SIKA BRANDING FOR PARTNERS

西卡合作伙伴标识

DAVID DAI

2018.04

APPLE VS RESELLER

苹果公司 VS 经销商

DIFFERENT LEVEL RESELLER

经销商分级

SOURCE

依据

2015.11 release

WHO CAN USE

使用者认定

▪ It may only be used by third parties whose quality and service approach is

equal to Sika’s

可以提供等同或接近于西卡服务品质的合作伙伴

▪ when the partnership is of a long-term nature

和西卡保持着长期合作关系

▪ and the brand license agreement “Use of Sika trademarks by third parties”

has been signed.

签订合作伙伴标志使用协议并遵守执行

THE LOGO

标识

▪ Sika logo with the frame and relationship

带有西卡标识的方框并明示合作关系

▪ Color and black\/white

有彩色和黑白两种颜色方案

▪ The label must be smaller than the third

party logo in every application

所有场合使用时不大于合作伙伴本身

的标识

THE LOGO

使用范围

▪ Business Card

名片

▪ Uniform

制服

▪ Souvenir

礼品

▪ Brochure

宣传册

▪ Exhibition \/ Event

展会\/活动

▪ Website

网站

▪ WeChat \/ Weibo

微信\/微博

▪ 。。。。。。

BASIC RULES

基本使用原则

▪ Only Sika may use the claim “BUILDING TRUST”, third party partners and

providers may not.

“BUILDING TRUST”字样仅供西卡使用，合作伙伴请勿使用

▪ Ensure that the identity of the third party is clear to outside parties. Third

parties should never be confused with “Sika”.

请在任何场合标明与西卡的合作关系，以避免误会

BASIC RULE

基本使用原则

▪ If the standard byline “A TRUSTED PARTNER OF” is not appropriate, you can

change the byline to emphasize Sika’s relationship to a third party company.

合作伙伴与西卡关系的文字由相关业务部门负责人制定

REMINDER

友情提醒

▪ Copyright is the first important

请务必重视版权问题

▪ Sika logo, fonts, multi-media files…

西卡标识，字体，多媒体文件版权属于西卡集团，可经西卡授权获得

▪ Fonts, multi-media files from third part, internet…

其它从第三方，网络等渠道获得的多媒体文件，字体等，在使用前请

务必确认已获得合法使用权以避免后期纠纷

FOLLOW UP ACTION

后续行动

▪ More cooperation

更多合作

▪ Welcome communication anytime

欢迎随时联系

▪ Sika pleasure to help you do better on branding part！

西卡非常荣幸能和你一起把品牌做大做强！