Brand Identity
Guidelines
Brand Identity
Guidelines
CONTENTS
3. Logo Display
4. Logo Usage
5.Brand Imagery
6.Colour Palette
7.Typographic
8.Communication Items
Brand Identity Guidelines Page 3
LOGO Display
Feast in another realm of being... Saturnalia Festival draws participants into ancient
solstice rituals, exploring the links between early and current myths, humans and
nature, dark and light, birth and death and different forms of human identity through a
mix of creative and personal development workshops, performance art, music, feasts of
food and drink, and transcendent states of being.
Page 4 Brand Identity Guidelines
Black logo on white
background
White logo on black
background
Darker-coloured
logo on light colour
or white background
Lighter-coloured
logo on dark colour
or black background
LOGO USAGE
This page is going to illustrate how to use logo, in order to make sure logo is used correctlly.
Brand Identity Guidelines Page 5
BRAND IMAGERY
This page shows the pictures, elements which are releated to the festival, such as happy, music, mask.
Page 6 Brand Identity Guidelines
COLOUR PALETTE
This page will display the color codes in CMYK, RGB, HTML/HEX and PANTONE.
EMERALD
Pantone:
CMYK:
RGB:
HEX:
Pantone:
CMYK:
RGB:
HEX:
Pantone:
CMYK:
RGB:
HEX:
3255 C
60 0 55 0
0 245 165
#00F5A4
285 C
85 60 0 0
0 95 245
#0060F7
2758 C
100 100 60 20
0 20 85
#001556
BLUE GREY DARK BLUE
100% 80% 60% 40% 20% 100% 80% 60% 40% 20% 100% 80% 60% 40% 20%
Brand Identity Guidelines Page 7
TYPOGRAPHIC STYLE
This page will display upper/lower case English alphabet characters and all numerals.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Arial Regualr
Arial Bold
Page 8 Brand Identity Guidelines
COMMUNICATION ITEMS
This page displays items which are based on the logo, including brand graohics, WEB/phone page,
poster, banner, ticket, T-shirt / Coffee cup and Postcard.
WEB Page (1920x1080 px) Phone Page (1792X828 px) Poster (A1)
Brand Identity Guidelines Page 9
Banner (728 x 60 px)
Ticket (150mm x 60mm)
T-shirt / Coffee cup Postcard (60mm x 90mm)