12 “Budweiser will be the official partner of Premier League for 3 seasons since the new season this August. Asia Trophy, an annually warm-up tournament, has come back to China since 2009. Man. City, Wolves, Newcastle and West Ham brought a football fest to Nanjing and Shanghai. On July 20th , surprisingly, there’re 12 players of each team, rather than 11, walking out the pitch! Theses 4 12th players, actually are the die hard fans of 4 teams. Budweiser found them among millions of fans in China and sent them to the pitch with their home teams. They wore the NO.12 jerseys, representing fans are always the best 12th players. Such historic moments gained the exposure of hundreds of medias. Michael Owen, the English footballer legend, joined the after-match party and played games with fans.

United Nations Environment Goodwill Ambassador and acclaimed actor, Dia Mirza, Principal Secretary, Excise \& Civil Aviation, Govt. of Maharashtra, Valsa Nair Singh, along with our BU President, Ben Verhaert and Dr. Karuna Singh, Regional Director – Asia, Earth Day Network unveiled a unique art installation made from fabric waste and discarded plastic to emphasize the need for sustainable solutions towards marine conservation as a part of #Savethebeach initiative in Juhu, Mumbai. The event marked the culmination of one year of #SaveTheBeach which was launched last year on World Environment Day. In one year, we have worked with more than 16,000 volunteers, 120+ organisations at upwards of 60 beach clean-ups and awareness drives. So far we have successfully cleared huge amount of waste from Juhu Beach. The event also witnessed active participation from, Renu Hansraj, Juhu Ward 69 Corporator and Founder, Juhu— Soul of Mumbai City and citizens group Forward 69, Santiago Ruy Sanchez— Head of Culture and Press Attachéat the Embassy of Mexico, N. Vasudevan, Chief Conservator of Forests, Mangrove and Marine Biodiversity Conservation Foundation of Maharashtra, Jitendra Raisinghani, Deputy Director, Maharashtra Maritime Board, Government of Maharashtra, Gopal Jhaveri, Founder Director, River March and Bittu Sehgal, Founding Editor, Sanctuary Asia Magazine who shared their thoughts on plastic pollution at beaches and preserving various marine species.

VB called on cricket fans to put down the English Breakfast and brew a quintessentially Aussie cuppa with the launch of their very own blend, VB Tea. The limited-edition tea was developed using the brand’s iconic Super Pride Hops and premium black tea leaves, and has been formulated as the perfect accompaniment for the countless fans staying up to cheer on Australia as they take on the Poms in England. It turns out VB's beloved consumers were more than happy with this new development, with the brand completely selling out of the product by midday! So, whilst fans are in their jammies giving it to the Barmy Army, VB Tea will help them tackle the late nights and early mornings, ensuring they don’t miss a wicket. The launch has generated media coverage around the world! The 4 Pines Brew Team in Australia have pulled off another incredible feat, producing AB InBev’s first ever Nitro Stout beer in a bottle! While testing this new product, the team at the Brookvale brewery noticed a common theme: the nitro moustache! This new product is a true innovation in the stout category, with aromas of chocolate, coffee and caramel matched with a full-bodied mouth feel and smooth finish. Reporter: CUB Internal Communications

On July 20th, ABInBev and Freshippo held two conferences on new retail strategy and new product launch （Rosee）of Hoegaarden brand, marking a good beginning of ABInBev- Freshippo partnership in driving growth of new retail. ABInBev has been committed to developing new retail digitalization, taking advantage of big data and synergy effects between online and offline business. This is highly compatible with the concept of Freshippo –new retail business driven by data and technology. The aligned strategies set up a good foundation for the future partnership between both parties. At the conference two parties also decided to work together in creating new retail drinking occasions to break the boundaries between online and offline consumption, providing consumers with more innovative product offerings and higher-quality purchasing experiences. Digital Commerce, KA and Hoegaarden Marketing

Recognizing our continuous efforts to ensure safety and occupational health in our breweries, M N Venkatachaliah, Former Chief Justice of Supreme Court Of India, felicitated HBL with the Golden Peacock Occupational Health and Safety Award for 2019 at India's 21st World Congress on Environment Management and Climate Change in Bengaluru yesterday. Such recognitions are a testimony to our culture in which safe behaviors are observed across all our manufacturing units, offices and communities where we operate. (Reporter: Supply and Logistics Team, LCA Team)

BUDWEISER EXPERIENCES IS NOW THE OFFICIAL PARTNER OF THE PREMIER LEAGUE AND LALIGA “Budweiser Experiences announced multi-year partnerships with two of the top international football leagues, the Premier League and LaLiga. As a long-time partner of the FIFA World Cup™ and supporter of football leagues and several national teams worldwide, Budweiser Experiences is proud to expand its support for the world’s game and connect to more football fans every year. These new partnerships will activate across five continents and in more than 20 countries including the United Kingdom, China, South Africa, India, Chile and Nigeria, bringing fans closer to their football heroes through a series of unique programs across the globe.

“ As the No. 1 brand in China in EDM territory, Budweiser lighted up the whole country again by unleashing Chinese consumers’ true self with the most iconic EDM moment, the ‘BUD Drop’ moment. This Drop’s For You. Budweiser precisely targeted consumers with personalized contents and experiences. For mainstream fans, customized contents and creative ads were pushed to different consumer groups according to consumer tagging, achieving over 1.1 billion impressions and 3 times higher CTR than normal. For amateurs, Budweiser built the unique drop moments of cities, demonstrating the fascinating charm of China EDM culture. Meanwhile, 20+ music festivals, 200+ club events and 500+ KTV events were activated with ‘BUD Drop’ moment nation wide. For hard-cores, Budweiser dialogued with the core circle of EDM, collaborating with 4 local uprising DJs to own the drop moment through online to offline high-engaging EDM battle Party. 2019, THIS DROP’S FOR YOU. (Reporter: Budweiser, Marketing)

Budweiser 0.0 Now in Stores in India “ In July, we announced our foray in the Non-Alcohol beer segment here in India with the launch of its first non-alcohol beer, Budweiser 0.0. Brewed with the authentic character of its signature lager, Budweiser 0.0 is a high quality ‘anyone anywhere’ beverage that aims to foster inclusivity by catering to people who do not consume alcohol, opening up opportunities for them to discover the refreshing and crisp taste of the iconic Budweiser recipe. This introduction is in line with our Global Smart Drinking Goals to ensure that low and no-alcohol beer make up at least 20% of our global beer volume by 2025 and empower consumers through choice to enjoy beer freely and responsibly.

On July 15th, as part of YAASS Campaign, Cass collaborated with YouTube to launch Korea's first interactive film called \"AORB\" to deliver the message \"we support your decision“ among the younger generation. Film is encouraging indecisive young people to make choice between ‘A or B’ which influences the storyline and lead to the different endings. The main character was played by Choi Woo-shik who received international critical acclaim and success from 2019 Cannes Film Festival Palme d'Or winning movie, ‘Parasite’. Film was pre-released at press preview on 12th July and there was Q\&A session with director and main characters of the film With this interactive film, Cass successfully delivered the message of ‘making choice’ beyond just entertainment and successfully pulled off explosive reactions from consumers, recording over 2.6 Million views and 146 comments.

The stage was set, the Coronas were ready to be shared, the weather was just perfect and we hosted a whooping 1000 people last weekend. The event? #CoronaSunsets made its way to Bangalore for yet another memorable evening at Spice Terrace, JW Marriott. With an epic artist line-up, we experienced a slice of paradise as we watched the sun set with our chosen company. Reporter: BU SA MKT In July, we curated a special event to give beer connoisseurs a taste of a chocolate-infused Hoegaarden experience. Held at Cafe Zoe in Mumbai, India, we launched a unique dessert- based beer menu, called Hoegaarden Tiramisu, using our recently introduced Hoegaarden Infusion Tower. Needless to say, the recipe was a huge hit! Reporter: BU SA Commercial Team

This summer, Hoegaarden collaborated with China's leading art institution UCCA Ullens Center for Contemporary Art from Beijing 798 Art District, to bring to Chinese consumers the authentic experience of \"Naturally Cloudy\" in the Hoegaarden Natural Cloudscape Art House. In addition to the immersive arts, visitors also enjoyed the Naturally Cloudy concerts with top singers such as A-Lin and Fan Wei Qi in intimate small concert settings, further communicating the Hoegaarden philosophy of relaxing and slowing down in busy modern tempo. Total of 7500 consumers attended the Hoegaarden Natural Cloudscape Art House and concert, with more than 50 million impressions across major social platforms and Tencent livestream, resulting in 122K earned media and buzz, 600% increase compared to same period last year. Hoegaarden will continue to bring the Naturally Cloudy wheat beer experience to consumers in China across all touchpoints. (Reporter: Hoegaarden Marketing Team, BU China)

Goose Island, Chicago's leading craft beer, finally launched its hero SKUs Goose IPA and Goose 312 in can on July 26th. This excitement quickly reflected in the market with people stacking up Goose cans in their fridge and look for Goose Island cans in their neighborhood. As a launch campaign, Goose Island team created two videos both with the message ‘Don’t Worry Be Hoppy’. In both videos real employees from Goose Island team was featured contributing to the ‘hoppy’ buzz. In the first video, it showed an average stressed out Korean, receiving a Goose can from GIBH head brewer Dario. This stressful atmosphere is quickly reversed to a ‘hoppy’ mood In the second video, it was shot only with GI employs situated in various real life stressful situations at Goose Island Brewhouse. In each situation, Dario our head brewer will pop out of no where singing ‘Don’t Worry Be Hoppy’ This video was filmed like music video, with truly addictive song ‘Don’t Worry, Be Hoppy!’ These two videos reached total of 7.9mil with total video view of 1.49mil. Reporter: Jamie Yeon, DGO Marketing

<Jae-ak Noh, Vice President of Emart (left) Alfredo Carlos Bascou (Right)> Hola! Cerveza Patagonia brand officially launched in Korea in July. ZX Ventures team introduced Patagonia Weisse 473mL Can to Korean market. This product will strengthen our portfolio to sustain our leadership in wheat segment. To celebrate and promote Patagonia Launch, the Product Launch show was held at Emart HQ, the biggest hyper market channel in Korea on July 25th. To celebrate the show, Carlos Bacou, argentina ambassador and Jae-ak Noh, VP of Emart visited and promised the success of Patagonia in Korea. There was a special tango performance showing culture of argentina and photo event to announce the product launch. As authentic argentina brand, Patagonia will play a crucial role to complete strong portfolio of ABInBev EastAsia. <Tango Performance at Emart> (Reporter: Aaron Yoon, DGO Marketing)

On July 12th, OBC conducted ‘Water Education Camp’ for next generation in cooperation with Korea Green Foundation. ‘Water Education Camp’ is a one-day experience education program to inform significance of water to future generation as a part of ‘Water for Next Generation’ operated by OBC for three years. OBC planned this prog ram to raise students’ environmental sensitivity and develop their eco-friendly habits through environmental education and various experiential activities. OBC invited about 50 students from community chil d centers, including students from ‘Happy Library’ which is OBC’s Better World program to improve th e after-school learning environment at community c hild center. The camp consisted of various educational activitie s for elementary school students such as eco-quiz contest, discussion of ‘water in the movie’, and cre ation of water capsule ‘Ooho’ which is a sustainabl e flexible packaging for liquids made from seaweed -extract. Reporter: Hailey Shin (CAPR Korea)

On July 20, Xinxiang brewery Passion for Beer \"Budweiser fluorescent run, shine with you\" opened in Weihui City Government Square. Constantly build a healthier world based on our vision of a better world. Fluorescent night running, \"the brightest 5 km race on earth\", let's exercise together and enjoy the beauty of fluorescence. At 8 p.m., Miss Ding Fang, the Plant manager of Xinxiang brewery, wore fluorescent equipment with more than 150 employees and family members, starting with passion and laughter. Employees shuttle around the city streets, becoming the most shining scenery. This event has attracted many local citizens. Our vision of a better world and the idea of a healthier world have also been conveyed to everyone around us. In the activities, no matter adults or children, they insist on running to the end, even if they sweat hard, they do not give up. Everyone is their hero!

“Our entire leadership team got together for the India Leadership Conference and celebrate a successful H1 contribution and get inspired for the future. During the day long conference, our colleagues discussed our game-plan as we head into H2. our colleagues discussed ways to strengthen our market presence, enhance our reputation, win in the market with innovative executions, and empower our fanatic owners to dream big and lead change. “Earlier this week, for the first time in India, the entire commercial organization came together in the true spirit of our shared dream to energize everyone to work in the same direction. We had the marketing, sales and strategy teams seek, share, listen and challenge each other with the objective of winning in market. The workshop then included teams pitching their ideas for H2 and 2020 to the Mancom who then placed their bets on the best ideas.

Last week, the Supply \& Logistics Leadership team got together for a 3-day VA workshop at Bengaluru office. The workshop helped get everyone geared up for H2 and close the year on a high! The BOPs, Plant Managers and our colleagues from the Hub office engaged in thought-provoking discussions that challenged the status-quo and come up with new ideas and initiatives to deliver on our dream of Supply and Logistics Synergies. It was also a common platform for our S\&L Leadership team to celebrate the success for delivering H1 as well as get re-energized for an exciting H2! #ChallengeAccepted The first ever batch of Supply Management Trainees -- graduates from BITS Pilani, NIT-Trichy, NIT- Rourkela and CFTRI-Mysore-- have joined us on 15th July. They went through the induction process in HUB and SPR Mysore for 8 days and are now headed towards their assigned brewery for an exciting journey with us. We are excited to have these guys join us and help us achieve our dream of bringing people together for a better world.

August 1st, 2019 marks the 10th anniversary of ABInBev SET program. The celebration, which had been prepared for several months, was successfully held in Wuhan HQ. APAC Supply \& Logistics VP YJ Cheng, APAC Logistics VP Goran, and supply \& logistics senior leadership team attended the ceremony. For the whole day, the audience were impressed by the excellent report and talent show brought by 2018 SETs and representatives of GMT. Meanwhile, the energetic performance of the newcomers, 2019 SETs and SET summer interns enlivened the atmosphere. Despite the tight schedule, everyone demonstrated their endless passion by having a heated discussion in the roundtable meeting. The celebration culminated at the dinner party with beer, delicacy and music for all to enjoy. For ABInBev SET program, this celebration means a new beginning for the next decade, two decades and even ten decades. In the future, we will embrace more talents and press ahead with passion and determination. （Reporter: Evelyn Zhang \& June Liu，R1）

“We are Brewers， Brewing up the Future, Today” --ZX WUH Craft Brewery 2nd Anniversary ZX WUH Craft Brewery’s second birthday falls on Jul 22nd , 2019, and the celebration is a great success. With the witness of the leadership team of the supply chain HQ and all the colleagues of WUH Brewery and nearly 2000 people sharing our article promoting this activity, we are delighted to share our unique affection for ZX Brewery with all the people. The appreciation for all the support and concern we received in the past two years inspired us to create two types of tasty and refreshing hand-made juice: red grapefruit juice \& litchi juice for all the people to enjoy. ZX Craft 2nd Anniversary marks a new beginning, spurring us to remain true to our original aspiration and rise to the challenges in the future. We are fully confident that we will lead the craft market in China with the best craft beer! （Reporter：Evelyn Zhang \& Suzy Luo，R1）