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WeChat_Visual_Identity_Guidelines_201703—翻页版预览

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WeChat_Visual_Identity_Guidelines_201703

二级品牌示例 CHAPTER 02 CO-BRAND RELATIONSHIPS

sub-brand 二
Shown in this page are cases of sub-brand emblem: WeChat Pay, WeChat Card Pack,
Samples WeChat Game and WeChat Security.

品牌标志示例
Emblem Samples

WECHAT VISUAL IDENTITY GUIDELINES BCR / 02

二级品牌示例 CHAPTER 02 CO-BRAND RELATIONSHIPS

sub-brand 二
Shown in this page are cases of sub-brand emblem: SDK Platform, WeChat Official
Samples Accounts Platform, WeChat Scan, WeChat School of Business.

品牌标志示例
Emblem Samples

WECHAT VISUAL IDENTITY GUIDELINES BCR / 03

品牌并置规则 CHAPTER 02 CO-BRAND RELATIONSHIPS

Collocate With 二
二 2/3
Master Brand
When the primary WeChat symbol is used in conjunction with a sub-brand, the
primary WeChat symbol should be monochromatic and 2/3 the size of the sub-
brand emblem.

可使用并置搭配
Co-Branding Example

1.5 X X

1.5 X X

1.5 X X

1.5 X X

WECHAT VISUAL IDENTITY GUIDELINES BCR / 04

品牌并置规则 CHAPTER 02 CO-BRAND RELATIONSHIPS

Collocate With 二

Master Brand When the primary WeChat symbol is used in conjunction with a sub-brand, the
primary WeChat symbol should be placed in the following locations reserving
enough spacing as necessary.

横版物料
Samples (Landscape)

竖版物料
Samples (Portrait)

WECHAT VISUAL IDENTITY GUIDELINES BCR / 05

CHAPTER 02 CO-BRAND RELATIONSHIPS

品牌并置示例 二

Collocation Example 二

This page shows the primary brand in conjunction with the sub-brand in the same
page with the main brand placed in the corner of the layout but in grid alignment
with the sub-brand. Do not place the sub-brand emblem directly along side the
primary brand symbol when designing for a larger layout.

横版物料
Samples (Landscape)

竖版物料
Samples (Portrait)

WECHAT VISUAL IDENTITY GUIDELINES BCR / 06

WPG / 01-18

WECHAT VISUAL IDENTITY GUIDELINES

微信支付

WeChat Pay Guidelines

WPG / 01 中文标志 | Chinese Emblem
WPG / 04 英文标志 | English Emblem
WPG / 07 中英文标志 | Bilingual Emblem
WPG / 10 单色标志 | Monochromatic Emblem
WPG / 16 错误使用示例 | Incorrect Emblem Examples
WPG / 18 合作品牌并置 | Co-Branding Rules

WECHAT VISUAL IDENTITY GUIDELINES

中文标志 CHAPTER 03 SUB-BRAND SPECIFICATIONS

Chinese Emblem This page details the full version of the WeChat Pay emblem. WeChat Pay's emblem
specifications ensure optimal identification and usage should strictly follow
established guidelines.

完整标志
Full Emblem

/ Symbol / Logotype

/ Full Emblem

WECHAT VISUAL IDENTITY GUIDELINES WPG / 01

标志网格 CHAPTER 03 SUB-BRAND SPECIFICATIONS

Emblem When using WeChat Pay's full brand emblem, please follow the establish
Proportions specifications on minimum sizing, proportions and spacing, and other guidelines.
It's important to retain overall proportions, contrast and spatial structure to ensure
标志不可侵入范围 brand integrity and identification.
Emblem Spacing

0.5 X
X

最小应用尺寸
Minimum Size

/ Print: 12mm
/ Screen: 60px

WECHAT VISUAL IDENTITY GUIDELINES WPG / 02

中文标志 CHAPTER 03 SUB-BRAND SPECIFICATIONS

Chinese Emblem This page details the full version of the WeChat Pay emblem. WeChat Pay's emblem
specifications ensure optimal identification and usage should strictly follow
established guidelines.

完整标志
Full Emblem

标志不可侵入范围
Emblem Spacing

0.2 X
X

WECHAT VISUAL IDENTITY GUIDELINES WPG / 03

英文标志 CHAPTER 03 SUB-BRAND SPECIFICATIONS

English Emblem This page details the full version of the WeChat Pay emblem. WeChat Pay's emblem
specifications ensure optimal identification and usage should strictly follow
established guidelines.

完整标志
Full Emblem

/ Symbol / Logotype

/ Full Emblem

WECHAT VISUAL IDENTITY GUIDELINES WPG / 04

标志网格 CHAPTER 03 SUB-BRAND SPECIFICATIONS

Emblem When using WeChat Pay's full brand emblem, please follow the establish
Proportions specifications on minimum sizing, proportions and spacing, and other guidelines.
It's important to retain overall proportions, contrast and spatial structure to ensure
标志不可侵入范围 brand integrity and identification.
Emblem Spacing

0.5 X
X

最小应用尺寸
Minimum Size

/ Print: 15mm
/ Screen: 80px

WECHAT VISUAL IDENTITY GUIDELINES WPG / 05

英文标志 CHAPTER 03 SUB-BRAND SPECIFICATIONS

English Emblem This page details the full version of the WeChat Pay emblem. WeChat Pay's emblem
specifications ensure optimal identification and usage should strictly follow
established guidelines.

完整标志
Full Emblem

标志不可侵入范围
Emblem Spacing

0.2X
X

WECHAT VISUAL IDENTITY GUIDELINES WPG / 06

中英文标志 CHAPTER 03 SUB-BRAND SPECIFICATIONS

Bilingual Emblem This page details the full version of the WeChat Pay emblem. WeChat Pay's emblem
specifications ensure optimal identification and usage should strictly follow
established guidelines.

完整标志
Full Emblem

/ Symbol / Logotype

/ Full Emblem

WECHAT VISUAL IDENTITY GUIDELINES WPG / 07

标志网格 CHAPTER 03 SUB-BRAND SPECIFICATIONS

Emblem When using WeChat Pay's full brand emblem, please follow the establish
Proportions specifications on minimum sizing, proportions and spacing, and other guidelines.
It's important to retain overall proportions, contrast and spatial structure to ensure
标志不可侵入范围 brand integrity and identification.
Emblem Spacing

0.5 X
X

最小应用尺寸 WPG / 08
Minimum Size

/ Print: 16mm
/ Screen: 80px

WECHAT VISUAL IDENTITY GUIDELINES

中英文标志 CHAPTER 03 SUB-BRAND SPECIFICATIONS

Bilingual Emblem This page details the full version of the WeChat Pay emblem. WeChat Pay's emblem
specifications ensure optimal identification and usage should strictly follow
established guidelines.

完整标志
Full Emblem

标志不可侵入范围
Emblem Spacing

0.2 X
X

WECHAT VISUAL IDENTITY GUIDELINES WPG / 09

单色标志 CHAPTER 03 SUB-BRAND SPECIFICATIONS

Monochromatic Use the monochromatic emblem for the following media settings: When the WeChat
Emblem Pay emblem accompanies a co-brand's monochromatic emblem; when the full-color
emblem cannot be displayed due to background color or technical limitations.
单色标志
Monochromatic
Emblem

WECHAT VISUAL IDENTITY GUIDELINES WPG / 10

单色标志 CHAPTER 03 SUB-BRAND SPECIFICATIONS

Monochromatic Use the monochromatic emblem for the following media settings: When the WeChat
Emblem Pay emblem accompanies a co-brand's monochromatic emblem; when the full-color
emblem cannot be displayed due to background color or technical limitations.
单色标志
Monochromatic
Emblem

WECHAT VISUAL IDENTITY GUIDELINES WPG / 11

单色标志 CHAPTER 03 SUB-BRAND SPECIFICATIONS

Monochromatic Use the monochromatic emblem for the following media settings: When the WeChat
Emblem Pay emblem accompanies a co-brand's monochromatic emblem; when the full-color
emblem cannot be displayed due to background color or technical limitations.
单色标志
Monochromatic
Emblem

WECHAT VISUAL IDENTITY GUIDELINES WPG / 12

单色标志 CHAPTER 03 SUB-BRAND SPECIFICATIONS

Monochromatic Use the monochromatic emblem for the following media settings: When the WeChat
Emblem Pay emblem accompanies a co-brand's monochromatic emblem; when the full-color
emblem cannot be displayed due to background color or technical limitations.
单色标志
Monochromatic
Emblem

WECHAT VISUAL IDENTITY GUIDELINES WPG / 13

单色标志 CHAPTER 03 SUB-BRAND SPECIFICATIONS

Monochromatic Use the monochromatic emblem for the following media settings: When the WeChat
Emblem Pay emblem accompanies a co-brand's monochromatic emblem; when the full-color
emblem cannot be displayed due to background color or technical limitations.
单色标志
Monochromatic
Emblem

WECHAT VISUAL IDENTITY GUIDELINES WPG / 14

单色标志 CHAPTER 03 SUB-BRAND SPECIFICATIONS

Monochromatic Use the monochromatic emblem for the following media settings: When the WeChat
Emblem Pay emblem accompanies a co-brand's monochromatic emblem; when the full-color
emblem cannot be displayed due to background color or technical limitations.
单色标志
Monochromatic
Emblem

WECHAT VISUAL IDENTITY GUIDELINES WPG / 15

CHAPTER 03 SUB-BRAND SPECIFICATIONS

错误使用示例

Incorrect Examples

This page demonstrates inappropriate usage of the WeChat Pay emblem. WeChat
Pay emblem specifications ensure optimal identification and usage should strictly
follow established guidelines.

全彩标志错误示例
Examples of
Inappropriate Use

Don't change the relationship of the Don't stretch the emblem.
symbol to logotype.

Don't attach text of any kind to the Don't compress the emblem.
emblem.

Don't alter the color specifications Don't add effects like shadows,
within the symbol or the logotype. dimensions, and gradients to the
emblem.

Don't use the emblem in a low quality. Don't change the emblem's details.

WECHAT VISUAL IDENTITY GUIDELINES WPG / 16

CHAPTER 03 SUB-BRAND SPECIFICATIONS

错误使用示例

Incorrect Examples

This page demonstrates inappropriate usage of the WeChat Pay emblem. WeChat
Pay emblem specifications ensure optimal identification and usage should strictly
follow established guidelines.

背景色错误示例
Examples of
Inappropriate Use

Don't place the emblem on Don't place the emblem on
backgrounds that provide insufficient backgrounds that provide strong
contrast. contrast.

Don't place the emblem on Don't place the emblem over busy
backgrounds that brightness close to photographic backgrounds.
itself.

WECHAT VISUAL IDENTITY GUIDELINES WPG / 17

CHAPTER 03 SUB-BRAND SPECIFICATIONS

合作品牌并置

Partner Co-Branding

When the WeChat Pay emblem is used in conjunction with a partner's emblem, put
the combined emblem in the corner of the page to provide sufficient recognition.

标志并置示例
Co-Branding Samples

品牌标志

品牌标志

品牌标志

品牌标志

WECHAT VISUAL IDENTITY GUIDELINES WPG / 18

WCG / 01-06

WECHAT VISUAL IDENTITY GUIDELINES

微信卡包

WeChat Card Pack Guidelines

WCG / 01 完整标志 | Full Emblem
WCG / 02 标志网格 | Emblem Proportions
WCG / 03 单色标志 | Monochromatic Emblem
WCG / 04 错误使用示例 | Incorrect Emblem Examples
WCG / 06 合作品牌并置 | Partner Co-Branding

WECHAT VISUAL IDENTITY GUIDELINES

完整标志 CHAPTER 03 SUB-BRAND SPECIFICATIONS

Full Emblem This page details guidelines for the full WeChat Card Pack emblem. WeChat Card
Pack's emblem specifications ensure optimal identification and usage should strictly
完整标志 follow established guidelines.
Full Emblem

/ Symbol / Logotype

/ Full Emblem

WECHAT VISUAL IDENTITY GUIDELINES WCG / 01

标志网格 CHAPTER 03 SUB-BRAND SPECIFICATIONS

Emblem When using the WeChat Card Pack emblem, please follow the establish specifications
Proportions on minimum sizing, proportions and spacing, and other guidelines. It's important
to retain overall proportions, contrast and spatial structure to ensure brand integrity
标志不可侵入范围 and identification.
Emblem Spacing

0.5 X
X

最小应用尺寸
Minimum Size

/ Print: 12mm
/ Screen: 60px

WECHAT VISUAL IDENTITY GUIDELINES WCG / 02

单色标志 CHAPTER 03 SUB-BRAND SPECIFICATIONS

Monochromatic Use the monochromatic emblem for the following media settings: When the WeChat
Emblem Card Pack emblem accompanies a co-brand's monochromatic emblem; when
the full-color emblem cannot be displayed due to background color or technical
单色标志 limitations.
Monochromatic
Emblem

WECHAT VISUAL IDENTITY GUIDELINES WCG / 03

CHAPTER 03 SUB-BRAND SPECIFICATIONS

错误使用示例

Incorrect Examples

This page demonstrates inappropriate usage of the WeChat Card Pack emblem.
WeChat Card Pack emblem specifications ensure optimal identification and usage
should strictly follow established guidelines.

全彩标志错误示例
Examples of
Inappropriate Use

Don't change the relationship of the Don't stretch the emblem.
symbol to logotype.

Don't attach text of any kind to the Don't compress the emblem.
emblem.

Don't alter the color specifications Don't add effects like shadows,
within the symbol or the logotype. dimensions, and gradients to the
emblem.

Don't use the emblem in a low quality. Don't change the emblem's details.

WECHAT VISUAL IDENTITY GUIDELINES WCG / 04

CHAPTER 03 SUB-BRAND SPECIFICATIONS

错误使用示例

Incorrect Examples

This page demonstrates inappropriate usage of the WeChat Card Pack emblem.
WeChat Card Pack emblem specifications ensure optimal identification and usage
should strictly follow established guidelines.

背景色错误示例
Examples of
Inappropriate Use

Don't place the emblem on Don't place the emblem on
backgrounds that provide insufficient backgrounds that provide strong
contrast. contrast.

Don't place the emblem on Don't place the emblem over busy
backgrounds that brightness close to photographic backgrounds.
itself.

WECHAT VISUAL IDENTITY GUIDELINES WCG / 05

CHAPTER 03 SUB-BRAND SPECIFICATIONS

合作品牌并置

Partner Co-Branding

When the WeChat Card Pack emblem is used in conjunction with a partner's
emblem, put the combined emblem in the corner of the page to provide sufficient
recognition.

标志并置示例
Co-Branding Samples

品牌标志

品牌标志

品牌标志

品牌标志

WECHAT VISUAL IDENTITY GUIDELINES WCG / 06

WSG / 01-06

WECHAT VISUAL IDENTITY GUIDELINES

微信扫一扫

WeChat Scan Guidelines

WSG / 01 完整标志 | Full Emblem
WSG / 02 标志网格 | Emblem Proportions
WSG / 03 单色标志 | Monochromatic Emblem
WSG / 04 错误使用示例 | Incorrect Emblem Examples
WSG / 06 合作品牌并置 | Partner Co-Branding

WECHAT VISUAL IDENTITY GUIDELINES

完整标志 CHAPTER 03 SUB-BRAND SPECIFICATIONS

Full Emblem This page details guidelines for the full WeChat Scan emblem. WeChat Scan's
emblem specifications ensure optimal identification and usage should strictly follow
完整标志 established guidelines.
Full Emblem

/ Symbol / Logotype

/ Full Emblem

WECHAT VISUAL IDENTITY GUIDELINES WSG / 01

标志网格 CHAPTER 03 SUB-BRAND SPECIFICATIONS

Emblem When using the WeChat Scan emblem, please follow the establish specifications on
Proportions minimum sizing, proportions and spacing, and other guidelines. It's important to
retain overall proportions, contrast and spatial structure to ensure brand integrity
标志不可侵入范围 and identification.
Emblem Spacing

0.5 X
X

最小应用尺寸
Minimum Size

/ Print: 12mm
/ Screen: 60px

WECHAT VISUAL IDENTITY GUIDELINES WSG / 02

单色标志 CHAPTER 03 SUB-BRAND SPECIFICATIONS

Monochromatic Use the monochromatic emblem for the following media settings: When the WeChat
Emblem Scan emblem accompanies a co-brand's monochromatic emblem; when the full-
color emblem cannot be displayed due to background color or technical limitations.
单色标志
Monochromatic
Emblem

WECHAT VISUAL IDENTITY GUIDELINES WSG / 03

CHAPTER 03 SUB-BRAND SPECIFICATIONS

错误使用示例

Incorrect Examples

This page demonstrates inappropriate usage of the WeChat Scan emblem. WeChat
Scan emblem specifications ensure optimal identification and usage should strictly
follow established guidelines.

全彩标志错误示例
Examples of
Inappropriate Use

Don't change the relationship of the Don't stretch the emblem.
symbol to logotype.

Don't attach text of any kind to the Don't compress the emblem.
emblem.

Don't alter the color specifications Don't add effects like shadows,
within the symbol or the logotype. dimensions, and gradients to the
emblem.

Don't use the emblem in a low quality. Don't change the emblem's details.

WECHAT VISUAL IDENTITY GUIDELINES WSG / 04

CHAPTER 03 SUB-BRAND SPECIFICATIONS

错误使用示例

Incorrect Examples

This page demonstrates inappropriate usage of the WeChat Scan emblem. WeChat
Scan emblem specifications ensure optimal identification and usage should strictly
follow established guidelines.

背景色错误示例
Examples of
Inappropriate Use

Don't place the emblem on Don't place the emblem on
backgrounds that provide insufficient backgrounds that provide strong
contrast. contrast.

Don't place the emblem on Don't place the emblem over busy
backgrounds that brightness close to photographic backgrounds.
itself.

WECHAT VISUAL IDENTITY GUIDELINES WSG / 05

CHAPTER 03 SUB-BRAND SPECIFICATIONS

合作品牌并置

Partner Co-Branding

When the WeChat Scan emblem is used in conjunction with a partner's emblem, put
the combined emblem in the corner of the page to provide sufficient recognition.

标志并置示例
Co-Branding Samples

品牌标志

品牌标志

品牌标志

品牌标志

WECHAT VISUAL IDENTITY GUIDELINES WSG / 06

WMG / 01-06

WECHAT VISUAL IDENTITY GUIDELINES

微信相框

WeChat Moment Guidelines

WMG / 01 完整标志 | Full Emblem
WMG / 02 标志网格 | Emblem Proportions
WMG / 03 单色标志 | Monochromatic Emblem
WMG / 04 错误使用示例 | Incorrect Emblem Examples
WMG / 06 合作品牌并置 | Partner Co-Branding

WECHAT VISUAL IDENTITY GUIDELINES

完整标志 CHAPTER 03 SUB-BRAND SPECIFICATIONS

Full Emblem This page details guidelines for the full WeChat Moment emblem. WeChat Moment's
emblem specifications ensure optimal identification and usage should strictly follow
完整标志 established guidelines.
Full Emblem

/ Symbol / Logotype

/ Full Emblem

WECHAT VISUAL IDENTITY GUIDELINES WMG / 01

标志网格 CHAPTER 03 SUB-BRAND SPECIFICATIONS

Emblem When using the WeChat Moment emblem, please follow the establish specifications
Proportions on minimum sizing, proportions and spacing, and other guidelines. It's important
to retain overall proportions, contrast and spatial structure to ensure brand integrity
标志不可侵入范围 and identification.
Emblem Spacing

0.5 X
X

最小应用尺寸
Minimum Size

/ Print: 12mm WMG / 02
/ Screen: 60px

WECHAT VISUAL IDENTITY GUIDELINES

单色标志 CHAPTER 03 SUB-BRAND SPECIFICATIONS

Monochromatic Use the monochromatic emblem for the following media settings: When the WeChat
Emblem Moment emblem accompanies a co-brand's monochromatic emblem; when the full-
color emblem cannot be displayed due to background color or technical limitations.
单色标志
Monochromatic
Emblem

WECHAT VISUAL IDENTITY GUIDELINES WMG / 03

CHAPTER 03 SUB-BRAND SPECIFICATIONS

错误使用示例

Incorrect Examples

This page demonstrates inappropriate usage of the WeChat Moment emblem.
WeChat Moment emblem specifications ensure optimal identification and usage
should strictly follow established guidelines.

全彩标志错误示例
Examples of
Inappropriate Use

Don't change the relationship of the Don't stretch the emblem.
symbol to logotype.

Don't attach text of any kind to the Don't compress the emblem.
emblem.

Don't alter the color specifications Don't add effects like shadows,
within the symbol or the logotype. dimensions, and gradients to the
emblem.

Don't use the emblem in a low quality. Don't change the emblem's details.

WECHAT VISUAL IDENTITY GUIDELINES WMG / 04

CHAPTER 03 SUB-BRAND SPECIFICATIONS

错误使用示例

Incorrect Examples

This page demonstrates inappropriate usage of the WeChat Moment emblem.
WeChat Moment emblem specifications ensure optimal identification and usage
should strictly follow established guidelines.

背景色错误示例
Examples of
Inappropriate Use

Don't place the emblem on Don't place the emblem on
backgrounds that provide insufficient backgrounds that provide strong
contrast. contrast.

Don't place the emblem on Don't place the emblem over busy
backgrounds that brightness close to photographic backgrounds.
itself.

WECHAT VISUAL IDENTITY GUIDELINES WMG / 05

CHAPTER 03 SUB-BRAND SPECIFICATIONS

合作品牌并置

Partner Co-Branding

When the WeChat Moment emblem is used in conjunction with a partner's
emblem, put the combined emblem in the corner of the page to provide sufficient
recognition.

标志并置示例
Co-Branding Samples

品牌标志

品牌标志

品牌标志

品牌标志

WECHAT VISUAL IDENTITY GUIDELINES WMG / 06

WLG / 01-07

WECHAT VISUAL IDENTITY GUIDELINES

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