙塔那》、《爱卡莉》、《女友》等多 部风靡全球的影视剧；  柯罗杰教授也在世界诸多知名大学任教，包括哥伦比亚大学，南加州 大学电影艺术学院，美国国家戏剧学院，北京电影学院等。 © 德稻教育 DTMA http://www.detaoma.com/

研学基本信息 Project Information •5  Hollywood famous director of sitcoms, a member of the Directors Guild of America, world’s top director  With more than 20 years' experience in Hollywood shooting, participating in the directing, photographing and editing of hundreds of sitcoms  Emmy award winner for his contribution on Friends, director of world-famous Hannah Montana, iCarly and Girlfriends  Teaching at many famous universities in the world, including Columbia University, University of Southern California (school of film and arts), American National Theatre, Beijing Film Academy, etc. © 德稻教育 DTMA http://www.detaoma.com/

研学基本信息 Project Information •6 研学教师 — 德稻舞台设计与指导大师邓奇荣 Teacher – Jerry Dunn , DeTao Master of Stage Art and Design  美国著名的艺术指导师，在加州好莱坞的30年职业生涯中对各类多镜头电视有着丰 富的设计经验；  国际知名舞台进行艺术执导和设计，包括在台湾和曼谷充满时尚特色的环球小姐选 美比赛以及洛杉矶奥斯卡金像奖颁奖典礼；分别凭借为第65届奥斯卡金像奖颁奖典 礼和Bob Hope 的第一个 50 周年纪念活动进行艺术执导两次获得艾美奖提名， 2001年还获得美国艺术指导工会奖提名；  近期作品包括华纳兄弟的《欢乐再满屋》，迪斯尼频道的《汉娜•蒙塔娜》、《永 远的孟汉娜》、《天才魔女》等；  是IATSE当地800艺术导演协会会员、是美国电视艺术与科学院会员。 © 德稻教育 DTMA http://www.detaoma.com/

研学基本信息 Project Information •7  with a 30 year career in Hollywood, California with extensive experience designing in every genre of multi-camera television  designer for some of the most prestigious international stages which range from the swanky Miss Universe Pageants in Taiwan and Bangkok to luxury looks for the Academy Awards telecast in Los Angeles; received two Emmy Award Art Director nominations For the sixty-fifth Academy Awards and Bob Hope- The First 50 Years; n 2001, he also had received a nomination of Art Directors Guild Awards  Recent productions: Warner Bros' Fuller House, Disney channel's Hannah Montana, Hannah Montana Forever and That's so Raven  Member of IATSE local 800 art directors association, Member of the American Academy of Television Arts and Sciences © 德稻教育 DTMA http://www.detaoma.com/

职业体验日 - 分享和互动 Career Day - Sharing and Interaction 邓奇荣大师精彩开场 学员们积极提问 Opening speech by Jerry Dunn Interaction with students © 德稻教育 DTMA http://www.detaoma.com/ •8

职业体验日 - 场景设计团队 Career Day - Set Design Team 《生活大爆炸》《老友记》场景设计团队齐聚 《生活大爆炸》场景设计图纸和模型 Set design team of The Big Bang Theory Scenario design drawings and models and Friends of The Big Bang Theory © 德稻教育 DTMA http://www.detaoma.com/ •9

职业体验日 - 导演团队 Career Day - Director Team 导演协会团队齐聚 Directors from the Directors Guild of America © 德稻教育 DTMA http://www.detaoma.com/ •10

职业体验日 - 灯光\&戏服团队 Career Day - Lighting \& Costume Team 灯光协会主席 洛杉矶戏服协会主席 President of Lighting Association President of Costume Association © 德稻教育 DTMA http://www.detaoma.com/ •11

职业体验日 - 设计分享 Career Day - Design Sharing 设计团队分享并讲解其作品 设计团队分享并讲解其作品 Design team sharing and Design team sharing and explaining their works explaining their works © 德稻教育 DTMA http://www.detaoma.com/ •12

顶尖高校学府参访 - 南加州大学 Visiting Top University - USC 南加州大学电影艺术学院 摄影棚和播音室 USC School of Cinematic Arts Film studio and broadcasting studio © 德稻教育 DTMA http://www.detaoma.com/ •13

娱乐名企参访 - Panavision Visiting Famous Entertainment Company - Panavision Panavision集体照 高级副总裁David Dodson介绍 Group Photo in Panavision Introduction by Senior Vice President, © 德稻教育 DTMA http://www.detaoma.com/ David Dodson •14

娱乐名企参访 - 环球影城 Visiting Famous Entertainment Company - Universal Studio 环球影城 动漫电影主题场景 动作大片特效场景 Universal Studio Themed scenes of animation Special effects of action films © 德稻教育 DTMA http://www.detaoma.com/ films •15

娱乐名企参访 - 华纳兄弟影城 Visiting Famous Entertainment Company - Warner Bros Studio © 德稻教育 DTMA http://www.detaoma.com/ 华纳兄弟 曾作为《老友记》拍摄地的Stage24 •16 Warner Bros Filming site of Friends

当季美剧录制现场 - 《生活大爆炸》 American Series Shooting Site - The Big Bang Theory © 德稻教育 DTMA http://www.detaoma.com/ •17

当季美剧录制现场 -《欢乐再满屋》 Live Taping - Fuller House 《欢乐再满屋》剧中用到的外景 结课证书颁发 •18 Fuller HouseOutdoor scene of© 德稻教育 DTMA http://www.detaoma.com/ Certificates Awarding

文化与艺术体验 - 格里芬斯观景台等 Experience of Culture and Art - Griffith Observatory 格里芬斯观景台 圣塔莫尼卡海滩 Griffith Observatory Santa Monica Beach © 德稻教育 DTMA http://www.detaoma.com/ •19

文化与艺术体验 - 盖提艺术中心\&别墅 Experience of Culture and Art - Getty Center \& Villa 盖提艺术中心 盖提别墅 Getty Center Getty Villa © 德稻教育 DTMA http://www.detaoma.com/ •20

学员作品代表 Student Work •21 © 德稻教育 DTMA http://www.detaoma.com/

学员反馈 Feedback - Itinerary 图1 对环球影城主题公园评价 图2 对华纳兄弟体验日评价 Fig.1 Rating on Fig.2 Rating on Warner Bros Studio Universal Studio Themed Park Visit © 德稻教育 DTMA http://www.detaoma.com/ 注：评分1-10，1=不满意，10=非常满意 Note: Rating from 1-10, 1=Unsatisfied, 10 =Very Satisfied •22

学员反馈 Feedback - Itinerary 图3 对南加大电影艺术学院参观评价 图4 对美国电影学院参观评价 Fig.3 Rating on Fig.4 Rating on AFI Visit USC School of Cinematic Arts © 德稻教育 DTMA http://www.detaoma.com/ 注：评分1-10，1=不满意，10=非常满意 Note: Rating from 1-10, 1=Unsatisfied, 10 =Very Satisfied •23

学员反馈 Feedback - Itinerary 图5 对《生活大爆炸》预备录制现场参观评价 图6 对《欢乐再满屋》现场录制评价 Fig.5 Rating on Fig.6 Rating on the Live Taping The Big Bang Theory Set Visit Fuller House © 德稻教育 DTMA http://www.detaoma.com/ 注：评分1-10，1=不满意，10=非常满意 Note: Rating from 1-10, 1=Unsatisfied, 10 =Very Satisfied •24

学员反馈 Feedback - Itinerary © 德稻教育 DTMA http://www.detaoma.com/ 图7 对职业体验日评价 •25 Fig.7 Rating on Career Day 注：评分1-10，1=不满意，10=非常满意 Note: Rating from 1-10, 1=Unsatisfied, 10 =Very Satisfied

学员反馈 Feedback - Itinerary 图8 对BiteSize TV Studio评价 图9 对道具工作室 - Astek Wallcovering评价 Fig.8 Rating on BiteSize TV Studio Fig.9 Rating on Astek Wallcovering © 德稻教育 DTMA http://www.detaoma.com/ 注：评分1-10，1=不满意，10=非常满意 Note: Rating from 1-10, 1=Unsatisfied, 10 =Very Satisfied •26

学员反馈 Feedback - Itinerary 平均Average : 9.4/10 图10 对道具工作室 - Hollywood Studio Gallery评价 图11 对道具工作室 – Air Hollywood评价 Fig.10 Rating on Hollywood Studio Gallery Fig.11 Rating on Air Hollywood © 德稻教育 DTMA http://www.detaoma.com/ 注：评分1-10，1=不满意，10=非常满意 Note: Rating from 1-10, 1=Unsatisfied, 10 =Very Satisfied •27

学员反馈 Feedback - Itinerary 图12 对道具工作室 – Omega Cinema Props评价 图13 对道具工作室 – Reel EFX评价 Fig.12 Rating on Omega Cinema Props Fig.13 Rating on Reel EFX © 德稻教育 DTMA http://www.detaoma.com/ 注：评分1-10，1=不满意，10=非常满意 Note: Rating from 1-10, 1=Unsatisfied, 10 =Very Satisfied •28

学员反馈 Feedback – Teaching Team 图14 对本次研学大师评价 图15 对特邀业界嘉宾评价 图16 对带队老师评价 Fig. 16 Rating on teaching team Fig.14 Rating on the masters Fig.15 Rating on guest speakers © 德稻教育 DTMA http://www.detaoma.com/ 注：评分1-10，1=不满意，10=非常满意 Note: Rating from 1-10, 1=Unsatisfied, 10 =Very Satisfied •29

学员反馈 Feedback – Local Travel Arrangements 图17 对住宿评价 图18 对司机评价 图19 对餐饮评价 Fig.17 Rating on accommodation Fig.18 Rating on transfer Fig.19 Rating on meals © 德稻教育 DTMA http://www.detaoma.com/ 注：评分1-10，1=不满意，10=非常满意 Note: Rating from 1-10, 1=Unsatisfied, 10 =Very Satisfied •30

学员收获 Overall Achievement 100% 愿意将本次研学推荐给您的同学、朋友或同事 Would like to recommend this trip to classmates, friends or colleagues 100% 跨文化的视野与思考能力 Cross-cultural vision and thinking 100% 了解该行业、学科前沿发展的趋势和动向，具备前瞻性观念 Understanding industrial and disciplinary trend and prospective 55.6% 激发了学习热情、启发了终身学习的意识 Inspiration on learning for a life time 55.6% 对人生选择或职业规划有所影响 Influence on life choices or career plan © 德稻教育 DTMA http://www.detaoma.com/ •31

反馈总结 Evaluation \& Improvements 行程安排： 1. BiteSize TV Studio参观体验不太好，建议可以换一个同类型的； 2. 学员建议能够增加迪士尼和暴雪娱乐公司作为参观体验之一； 3. 对学府参观，其中美国电影学院更加适合研究生或者有工作经验的在职人士，需调整； 4. 职业体验日，内容专业度极高、强度偏高，学员们普遍建议提前参观相关拍摄现场或者之后， 如上午职业体验，下午参观，效果更佳； 5. 教学部分结束时，缺少总结，即仪式感。学员作品没有及时上交; 6. 让学员自主购买机票或者学员补差价的形式，以避免机票购买时间过晚，增加我方成本。 Itinerary: 1. The visit to BiteSize TV Studio was not a very satisfactory experience. Perhaps we could change to a different Studio to visit. 2. Participants suggestion: adding Disney and Blizzard Entertainment to the itinerary. 3. The visit to AFI is more suitable for graduate students or those with work experience. 4. On the career day, the content is highly professional and the intensity is high. Most of students advise to visit the relevant shooting site in advance or later. If career day is in the morning, site visit can be in the afternoon. 5. It is recommended to have a proper ceremonial conclusion to the trip at the end, such as, having students videos collected before hand and giving out comments to the students. 6. Students can pay for their own flight tickets or pay the extra if the price goes up just to reduce the cost. © 德稻教育 DTMA http://www.detaoma.com/ •32

反馈总结 Evaluation \& Improvements 地接部分： 1. 用车可按出行人数需适当的订大一点车型； 2. 司机需要更佳专业，保证准时接送，且对当地更佳熟悉； 3. 酒店位置可以不用在好莱坞中心。 Local travel arrangement: 1. A larger car can be ordered according to the participants. 2. Drivers need to be more professional, ensure on-time pickup and be familiar with the local area. 3. Hotel locations may not be located in the center of Hollywood. 宣传平台： 1. 前期宣传的平台相对单一，且文案准备也比较单一，没有针对不同类型的平台供稿。 2. 项目执行过程中，及时宣传做的还不到位，没有充分利用德稻自媒体资源。 Promotion Platforms: 1. The platform for early publicity is relatively single, and the publicity words are relatively simple, and there is no contribution for different types of platforms. 2. During the implementation of the project, the timely publicity work was not in place, and DeTao media resources were not fully utilized. © 德稻教育 DTMA http://www.detaoma.com/ •33

学员感言 Testimonial “短短的研学之旅，让我 © 德稻教育 DTMA http://www.detaoma.com/ 们见识了好莱坞一个个传 ”奇是如何缔造的! “This short yet remarkable study trip has showcased how not just one but a series of American Sitcom miracles are created and remain to be successful ”to this day! •34

项目总结 Project Summary 此次研学适用范围： When this international course is most suitable: 学员专业：建议专业包括摄影专业，动漫专业，播音主持，影视编导、品牌设计专业、服装设计专 业以及相关专业的背景的在职人士 Majors: students majoring in photography, animation, broadcasting, screenwriting and brand management and fashion design and professionals with relevant backgrounds 学生水平：任何年级 Student capacity: Any level 学校要求：艺术与设计院校 University: Preferably School of Art and Design 时间安排：学员反映希望课时适当长一点。 Course Duration: according to the students, it is better to extend the duration of the trip © 德稻教育 DTMA http://www.detaoma.com/ •35

Thanks! •36 谢谢观赏！ © 德稻教育 DTMA http://www.detaoma.com/