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www.lingkeaudio.com
At present, the domestic speaker brand market presents a comprehensive
international giant, overseas brands and local brands coexist in the
situation, the industry competition pattern is decentralized.
Market analysis shows that there is a gap between the performance of the
second tier and that of the first tier, but the pattern is relatively stable,
mainly including B&O, Marshall, BOSE, SONY Ericsson and other brands;
The third tier is other small and medium-sized enterprises, with a large
number of brands but limited differentiation.
At present, there is no audio giant brand that fully occupies the mind of
consumers in the industry, and the choice of high-quality domestic audio
brands is very little.
目前国内音箱品牌市场呈现出国际综合性巨头、海外品牌与本
土品牌共存的局面,行业竞争格局分散。
市场分析表明第二梯队业绩表现与第一梯队存在差距,但格局
相对较为稳定,主要包括B&O、马歇尔、BOSE、索爱等品牌企
业;第三梯则为其它中小型企业,品牌数量众多,差异化有限。
目前行业内并未出现全面占据消费者心智的音响巨头品牌,优
质国有音响品牌的选择性少之甚少。
2017 2018 2019 2020 2021 2022E 2023E
800
600
400
200
0
《2017-2023年中国音箱市场规模预测趋势图》
单位:亿元 来源:中商情报网(www.askci.com)
646.3
593.3
618.5 626.9
644.4 646.3 655.1
60%
76min
25%
每月活跃用户在一二线测试的占比 月活跃用户在生活内容的占比 日活听歌用户每天听歌时长
随着科技发展、生活品质的逐步提升,国内音乐爱好者的群体庞大,越来越多的消费者对音乐本身及播
放设备的需求选择也逐渐专业且严苛。
聆客在品牌创立之初,凭借无限的热爱与专业,怀揣对音乐最大的热忱,从声乐的本质切入市场,与每
一位音乐人从遇见到结识,用心感受每一个音符的力量,同时也立志能够用精益求精的产品让音乐回
归音乐本身。
数据表面,目前我国超60%的音乐活跃用户集中在一二线城市,三四线城市音乐用户也迅猛增长,其中
用户的日听歌市场超过76min/每人。
音乐改变了很多人的生活方式与品质,而好的音乐则需要通过高品质的音箱来实现其本质的最大化输
出。 聆客音箱品牌则找准了这个市场空白, 致力于成为实现美好生活向往的必备好物, 以其作为驱动 \"
向往营销 \" 的原力。
聆客 - 把音乐还给音乐 (FEEL REAL MUSIC)
中国音箱行业的机遇
With the development of science and technology, the gradual improvement of the quality of life, a large group of domestic
music enthusiasts, more and more consumers on the music itself and the demand for playback equipment selection is also
gradually professional and demanding.
At the beginning of the brand, with unlimited love and professionalism, with the greatest enthusiasm for music, LINGKE
cuts into the market from the essence of acoustic music, and every musician from the encounter to acquaintance, feel the
power of every note, and aspire to be able to make music return to the music itself with the products of excellence.
On the surface of the data, at present, more than 60% of the active users of music in China are concentrated in the first
and second-tier cities, and the music users in the third and fourth-tier cities are also growing rapidly, in which the daily
listening market of the users is more than 76min/per person.
Music has changed the lifestyle and quality of many people, and good music needs to maximize the output of its essence
through high-quality speakers. LEAF speaker brand has identified this gap in the market, and is committed to become a
must-have good thing to realize the beautiful aspirations, driving the \"Aspire Marketing\" force.