一代心学大师王阳明曾说:“以心为擎，万象可抵。”以心为擎，百川到

海，万众归一，人心所向，众望所归；没有到不了的远方，没有触摸不了的

星辰。

在爵派尔看来，顺应时代发展，从“心”出发。是初心、匠心、决心、诚

心、痴心、责任心，让爵派尔成为行业领先，走向未来。

一件衣服的背后，对于爵派尔人来说，是一颗颗炙手可热的“心”；做衣

服、做人、做企业，爵派尔，以心为擎、针织未来。

As ancient Chinese philosopher Wang Yangming said, “Heart leads you

everywhere”. Just like how all rivers flow to the sea, heart unites everyone, and

empowers us to reach afar, even stars.

Joypie believes in following the development of the times and our heart. It is with

original aspiration, craftsmanship, resolution, faith, devotion and responsibility that

Joypie leads the industry and dashes forward. Every piece of clothing crystalizes the

passion and devotion of Joypie employees. Joypie is committed to clothing, integrity

and entrepreneurship, and resolved to knit a bright future with heart.

以心为擎、针织未来

KNIT A BRIGHT

FUTURE WITH HEART

坚守初心，诚信的爵派尔

JOYPIE UPHOLDS ASPIRATIONS AND INTEGRITY

JOYPIE PUTS CRAFTSMANSHIP AND QUALITY FIRST

JOYPIE CHERISHES AMBITIONS AND WIN-WIN

CONTENTS 目录

02-11

12-39

40-45

匠心智造，品质的爵派尔

董事长致辞 Chairman’ s message

走进爵派尔 About Joypie

集团大事记 Key milestones

蜕变 • 启航 Transformation & endeavor

四大制造基地 Four manufacturing bases

精选优质原材料 Select premium raw materials

我们的设备 Our equipment

我们的工艺 Our process

设计与产品研发 Design and R&D

我们的产品 Our products

志存高远，共赢的爵派尔

企业文化 Corporate culture

未来愿景 Vision

04

06

08

10

14

30

32

34

36

38

42

44

三十年，时代更迭、瞬息万变

我们坚守针织、不忘初心，诚信经营

守信是成功者的座右铭

诚信经营是爵派尔获得成功的重要元素之一

在经济全球化的今天，爵派尔将不断提升信用，打造完美诚信企业

02 ⁄ 以心为擎、针织未来

坚守初心｜诚信的爵派尔

壹

Despite constant rapid changes over the past three decades,

Joypie has been committed to knitting, original aspirations and integrity

management.

Integrity is the motto of the successful.

Integrity management remains a key to Joypie’s success.

In the context of globalized economy, Joypie aims to improve its credit rating

and build a company of integrity and good standing.

⁄ 03诚信的爵派尔

Joypie upholds aspirations and integrity

坚守初心。

04 ⁄ 以心为擎、针织未来

坚守初心｜诚信的爵派尔

⁄ 05

风风雨雨三十年，从农村乡野间一步步走出来的爵派尔人，用曾经种

田的双手，织造出了国内一流品质的毛衫；今天的爵派尔，以敬业、

品质为传承，以激情、创新为动力，正在努力打造国内拔萃、世界领

先的高端针织产业平台。志存高远，脚踏实地，爵派尔的路很长，爵

派尔的前景光辉灿烂！让我们同心协力，共创未来！

Since the founding of Joypie 30 years ago, our employees have transformed from farmers to

crafters for first-class knitwear in China. By upholding dedication, quality, passion and

innovation, Joypie spares no efforts to build a leading high-end platform for the knitting

industry in China and the world. We aim high but start small. There is a long journey with

promising prospects for Joypie ahead. Let’s join hands and dash into the brighter future!

董事长致辞

CHAIRMAN’S MESSAGE

06 ⁄ 以心为擎、针织未来

坚守初心｜诚信的爵派尔

爵派尔成立于1992年，总部位于著名的嘉兴南湖之乡——

浙江省桐乡市。至今已发展为一家综合型服装企业。

Founded in 1992, Joypie is headquartered in Tongxiang, Zhejiang

Province, also known as the Land of Nanhu Lake.Currently, it has

grown into a comprehensive apparel company.

走进爵派尔

ABOUT JOYPIE

⁄ 07

爵派尔聚焦研发、生产高端品质羊毛、羊绒衫，及桑蚕

丝、麻、丝绵类等春夏T恤，以ODM业务模式服务于国内

外一、二线品牌客户，并与众多产业链优秀品牌商保持良

好战略合作关系，是国内细针横机、针织圆机等高品质产

品领域的知名专业制造商。旗下有浙江爵派尔科技发展有

限公司、浙江爵派尔服饰有限公司、浙江爵派尔针织有限

公司、宁夏新中绒羊绒服装有限公司四家实体企业。

With a focus on R&D and production of high-end wool and cashmere

sweaters as well as spring/summer T-shirts made of silk, hemp and cotton silk,

Joypie has served as the ODM provider for first- and second-tiered brands at

home and abroad, and maintained good strategic partnership with many

excellent brands in the supply chain. It’s known as a manufacturer of

high-quality products over high-gauge flat knitting machines and circular

knitting machines in China. Joypie owns Zhejiang Joypie Technology &

Development Co., Ltd., Zhejiang Joypie Garment Co., Ltd., Zhejiang Joypie

Knitting Co., Ltd., and Ningxia Xinzhongrong Cashmere Apparel Co., Ltd..

ODM制造及研发 ODM Manufacturing and R&D

集团大事记

KEY MILESTONES

08 ⁄ 以心为擎、针织未来

坚守初心｜诚信的爵派尔

1996年，国内毛衫企业

中首批拓展春夏T恤开发

制造，开创毛衫行业全年

无淡旺季之分的新局面

1992年11月，爵派尔前身

桐乡市益星羊毛衫厂

研发创新转型成为国内

薄型休闲毛衫理念的实

践者和成功者

成立浙江爵派尔服饰

有限公司，拓展一线

ODM模式品牌业务

1998年，桐乡益星羊

毛衫厂更名为桐乡市

爵派尔制衣有限公司

成立杭州爵派尔服饰发

展有限公司，经营英伦

“LONDA POLO”都

市生活休闲男装品牌

1994年，购买

“爵派尔”商标

为企业品牌

2007-2008年，以德国

STOLL16针系列电脑提

花机为主体，成立爵派

尔电脑针织部

1992

1994

1996

1998

2000

2004

2005

2007

1992年11月爵派尔前身益星羊毛衫厂，

旧址屠甸益星大队礼堂

1998年益星羊毛衫厂更名为桐乡爵派尔制衣有限公司 2005年成立浙江爵派尔服饰有限公司

⁄ 09

2017年4月26日，爵派尔直

购中心开业，打造浙北一流

的企业工厂店

2017年7月，LONDA POLO

和MANGANO迁入新落成的

爵派尔品牌大楼办公

2011年2月，收购外资

企业浙江协丰针织有限

公司

2012年2月，成立（曼佳

龙）上海商贸有限公司，

经营意大利MANGANO

轻奢时尚品牌

2012年9月，桐乡市爵派

尔制衣有限公司更名浙江

爵派尔科技发展有限公司

2011

2012

2017

2018

2019

2019年9月，浙江协丰针

织有限公司更名为浙江爵

派尔针织有限公司

2018年10月，在原协丰公司基

础上成立爵派尔女装部

2021

2021年4月，宁夏新中绒

羊绒服装有限公司揭牌暨

项目投产

2017年7月新爵派尔品牌大楼办落成 2017年4月26日爵派尔直购中心开业 2019年9月更名为浙江爵派尔针织有限公司

10 ⁄ 以心为擎、针织未来

坚守初心｜诚信的爵派尔

蜕变·启航

METAMORPHOSIS

SET SAIL

字母“J”

变形

象征五方

东、南、西、北、中财富的汇聚

抽象化的树林

代表发展，寓意旺盛的生命力

似手

象征运筹帷幄

合作

服务众多合作伙伴

五根立柱代表五行

相互滋生，相互促进，相互助长

⁄ 11

当清晨的阳光透过剪影似的丛林并照射在观者的身体时，

让人的内心世界产生幸福与欢喜感······

匠心是一种态度，更是责任

爵派尔以“做好人 出精品 求卓越”为一种企业追求

将现代时尚与传世文化的完美融合

引领中国针织制造行业的发展新潮流

12 ⁄ 以心为擎、针织未来

匠心智造｜品质的爵派尔

贰

Craftsmanship is not only an altitude, but also a responsibility

While pursuing good faith, high quality and excellence

Joypie blends modern fashion and cultural legacy

And sets the trends of China’s knitting industry

⁄ 13品质的爵派尔

Joypie puts craftsmanship and quality first

匠心智造。

14 ⁄ 以心为擎、针织未来

匠心智造｜品质的爵派尔 四大制造基地

4 MANUFACTURING

BASES

浙江爵派尔科技发展有限公司

01

⁄ 15

⁄ 爵派尔科技摄影图

16 ⁄ 以心为擎、针织未来

匠心智造｜品质的爵派尔

毛衫制造领域领先企业

浙江省著名商标和浙江省知名商号

Famous trademark and well-known trade name of

Zhejiang Province

A LEADER AMONG SWEATER

MANUFACTURERS

⁄ 17

浙江爵派尔科技发展有限公司（前身为“桐乡市爵派尔制

衣有限公司”）成立于1992年，是国内较早进入毛衫制

造领域的企业，主要生产高端品牌羊绒衫、羊毛衫、桑蚕

丝T恤等产品，是目前国内男装针织行业知名领先企业之

一。在人机工程、流程再造等领域都处于毛衫行业领先地

位。公司拥有自营进出口权，是毛衫行业重点骨干企业，

“爵派尔”是浙江省著名商标和浙江省知名商号。

Founded in 1992, Zhejiang Joypie Technology & Development Co., Ltd.

(formerly known as Tongxiang Joypie Apparel Co., Ltd.) is one of the

earliest companies in China to start sweater manufacturing. The company

specializes in production of high-end branded cashmere sweaters, wool

sweaters, silk T-shirts and other products, and is currently one of the

well-known leading enterprises in the menswear knitting industry. It also

leads the sweater industry in the fields of man-machine engineering and

process reengineering. The company is licensed to import and export. It’s

a major company in the sweater industry, and a famous trademark as well as

well-known trade name of Zhejiang Province.

18 ⁄ 以心为擎、针织未来

匠心智造｜品质的爵派尔

⁄ 19

⁄ 爵派尔科技摄影图

02四大制造基地

4 MANUFACTURING

BASES

浙江爵派尔服饰有限公司

20 ⁄ 以心为擎、针织未来

匠心智造｜品质的爵派尔

浙江爵派尔服饰有限公司成立于2005年，位于沪杭

高速公路出口处屠甸轻纺工业园区。定位于ODM业

务模式，聚焦高端品质羊毛、羊绒男衫、桑蚕丝、麻

以及丝绸等高档服装研发生产，采用德国STOLL、日

本岛精、意大利MACPI等先进智能设备，为国内外

一、二线品牌客户提供从款式设计、面辅料选购、生

产制作等全方位产品和服务，是浙江省毛衫行业龙头

企业之一。

Founded in 2005, Zhejiang Joypie Garment Co., Ltd. is located in the

Tudian Textile Industrial Park at the exit of Shanghai-Hangzhou

Highway. As an ODM provider, the company specializes in the R&D

and production of high-end clothing made of wool, cashmere

(menswear), silk, and hemp. Equipped with state-of-the-art STOLL

(Germany), SHIMA SEIKI (Japan), and MACPI (Italy) make of

devices, it provides a wide range of products and services, such as style

design, fabric and textile selection and procurement, and production

for first- and second-tiered brands at home and abroad. It’s a leading

player in the sweater industry of Zhejiang Province.

02

⁄ 21

匠心智造｜品质的爵派尔

22 ⁄ 以心为擎、针织未来

034 MANUFACTURING

BASES

浙江爵派尔针织有限公司

四大制造基地

⁄ 23

⁄ 爵派尔针织摄影图 Joypie Knitting Photos

匠心智造｜品质的爵派尔

24 ⁄ 以心为擎、针织未来

全球优质原料

服务于时尚新商务高端女性群体

Targeting new high-end chic businesswomen

PREMIUM GLOBAL RAW MATERIALS

⁄ 25

⁄ 爵派尔针织展厅 Joypie Knitting Show Room

高品质桑蚕丝、羊绒

High-quality silk and cashmere ⁄

浙江爵派尔针织有限公司（原“浙江协丰

针织有限公司”），定位高品质羊绒、桑

蚕丝等女装产品，选用全球优质原料，服

务于时尚新商务高端女性群体。

Zhejiang Joypie Knitting Co., Ltd., former Zhejiang

Xiefeng Knitting Co., Ltd., manufactures high-quality

womenswear made of cashmere and silk for high-end

businesswomen.

匠心智造｜品质的爵派尔

26 ⁄ 以心为擎、针织未来

⁄ 27

04四大制造基地

4 MANUFACTURING

BASES

宁夏新中绒羊绒服装有限公司

宁夏新中绒羊绒服装有限公司，是爵派尔集团为顺应末来国

内外业务发展需要，在宁夏新投资成立的一家针织企业。公

司位于宁夏灵武市生态纺织园区（原宁夏中银绒业纺织园）

内，注册资金5000万元人民币，集研发设计、生产制造为

一体，主要生产高品质男、女羊绒针织系列产品；首期项目

预计年产100万件，三年内达到年产200万件以上高端羊绒

时装生产能力。公司与国际国内一流品牌商展开业务合作，

致力于打造世界级的一流羊绒品质制造企业。

Ningxia Xinzhongrong Cashmere Apparel Co., Ltd. is a knitting company

invested by Joypie in Ningxia to meet potential needs of domestic and

international business development. Located in the Lingwu Ecological

Textile Park (former Zhongyin Cashmere Textile Park) with a registered

capital of RMB 50 million, the company specializes in the design, development and manufacturing of high-quality cashmere menswear and womenswear. The annual capacity of the first is estimated to reach 1 million pieces

of cashmere clothing, and 2 million pieces within three years. The company

cooperates with first-class brands at home and abroad with a view to

developing itself into a world class cashmere manufacturer.

匠心智造｜品质的爵派尔

28 ⁄ 以心为擎、针织未来

04

⁄ 29

匠心智造｜品质的爵派尔

30 ⁄ 以心为擎、针织未来

精选优质原材料

SELECT PREMIUM

RAW MATERIALS

产于埃及的优质棉。其特点为绒长，富蚕丝光泽，质

地坚韧，染色效果好。是纺织工业的上等原料，在世

界上久负盛名。

优点：柔软、舒适，色牢度高，不易褪色

The premium cotton produced in Egypt features long staple, silk gloss,

firmness and effective dyes. It’s great raw material for the textile

industry with a long-standing reputation in the world.

Advantages: soft, comfortable, high color fastness, fading-resistant

埃及棉 Egyptian cotton

新疆长绒棉品质优良，各项质量指标均超过国家规定

标准。吐鲁番所产尤佳，其纤维柔长，洁白光泽，弹

性良好。

新疆长绒棉可制成高级大胎帘子布，防化与防原子辐

射布、其他纺织品，及各类宝塔线、缝纫线、绣花

线、针织线等。

Xinjiang long-staple cotton is of excellent quality, and its various quality

indicators are above national standards. Especially the cotton produced

in Turpan features soft long staple, white gloss and elasticity. The cotton

can be made into high-grade tire cord fabric, chemical and atomic

radiation-proof fabric, other textiles, and various cones of thread,

sewing thread, embroidery thread, knitting thread, etc.

新疆长绒棉 Xinjiang long-stable cotton

⁄ 31

ZHONG DING

ZEGNA BARUFFA LANE BORGOSESIA S.p.A.

内蒙古阿拉善型白绒山羊属克什米尔绒山羊的一支，

是在阿拉善特定生态条件下，经长期自然选择和人工

培育（本品种选育）而形成的地方良种，是内蒙古白

绒山羊的一个优良类型。

宁夏所产山羊绒因纤维细长、手感柔软、拉力大、颜

色正白而有“纤维钻石”、“软黄金”之誉。

Alashan white cashmere goat in Inner Mongolia is a quality breed of

cashmere goats selected through long-term natural selection and

breeding. It’s an excellent breed of the Inner Mongolian white

cashmere goat. Known as “fabric diamond” and “soft gold”, the

cashmere produced in Ningxia features thin long staple, soft texture,

elasticity and white color.

Premium cashmere produced in Inner

Mongolia and Ningxia

内蒙古、宁夏优质羊绒

中国云南省冬无严寒，夏无酷暑，无霜期长，阳光充

足的气候特点非常适宜栽桑养蚕，所产蚕茧茧形大、

色白、丝长、舒适性好，可缫制高品位生丝，是我国

难得的优质茧丝生产和出口基地。

The climate of Yunnan Province features winter without extreme cold

days, summer without extreme hot days, long frost-free period, and

abundance in sunshine, all of which make the province very suitable for

silk farming. The silkworms are large and white with long staple and

comfortable texture. They can be reeled of high-grade silk. The

province is a rare high-quality silk production and export base in China.

中国云南桑蚕丝 Yunnan silk

战略合作

匠心智造｜品质的爵派尔

32 ⁄ 以心为擎、针织未来

我们采用先进的工艺流程，采购世界一流的精密设

备，从“中国制造”到“中国智造”，凭借30年匠

心，多道制作工序护航高品质。拥有德国STOLL、日

本岛精等各类专业设备1000余台，配套齐全各类裁

剪、套口等设备。

We have adopted state-of-the-art process and purchased world-class

precision equipment. Besides, we’ve transformed from “Made in

China” to “Created in China” with 30 years of craftsmanship.

Multiple production processes are in place to ensure high quality. The

company owns over 1,000 specialty equipment off makes such as STOLL

from Germany and SHIMA SEIKI from Japan, as well as a full range of

cutting and looping machines.

我们的设备

OUR EQUIPMENT

⁄ 33

匠心智造｜品质的爵派尔

34 ⁄ 以心为擎、针织未来

⁄ 35

⁄ 细针工艺 High-gauge knitting process

⁄ 全成型无缝一体系列 Seamless one-piece series ⁄ 可机洗系列 Machine wash series

我们的工艺

OUR PROCESS

30年匠心的背后，不是墨守成规，是始终坚守的创新

与突破。可机洗系列、全成型无缝一体系列、细针工

艺······先进的工艺源源不断地在这里涌现，为市场提

供了更多的款式与更优质的产品体验。匠心是追求极

致，也是勇于寻求新的挑战。

Instead of sticking to conventions, Joypie has maintained craftsmanship

and continued to make innovation and breakthrough over the past

three decades. Sophisticated processes, such as machine wash series,

seamless one-piece series, and high-gauge knitting process, are adopted

to provide more styles and better product experience. Craftsmanship

includes not only the pursuit of the ultimate, but also the courage to seek

new challenges.

匠心智造｜品质的爵派尔

36 ⁄ 以心为擎、针织未来

设计与产品研发

DESIGN AND

PRODUCT DEVELOPMENT

Innovation serves as the essence of a company,

Drives the company’s growth,

And leads the company to a brighter future.

Innovation should put clients and value creation first.

Only by creating value for clients can we create value for the company

创新是企业的灵魂

是企业开拓的动力

是未来道路的曙光

一切创新都要围绕客户中心、价值创造来展开

只有能为客户创造价值才能为公司创造价值

⁄ 37

Joypie owns a team of over 200 employees working on high-end design and

process technology,And maintains in-depth collaboration with fashion

teams at home and abroad.

There are multiple manufacturing processes, and more than 10 quality

assurance steps!

自有高级设计及工艺技术团队成员200多名与

国内外时尚专业团队深度协作

多道制作工序；10多道质检环节

匠心智造｜品质的爵派尔

38 ⁄ 以心为擎、针织未来

爵派尔，每一件作品精致完美，一针一线，都流露出

传承的精巧技艺和赏心悦目的艺术品味。精雕细琢的

精品，也许只有像你一样拥有独到眼光和品味的鉴赏

家才懂得欣赏!

Each piece of clothing by Joypie is exquisite and perfect. Every stitch and

thread reveals the inherited exquisite skills and visually pleasing artistic

taste. Only customers with unique taste like you are able to appreciate the

exquisitely crafted products!

我们的产品

OUR PRODUCTS

⁄ 39

我们的目标，永远在下一座高峰

攀登的过程造就了爵派尔独有的企业文化

更造就了敬业且富有激情的爵派尔人

我们相信成功在于合作，合作才能共赢天下

与更多人共享发展新机遇，是爵派尔成功的秘诀

40 ⁄ 以心为擎、针织未来

志存高远｜共赢的爵派尔

弎

We always aim at next pinnacle.

The climbing process has created Joypie’s unique corporate culture,

And rendered Joypie employees committed and passionate

We believe that cooperation is the key to success and win-win.

Joypie’s success would not be possible without sharing new opportu

-

nities for development with others.

⁄ 41共赢的爵派尔

Joypie cherishes ambitions and win-win

志存高远。

42 ⁄ 以心为擎、针织未来

志存高远｜共赢的爵派尔

企业文化

CORPORATE CULTURE

Corporate culture is the soul of a company, and the core competitiveness for its

sustainable growth. Over the past 30 years, Joypie has gained its current industrial status

with its unique corporate culture.

文化是企业的灵魂，是企业可持续发展的核心竞争力，30年来，

爵派尔用独特的企业文化成就了今天的行业地位。

⁄ 43

Core values:

Dedication, Passion, Quality and Innovation

Mission:

To provide clients with excellent products and services

To make China's knitting industry a global leader

Vision:

To be the world’s leading manufacturer in the high-end knitting industry

核心价值观：

敬业、激情、品质、创新

企业使命：

为客户提供卓越的产品和服务

让中国针织行业成为全球领先

企业愿景：

成为全球领先的高端针织行业制造商

44 ⁄ 以心为擎、针织未来

未来愿景

志存高远｜共赢的爵派尔

OUTLOOK

⁄ 45

成为全球领先的高端针织行业制造商

To be the world’s leading manufacturer in the high-end knitting industry

地址：桐乡市屠甸镇曙光路395号1幢1楼

电话：0573-8886 1999 传真：0573-8886 1222

浙江爵派尔科技发展有限公司

地址：宁夏回族自治区银川市灵武市中银大道南侧三路东侧

电话：0951-3979337

宁夏新中绒羊绒服装有限公司

地址：浙江省桐乡市屠甸镇轻纺织工业园区曙光路338号

电话：0573-8886 0887 传真：0573-8886 0012

浙江爵派尔服饰有限公司

地址：浙江省桐乡市屠甸镇轻纺工业园区曙光路395号

电话：0573-8886 5823 传真：0573-8886 5838

浙江爵派尔针织有限公司