海尔海外品牌营销周刊
2023
Oct.20th
ISSUE 032
海尔海外品牌营销周刊
2023
Oct.20th
ISSUE 032
2
GLOBAL MARKETING NEWS
INDUSTRY INSIGHTS
DOMESTIC MARKETING CASE
Social Media Platform Dynamic News
E-commerce Platform Dynamic News
How Xiaomi’s Overseas Marketing Wins Word-of-mouth
Across The Internet (Part II)
Dyson Social Media Marketing
Casarte User Story
04
08
24
32
MARKETING HIGHLIGHTS
17 Marketing Dynamics
CONTENTS
CASARTE COLUMN
36 Casarte Marketing Case Sharing
11
GLOBAL MARKETING NEWS
OVERSEAS MARKETING
WEEKLY REPORT
4
Amazon will add ads to Prime Video next year
News on September 25, Amazon's official website
recently announced that Prime Video will add ads in the
U.S., U.K., Germany, and Canada in early 2024, and then
expand to France, Italy, Spain, Mexico, and Australia.
Amazon will not adjust the selling price of Prime members
next year,and will also offer a new ad-free option for U.S.
Prime members, which is an additional $2.99 per month.
Also, even with the ad-free service, live event content
such as sports event will continue to include ads.
Amazon increases FBA storage capacity
News on September 25, recently, Amazon released an
important announcement announcing a series of
measures to expand the storage capacity of FBA sellers
during the peak season and improve operations to ensure
that sellers are able to cope with the inventory needs of
the peak season more smoothly, while providing
customers with a pleasant delivery experience and fully
preparing for the upcoming shopping season. On the one
hand, many sellers are relieved that Amazon has
expanded its FBA storage capacity. Amazon usually raises
its warehousing fees during the peak shopping season,
which can increase costs for sellers with large backlogs of
inventory.
Amazon Web Services CEO: AWS users get early
access to Anthropic AI tools
News on September 26, Adam Selipsky, CEO of Amazon
Web Services (AWS), said AWS users get early access to
Anthropic AI tools; Amazon continues to develop
proprietary AI tools; Amazon has “a complete sense of
urgency” in advancing generative AI; Amazon is expanding
its chip supply chain “as rapidly as possible”; there is “a
strong demand” for chips in the generative AI field; and
the initial investment in Anthropic AI is $1.25 billion.
Amazon will inject billions of dollars into San
Francisco AI startups
News on September 28, e-commerce and cloud
computing giant Amazon has said it will invest $4 billion in
San Francisco’s generative artificial intelligence giant
Anthropic, taking a minority stake in the company and
setting up a giant battle between it and Microsoft
supported OpenAI. Founded by former OpenAI employees
Dario and Daniela Amodei, Anthropic is the creator of
Claude, a generative AI chatbot. The company has been
committed to portraying it as a safer alternative to other
AI products. Earlier this year, Microsoft announced a $10
billion investment in OpenAI, and just a few months ago,
OpenAI released its ChatGPT interface, which shocked the
world with its smooth response. In a statement, Amazon
said Anthropic will use its AWS Trainium and Inferentia
chips to “build, train and deploy its future base models”.
TikTok Shop UK launches “refurbished
technology” product category
News on September 26, from now on, consumers will be
able to purchase refurbished technology products from
major merchants such as eFones, Box.co.uk and Yoltso
with just a few clicks on TikTokShop. At the same time as
this news is released, TikTokShop UK will continue to
expand its range of product categories for people to
purchase directly on the platform.It is worth mentioning
that TikTokShop will offer up to 50% discount subsidies to
sellers in order to attract them to participate in its “Black
Friday” shopping festival. TikTokShop will collaborate with
premium content creators from various countries’
markets in this Black Friday and Cyber Monday sales
promotion.
E -commerce Platform Dynamic News
GLOBAL MARKETING NEWS
OVERSEAS MARKETING
WEEKLY REPORT
5
AfterShip and TikTok Shop collaborate to help
merchants synchronize products across
channels
News on September 24, AfterShip, an international ecommerce B2B SaaS platform, announced a strategic
partnership with TikTok Shop to launch AfterShip Feed, an
e-commerce SaaS product developed specifically for
TikTok Shop. With AfterShip Feed, e-commerce
merchants can automatically synchronize product
information (such as product, price, inventory, etc.) sold
on other e-commerce platforms to the TikTok Shop ecommerce platform.
Flipkart launches new function of price locking
News on September 26, Flipkart launches new function of
price locking. It is reported that recently, Jeyandran
Venugopal, chief product and technology officer of Indian
e-commerce giant Flipkart, declared at the Walmart
Converge event that Flipkart is preparing to launch a new
function that can lock the price of products, which will be
available to everyone during this year's holiday shopping
season.
Flipkart and Amazon focus on Generation Z
wallet share
News on September 28, Walmart-owned Flipkart and
Amazon are both targeting Generation Z consumers in
India. Amazon has recently launched the next-generation
store for this group, while Flipkart has launched Spoyl, an
in-app fashion platform. Both companies are investing in
technology to attract and retain these young consumers.
Generation Z shoppers have already accounted for over
25% of Flipkart's fashion customer base. In about 10 to 15
years, Flipkart wants to be more relevant than it is today,
and Spoyl is a step in this direction. Karwa of Flipkart said
that the opportunities for Generation Z are not only
limited to metropolises but also throughout India. The
factors that influence their purchasing habits are the
same in both metropolises and small towns, he added.
Although Spoyl launched with fashion products, it is
expected to add more categories in the next two
quarters. The company is considering selling products like
skateboards and helmets.
The engagement of Malay Shopee Live event
surpasses one million in the first week
News on September 28, the engagement of Malaysia
Shopee Live Skuad Stylo event surpasses one million in
the first week. Shopee Live Skuad Stylo, a new Shopee
Live column featuring Malaysian celebrities, local
influencers and #ShopeeSapotLokal sellers, is understood
to have ended its first week of live streaming successfully.
It is reported that this event attracted 1 million
Malaysians to participate and a total of 370,000 viewers.
In addition, Shopee Live Skuad Stylo achieved an
extraordinary milestone, with a 19 times increased
conversion rate of “add to shopping cart” during the live
broadcast compared to usual. At the same time, it
attracted numerous celebrities to participate and reached
a record high of 1 million engagements.
Shopee localized fulfillment program adds
Latin American site
News on September 25, Shopee announced that the
platform’s localized fulfillment program has once again
expanded, with the launch of the third-party warehouse
fulfillment model of the localized fulfillment model in four
Latin American sites: Brazil, Mexico, Colombia and Chile. It
is reported that the Shopee localized fulfillment program
aims to allow Chinese cross-border sellers to enter
Shopee through domestic business licenses, operate
localized fulfillment stores, support official overseas
warehouses, recommended warehouses, third-party
warehouses, and display local deliveries in the
foreground.
Live commerce in Indonesia is gaining
momentum, with Shopee Live being the most
commonly used
News on September 26, according to foreign media
reports, Indonesia's live e-commerce market is booming.
Shopee Live performs better than Tokopedia Play and
LazLive in the fierce market competition. Populix’s survey
shows that 69% of sellers choose Shopee Live as their
most commonly used live streaming feature. In the
transaction volume market share indicator, Shopee has
recorded the highest transaction volume market share
(56%) over the past 6 months, while in terms of
transaction volume market share (revenue share), Shopee
ranked No. 1 with a 54% transaction volume share.
E -commerce Platform Dynamic News
GLOBAL MARKETING NEWS
OVERSEAS MARKETING
WEEKLY REPORT
6
TikTok hashtag hits 100 million views, Europe
and America revive the 90s lipstick trend
News on September 25, according to Premium Beauty
News, beauty enthusiasts in Europe and America are
highly interested in '90s nostalgia style, and one of the
signature trends is the return of brown lipstick. Brown lip
makeup is a big hit on social networks and at New York
Fashion Week in September. In recent weeks, brown
lipstick has rapidly gone viral on social networks, with the
hashtags #brownlipliner, #brownlips and #brownlipstick
receiving more than 156 million, 90 million and 85 million
views on TikTok, respectively.
TikTok is constantly making new moves in the
US
News on September 25, according to foreign media
reports, TikTok is aggressively expanding its US workforce
in a bid to strengthen its e-commerce market position and
compete with Amazon. TikTok's parent company,
ByteDance, recently confirmed that the company is
making a massive hiring spree in the Seattle area. But for
now, TikTok has sublet several floors. According to the
report, TikTok is offering relocation plans worth tens of
thousands of dollars to current employees in other
offices. It is worth mentioning that in August this year,
Nicolas Le Bourgeois, former director of Amazon's US
market, also switched to TikTok to preside over TikTok's ecommerce business.
Replacing Google Search, TikTok becomes
Generation Z’s top search choice
News on September 27, it is reported that according to
the latest study by HerCampusMedia, most Generation Z
women tend to use TikTok for their search needs instead
of choosing Google.This social media has even become a
search engine, with 51% of Generation Z women using
TikTok to search and 74% of Generation Z respondents
using TikTok to search. According to the report data, 72%
of Generation Z choose to buy something after seeing it
on TikTok.
TikTok has a higher influence on Generation Z’s buying
decisions than other platforms. 80% of people use TikTok
daily compared to 2022, a 14% increase compared to last
year.
X (old Twitter) will end offering association
feature on October 31st
News on September 25, X has announced that it will end
the \"Aassociation\" feature on October 31st. According to
the help page, you will not be able to re-submit limited
submissions to a club or add members to a club after
October 31st. In addition, on the help page, while
notifying the end of the provision of the association
feature, it describes the method of deleting an association
member by temporarily untracking the object account
and tracking it again. Although not explicitly recorded, it is
clear from the above that the posts limited to associations
that have submitted in the past will continue to remain
audible and visible only to members of the association.
The association feature was partially introduced in May
2022 and was available worldwide in August of the same
year.
Meta updates Facebook Logo with darker blue
color
News on September 25, recently, Meta unveiled
Facebook’s new logo, and the changes are subtle: the new
logo has a slightly darker shade of blue. The company
describes the new design as \"bolder, vibrant and
timeless\", and in the same post announced that it is
updating the emoji Reactions to \"evoke more dimension
and emotion\". The company also said it is launching a new
dynamic color series, including light blue, sky blue, navy
blue, dark navy blue and blue. The Facebook font has also
been updated, with officials saying that the customized
font, Facebook Sans, has redesigned the wordmark and
Logo to create a consistent treatment and improve
Facebook's readability across the app.
Social Media Platform Dynamic News
GLOBAL MARKETING NEWS
INDUSTRY INSIGHT
OVERSEAS MARKETING
WEEKLY REPORT
How Xiaomi’s Overseas Marketing Wins Wordof-mouth Across The Internet (Part II)
INDUSTRY INSIGHTS
8
Redmi Note series interprets the spirit of
challenge
Since the launch of Redmi Note 7, Xiaomi's overseas team
has designed different challenge programs for each
generation of Redmi Note series with the core theme of
\"Live For the Challenge\", reflecting the spirit of challenge
of the series product line by launching into the severe
environments of extreme heights, depths and cold. After
the past three generations of extreme challenges of
\"ascending to the vastness of the universe, traveling to
the Antarctic glaciers, and diving into the depths of 100
meters\", with the launch of the new Redmi Note 10
series, the team has set its sights on the extremely hot
polar environment - a volcano that has been dormant for
six thousand years, but just happened to be active in a
recent eruption.
In order to interpret the Redmi Note 10 series' Slogan
\"Challenge your boundaries\", Xiaomi has selected Nicolas,
a French Generation Z Mi fan, to launch the \"Volcano
Challenge\" with the Redmi Note 10 among Mi fans
around the world.
In the topic introduction of LFTC on Xiaomi's official
website, Nicolas, who graduated with a degree in
engineering, didn't choose to follow the rules and become
an engineer to lead a stable and comfortable life, but
instead heeded the call of his childhood zeal and became
an outstanding drone photographer with a passion for
extreme sports photography.
Like him, there is also Icelandic director Hannes
Halldorsson who breaks through the boundaries of his
profession and life. He is in charge of this challenge video,
has another identity besides being a director - the
goalkeeper of the Icelandic national soccer team.
In the officially released short film, Nicolas braves the
severe weather challenge of the Icelandic fierce winds
and cold to maneuver a drone loaded with Redmi Note 10
to leap over a scorching volcano, capture the rolling lava
up close, and after successfully filming it, he personally
takes the powered paraglider to leap again and film it. As
he narrates in the short film:”A safe zone makes me feel
even moreinsecure.” Nicolas interprets the exploration
spirit of the Redmi Note 10 in challenging boundaries with
his own courageous hands-on practice.
At the end of 2022, Xiaomi ranked in the top five in terms of market share in 59 countries and regions around the world, and its
shipments in Western Europe ranked in the top three. Behind the eye-catching figures, it is not only because Xiaomi continues to deepen
the customization of the ultimate product experience that meets the local use needs for overseas users, but also because Xiaomi tells a
new story about the success of Chinese brands in shaping an international vision, promoting the deep integration of science and
technology and humanities and arts in the brand, so that users around the world can truly feel the joy of science and technology for life,
and receives recognition and love from a large number of Mi fans. Xiaomi itself has also consolidated and deepened its brand image and
recognition in the global market in the process of providing products and serving users. The logic behind Xiaomi's construction of
overseas brand advantages is very clear - relying on a stable triangular structure composed of product power, operational power and
brand power to build a strategic framework suitable for its own stage, accurately formulating product layout, brand promotion and
market expansion rhythm. Then, with the release of new products as the main node, it utilizes specific battles to continuously
accumulate advantages and transform marketing innovation into brand asset accumulation.
OVERSEAS MARKETING
WEEKLY REPORT
How Xiaomi’s Overseas Marketing Wins Wordof-mouth Across The Internet (Part II)
INDUSTRY INSIGHTS
9
This themed challenge film, which was shot by the two of
them together, has gained widespread attention through
a series of marketing campaigns by Xiaomi's overseas
team even before its release. The two 15-second videos
show the sound and the temperature of the volcano,
attracting speculation and anticipation about the new
challenge location of the Redmi Note series.
After the release of the themed short film, Xiaomi
Overseas also synchronized the release of a behind-thescenes short film shot from the perspective of director
Halldorsson, as well as a selling points video of the
Redmi Note 10 5G, which shows the product features and
the spiritual core of the series in an all-round way to the
global audience.
Looking back on the four challenges since its release,
Xiaomi’s overseas team first sent the Redmi Note 7 into
space in the UK, which instantly created a hot news and
successfully ignited the public’s attention, consolidated
the heat of topic for the continued hot sales of \"Little King
Kong\" overseas, and successfully established the
\"hardcore\" product features of the Redmi Note 7 in the
minds of overseas consumers.
During the subsequent launch of the Redmi Note 8 series,
Xiaomi's overseas team linked up with the newly
incubated Xiaomi Studios platform and chose a Mi Creator
from Australia, Jackson Cheng, to go on a two-week
challenge trip to Antarctica under the theme of \"Live For
the Challenge\", and used the Redmi Note 8 series to
record the entire journey.
The final edited short film \"Would You Dare?\" has
received millions of views on YouTube. While the
audience was attracted by the vastness of the glacier,
they were also impressed by the main character's spirit of
self-challenge and the performance of the product under
the weather conditions, which successfully conveyed the
brand's youthful attitude and product connotation.
It can be seen that each challenge is a new attempt to the
spirit of \"Live For the Challenge\". Around the Redmi Note
9 series, Xiaomi's overseas team has once again expanded
the \"depth\" of the challenge, inviting a Mi fan to follow
another professional diver to Saipan's most famous and
difficult “The Grotto“ for a freestyle deep diving,
presenting how to overcome inner fears in the process of
self-challenge, and reinforcing the spirit of challenge
advocated by the core.
Redmi Note Online and Offline Marketing
Interaction
Can offline storefronts also become the topic ignition
\"winning card\" of social media platform? Xiaomi has given
a positive answer. Nowadays, offline in turn drives online
\"sales\", the two ends of the marketing integration, such a
new marketing situation has long become a general trend,
and in the process of China's science and technology
enterprises collectively going overseas, such an integrated
strategy is no exception to help the brand increase their
reputation and achieve sales conversion. In order to
practice this marketing strategy, efficient \"sales\", Xiaomi
has quickly introduced a series of offline storefront
activities called Take Mi On to the Southeast Asian
market,promoting the continuous popularity of a number
of high-performance processor-equipped models in the
local market , and thus creating another successful
creative cases of brand go overseas.
Take Mi On x LifeAfter: Reinforcement of new ideas, but
also extension
Xiaomi's overseas marketing team was the first to hit this
special Mi Store event in the Indonesian market, and by
connecting online and offline marketing interactions, and
attracting a large number of customers to the store, it
directly lifted the sales conversion of Redmi Note 8 Pro.
OVERSEAS MARKETING
WEEKLY REPORT
How Xiaomi’s Overseas Marketing Wins Wordof-mouth Across The Internet (Part II)
INDUSTRY INSIGHTS
10
In this round of Take Mi On series of Mi-Store activities, in
order to fit the user's interest, strengthen the brand's
mind, and expand the volume of communication, Xiaomi
and NetEase game made a cross-border cooperation, by
joining hands with highly overseas renowned NetEase
doomsday survival monile game \"LifeAfter\" themed IP, to
create the offline Mi-Store game themed decorations,
and to feel the indomitable spirit of players to fight
against the \"doomsday\".
This cross-border cooperation greatly enhanced the
immersion, thematic, interesting and challenging nature
of the Take Mi On event site, and strengthened the youth
attribute with the association of e-sports hobbies,
implanted the Mi store promotion and publicity in the
online gaming scenario, and called for players to go to the
offline Mi store to \"compete\", which stimulated a strong
degree of participation of mobile game users. On that
day, the event attracted many local KOLs and cosplayers
to interact with each other, further raising the
atmosphere and popularity of the event.
How to plan a new product debut marketing
with a billion level exposure
When the new Xiaomi 11T is launched, it based on the key
node of the flagship new product release, Xiaomi
(@Xiaomi) is looking forward to expanding the amount of
attention and discussion among Twitter users about the
Xiaomi 11T series, as well as establishing a deeper
connection with tech enthusiasts on Twitter who are
interested in tech news and product releases.
In order to attract the target audience and stimulate
more user conversations around the brand's customized
hashtag #XiaomiHyperNews, these new upcoming
features were \"revealed\" ahead of time, and fans were
asked to retweet the brand's tweets in order to unlock
more exclusive information about the launch.
This design strongly promotes the further dissemination
and fermentation of the topic, successfully focuses the
attention of the whole platform, and fully builds
momentum for the release of new products. At the same
time, Xiaomi is making full use of voting, brand
customized trend topics, brand customized emoji
emoticons and other product features to enhance
product awareness and guide the conversation.
Collaborating with original content bloggers and
designing a warm-up foreshadowing
Collaborating with original content bloggers helps to
enhance the brand's human touch, utilizing the blogger's
own appeal and credibility to bring the brand closer to
consumers and reach target users in a more personalized
way. In the early warm-up stage, Xiaomi chose to
cooperate with @UnboxTherapy, a famous tech blogger,
to promote the discussion of Xiaomi's new technology
HyperCharge \"120W fast charging\" by releasing the
hashtag #ChargeBetter. To further expand the topic scale,
influential tech bloggers @ZacksJerryRig and @LinusTech
have also posted original video content about Xiaomi’s IP
product #MiSteryBOX.
Opening a real-time live streaming to create a discussion
space
The online live broadcast provides a public space for \"Mi
fans\" to evaluate new Xiaomi products and share their
thoughts with technology lovers. 24 hours before the
launch, Xiaomi shared a preview of the Xiaomi 11T series
materials with \"Mi fans\" in advance via Twitter Space
online real-time voice interaction space. On the day of the
launch, Xiaomi also conducted a full live broadcast on the
Twitter live Event.
Utilizing Takeover products to grab the all-day headlines
Twitter Timeline Takeover and Trends Takeover+ series
products helped Xiaomi continue to occupy the headlines
ad positions and popular browsing tabs on the launch day,
maximizing user attention within 24 hours and ensuring
that the core innovative features of the latest products
are shown to as many Twitter users as possible on the
launch day.
MARKETING HIGHLIGHTS
OVERSEAS MARKETING
WEEKLY REPORT
Haier India has officially launched its new Smart TV series,
the K800GT Smart TV. Featuring a bezel-less design and
Google TV software, it is available in multiple models and
different sizes as well as resolutions, which means that
users can easily find one that suits their needs or
preferences.
The Haier K800GT Google TV series includes a 32-inch
HDTV, a 43-inch Full HDTV and four 4K Ultra HDTVs. The
highest resolution of Smart TVs is available in 43-inch, 50-
inch, 55-inch and 65-inch sizes.
No specific pricing details are available yet, but it was
revealed that the Haier K800GT Google TV series is priced
at Rs. 16,990 and it is set for the 32-inch HD Smart TV. All
models are available for purchase from Haier e-commerce
store and other retail outlets.
All models in series come with the Google TV software.
This allows everyone to access a faster and smoother user
interface. It makes it easier to find content across multiple
supported OTT apps. There is deeper Google Assistant
integration to perform tasks such as watching specific
programs on specific streaming apps by simply using voice
commands.
Haier’s K800GT Google TV series has a 4K UHD resolution
panel with 3840 x 2160 pixels, HDR10, MEMC, and Dolby
Audio. 24W stereo speakers deliver an immersive sound
experience. Its bezel-less design also delivers a premium
visual experience.
The Haier K800GT's Google TV series was launched in India in
ultra-high-resolution 4K
12
Marketing Dynamics
Global Marketing News
The series all feature an HDMI 2.1 port, which delivers 4K
pixels at 144 frames per second. This is good news for
players using the latest generation of consoles such as
Sony PlayStation 5 and Microsoft Xbox Series X. It also has
ARM Advanced Multi-Core Cortex CA55 CPU and ARM
Advanced Multi-Core Mali G52 GPU, with a memory of
2GB of RAM and 32GB of onboard storage. Connectivity
options for the K800GT include WiFi, Bluetooth version
5.1, HDMI 2.1, USB 2.0 and Chromecast.
Haier previously launched 55-inch and 65-inch 4K QLED
TVs in India. The two smart TVs also are available on
Google TV. The display panels support up to 120Hz
refresh rate, Dolby Vision IQ and HDR and have a quadcore ARM CA73 CPU and Mali-G52 MC1 GPU.
OVERSEAS MARKETING
WEEKLY REPORT
India's largest Ice Cream Expo was held in Kolkata from
September 13 to September 15, attracting the attention of many
ice cream lovers and industry participants.
This exhibition is the only B2B exhibition in South Asia,
providing a platform for hundreds of ice cream
manufacturers and related industries to display their
products and exchange opinions. This is known as India's
largest ice cream event and has been held continuously
for many years, and every year brings endless surprises
and opportunities for exhibitors and visitors.
As a pivotal exhibitor of this exhibition, Haier's Freezer
exhibition hall became one of the most eye-catching
highlights. The organizer gave great support to Haier,
arranging all display products in the most conspicuous
position, which demonstrated their importance to Haier's
Freezers in this exhibition. On the first day of the
exhibition's conference, Haier Freezers was the only
manufacturer's representative to make a speech, showing
participants the innovative concept and excellent
performance of Haier Freezers.
On the first day of the exhibition, visitors stopped at the
Haier Freezers and showed great interest in the
innovative products. The Haier Freezers Hall was
beautifully designed, displaying various products for
storing ice cream.
Ice Cream Expo India 2023, Haier Freezers, grabbing the spotlight
of the exhibition!
13
Marketing Dynamics
Global Marketing News
Users could experience how Haier Freezers are used and
its high quality and innovative technology. Visitors
exchanged warmly with the staff, and more than 70
enterprises were interested in cooperating with Haier
Freezers.
As a pivotal supplier in the ice cream industry, Haier
Freezers has always been committed to providing highquality and innovative product solutions to meet
customers' needs. It has now cooperated with Creambel,
an ice cream supplier ranking 3rd in India, and its sales of
ice cream cabinets have exceeded 24,000 units in 2023.
Haier freezers are constantly committed to the study of
user aching points. For the bottom of the horizontal chest
ingredients frozen impermeable problem, Haier Chest
Freezer refrigeration technology increases the bottom of
the evaporator to enhance the cooling speed, upgrading
the user experience. In July, Haier Deep Freezers won
India's Awards of Excellence. In the future, Haier Freezers
will continue to plow into the Indian market, solve users'
needs, and bring them a better experience.
DOMESTIC MARKETING CASE
OVERSEAS MARKETING
WEEKLY REPORT
Haier Smart Home Double Festival Marketing
DOMESTIC MARKETING CASE
15
When the Mid-Autumn Festival falls on National Day, home and country are connected in time and culture, and a strong
sense of attachment and patriotism fills everyone's heart. On this occasion, how should Haier Smart Home celebrate the
National Day and satisfy the emotional yearning for a family reunion?
Master class, food brings us together
The Mid Autumn Festival and National Day are approaching,
and on this day of reunion, it is indispensable for us to have
family banquet to celebrate. But for people who are busy at
work, it is not easy to have a proper home-cooked meals.
To this end, Casarte has held a master class in its stores
around the country, called “Have a Food Time” event,
inviting Michelin-starred Chefs to teach Mid Autumn
Festival’s home-cooked meals in Casarte's Smart Kitchen.
After teaching, the chef will lead everyone to complete a
sumptuous family banquet in the smart kitchen. Users can
not only taste the delicious dishes they have personally made
but also deeply experience the technological charm brought
by smart cooking and smart kitchen appliances. In addition,
in order to allow users to feel a strong festive atmosphere in
advance, a handcrafted mooncake experience was also
prepared on-site.
Private banquet at home, enjoying star rated
delicacies at home
Not only the reunion dinner, in the life of important
moments, people like to commemorate by having a
square meal.
In order to witness the happy moments of more and more
users, Casarte specially customizes housewarming
banquets, engagement banquets, reciprocal banquets,
birthday banquets, cocktail parties and other private
banquets for members. They directly invite Michelin chefs
to users’ home and make on-site delicacies according to
their taste, allowing users to enjoy five-star delicacies
without leaving their home. Members can taste high-end
and exquisite customized cuisine while chatting about life
with family and friends, enjoying the elegant quality of life
brought by Casarte. At present, Zhenxiang Private
Banquets are gradually entering the homes of member
users across the country, such as Hangzhou, Wuhan,
Shenyang, Chongqing, Shijiazhuang, etc.
Starting from September 16th, Haier Smart Home is to
unlock new gameplay for the Double Festival, embarking on
a cultural exploration and experience journey of \"smart
home, sharing for alll\" in various parts of the country,
including Hefei, Fuzhou, Changsha, etc. The event focuses on
the local history and food culture, integrating the
technological mega-hit products and smart scenario of the
high-end brand Casarte, a sub-brand of Haier Smart Home,
bringing a cultural journey with emotions, connotations and
wisdom, including leading users to visit famous scenic spots,
appreciate folk art, experience the master class and enjoy
private banquets.
Opening up a Chinese style intelligent life with
One City, One Taste
This event is unlike any other. On the occasion of the Mid
Autumn Festival and National Day, Haier Smart Home was no
longer limited to its stores but set its sights on well-known
local tourist sites, Instagrammable blocks, commercial
complexes, etc. With the theme of \"One City, One Taste\",
Haier Smart Home held a unique cultural feast featuring a set
of scenery, food, and art for users, who can appreciate the
scenery, culture, folks, food, art, and technology.
Users in Xi’an can watch the spectacular scenery in the Tang
Paradise of \"Watching the sunset by Qu River on the way
home, with moonlight gleaming on thousand doors.\" Users in
Hunan can go to Orange Island to feel the breeze of the
Xiangjiang River and realize the power of faith. Users in
Shenyang can experience the atmosphere of \"once the
birthplace, two generations of emperors\" on the middle
street... During the event, Haier Smart Home also brought
various cultural performances, such as traditional Chinese
opera, intangible cultural heritage, folk customs, folk music,
and specialty cuisine. For example, users can appreciate
\"Flower Drum Opera\" at the Light Show in Changsha, watch
\"Dreaming Back to the Tang Dynasty\" at the Tang Paradise,
and experience \"traditional rubbings\" on the Shenyang
Zhongjie, allowing users to freely narrate their emotions and
fully enjoy the culture of their country in One City, One Taste.
OVERSEAS MARKETING
WEEKLY REPORT
Dyson Social Media Marketing
DOMESTIC MARKETING CASE
16
Dyson, an international home appliance design and manufacturing company, was founded in England in 1993. Dyson is the
world’s top vacuum cleaner manufacturer and a world-renowned brand of home appliances whose products, such as
vacuum cleaners, electric fans, and hair dryers, are sold in 37 countries worldwide. It has a team of 1200 scientists and
engineers dedicated to inventing and innovating digital engines, washing machines, and even vacuum cleaners.
Ø Consumer Preferences of the new middle class
In the coming year, 50% will buy more local brands and
29% will buy more international brands. From their
perspectives, the high-end sense of brand mainly comes
from high quality and high technology.
From interest to purchase, with data as the core driving
force, helping brands establish unique data banks and
achieve customer retention
The whole marketing is not based on the category but the
brand, connecting consumers' interests to their interests
in the brand, such as “users both catching fashion trend
and having high interests in Dyson\", which conveys a high
quality of life concept.
Crowd opportunities from category to brand
Ø Category crowd
Browse the category who have searched and clicked on
Small Appliances and their similar demographics, Dyson's
core competitor demographics.
Ø AI crowd
Capture and expand potential groups, such as the middle
class, Dyson’s fans and high-income earners.
Ø Brand crowd
People who have bought Dyson’s products, repurchased
and registered to be members
Ø PL crowd
People who have bought Dyson's products and have a
certain degree of loyalty. Retention of the brand equity
Marketing scenario deconstruction
Good-looking black technology helps Dyson build a
marketing scenario of exquisite consumption.
Dyson has launched special and limited edition gift boxes
at relevant nodes, creating an instant hit with social
media assisting dissemination. Daily placement focused
on establishing diverse product usage scenarios, realizing
the acquisition with high relevance and interest.
Brand positioning analysis
With the rise of the new middle class, Dyson is content to
upgrade from material consumption into spiritual
consumption
With the new urban middle class as the core consumer
group, taking its consumption upgrade as the driving
force and Dyson's brand value and symbolic meaning as
the core of marketing
Ø Target Customer of Dyson
The new urban middle class has become the core target
customers of Dyson. According to Alibaba's big data
platform, nearly 94% of Dyson's buyers are high-end
consumers and nearly 80% live in first and second-tier
cities; most of them have master’s degrees, and young
female white-collar workers are uniquely favored buying
Dyson, which has become a way for them to express their
attitudes towards life.
Ø Consumer Attitudes Towards Life
The middle class has a high level of consumption and
attaches great importance to the quality of life. They pay
attention to the symbolic value of goods and the
significance of a brand, and their personalized labels have
become the core marketing aching points of Dyson.
Starting from interest, with media contact points as the
core channel, and realizing a mark of word-of-mouth
marketing by building a media matrix.
Ø The proportion of the new urban middle class
interested in media
OVERSEAS MARKETING
WEEKLY REPORT
Dyson Social Media Marketing
DOMESTIC MARKETING CASE
17
Dyson realizes the new product-triggering process with
hot topics and word-of-mouth marketing as the core, and
the e-commerce station undertakes social media outside
the station.
Attention:Self-media \"Camelia\" released the article
\"Dyson automatic curling iron, the biggest
recommendation this year\" and the reading volume
reached over 100k, grabbing the headline.
Interest:After the first Dyson's ignition on social media,
\"BwizU\", \"Mimong\", \"Downcast Memo\" and other official
accounts also joined in creating and discussing the topic
\"expensive is not your shortcomings, it is mine\" \"The thing
I lack is not a curling iron but hair\" and other topics,
triggering secondary dissemination.
Interaction : Interaction: Xiaohongshu and Weibo
triggered the interaction of all people and many types of
KOL have joined the topics, such as #Straight men imply
that you look good with straight hair#, #Poor is not
Dyson's shortcomings#, #Dyson vacuum cleaner is the
necessity# and other women's hot topics, going viral on
social media.
Action:Action: after Dyson officially released the
Airwrap curling iron, the official flagship store of Tmall
and JD.com started the hunger marketing pre-sale. The
official flagship store on Tmall had a limited pre-sale of
200 units per day, which was snapped up within 1 second
for several days.
Social Media Layout Strategy
From word-of-mouth to reputation, Dyson has established
a social media marketing matrix from volume to sales.
Rhythm of Advertising on Social Media& Distribution on
Social Media
Platforms: Weibo, Xiaohongshu and TikTok as the main
platforms
Time: continuous placement throughout the year, with a
peak around the launch of new products.
Content: mainly reviews and unboxing before the launch.
Ø Node Marketing
Ø Daily Scenarios
Category Scenario: Look for cross-industry categories with
high relevance, build subdivided acquisition scenarios,
such as fitness and sports, skincare and makeup, fashion
outfits, etc, and find the corresponding scenarios of
acquisition.
The launch of Dyson’s fairy purple mainly layout content
marketing, with youthful content and modes to realize
communication with female consumers
O n Weibo, Dyson launched the topic
#Whatagorgeousfairypurple#, and cooperated with KOL in
fashion outfits, cute pets, baby care to speak out for the
Dyson’s fairy purple, creating different scenarios, such as
raising pets, cleaning, and childcare.
In addition, Dyson also launched the universal search for
the fairy purple, and netizens released the scene of using
a vacuum cleaner while holding a baby with one hand.
These real-life scenarios, and the occurrence of universal
interactions, are all storing up energy for the ignition of
Dyson's “fairy purple”.
OVERSEAS MARKETING
WEEKLY REPORT
Dyson Social Media Marketing
DOMESTIC MARKETING CASE
18
Ø Xiaohongshu: Notes related to Dyson are mostly guide
tutorials, celebrity marketing, comparison reviews and
the latest product’s unboxing.
Ø TikTok: Combining the strong sense of substitution,
intuitive product display, and multiple user
interactions of its short videos, the brand marketing
centered on the year-round nodes, with \"gifts\" as the
introduction, emphasizing the brand's high-end style
and purchasing scenarios.
Ø WeChat: Cooperating with head news, IT and 3C
official accounts endorsed the brand power and
enhanced the sense of brand trust. The evaluation and
marketing official accounts carried out professional
segmentation of product recommendations, and the
entertainment and fashion official accounts public
numbers made interesting recommendations to
stimulate the consumption of fans.
Dyson's social media communication matrix is centered
on brand volume, user penetration, and sales conversion,
mainly focusing on Weibo and Xiaohongshu.
Commonality: types of KOL are diversified and their live
commerce across all categories. Marketing scenarios are
centered on black technology and good-looking segments.
Difference: combining the platform characteristics,
expanding the brand's volume, penetrating into the
vertical circle, improving the efficiency of
recommendation, and knowing the methods of sales
conversion.
Commonality for Dyson's social media placement
• User Selection: the type of KOL placement is
diversified, with makeup as the key type of placement
and better interaction effect.
• Goods Selection: products for live commerce of KOL
are Dyson's various categories of hair dryers, sweepers
and air purifiers, all of which are mega-hit products.
• Scenario Selection: Various types of scenario themes,
with Dyson's high-end gift as the core to highlight the
high-end product, black technology and good-looking
features.
The main types of social media placement are makeup
and fashion outfits, forming a placement matrix with
influencers with over 500k followers creating momentum,
influencers with over 100k followers as the main force,
and KOC joining together.
Ø Type of Placement
• KOL accounts take skincare, makeup, and fashion
outfits as the main content, with multi-field KOLs all
hands on deck
• Most people pay attention to the category of home
living, travel and baby care, listed as secondary.
• Various types, multi-field coupling strategies to reach
the target users for recommendation and marketing
Ø Weibo: makeup KOL recommends products by sharing
shopping hauls and product reviews. The highlight of
travel KOL is offline store hopping and checking out
the experience store to improve brand style. Parts of
KOLs for baby care and cute pets subdivide the famous
products’ live commerce scenarios around childcare
protection and pet cleaning.
• Makeup bloggers recommend Dyson’s products
through texts and graphics, describing their daily
skincare, shopping hauls, product introductions and
product usage.
• Check out experience stores, participating in offline
brand activities, new product launch conferences and
other high-end brand activities to reflect the brand's
style, while launching a lottery in the comments
section to increase fan interaction.
• Cooperate with baby care bloggers to recommend
products around childcare protection and family
health and cleaning, and cooperate with pet bloggers
to highlight the selling points of products around
raising pets and clearing fur.
COLUMN
OVERSEAS MARKETING
WEEKLY REPORT
20
Since 2018, Casarte has continued to output the content of user scenario story series, spreading the tone of Casarte's highend life through actual user home scenario photos and other ways.
User: Mr. Zhou
Residence: Detached villa
Complete-sets product: Conductor refrigerator, 251-liter two-door refrigerator, embeded dishwasher, built-in disinfection
cabinet, electric pressure cooker, food processer, vacuum cleaner, Xiannuo clothes dryer, washing and drying integration
machine, front filter, Yunjing water purifier
Whole House Plan: Whole house fresh, whole house smart, whole house washing and caring, whole house water
Another 609-liter Conductor refrigerator is installed in the
kitchen to store ingredients for the family's three meals.
Mrs. Zhou likes the humanized design of the Casarte
disinfection cabinet, which can be automatically paused
by tapping the door twice and adding tableware at any
time.
\"The first thing of my home decoration is to custom home
appliances, after setting home appliances size, then began
to the design of woodworking\" In Mr. Zhou's home, pure
white wooden furnitures and green luxury stone collide to
create an artistic atmosphere. Two refrigerators and
cabinets are tightly stitched together, one of which is a
two-door refrigerator that completely \"invisible\" under
the white cabinet.
User: Mrs. Sun
Residence: Flat floor villa
Complete-sets product: Multi-door refrigerator, Conductor oven, Conductor steamer, Foodie range hood, Foodie gas stove,
Connoisseur Zhongzihemei washing and drying care machine, 65-inch smart TV, gas water heater, front filter, Yunjing water
purifier
Whole House Plan: Whole house fresh, whole house smart, whole house washing and caring, whole house audiovisual,
whole house water
The kitchen is installed with a complete set of Casarte
kitchen electricity, using a glass suspended door to
separate the Chinese kitchen and the Western kitchen,
frying and cooking with the Chinese kitchen, more often is
to open the door, so that the kitchen, the guest
restaurant transparent stretch into the whole.
The first time she saw the Connoisseur washing and
drying machine, Mrs. Sun was struck by its exquisite
appearance. She upgraded the living room and part of the
balcony into a washing and caring balcony, and the
washing machine was integrated into the balcony cabinet,
with excellent visual effect.
CASARTE COLUMN
Casarte User Story
OVERSEAS MARKETING
WEEKLY REPORT
21
Mr. Luo, who pursues the ultimate life, in order to achieve
the perfect fit between home appliances and home
appliances, he has customized complete sets of Casarte
appliances before the renovation of the new house.
Today, Casarte smart home appliances have become Mr.
Luo's \"show point\" among his friends.
Under the influence of Mr. Luo, many visiting friends were
also deeply attracted by the appearance and function of
Casarte, and purchased complete sets of Casarte smart
home appliances.
User: Mr. Luo
Residence: Duplexes villa
Complete-sets product: Cross door refrigerator, Xinxiang ice bar 2 sets, Conductor gas stove, Conductorrange hood,
built-in dishwasher, Conductor electric oven, Twin Yunshang washing machine, dryer, Xiannuo washing and drying
integration machine, Fusion washing machine, 98-inch flat screen TV, Yunquan mineral water purifier, front filter,
Tianhong central water purifier, Tianhong central water softener, pipeline water dispenser
Whole House Plan: Whole house fresh, whole house smart, whole house washing and caring, whole house audiovisual,
whole house water
User:Mrs. Lin
Residence: Flat floor villa
Complete-sets product: 633-liter multi-door refrigerator,Conductor gas stove, Conductor range hood,65-inch flat screen
TV, Connoisseur Zhongzihemei washing and drying care machine, Mini wall-mounted washing machine, Gas water heater
Whole House Plan: Whole house fresh, whole house smart, whole house washing and caring,whole house water
\"Smart home appliances have really brought great
convenience to our multi-storey villa. I take a shower in
the bathroom on the third floor. The water heater is on
the first floor. I can turn on the water heater by talking to
the Xiaoyou Speaker.\" And after using the Casarte water
softener, Ms. Lin's family feels that their skin becomes
more comfortable and moist this winter than in previous
years.
Ms. Lin and Mr. Lin work in the multimedia industry and
are comfortable with the intelligent functions of all kinds
of trendy devices. Ms. Lin's husband tied all Casarte home
appliances to Smart Home APP and invited Ms. Lin and his
daughter to jointly manage the house.
CASARTE COLUMN
Casarte User Story
OVERSEAS MARKETING
WEEKLY REPORT
22
Casarte Refrigerator Makes a Public Appearance at the 2023 Shanghai Super
Cup
From October 3 to 5, the 2023 Shanghai Super Cup kicked off at the Sea Crown Stadium of Shanghai Oriental Sports Center.
Casarte, who appeared in Shanghai Super Cup for the third time, also brought the original flat-embedded refrigerator to
the scene this time, and launched a \"pure flat\" contest with the smooth and flat field.
Watch the field: Constantly challenge the \"pure flat\" limit:In
the ice skating competition, both the platness and
smoothness of the ice surface will affect the speed of the
athletes. Therefore, when preparing the venue, the event
organizers will continue to challenge the \"pure flat\" limit of
the ice surface to create perfect competition conditions for
the players. Of course, in this \"Super Cup\", persisting in the
\"pure flat\" effect is not only the ice surface, but also the
Casarte original flat-embedded refrigerator on the scene.In
the embedded scenario displayed on the scene, the front of
the refrigerator and the cabinet form a complete plane,
which is integrated with the environment, and looks like the
flat ice surface on the scene.
View technology: Strength to create a \"flat-embedded life\".
Seemingly simple ice surface, it is not easy to to maintain a
flat and smooth state. This requires the field to have an
efficient ice-making system and accurate temperaturecontrol technology to achieve. Casarte's original flatembedded refrigerator, which is \"pure flat\" like the stadium,
is also inseparable from the support of innovative
technology.In order to achieve the effect of pure flatembedding, Casarte Original flat-embedded refrigerator by
optimizing the thickness of the whole machine, so that it can
match the international cabinet standard of 600mm depth,
and achieve each side of it to flush with the cabinet.
In order to eliminate flash seams on both sides, Casarte
refrigerator original bottom front heat dissipation
technology changes the heat dissipation on both sides of
the ordinary refrigerator to the bottom front heat
dissipation, and with the centrifugal rail hinge to make the
refrigerator close to the cabinet on both sides, it can
achieve 90 degrees right angle to open the door without
affecting the use of drawers, and 113 degrees to open the
door without hitting the wall. The flat ice surface can
bring better results for athletes, and the Casarte
refrigerator, which also pursues a pure flat experience, is
also changing the lives of users. According to the date of
Yikang of the GfK, Casarte's original flat-embedded
refrigerator and designer series alone have topped the
best-selling list for three consecutive months, and their
share is still steadily improving. It can be seen that
Casarte's original flat-embedded refrigerator is entering
more families, bringing exquisite \"flat-embedded life\" to
users, and also finding new development space for the
industry.
Double Festival Approaching, Casarte Launched the \"One City, One Taste\" Light
Nanshan Cultural Exploration Trip
Just as the Mid-Autumn Festival and National Day double Festival is approaching, on September 28, “Smart of Home,
Mountains and seas can testify” One City One Taste Light Nanshan Changsha Fair hosted by Casarte came to an end.
At the event site, Casarte guests and users participating in
the event can not only enjoy the national style dance,
national style music, Changsha ballad, but also experience
the international high-end home appliances -Casarte's
scientific and technological mega-hit products, smart
scenarios, as well as the Mid-Autumn Festival family
banquet food experience class, customized high-end
private dinner and other services, so that consumers can
enjoy the family happiness in the atmosphere of national
celebration. Live a unique and smart life during the special
double festival holiday.
This event is different from previous ones. Casarte in the
Mid-Autumn Festival and National Day double Festival
approaching, walks out of the store, and walks into the
local well-known scenic spots Orange Island Light Nanshan
Changsha Fair, with the theme of \"one city, One
Taste\",Taste beauty, taste culture, taste folk customs, taste
food, taste art, taste technology, for users to hold an
integration of scenery, food, art as one of the
characteristics of the cultural feast.
At the event, Casarte refrigerator, Casarte ice bar, Casarte
washing machine, Casarte air conditioner, Casarte water
heater, Casarte TV and other Casarte complete-sets of
high-end home appliances brought high-end interactive
experiences for guests, such as guessing lantern riddles,
strontium-rich water lemon tea, exquisite cold food, etc.,
attracting users to recoard by photos and interaction.
Users can not only take photos in Hanfu, but also immerse
themselves in the smart collision of \"home\" and
\"country\".
Haier Smart Home Hunan branch marketing director Lin
Feng said, With the same frequency as the needs of users,
Casarte perfectly combines the top technology with the
art of home, and redefines the high-end lifestyle with the
brand system of original and refined technology, spatial
smart order aesthetics, and high-end smart sense of life.
In the future, it will continue to polish products with
ingenuity and provide users with exquisite and smart life
solutions.
CASARTE COLUMN
Casarte Marketing Case Sharing
OVERSEAS MARKETING
WEEKLY REPORT
23
Fully Integrated into the Home! The New Trend of Flat-embeded Washing
and Drying Integration Initiated by Casarte Has been Recognized
On September 26, the \"2023 China Household Clothes Washing, Drying And Care Industry Summit Forum\" was held in
Beijing. Casarte Zhongzi F2 washing and drying integrated machine relies on original technology to set washing, drying and
care in one, which is recognized by the industry, and customizes complete-sets of scenarios with \"Flat-embeded Laundry\",
which not only brings good washing, drying and care experience to users, but also leads the new trend of washing machine
development.
High-quality life: User pursuit is getting higher and
higher: As living standards continue to improve, people
are becoming more dressy.After more high-end fabrics
enter life, users' requirements for washing machines are
no longer just simple washing and drying, but put forward
higher expectations for the \"appearance, washing, drying,
and care\" of washing machines. Based on this, each
washing machine brand has given their own solutions for
userrequirements. However, the results in actual use are
mixed. More importantly, the integration of home
furnituring anf home appliances has now become a way
of life, breaking the former state of parallel development
of washing machines and home decoration, which are
unrelated. Casarte Zhongzi F2 with original pure flat- embedded appearance meets the diversified washing and
care needs of users at the same time, so that the washing
machine is well integrated into the home furnishing. Original highlights:Solve the problem of drying clothes,
build a new pattern of washing, drying and care
integration: At this summit forum, Casarte won the \"High- end Clothing Care Leading Brand Award\", and Casarte
Zhongzi F2 with a flat embedded appearance of
integrating design of washing, drying and care won the
\"High-end Breakthrough Award for integrated washing,
Drying and Care\". It brings users a new experience of
one-stop washing, drying and care integration that
perfectly integrates into home life.
Whole new experience: \"Flat-embeded Laundry\" brings
exclusively customized washing and care space: Casarte
constructs a complete set of scenarios of \"Flat-embeded
Laundry\" to meet users' diversified washing needs.In
terms of appearance, Casarte washing machine takes the
lead in the integration of home decoration with its very
simple and pure flat original appearance design, one flat
rectangular line, and the extremely quiet and smooth
technology, which can better integrate into various home
decoration styles. In terms of product mix, Casarte \"Flat- embeded Laundry\" is to create an exclusively customized
washing and care area through a flexible product mix.
Global Design Tour 2023:Casarte Displays ”Flat-embeded Laundry “
Entering into the era of big home furnishing, the seamless integration of home appliances and home decoration has been a
general trend.More and more high-end families choose to embed large home appliances in the cabinet, but they often
encounter a problem, that is, the washing machine is difficult to fully integrate into the home furnishing.
On September 23, the \"Global Design Tour 2023\" was
launched in Beijing. Nearly 5,000 guests from the home
decoration and construction industries gathered together to
discuss the trend of home improvement design with experts
from academia and design circles. Among them, the \"Flatembeded Laundry\" solution displayed by Casarte brings new
ideas to integrated home improvement: First, the
integration of appearance, with a pure flat design to
enhance the beauty of the home, both practical and
beautiful; The second is the integration of experience, with
three scenarios in one-stop to open up the needs of the
whole process of washing, drying, care and maintenance,
and fill the gaps in the industry。
The integration of appearance, home decoration, home
appliances through one-stop to open up: On-site Casarte
brings the \"Flat-embeded Laundry\" solution. Specifically,
\"Flat-embeded Laundry\" includes a professional washing
and drying scenario composed of Xiannuo L7 and wall- hanging washing machines, a healthy washing scenario
composed of Twin T5 and clothes dryer, and a premium
care integrated scenario composed of Zhongzi F2, Twin T5
and nursing cabinets.In these three scenarios, the twobarrel washing machine overcomes the resonance problem
through the original Twin Star Smart balance system and 7- dimensional shock absorption system, and at the same time,
the FPA direct drive motor accurately controls the rotation
of the inner cylinder, achieving high speed and low noise,
which greatly improves the stability of the fuselage. At the
same time, the body is designed to be pure flatembedded, minimalist appearance, without the need for
convex barrel doors and handles, which can be opened
with a gentle push.
The integration of experience, washing, drying, caring
and maintaining in one step: Today's high-end users no
longer need just a washing machine or clothes dryer, but
a complete set of personalized and iterable solution. In
other words, to impress users, it is not only to focus on
the appearance of the design, but to achieve a full range
of product, experience, service upgrade. Therefore, in
addition to the unique design, Casarte \"Flat-embeded
Laundry\" also deeply cultivates the user's washing needs,
and is better in the use experience. Based on the three
major scenarios layout, \"Flat-embeded Laundry\" can
accurately match the washing method for different
families and different house types, whether it is a family
of three or a multi-family, a small house or a flat floor
villa, all can find the most suitable professional washingcaring solution.
CASARTE COLUMN
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