明星代言人

：

浙江升华云峰新材股份有限公司成立于 1995 年，是全国制造业 500 强企业升华控股旗下重点骨干企业，位于德

清县钟管工业园区，注册资金 9500 万，员工 1500 余人，年营销总额 40 多亿元。

公司经过二十多年的发展，形成以“板材、地板、全屋定制、科技木”四大板块为核心主业的现代大型股份制企业，

始终秉持“绿色环保，关爱人类健康”的发展理念，以“打造中国木业第一品牌”为战略目标，深耕于家居建材领域，

业务已遍及全国及部分海外市场。

公司具备从生产经营到设计研发、智能制造等全产业链综合服务能力，为消费者提供“最多跑一次”的一站式服务，

是国家重点高新技术企业、中国林业产业诚信企业、国家林业标准化示范企业、国家林业重点龙头企业、浙江省

骨干农业龙头企业、中国木业百强企业，致力于成为最懂科技的绿色家居领军企业。

秉承“一个品牌的创建，并不是一朝一夕就能完成的，品牌是踏踏实实做出来的”的企业精神，因在 2000 年率

先开发出环保板而闻名遐迩。多年来，公司围绕主业，在转型升级和多元业务中扎实推进，持续依托绿色制造和

智能制造两大核心技术，着力增强品牌生命力和企业竞争力。同时，公司不断以企业文化浸润发展之路，始终坚

持“诚信至上，满足需求”的经营理念，以“关爱为本、精诚合作、节俭务实、创业创新”的行动指南，努力把

公司建设成“让客户满意，让员工自豪”的社会认可企业。

“莫干山”品牌标志具有中国文化传统特色，像环绕上升的盘山公路，通往顶峰，象征企业稳健经营，步步高升，

勇攀高峰；又像置身于轻雾缭绕的山林之中，静看枕流漱石、鸣泉飞瀑，或徜徉于修竹幽林之中，听鸟歌蝉唱，

竹涛声声，慢慢沉淀的也许不仅仅是一份融情于景的感受，或许还有不知不觉而来的爱，如此联想，有如亲临美

境。莫干山品牌诞生于莫干山脚下的升华云峰，相辅相成，有着鲜明的地域特性和良好的亲和力。正如莫干山以

竹、云、泉“三胜”和清、静、绿、凉“四优”驰名中外，而企业传递的也是绿色、健康、清新、灵秀的江南特

质与人文关怀，凸现了悠远、深厚、诗性的吴越文化与历史底蕴。

“莫干山”商标于 1997 年 5 月 28 日成功注册，核定使用“第十九类”商品。随着企业的飞速发展，为扩大“莫

干山”商标的使用范围，又相继注册了 20 个副商标，产品覆盖 7 大类，上百个品种，并分别在 18 个国家注册了

国际商标，通过多年的培育和经营推广，“莫干山”商标已成为市场公认的著名品牌，2001 年，获得中国环境标

志产品认证。

要创建一个驰名的品牌，不仅要有过硬的产品质量，还需要不断的创新精神，优越的文化和理念，以及云峰人对

品牌倾心的维护，才能营造出良好的品牌效应。

室内甲醛污染%99来源于家具所使用的人造板材，从板内部持续释放的甲醛会在10-15年的时间内危害居住者的健康，我们采用E0级的环保板材，使家具不再对健康构成风险。

Indoor formaldehyde pollution%99 comes from the artificial board used in furniture. The formaldehyde continuously released from the board will endanger the health of residents within 10-15 years. We use E0 grade environmental

protection board to make furniture no longer pose a risk to health.

高端定制环保板材

High end customized environmental protection plate

Moganshan provides customers with ecological plates of environmental protection, health and ingenuity quality, so that customers can feel at ease and comfortable. The product

is positioned as a medium and high-end consumer group and features ecological plate advertising copy. It is required that the works should reflect "nature" and "ingenuity", with

refined language, catchy and easy to spread and remember; Try to find the differences with the same industry, and the extracted works are catchy and direct to the hearts of the

people.

莫干山为客户提供环保、健康、匠心品质的生态板材，让客户用的安心、舒心。产品定位为中高端消费群体，特征集生态板材广告宣传文案，要求作品中需要体现“自

然”、“匠心”，语言精炼，朗朗上口，易于传播与记忆；尽量找到与同行业的差异性，提炼出的作品琅琅上口、直击人心。

当生活品质提升到一个高度以后，会让你觉得，生活中的一点一滴都应当

是精致的、充满美感的。华丽、含蓄的装饰风格，精巧典雅的色调与摆设，

让空间呈现高雅而精致的气质。

When the quality of life is raised to a high level, you will feel that every bit of life should

be exquisite and full of beauty. The gorgeous and implicit decorative style, exquisite

and elegant colors and furnishings make the space present an elegant and exquisite

temperament.

雍容华贵 跃燃生色

Grace and splendor

型号：铂斯古橡 饰面：爱格木纹

Model: Platinum ancient rubber Finish: egger wood grain

简约是一种时尚，但它不是现代都是喧器中的附着物，它只是回归自然的

体验，一种生活的提纯，追求简约时尚，不是毫无内涵的随波逐流，而是

自然和现代的都市情结。

Simplicity is a kind of fashion, but it is not modern. It is an attachment in the noisy

instrument. It is just an experience of returning to nature, a purification of life. The pursuit

of simplicity and fashion is not a drift without connotation, but a natural and modern

urban complex.

清雅的生活方式

Elegant lifestyle

型号：三冬暖阳 饰面：爱格木纹

Model: three winter warm sun Finish: egger wood grain

型号：三冬暖阳 -2

Model: three winter warm sun-2

饰面：爱格木纹

Finish: egger wood grain

其实家居类产品多得几乎数不胜数，材质也五花八门，关键是这些物品的组

合能够给你一种什么样的感觉，却让整个房间生动起来。

In fact, there are almost countless household products and various materials. The key

is what kind of feeling the combination of these items can give you, but make the whole

room vivid.

Convey personal life and show self charm

带你进入家居新境界

Bring you into the new realm of home

传达个性生活 展现魅力自我

型号：科赛尔 -1

Model: kessel-1

饰面：零度手抓纹

Finish: zero degree hand scratch

产品的每个细节都流露出悠闲写意的生活态度。感受舒适、体验一种自在惬

意的和谐氛围，用艺术之高雅感动生命的种种情愫。

Every detail of the product shows a leisurely and freehand life attitude. Feel comfortable,

experience a comfortable and harmonious atmosphere, and move all kinds of feelings of

life with the elegance of art.

静聆人生絮语 轻抚岁月脚步

Listen to the whispers of life and caress the footsteps of years

高贵奢华·沉稳大气

Noble luxury, calm atmosphere

型号：细雨绵绵 -1 饰面：零度木纹

Model: drizzle-1 Finish: zero degree wood grain

从这一刻开始 您将与众不同 New generation of solid wood is more environmentally friendly

型号：科定银灰直纹 饰面：拉丝

Model: Keding silver grey straight grain Finish: wire drawing

自然与时尚合璧

Combination of nature and fashion

可以像艺术品，具有内涵，质感在空间中脱颖而出，以任何角度欣赏都惊奇的

发现，他独具一格，耐人寻味。始于内心的情感体验，如同大自然的深呼吸，

自然，简单，时尚之美，由此扩展到生活的每一天。

Like works of art, it can stand out in space with connotation and texture. It is amazing

to appreciate it from any angle. It is unique and thought-provoking. The emotional

experience that starts from the heart is like the deep breath of nature. The beauty of

nature, simplicity and fashion is extended to every day of life.

型号：风和日丽 -26 饰面：零度手抓纹

Model: windy and sunny-26 Finish: zero degree hand scratch

从这一刻开始 您将与众不同 New generation of solid wood is more environmentally friendly

型号：风和日丽 -13 饰面：零度手抓纹

Model: windy and sunny-13 Finish: zero degree hand scratch

淡泊宁静，心镜澄明；优雅与神俱来，气韵自然天成。小家碧玉，却有一种精

致的美态，一种空灵的低薀一种端庄的气质，一种闲逸的情调，在流变的风潮中，

在悠然的岁月力，感司生活的真谛。

Indifferent and quiet, heart mirror is clear; Grace comes with God, and the charm

is natural. Small jasper, but there is a delicate beauty, an ethereal low, a dignified

temperament, a leisurely mood. In the changing trend, in the leisurely years, we feel the

true meaning of life.

质补却不失华贵

Quality supplement without losing luxury

型号：北欧樱桃 -1

Model: Nordic cherry-1

饰面：零度木纹

Finish: zero degree wood grain

如春风般柔顺 如细雨般滋润

As gentle as spring breeze and moist as drizzle

产品造型简洁，曲线流畅，大方中透有灵气。设计前卫、不拘一格、彰显个性、

引领时尚。艺术与实用相得益彰，既给你带来舒适与享受，又是让人赏心

悦目的艺术珍品。

The product model is simple, the curve is smooth, generous and has aura. Avant-garde

design, not stick to one pattern, highlight personality, leading fashion. Art and practicality

complement each other, which not only brings you comfort and enjoyment, but also

makes people enjoy the art treasures.

型号：雨丝红橡

Model: rain silk red rubber

饰面：细雨丝

Finish: drizzle silk

造型的和谐，高贵的艺术品味和分寸感，在古于今，中与西的风格融合之

间游刃有余。古典主义与现代主义的完美结合，创造产品时尚而不失质朴，

尊贵而更具体典雅的独特风格。

Harmonious modeling, noble artistic taste and sense of propriety,In ancient times and

today, the fusion of Chinese and Western styles is easy.The perfect combination of

classicism and modernism,Create fashionable products without losing simplicity,Noble

and more specific and elegant unique style.

健康品质 源于自然

Health quality comes from nature

型号：白影木

Model: white shadow wood

饰面：绒麻 饰面：格拉丝

Finish: Velvet hemp Finish: Grace

型号：阿尔贝 -3

Model: albert-3

型号：鹿皮纹 -1

Model: deerskin-1

饰面：肤感 饰面：肤感

Finish: skin feeling Finish: skin feeling

型号：鹿皮纹 -4

Model: deerskin-4

型号：金凤玉露

Model: Jinfeng Yulu

型号：对花银橡

Model: pair Flower Silver rubber

饰面：肤感

Finish: skin feeling

饰面：实木纹

Finish: solid wood grain

对花银橡光泽较强，即便年久失蜡，

稍加整理，就会闪着幽幽的光，

材质地坚密，耐冲击力强，

另由于纹理美丽，

品种资源少、生长缓慢，

几百年才能成才，

也一度成为高端家具的不二之选

Silver oak with strong luster for flowers, Even if it

loses wax for a long

time and is treated slightly, it will flash with

a quiet light. The material is solid

and dense, with strong impact resistance. In

addition, due to the beautiful texture,

few varieties and resources, and slow growth,

it can only become a talent in hundreds

of years, and once became the best choice for

high-end furniture.

型号：索菲亚胡桃

Model: Sofia walnut

饰面：细雨丝

Finish: drizzle silk

型号：雨中漫步 -5

Model: walking in the rain-5

饰面：零度木纹

Finish: zero degree wood grain

型号：烟熏橡木 饰面：深木刺

Model: smoked oak Finish: deep wood thorn

型号：进口乳白 饰面：六花

Model: imported milk white Finish: Six flowers

型号：苏香桐 -154 饰面：细雨丝

Model: Su xiangtong-154 Finish: drizzle silk

型号：雅典布纹浅 饰面：绒麻

Model: Athens cloth light Finish: Velvet hemp

型号：简欧白布纹 饰面：肤感

Model: Simple European white cloth Finish: skin feeling

型号：雅典布纹深 饰面：绒麻

Model: Athens cloth deep Finish: Velvet hemp

型号：龙猫灰

Model: chinchilla grey

型号：高级灰

Model: Advanced grey

型号：奶茶褐灰

Model: milk tea brown grey

型号：芙容白

Model: Furong white

饰面：绒麻

饰面：绒麻

饰面：绒麻 饰面：绒麻

Finish: Velvet hemp

Finish: Velvet hemp

Finish: Velvet hemp Finish: Velvet hemp

型号：樱桃粉

Model: Cherry powder

型号：蒙哥特蓝

Model: Montgomery blue

饰面：绒麻

饰面：绒麻

Finish: Velvet hemp

Finish: Velvet hemp

型号：蝶灰蓝

Model: Butterfly grey blue

型号：蒂凡尼蓝

Model: Tiffany blue

饰面：绒麻

饰面：绒麻

Finish: Velvet hemp

Finish: Velvet hemp

生活的色彩与给你个在于自己的理解，而生活中似乎也总有一些

依托让你找到生活真实而丰富的凭据。

The color of life and give you a lie in their own understanding, and life always

seems to have some rely on let you find life real and rich evidence.

防水防火防蚁虫，抗菌耐酸碱抗污染易清洗

省力省心品质优

年的成材 造就今天的辉煌

把森林带回家

27

27 years of success makes today's brilliant

Take the forest home

板材表面平整，不易变形，美观度高

平整不变形

Moganshan plate provides customers with environmental protection, health, ingenuity quality of ecological board,

so that customers can use at ease and comfort.

The product is positioned as a medium and high-end consumer group. The feature set of ecological plate advertising and

publicity copy requires that the works should reflect "nature" and "ingenuity".

The language should be refined, catchy, easy to spread and remember. The differences with the

same industry should be found as far as possible, and the extracted works can be catchy and direct to the people's hearts.

莫干山板材为客户提供环保、健康、匠心品质的生态板材，让客户用的安心、舒心。

产品定位为中高端消费群体，特征集生态板材广告宣传文案，要求作品中需要体现“自然”、“匠心”，

语言精炼，朗朗上口，易于传播与记忆；

尽量找到与同行业的差异性，提炼出的作品琅琅上口、直击人心。

所有的刻意装饰都是繁锁的，

艺术的本源是回归自然，令居住环境如原始森林般的幽深静谧，自由自在。

All the deliberate decorations are complicated and locked.

The origin of art is to return to nature, making the living environment as deep and quiet as the original forest, and free.

浙江升华云峰新材股份有限公司

服务热线：400-826-8199

Zhejiang Shenghua Yunfeng New Material Co., Ltd

Service hotline: 400-826-8199