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成都市文化旅游
项目招商手册
Chengdu Cultural Tourism Project Investment Manual
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成都市文化旅游项目招商手册
目录002成都市文化旅游项目招商手册 PAGEContents东部新区01 奥飞数字文创产业园项目 006Alpha Digital Cultural and Creative Industry Park Project02 丹景山漂流度假基地项目 010Danjing Mountain Drifting Holiday Base Project03 丹景野奢山地度假民宿群项目 014Danjing Wild Luxury Mountain Resort B&B Cluster Project04 宽窄水巷项目 018Kuanzhai Water Alley Project05 三鱼萌狮文化村 022Sanyu Mengshi Cultural Village06 2024 年成都世界园艺博览会园区项目 0262024 Chengdu World Horticultural Exposition Park Project高新区07 铁像寺水街 030Tiexiang Temple Water Street锦江区08 四圣祠历史文化特色街区项目 034Sishengci Hist...
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目录002成都市文化旅游项目招商手册 PAGE
Contents
东部新区
01 奥飞数字文创产业园项目 006
Alpha Digital Cultural and Creative Industry Park Project
02 丹景山漂流度假基地项目 010
Danjing Mountain Drifting Holiday Base Project
03 丹景野奢山地度假民宿群项目 014
Danjing Wild Luxury Mountain Resort B&B Cluster Project
04 宽窄水巷项目 018
Kuanzhai Water Alley Project
05 三鱼萌狮文化村 022
Sanyu Mengshi Cultural Village
06 2024 年成都世界园艺博览会园区项目 026
2024 Chengdu World Horticultural Exposition Park Project
高新区
07 铁像寺水街 030
Tiexiang Temple Water Street
锦江区
08 四圣祠历史文化特色街区项目 034
Sishengci Historical and Cultural Characteristic Neighborhood ProjectJinjiang District, Chengdu
青羊区
09 祠堂街艺术社区 038
New Business Formats in the Investment Attraction Project List
金牛区
10 天府艺术公园文博坊 042
Cultural Expo Hall, Tianfu Art Park
11 成都工业学院工业文化创意园区（甲高工坊 1913） 046
Chengdu Technological University Industrial Culture and Creative Park (Creative Workshop 1913)
12 府河摄影艺术科技产业园 050
Fuhe Photographic Art Science and Technology Industrial Park
13 成都露天音乐公园 054
Chengdu Open Air Music Park
武侯区
14 国际城市设计产业中心 060
International Urban Design Industry Center
成华区
15 东郊记忆 · 成都国际时尚产业园 064
Eastern Suburb Memory-Chengdu International Fashion Industrial Park
16 熊猫国际旅游度假区（成华区）文旅招商项目 068
Giant Panda International Tourism Resort (Chenghua District) Cultural Tourism Investment Project
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003成都市文化旅游项目招商手册 PAGE
龙泉驿区
17 圣山厂房改建项目 074
Shengshan Plant Reconstruction Project
18 洛带古镇运营提升打造项目 076
Luodai Ancient Town Operation Promotion and Building Project
19 龙泉山艺术工厂 078
Longquanshan Art Factory
20 “ 桃花源 ” 民宿聚落项目 080
\"Peach Garden\" B&B Colony Project
21 龙泉山赛车运动基地 082
Longquanshan Motorsports Base
22 龙泉山城市森林公园康养旅居地 084
Longquanshan Urban Forest Park Health Care & Sojourn Site
青白江区
23 凤凰湖旅游景区运营提升及周边配套开发 086
Phoenix Lake Tourist Attractions Operation Promotion and Surrounding Supporting Development
24 攀成钢、川化科技影视基地 090
Pangang Group Chengdu Iron and Steel, Sichuan Chemical Technology Film and Television Base
25 璧山湖康养运动度假区 094
Bishan Lake Health and Sports Resort
26 龙门桃花沟景区 096
Longmen Peach Blossom Gully Scenic Spot
27 龙泉山玉泉湖精品林盘项目 099
Longquanshan Yuquan Lake Boutique Linpan Project
28 青白江文体中心产业孵化园 102
Qingbaijiang Culture and Sports Center Industry Incubation Park
29 川西三国文化精品林盘 105
West Sichuan Meticulous Forest Village of Three Kingdoms Culture
新都区
30 新都区桂湖街道燕塘村田园时光沉浸式体验基地项目 108
Field Time Immersion Experience Base Project in Yantang Village, Guihu Street, Xindu District
31 艾芜林盘艺术会客厅 111
Aiwu Linpan Art Hall
32 尚善国际养生源泉印心都项目 114
Shangshan International Health Quanyin Xindu Project
温江区
33 凤凰运动综合体 118
Fenghuang Sports Complex
34 温江永宁体育康复与运动健康中心 122
Yongning Sports Rehabilitation and Sports Health Center of Wenjiang
双流区
35 空港花田 126
Airport Flower Field
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目录004成都市文化旅游项目招商手册 PAGE
Contents
郫都区
36 “ 千湖 ” 横山户外运动康养综合体项目 130
\"Qianhu\" Hengshan Outdoor Sports and Healthcare Complex Project
37 龙溪温泉康养度假区项目 132
Longxi Hot Spring Healthcare Resort Project
38 安靖锦江湾蜀绣文化创意示范区项目 134
Anjing Jinjiang Bay Shu Embroidery Cultural and Creative Demonstration Zone Project
新津区
39 慵也谷新乡村产业项目 136
Yongyegu New Rural Industrial Project
简阳市
40 东来印象运营项目 140
Donglai Impression Operation Project
41 沱东生态农场 144
Tuodong Eco-Farm
42 家风荷乡景区建设项目 148
Lotus Countryside with Family Traditions
43 卧龙 · 永明山水康养文旅项目 152
Wolong-Yongming Shanshui Wellness Culture and Tourism Project
44 鳌山公园项目 156
Aoshan Park Project
都江堰市
45 城市天际线文商旅综合体 158
City Skyline Cultural, Commercial and Tourism Complex
46 水乡人家文商旅综合体 160
Water Town Cultural, Commercial and Tourism Complex
47 道花溪综合文旅项目 162
Daohuaxi Integrated Cultural Tourism Project
48 青城湖综合文旅项目 166
Qingcheng Lake Integrated Cultural Tourism Project
49 旅游元宇宙项目 168
Tourism Metaverse Project
50 会奖专业运营项目 170
MICE Professional Operations Project
51 健康管理项目 172
Health Management Project
52 医美旅游项目 174
Medical Aesthetic Tourism Project
彭州市
53 湔江之窗 · 山地运动综合度假中心 176
The Window of Jianjiang • Comprehensive Resort Center of Mountain Sports
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005成都市文化旅游项目招商手册 PAGE
54 医养葛仙 · 原梦中医康养文化旅游区 180
Medical Care Gexian • Yuanmeng Traditional Chinese Medicine Health Culture Tourism Area
邛崃市
55 凤栖精品林盘 186
Fengqi Boutique Forest Building
56 龙门山生物多样性博览园 189
Longmen Mountain Biodiversity Expo Park
57 邛窑国际陶艺村 192
Qiong Kiln International Ceramic Art Village
崇州市
58 中国 · 成都 · 唐人街 196
Chinatown•Chengdu•China
59 街子镇味江河南侧土地资源 200
Land resources at southern side of the Weijiang River in Jiezi Town
金堂县
60 成都汽车文化主题运动创意园 202
Chengdu Auto Culture Theme Sports Creative Park
61 半山橄榄康养度假区 205
Mid-Levels Olive Wellness Resort
62 龙泉山脊运动度假区 208
Longquan Ridge Sports Resort
63 龙家山国际生态社区 211
Longjiashan International Eco-Community
64 大成殿古建筑群文创基地 214
Dacheng Hall Ancient Architecture Complex Cultural and Creative Base
65 五凤古镇王爷庙码头 217
Wufeng Ancient Town Wangye Temple Dock
大邑县
66 安仁博物馆岛综合开发项目 220
Anren Museum Island Comprehensive Development Project
67 稻乡渔歌现代农业产业园 224
Daoxiang Yuge Modern Agricultural Industrial Park
68 安仁金桂酒店及庄园新天地项目 228
Anren Jingui Hotel and Xintiandi Manor Project
69 悦来镇花溪谷社区民宿项目 232
B&B Project for Huaxi Valley Community, Yuelai Town
70 西岭镇雪山飞瀑熊猫生态公园项目 234
Snow Mountain Waterfall Panda Ecological Park Project in Xiling Town
蒲江县
71 妙音湖国际生态旅游综合体 238
Miaoyin Lake International Ecotourism Complex
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006东部新区成都市文化旅游项目招商手册 PAGE
奥飞数字文创产业园项目
规划建设内容
Project overview 建设地点
Construction site
对应业态
Corresponding business type
投资估算
Investment estimation
成都东部新区绛溪河公园
Jiangxi River Park, Chengdu East New District
数字文旅业态
Digital Cultural Tourism
估算总投资 44 亿元
The total investment is expected to be 4.4 billion yuan
（一）区域背景 Regional background
片区定位 Area positioning
2017 年 4 月，成都市第十三次党代会决定提出实施“东进”
战略；2020 年 1 月，中央财经委第六次会议明确提出支持成
都东进，建设成渝地区双城经济圈；2020 年 4 月，省委省政
府系统谋划，设立成都东部新区。
In April 2017, the 13th Party Congress of Chengdu City decided to
implement the \"Eastward\" strategy; in January 2020, the sixth meeting
of the Central Finance and Economics Commission clearly proposed to
support Chengdu's eastward development and build a twin-city economic
circle in the Chengdu-Chongqing region; in April 2020, the provincial
government of Sichuan systematically planned to set up the Chengdu
East New District.
Alpha Digital Cultural and
Creative Industry Park Project
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007成都市文化旅游项目招商手册 PAGE
区位交通情况 Location and traffic
天府国际机场；成渝高铁、成自高铁、成渝中线高铁；
机场高速、成安渝高速、成洛简快速、成龙简快速等。
Tianfu International Airport; Chengdu Chongqing High-speed
Railway, Chengdu Zigong High-speed Railway, Chengdu Chongqing
Middle Line High-speed Railway; Airport Expressway, Chengdu Anyang
Chongqing Expressway, Chengdu Luoyang Jianyang Expressway,
Chengdu Longquan Jianyang Expressway, etc.
发展现状 Development overview
逐步构造“4+N”全域旅游空间格局，拥有龙泉山城市
森林公园、三岔湖、龙马湖等优质自然资源；丹景台、马鞍
山观景台、游船码头、三鱼萌狮文化村、东来桃源等景区景点；
清代三鱼石刻、明清石狮石雕、唐宋摩崖石刻等丰富文化资源；
正在打造 2024 年成都世园会项目、天府动植物园项目、丹景
谷漂流基地项目等高能级旅游产业项目，拟建成首个全域旅
游示范区。
The project gradually constructs a \"4+N\" spatial pattern of all-area
tourism, with high-quality natural resources such as Longquan Mountain
Urban Forest Park, Sancha Lake and Longma Lake; scenic spots such
as Danjing Terrace, Maanshan Observation Deck, Boat Dock, Sanyu
Mengshi Cultural Village and Donglai Taoyuan; rich cultural resources
such as three fish stone carvings of the Qing Dynasty, stone lion stone
carvings of the Ming and Qing Dynasties and cliff carvings of the Tang
and Song Dynasties; and high-capacity tourism industry projects such as
the 2024 Chengdu World Park, Tianfu Zoological and Botanical Garden
and Danjing Valley Rafting Base project, to be built as the first all-area
tourism demonstration area.
（二）建设条件 Construction conditions
场地资源 Site resources
五通一平
Five connections and one leveling
交通可达性 Traffic accessibility
距离天府国际机场 7.5 公里，距离地铁 18 号线三岔站约
2 公里，距离二绕高速三岔收费站约 5 公里 , 游客通过航空、
轨道、公路和慢行交通均可到达。
7.5 kilometres from Chengdu Tianfu International Airport, 2
kilometres from Sancha Station of Metro Line 18, and 5 kilometres
from Sancha Toll Station of the Second Boundary Expressway, which is
accessible to tourists by air, rail, road and slow-moving traffic.
基础要素保障 Basic elements guarantee
水、电、气三通
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008东部新区成都市文化旅游项目招商手册 PAGE
投资优惠政策与措施
投资效益（投资商预期效益）
Investment benefits (expected benefits to
investors)
Preferential investment policies and measures
Three connections of water, electricity and gas
（三）总体定位 Overall positioning
结合文化娱乐产业和奥飞核心 IP 形象，打造数字文创产业
园和奥飞环梦之旅沉浸体验园。
Create a digital cultural and creative industrial park and an Alpha
Dream Tour immersion experience park by combining the cultural and
entertainment industry and Alpha's core IP image.
（四）建设内容 Construction contents
前期工作 Preliminary work
已完成选址和概念设计方案
Site selection and conceptual design scheme have been completed
内容体系 Content system
文创产业园、奥飞环梦之旅体验园
Cultural and creative industry park, Alpha dream tour experience
park
具体建设内容 Specific construction content
项目总占地面积约 707 亩，其中数字文创产业园约 207
亩，奥飞环梦体验园用地约 500 亩。
The total land area of the project is about 707 mu, of which about
207 mu is for the Digital Cultural and Creative Industry Park, and about
500 mu is for the Alpha Dream Tour Experience Park.
招商对象 Investment target
具有 IP 体验园投资、建设、运营的链主企业和高能级企业。
具有数字文创产业园投资、建设、运营的链主企业和高能级
企业。
Chain master enterprises and high-capacity enterprises with
investment, construction and operation of IP experience parks. Chain
masters and high-capacity enterprises with investment, construction and
operation of digital cultural and creative industrial parks.
1. 直接资金支持 Direct financial support
可共同出资，具体比例及金额一事一议
The specific proportion and amount of joint investment can be
discussed on a case by case basis
（一）游客量预估 Estimated visits
预计客流：300 万人次
Estimated visitor flow: 3 million
（二）年收益预估 Estimated annual income
门票价格∶ 260 元 / 人，门票总收入约 78000 万元。
Ticket price: 260 yuan per person, total ticket revenue of about
78,000,000 yuan.
（三）投资回收期 Payback period
8 年
8 years
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009成都市文化旅游项目招商手册 PAGE
贾女士 :13880285823
Ms.Jia:13880285823
联系方式 Contact
合作模式与合作要求
Cooperation modes and requirements
（一）合作模式 Cooperation mode
独资经营、合作联营均可
Sole proprietorship, cooperation and joint venture are available
（二）合作要求 Cooperation requirements
具有 IP 体验园投资、建设、运营的“链主”企业和高能
级企业；具有数字文创产业园投资、建设、运营的“链主”
企业和高能级企业。
Chain master enterprises and high-capacity enterprises with
investment, construction and operation of IP experience parks; Chain
masters and high-capacity enterprises with investment, construction and
operation of digital cultural and creative industrial parks.
2. 土地支持 Land support
保障建设用地布局
Guarantee of land layout for construction
3. 就业人员支持 Employment support
协助享受东部新区的人才支持政策
Assist in enjoying the talent support policies of the Eastern New
District
4. 开办支持 Start-up support
企业注册、资质证书办理等
Enterprise registration, qualification certificate application, etc.
5. 能源保障 Energy guarantee
水、电、气、迅等条件均具备
Water, electricity, gas, communication and other conditions are
available
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010东部新区成都市文化旅游项目招商手册 PAGE
建设地点
Construction site
对应业态
Corresponding business type
投资估算
Investment estimation
成都东部新区丹景街道新场村
Xinchang Village, Danjing Street, Chengdu East New District
生态旅游业态
Ecological Tourism Ecology
总投资预计 2.14 亿元，一期主要建设漂流工程及配套项目，
投资约 6080 万元，二期投资建设游乐工程、精品民宿、艺术田
园观光、家庭亲子等项目业态，投资约 1.54 亿元。
The total investment is expected to be 214 million yuan, the first
phase of the main construction of drifting works and supporting projects, an
investment of about 60.8 million yuan, the investment in the second phase of
the construction of amusement engineering, boutique lodging, art field tourism,
family-friendly and other project business, with an investment of about 154
million yuan.
丹景山漂流度假基地项目
Danjing Mountain Drifting Holiday Base Project
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011成都市文化旅游项目招商手册 PAGE
规划建设内容
Project overview
（一）区域背景 Regional background
片区定位 Area positioning
2017 年 4 月，成都市第十三次党代会决定提出实施“东进”
战略；2020 年 1 月，中央财经委第六次会议明确提出支持成
都东进，建设成渝地区双城经济圈；2020 年 4 月，省委省政
府系统谋划，设立成都东部新区。
In April 2017, the 13th Party Congress of Chengdu City decided to
implement the \"Eastward\" strategy; in January 2020, the sixth meeting
of the Central Finance and Economics Commission clearly proposed to
support Chengdu's eastward development and build a twin-city economic
circle in the Chengdu-Chongqing region; in April 2020, the provincial
government of Sichuan systematically planned to set up the Chengdu
East New District.
区位交通情况 Location and traffic
天府国际机场；成渝高铁、成自高铁、成渝中线高铁；
机场高速、成安渝高速、成洛简快速、成龙简快速等。
Tianfu International Airport; Chengdu Chongqing High-speed
Railway, Chengdu Zigong High-speed Railway, Chengdu Chongqing
Middle Line High-speed Railway; Airport Expressway, Chengdu Anyang
Chongqing Expressway, Chengdu Luoyang Jianyang Expressway,
Chengdu Longquan Jianyang Expressway, etc.
发展现状 Development overview
逐步构造“4+N”全域旅游空间格局，拥有龙泉山城市
森林公园、三岔湖、龙马湖等优质自然资源；丹景台、马鞍
山观景台、游船码头、三鱼萌狮文化村、东来桃源等景区景点；
清代三鱼石刻、明清石狮石雕、唐宋摩崖石刻等丰富文化资源；
正在打造 2024 年成都世园会项目、天府动植物园项目、丹景
谷漂流基地项目等高能级旅游产业项目，拟建成首个全域旅
游示范区。
The project gradually constructs a \"4+N\" spatial pattern of all-area
tourism, with high-quality natural resources such as Longquan Mountain
Urban Forest Park, Sancha Lake and Longma Lake; scenic spots such
as Danjing Terrace, Maanshan Observation Deck, Boat Dock, Sanyu
Mengshi Cultural Village and Donglai Taoyuan; rich cultural resources
such as three fish stone carvings of the Qing Dynasty, stone lion stone
carvings of the Ming and Qing Dynasties and cliff carvings of the Tang
and Song Dynasties; and high-capacity tourism industry projects such as
the 2024 Chengdu World Park, Tianfu Zoological and Botanical Garden
and Danjing Valley Rafting Base project, to be built as the first all-area
tourism demonstration area.
（二）建设条件 Construction conditions
场地资源 Site resources
生态优良，紧临丹景台，可远观三岔湖
Excellent ecology, close to the Danjing Terrace, can view the
Sancha Lake from a distance
交通可达性 Traffic accessibility
项目紧邻成都市第二绕城高速、三岔水库，双简公路从
项目拟选址区域经过，其交通便利，地铁、公交，自驾均可到达。
The project is close to Chengdu Second Bypass Highway and
Sancha Reservoir, and Shuangjian Highway passes through the area
where the project is proposed to be located, and its traffic is convenient,
accessible by metro, bus, and self-drive.
基础要素保障 Basic elements guarantee
水、电、气三通
Three connections of water, electricity and gas
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012东部新区成都市文化旅游项目招商手册 PAGE
（三）总体定位 Overall positioning
建设峡谷漂流区、欢乐田园区、野趣营地区、主题民宿区、
配套休闲区五大区域，打造集漂流休闲、研学体验、民宿酒店、
餐饮娱乐等于一体的国际漂流休闲运动度假旅游目的地。
Construction of five major areas, namely, canyon drifting area, joyful
garden area, wild fun camping area, theme B&B area, and supporting
leisure area, to create an international drifting leisure and sports holiday
destination integrating drifting and leisure, study and learning experience,
B&B hotels, catering and entertainment.
（四）建设内容 Construction contents
前期工作 Preliminary work
项目一期漂流区建设，8 月开始试运营
The construction of the first phase of the project's drifting area has
been completed, and trial operations began in August.
内容体系 Content system
包含一期峡谷漂流区、欢乐田园区和二期的主题民宿区、
野趣营地区、配套休闲区。
Including the first phase of the canyon drifting area, joyful garden
area, and the second phase of the theme of the B&B area, wild fun
camping area, supporting leisure area.
具体建设内容 Specific construction content
项目一期规划面积约 943 亩，其中主要建设漂流设施（游
客中心、拦水坝、蓄水池、淹没区、石合堰、终漂点）和配
套设施（停车场及新建道路用地、乡村采摘）；二期建设游
乐工程和配套工程。
The first phase of the project has a planning area of about 943 mu,
in which the main construction of drifting facilities (visitor centre, barrage,
reservoir, flooded area, stone weir, final drifting point) and supporting
facilities (car parks and new road land, countryside picking); the second
phase of the construction of amusement engineering and supporting
engineering.
招商对象 Investment target
高端民宿品牌投资运营商；特色主题街区及山地运动项
目建设、运营一体化投资商等。
High-end B&B brand investment operator; integrated investor in the
construction and operation of special theme blocks and mountain sports
projects, etc.
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013成都市文化旅游项目招商手册 PAGE
投资优惠政策与措施
合作模式与合作要求
Preferential investment policies and measures
Cooperation modes and requirements
（一）合作模式 Cooperation mode
采用政府搭台、企业主导、村社参与的共治、共享、共
富发展运营新模式。
With the new mode of development and operation of common
governance, sharing and wealth through the assistance of the
government, the leading of enterprises, and the participation of villages
and communities.
（二）合作要求 Cooperation requirements
保证项目建设质量和效率；项目运营管理能力较强。
Ensure the quality and efficiency of project construction; strong
project operation and management capacity.
付 老 师 :13438349119
Teacher Fu:13438349119
联系方式 Contact
1. 直接资金支持 Direct financial support
可共同出资，具体比例及金额一事一议
The specific proportion and amount of joint investment can be
discussed on a case by case basis
2. 土地支持 Land support
保障建设用地布局
投资效益（投资商预期效益）
Expected investment benefits
（一）游客量预估 Estimated visits
第一年接待游客 10 万人次，第二年接待游客 15 万人次，
第三年接待游客 20 万人次。
Receiving 100,000 tourists in the first year, 150,000 tourists in the
second year, and 200,000 tourists in the third year.
（二）年收益预估 Estimated annual income
门票价格∶ 158 元 / 人，其余附加消费另算，前三年的
门票总收入约 7000 万元。
Ticket price: 158 yuan per person, the rest of the additional
consumption is calculated separately, the first three years of the total
ticket revenue of about 70 million yuan.
（三）投资回收期 Payback period
3 年
3 years
Guarantee of land layout for construction
3. 就业人员支持 Employment support
协助享受东部新区的人才支持政策
Assist in enjoying the talent support policies of the Eastern New
District
4. 开办支持 Start-up support
企业注册、资质证书办理等
Enterprise registration, qualification certificate application, etc.
5. 能源保障 Energy guarantee
水、电、气、通迅等条件均具备
Water, electricity, gas, communication and other conditions are
available
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014东部新区成都市文化旅游项目招商手册 PAGE
丹景野奢山地度
假民宿群项目
建设地点
Construction site
对应业态
Corresponding business type
投资估算
Investment estimation
成都东部新区丹景街道柏树村
Baishu Village, Danjing Street, Chengdu East New District
乡村民宿业态
Country B&B business
总投资约 1 亿元
Total investment of about 100 million yuan
Danjing Wild Luxury
Mountain Resort B&B
Cluster Project
第17页
015成都市文化旅游项目招商手册 PAGE
规划建设内容
Project overview
（一）区域背景 Regional background
片区定位 Area positioning
2017 年 4 月，成都市第十三次党代会决定提出实施“东进”
战略；2020 年 1 月，中央财经委第六次会议明确提出支持成
都东进，建设成渝地区双城经济圈；2020 年 4 月，省委省政
府系统谋划，设立成都东部新区。
In April 2017, the 13th Party Congress of Chengdu City decided to
implement the \"Eastward\" strategy; in January 2020, the sixth meeting
of the Central Finance and Economics Commission clearly proposed to
support Chengdu's eastward development and build a twin-city economic
circle in the Chengdu-Chongqing region; in April 2020, the provincial
government of Sichuan systematically planned to set up the Chengdu
East New District.
区位交通情况 Location and traffic
天府国际机场；成渝高铁、成自高铁、成渝中线高铁；
机场高速、成安渝高速、成洛简快速、成龙简快速等。
Tianfu International Airport; Chengdu Chongqing High-speed
Railway, Chengdu Zigong High-speed Railway, Chengdu Chongqing
Middle Line High-speed Railway; Airport Expressway, Chengdu Anyang
Chongqing Expressway, Chengdu Luoyang Jianyang Expressway,
Chengdu Longquan Jianyang Expressway, etc.
发展现状 Development overview
逐步构造“4+N”全域旅游空间格局，拥有龙泉山城市
森林公园、三岔湖、龙马湖等优质自然资源；丹景台、马鞍
山观景台、游船码头、三鱼萌狮文化村、东来桃源等景区景点；
清代三鱼石刻、明清石狮石雕、唐宋摩崖石刻等丰富文化资源；
正在打造 2024 年成都世园会项目、天府动植物园项目、丹景
谷漂流基地项目等高能级旅游产业项目，拟建成首个全域旅
游示范区。
The project gradually constructs a \"4+N\" spatial pattern of all-area
tourism, with high-quality natural resources such as Longquan Mountain
Urban Forest Park, Sancha Lake and Longma Lake; scenic spots such
as Danjing Terrace, Maanshan Observation Deck, Boat Dock, Sanyu
Mengshi Cultural Village and Donglai Taoyuan; rich cultural resources
such as three fish stone carvings of the Qing Dynasty, stone lion stone
carvings of the Ming and Qing Dynasties and cliff carvings of the Tang
and Song Dynasties; and high-capacity tourism industry projects such as
the 2024 Chengdu World Park, Tianfu Zoological and Botanical Garden
and Danjing Valley Rafting Base project, to be built as the first all-area
tourism demonstration area.
（二）建设条件 Construction conditions
场地资源 Site resources
生态条件优良，紧临 4A 级旅游景区丹景台，可远观三岔湖。
Excellent ecology, close to the 4A tourist attraction Danjing Terrace,
can view the Sancha Lake from a distance.
第18页
016东部新区成都市文化旅游项目招商手册 PAGE
投资优惠政策与措施
投资效益（投资商预期效益）
Investment benefits (expected benefits to
investors)
Preferential investment policies and measures
1. 直接资金支持 Direct financial support
2. 土地支持 Land support
（一）游客量预估 Estimated visits
年均游客量约 200 万人次
Average annual tourist volume of about 2 million
（二）年收益预估 Estimated annual income
年均运营收入约 6000 万
Average annual operating income of about 60 million yuan
（三）投资回收期 Payback period
3-5 年
3-5 years
交通可达性 Traffic accessibility
交通易达（成都城区 40 分钟车程）
Easily accessible by traffic (40 minutes drive to downtown Chengdu)
基础要素保障 Basic elements guarantee
沿线道路和水电基础配套已完善，搬迁已完成
Roads and water and electricity infrastructure along the route have
been improved and relocation has been completed.
（三）总体定位 Overall positioning
山地生态特色精品度假民宿集群，拟打造精品民宿、特色
驿站、文化餐饮等业态。
Mountain ecological characteristics of boutique holiday B&B
clusters, proposed to create boutique B&Bs, special stagecoaches,
cultural catering and other businesses.
（四）建设内容 Construction Contents
前期工作 Preliminaries Items
已完成整体策划方案，正在进行基础设施完善及示范点位
打造。
The overall planning scheme has been completed, and
infrastructure improvement and the building of demonstration sites are
underway.
内容体系 Content system
包括前期工程类、基础设施配套类、民宿组团、中高端餐饮。
Including preliminary engineering, infrastructure support, B&B
groups, medium and high-end catering.
具体建设内容 Specific construction content
新建配套服务建筑面积约 3300 平方米，改造建筑面积约
793 平方米，新建木栈道长约 1.8km。
The new supporting services building area is about 3,300 square
metres, the renovation building area is about 793 square metres, and the
length of the new wooden trestle is about 1.8km.
招商对象 Investment Objects
高端民宿品牌投资运营商；山地运动拓展投资运营商；高
端品牌餐饮投资运营商。
High-end B&B brand investment operator; mountain sports
expansion investment operator; high-end brand catering investment
operator.
第19页
017成都市文化旅游项目招商手册 PAGE
张 老 师 :15984921957
Teacher Zhang:15984921957
联系方式 Contact
合作模式与合作要求
Cooperation modes and requirements
（一）合作模式 Cooperation mode
独资经营、合作联营均可
Sole proprietorship, cooperation and joint venture are available
保障建设用地布局
Guarantee of land layout for construction
3. 就业人员支持 Employment support
协助享受东部新区的人才支持政策
Assist in enjoying the talent support policies of the Eastern New
District
4. 开办支持 Start-up support
企业注册、资质证书办理等
Enterprise registration, qualification certificate application, etc.
5. 能源保障 Energy guarantee
水、电、气、迅等条件均具备
Water, electricity, gas, communication and other conditions are
available
（二）合作要求 Cooperation requirements
具有较为丰富的民宿项目运营管理经验、乡村振兴项目
投资经验。
More abundant experience in operation and management of B&B
projects and investment in rural revitalisation projects.
第20页
018东部新区成都市文化旅游项目招商手册 PAGE
宽窄水巷项目
建设地点
Construction site
对应业态
Corresponding business type
投资估算
Investment estimation
东部新区空港新城
Airport New City in East New District
文化娱乐、旅游文创业态
Cultural entertainment, tourism and cultural entrepreneurship
20 亿元 Kuanzhai Water Alley Project 2 billion yuan
第21页
019成都市文化旅游项目招商手册 PAGE
规划建设内容
Project overview
（一）区域背景 Regional background
片区定位 Area positioning
2017 年 4 月，成都市第十三次党代会决定提出实施“东进”
战略；2020 年 1 月，中央财经委第六次会议明确提出支持成
都东进，建设成渝地区双城经济圈；2020 年 4 月，省委省政
府系统谋划，设立成都东部新区。
In April 2017, the 13th Party Congress of Chengdu City decided to
implement the \"Eastward\" strategy; in January 2020, the sixth meeting
of the Central Finance and Economics Commission clearly proposed to
support Chengdu's eastward development and build a twin-city economic
circle in the Chengdu-Chongqing region; in April 2020, the provincial
government of Sichuan systematically planned to set up the Chengdu
East New District.
区位交通情况 Location and traffic
天府国际机场；成渝高铁、成自高铁、成渝中线高铁；
机场高速、成安渝高速、成洛简快速、成龙简快速等。
Tianfu International Airport; Chengdu Chongqing High-speed
Railway, Chengdu Zigong High-speed Railway, Chengdu Chongqing
Middle Line High-speed Railway; Airport Expressway, Chengdu Anyang
Chongqing Expressway, Chengdu Luoyang Jianyang Expressway,
Chengdu Longquan Jianyang Expressway, etc.
发展现状 Development overview
逐步构造“4+N”全域旅游空间格局，拥有龙泉山城市
森林公园、三岔湖、龙马湖等优质自然资源；丹景台、马鞍
山观景台、游船码头、三鱼萌狮文化村、东来桃源等景区景点；
清代三鱼石刻、明清石狮石雕、唐宋摩崖石刻等丰富文化资源；
正在打造 2024 年成都世园会项目、天府动植物园项目、丹景
谷漂流基地项目等高能级旅游产业项目，拟建成首个全域旅
游示范区。
The project gradually constructs a \"4+N\" spatial pattern of all-area
tourism, with high-quality natural resources such as Longquan Mountain
Urban Forest Park, Sancha Lake and Longma Lake; scenic spots such
as Danjing Terrace, Maanshan Observation Deck, Boat Dock, Sanyu
Mengshi Cultural Village and Donglai Taoyuan; rich cultural resources
such as three fish stone carvings of the Qing Dynasty, stone lion stone
carvings of the Ming and Qing Dynasties and cliff carvings of the Tang
and Song Dynasties; and high-capacity tourism industry projects such as
the 2024 Chengdu World Park, Tianfu Zoological and Botanical Garden
and Danjing Valley Rafting Base project, to be built as the first all-area
第22页
020东部新区成都市文化旅游项目招商手册 PAGE
tourism demonstration area.
（二）建设条件 Construction conditions
场地资源 Site resources
项目规划用地约 150 亩
The project has a planned site of about 150 mu,
交通可达性 Traffic accessibility
地铁、自驾均可，位于东部新区核心区，距离三岔湖地
铁站 3 公里，周边交通路网包括成都第二绕城高速、双简路、
公园大道等。
which is available for both metro and self-drive, and is located in the
core area of the East New District, 3 kilometres away from the Sancha
Lake metro station, with the surrounding transport network including
Chengdu's Second Bypass Expressway, Shuangjian Road, Park Avenue,
etc.
基础要素保障 Basic elements guarantee
水、电、气均通
Three connections of water, electricity and gas
（三）总体定位 Overall positioning
项目引入“宽窄”IP，和“戏剧幻城”演艺团队，以滨湖
水街为载体，创新表达天府三千年生活美学，打造天府文化国
际会客厅。
The project introduces the IP of \"Kuanzhai Alley\" and the performing
arts team of \"Theatre Fantasy City\", and uses the lakeside water street
as a carrier to express the aesthetics of 3,000 years of life in Tianfu, and
to create an international meeting room of Tianfu culture.
（四）建设内容 Construction Contents
前期工作 Preliminaries Items
目前处于项目选址阶段，待选址确定后启动方案设计的国
际征集。
The project is currently in the site selection stage, and the
international call for programme design will be launched after the site
selection is confirmed.
内容体系 Content system
内容包括园区内的建筑工程，景观、河道、湿地、湖体等
水环境综合治理工程，信息收集等智慧工程。
The content includes construction works in the park, comprehensive
water environment management works such as landscape, rivers,
wetlands, lakes, etc., and intelligent works such as information collection.
具体建设内容 Specific construction content
该项目规划用地约 150 亩，将携手“宽窄”品牌，创新表
第23页
021成都市文化旅游项目招商手册 PAGE
达天府三千年生活美学，围绕“一样的经典，别样的精彩”发
展理念，融合水城相依的生态设计手法，构建一巷百味活力水街、
一巷百院品质民宿集群两大核心业态，同时，深度挖掘成都千
年立城的历史片段进行演艺创作，全域行进式场景演绎天府史
诗。
With a planned site of about 150 mu, the project will join hands with
the \"Kuanzhai\" brand to innovatively express the aesthetics of the 3,000
years of life in Tianfu, focusing on the development concept of \"different
excitements with the same classics\", integrating the ecological design
method of the integration of the water with the city and constructing two
core businesses, namely, a alley with a hundred flavours and a cluster of
quality B&Bs with a alley and hundred courtyards.
招商对象 Investment Objects
高端酒店品牌投资运营商；文化创意街区投资运营商；国
际艺术演艺表演团队。
High-end hotel brand investment operator; cultural and creative
block investment operator; international art performance team.
投资优惠政策与措施
投资效益（投资商预期效益）
Investment benefits (expected benefits to
investors)
Preferential investment policies and measures
曹 老 师 :13882203656
TeacherCao:13882203656
联系方式 Contact
1. 直接资金支持
Direct financial support
可共同出资，具体比例及金额一事一议
The specific proportion and amount of joint investment can be
合作模式与合作要求
Cooperation modes and requirements
（一）合作模式 Cooperation mode
合作开发、产业引入均可
Cooperation in development and introduction of industry are
available.
（二）合作要求 Cooperation requirements
国际国内知名企业或客商品牌
International and domestic famous enterprises or customer brands.
（一）游客量预估 Estimated visits
初步预计年接待各类旅客游客 260 万余人次
Preliminarily expected to receive more than 2.6 million visitors
annually.
（二）年收益预估 Estimated annual income
9000 万元
90 million yuan
（三）投资回收期 Payback period
3-5 年
3-5 years
discussed on a case by case basis.
2. 土地支持 Land support
保障建设用地布局
Guarantee of land layout for construction
3. 就业人员支持 Employment support
协助享受东部新区的人才支持政策
Assist in enjoying the talent support policies of the Eastern New
District
4. 开办支持 Start-up support
企业注册、资质证书办理等
Enterprise registration, qualification certificate application, etc.
5. 能源保障 Energy guarantee
水、电、气、通迅等条件均具备
Water, electricity, gas, communication and other conditions are
available.
第24页
022东部新区成都市文化旅游项目招商手册 PAGE
三鱼萌狮文化村
建设地点
Construction site
对应业态
Corresponding business type
投资估算
Investment estimation
成都东部新区草池街道五都大道
Wudu Avenue, Caochi Street, East New District, Chengdu
研学旅游业态
Research tourism
项目总投资 1.4 亿元，已完成项目一期建筑、道路、景观及
配套设施建设。计划引进航空主题露营基地（预估投资 3000 万
元）、航空主题餐吧（预估投资 500 万元）、项目总体运营单位（预
估投资 5000 万元）经营项目。
The project has a total investment of 140 million yuan, and has
completed the construction of the first phase of the project's buildings, roads,
landscaping and supporting facilities. The project intends to introduce aviationthemed camping base (estimated investment of 30 million yuan), aviationthemed dining bar (estimated investment of 5 million yuan) and overall
operation unit of the project (estimated investment of 50 million yuan) to
operate the project.
Sanyu Mengshi Cultural
Village
规划建设内容
Project overview
（一）区域背景 Regional background
片区定位 Area positioning
2017 年 4 月，成都市第十三次党代会决定提出实施“东进”
战略；2020 年 1 月，中央财经委第六次会议明确提出支持成
都东进，建设成渝地区双城经济圈；2020 年 4 月，省委省政
府系统谋划，设立成都东部新区。
In April 2017, the 13th Party Congress of Chengdu City decided to
implement the \"Eastward\" strategy; in January 2020, the sixth meeting
of the Central Finance and Economics Commission clearly proposed to
support Chengdu's eastward development and build a twin-city economic
circle in the Chengdu-Chongqing region; in April 2020, the provincial
government of Sichuan systematically planned to set up the Chengdu
East New District.
区位交通情况 Location and traffic
天府国际机场；成渝高铁、成自高铁、成渝中线高铁；
机场高速、成安渝高速、成洛简快速、成龙简快速等。
Tianfu International Airport; Chengdu Chongqing High-speed
Railway, Chengdu Zigong High-speed Railway, Chengdu Chongqing
Middle Line High-speed Railway; Airport Expressway, Chengdu Anyang
Chongqing Expressway, Chengdu Luoyang Jianyang Expressway,
Chengdu Longquan Jianyang Expressway, etc.
发展现状 Development overview
逐步构造“4+N”全域旅游空间格局，拥有龙泉山城市
森林公园、三岔湖、龙马湖等优质自然资源；丹景台、马鞍
山观景台、游船码头、三鱼萌狮文化村、东来桃源等景区景点；
第25页
023成都市文化旅游项目招商手册 PAGE
清代三鱼石刻、明清石狮石雕、唐宋摩崖石刻等丰富文化资源；
正在打造 2024 年成都世园会项目、天府动植物园项目、丹景
谷漂流基地项目等高能级旅游产业项目，拟建成首个全域旅
游示范区。
The project gradually constructs a \"4+N\" spatial pattern of all-area
tourism, with high-quality natural resources such as Longquan Mountain
Urban Forest Park, Sancha Lake and Longma Lake; scenic spots such
as Danjing Terrace, Maanshan Observation Deck, Boat Dock, Sanyu
Mengshi Cultural Village and Donglai Taoyuan; rich cultural resources
such as three fish stone carvings of the Qing Dynasty, stone lion stone
carvings of the Ming and Qing Dynasties and cliff carvings of the Tang
and Song Dynasties; and high-capacity tourism industry projects such as
the 2024 Chengdu World Park, Tianfu Zoological and Botanical Garden
and Danjing Valley Rafting Base project, to be built as the first all-area
tourism demonstration area.
（二）建设条件 Construction conditions
场地资源 Site resources
项目建成三鱼萌狮文化区、空港观光游览区、生态农耕体
验区三大主题功能区，园区内有三鱼同首石刻、萌狮石窟文化
遗迹 2 处，陶家大院、毛家大院、三鱼驿标志性建筑 3 个，
3600m2 超大视角空港观景平台，3.3 万 m2 景观化农田。
The project has completed three thematic functional areas, namely,
Sanyu Mengshi Cultural Area, Airport Sightseeing Area and Ecological
Farming Experience Area. There are two cultural relics, namely, Sanyu
Tongshou Stone Carving and Mengshi Grotto, three landmark buildings
of Tao Family Compound, Mao Family Compound and Three Fish
Post, 3,600m2
large perspective airport viewing platform and 33,000m2
landscaped farmland in the park.
交通可达性 Traffic accessibility
项目距 18 号线天府机场北地铁口 7 公里，临近机场高速、
金简仁快速路、货运大道、空港大道、公园大街等多条高速、
快速路，通达性好。
The project is 7 km away from Tianfu Airport North Subway Exit of
Line 18, and is close to many highways and expressways such as Airport
Expressway, Jintang Jianyang Expressway, Cargo Avenue, Airport
Avenue, Park Street, etc., with good accessibility.
基础要素保障 Basic elements guarantee
水、电、气全部接入园区，已完成土地流转 1146 亩，建
成区 563 亩。
Water, electricity and gas are all connected to the park, 1,146 mu of
land transfer has been completed, and 563 mu of built-up area has been
completed.
（三）总体定位 Overall positioning
项目紧邻天府国际机场，依托区域内深厚的历史文化资源，
转化机场航旅客流，打造生态航旅观光目的地、农商文旅乡村
振兴示范点。
The project is close to Chengdu Tianfu International Airport, relying
on the region's profound historical and cultural resources, transforming
the airport's air passenger flow, and creating an ecological air travel and
tourism destination, and a demonstration site for rural revitalisation in
第26页
024东部新区成都市文化旅游项目招商手册 PAGE
agriculture, commerce, culture and tourism.
（四）建设内容 Construction Contents
前期工作 Preliminaries Items
园区景点、道路、景观等基础条件完备，园区已对外开放
The basic conditions of the park such as attractions, roads and
landscape are complete, and the park has been opened to the public.
内容体系 Content system
主题经营项目：主题餐厅，航空主题露营基地、研学基地
Theme business items: theme restaurants, aviation theme camping
bases, research bases
项目整体运营商：负责项目运营策划、业态场景优化提升等。
Overall project operator: responsible for project operation planning,
business scene optimization and enhancement, etc.
具体建设内容 Specific construction content
1. 航空主题露营基地（预估投资 3000 万元）：依托山体
林盘资源，打造航空主题露营基地，包含太空舱民宿、飞碟树屋、
星空露营帐篷及露营基地基础设施及配套建设、景观打造等。
1.Aviation theme camping base (estimated investment of RMB 30
million): relying on mountain forest resources, to create aviation theme
camping base, including space capsule B&B, flying saucer tree house,
star camping tent and camping base infrastructure and supporting
construction, landscape creation, etc.
2. 航空主题餐吧（预估投资 500 万元）：建设如飞机、太
空空间站形制网红餐厅，提供太空餐、飞机餐等餐饮休闲特色
服务。
2.Aviation theme dining bar (estimated investment of RMB 5
million): build such as aircraft, space station-shaped popular restaurant,
providing space meals, aircraft meals and other catering and leisure
services.
3.项目整体运营商（预估投资5000万元）：园区农用地种植、
消费场景招商植入、营销策划及品牌提升等。
3.Overall project operator (estimated investment of RMB 50 million):
agricultural land planting in the park, investment promotion and planting
of consumption scenes, marketing planning and brand promotion.
招商对象 Investment Objects
露营基地投资运营商：有露营基地建设运营项目经验，带
品牌入驻优先。
Camping base investment operator: experience in camping base
construction and operation projects, it is preferred to enter with brands.
主题餐吧投资运营商：有网红餐厅建设运营经验。
Theme dining bar investment operator: experience in construction
and operation of popular restaurants is preferred.
文旅项目运营服务商：有乡村振兴或农商文旅体融合项目
运营经验的品牌文旅企业。
Cultural tourism project operation service provider: brand cultural
tourism enterprises with experience in rural revitalization or agriculture,
commerce, culture and tourism integration project operation.
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025成都市文化旅游项目招商手册 PAGE
投资优惠政策与措施
投资效益（投资商预期效益）
Investment benefits (expected benefits to
investors)
Preferential investment policies and measures
袁 老 师 :19182123327
Teacher Yuan:19182123327
联系方式 Contact
1. 直接资金支持 Direct financial support
可共同出资，具体比例及金额一事一议
The specific proportion and amount of joint investment can
be discussed on a case by case basis.
2. 土地支持 Land support
一定土地免租期，具体年限一事一议
A certain rent free period of land, and the specific term can
be discussed on a case by case basis.
3. 就业人员支持 Employment support
协助享受东部新区的人才支持政策
Assist in enjoying the talent support policies of the Eastern New
District.
4. 开办支持 Start-up support
全程协助办理各类政务服务手续，提供开办前期办公场
地、办公设备等支持。
Full assistance for all kinds of governmental service procedures,
providing support for office space and office equipment in the early stage
of start-up.
5. 能源保障 Energy guarantee
协调按投资方要求落实水电气能源保障
Coordinate the implementation of water, electricity and gas energy
合作模式与合作要求
Cooperation modes and requirements
（一）合作模式 Cooperation mode
方式一：土地租赁，收取土地租金
Mode I: Land lease, collecting land rent
方式二：土地入股 + 收益分成
Mode 2: Land shareholding + revenue sharing
方式三：合作开发（公司负责项目基础设施建设，项目
方负责场景打造及运营，公司获取土地租金及收益分成）
Mode 3: Cooperative development (the company is responsible
for project infrastructure construction, the project party is responsible for
scene creation and operation, the company gets land rent and revenue
share)
（二）合作要求 Cooperation requirements
1. 露营基地投资运营商：有露营基地建设运营项目经验，
带品牌入驻优先。
1.Camping base investment operator: experience in camping base
construction and operation projects, it is preferred to enter with brands.
2. 主题餐吧投资运营商：有网红餐厅建设运营经验。
2.Theme dining bar investment operator: experience in construction
and operation of popular restaurants is preferred.
3. 文旅项目运营服务商：有乡村振兴或农商文旅体融合
项目运营经验的品牌文旅企业。
3.Cultural tourism project operation service provider: brand cultural
tourism enterprises with experience in rural revitalization or agriculture,
commerce, culture and tourism integration project operation.
（一）游客量预估 Estimated visits
50 万
500,000
（二）年收益预估 Estimated annual income
5000 万元
50 million yuan
（三）投资回收期 Payback period
5 年
5 years
guarantee as required by the investor.
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026东部新区成都市文化旅游项目招商手册 PAGE
2024 年成都世界园艺博览会园区项目
建设地点
Construction site
对应业态
Corresponding business type
投资估算
Investment estimation
东部新区空港新城核心区
Core Area of Airport New City in East New District
生态旅游业态
Ecological Tourism Ecology
本项目总投资为 83 亿元
The total investment of this project is 8.3 billion yuan
2024 Chengdu World Horticultural Exposition
Park Project
规划建设内容
Project overview
（一）区域背景 Regional background
片区定位 Area positioning
成都公园城市理论新圣地；中国生态文明实践新阵地；国
际园艺学术交流新高地。
Chengdu park city theory new shrine; China's ecological civilisation
practice new position; international horticulture academic exchanges new
high ground.
区位交通情况 Location and traffic
天府国际机场；成渝高铁、成自高铁、成渝中线高铁；
机场高速、成安渝高速、成洛简快速、成龙简快速等。
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027成都市文化旅游项目招商手册 PAGE
Tianfu International Airport; Chengdu Chongqing High-speed
Railway, Chengdu Zigong High-speed Railway, Chengdu Chongqing
Middle Line High-speed Railway; Airport Expressway, Chengdu Anyang
Chongqing Expressway, Chengdu Luoyang Jianyang Expressway,
Chengdu Longquan Jianyang Expressway, etc.
发展现状 Development overview
逐步构造“4+N”全域旅游空间格局，拥有龙泉山城市
森林公园、三岔湖、龙马湖等优质自然资源；丹景台、马鞍
山观景台、游船码头、三鱼萌狮文化村、东来桃源等景区景点；
清代三鱼石刻、明清石狮石雕、唐宋摩崖石刻等丰富文化资源；
正在打造 2024 年成都世园会项目、天府动植物园项目、丹景
谷漂流基地项目等高能级旅游产业项目，拟建成首个全域旅
游示范区。
The project gradually constructs a \"4+N\" spatial pattern of all-area
tourism, with high-quality natural resources such as Longquan Mountain
Urban Forest Park, Sancha Lake and Longma Lake; scenic spots such
as Danjing Terrace, Maanshan Observation Deck, Boat Dock, Sanyu
Mengshi Cultural Village and Donglai Taoyuan; rich cultural resources
such as three fish stone carvings of the Qing Dynasty, stone lion stone
carvings of the Ming and Qing Dynasties and cliff carvings of the Tang
and Song Dynasties; and high-capacity tourism industry projects such as
the 2024 Chengdu World Park, Tianfu Zoological and Botanical Garden
and Danjing Valley Rafting Base project, to be built as the first all-area
tourism demonstration area.
（二）建设条件 Construction conditions
场地资源 Site resources
五通一平
Five connections and one leveling
交通可达性 Traffic accessibility
距离天府国际机场 7.5 公里，距离地铁 18 号线三岔站约
2 公里，距离二绕高速三岔收费站约 5 公里 , 游客通过航空、
轨道、公路和慢行交通均可到达。
7.5 kilometres from Chengdu Tianfu International Airport, 2
kilometres from Sancha Station of Metro Line 18, and 5 kilometres
from Sancha Toll Station of the Second Boundary Expressway, which is
accessible to tourists by air, rail, road and slow-moving traffic.
基础要素保障 Basic elements guarantee
水、电、气三通
Three connections of water, electricity and gas
（三）总体定位 Overall positioning
以“天府花谷 • 世园新城 • 绿轴引擎”为总体定位，打
造园艺展示区和童梦世园区，包括园艺展览、大型主题乐园、
文化展示、高端酒店等业态。
With the overall positioning of \"Tianfu Flower Valley - New World
Park City - Green Axis Engine\", the project aims to create a horticultural
exhibition area and a Children's Dream World Park, including horticultural
exhibitions, large-scale theme parks, cultural exhibitions, high-end hotels
and other businesses.
（四）建设内容 Construction Contents
前期工作 Preliminaries Items
已完成规划方案，园区在建，预计 2023 年底全部完工
The planning scheme has been completed, the park is under
construction, and is expected to be fully completed by the end of 2023.
内容体系 Content system
内容包括园区内的建筑工程，景观、市政道路、桥梁、世
园数智环、高压线下地等市政景观工程，河道、湿地、湖体等
水环境综合治理工程，中能中枢控制、信息收集、智能反馈等
智慧园区工程。
The content includes construction works in the park, municipal
landscape works such as landscape, municipal roads, bridges, world
park digital intelligence ring, high-voltage lines down to the ground,
water environment comprehensive management works such as rivers,
wetlands, lakes, etc., and intelligent park works such as the central
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028东部新区成都市文化旅游项目招商手册 PAGE
Theme park project investment and operation units; cultural and
tourism business enterprises such as catering, cultural and creative,
cultural, horticultural and special commodities; operators of special
scenic activities.
control of the centre of the intermediate energy, information collection
and intelligent feedback.
具体建设内容 Specific construction content
七区：综合服务区、未来园艺展区、天府人居展区、中华
园艺展区、国际园艺展区、公园城市展区、童梦世园区；百园：
中华展园 34 个、国际展园 27 个、大师园 + 院校园 12 个、企
业园 + 协会园 24 个、四川地市州园艺展园 20 个、特色展园 8 个；
六馆：主展馆（中国馆）、植物馆、锦城园艺馆、天府人居馆、
散花楼综合服务馆。
Seven zones: comprehensive service zone, future horticultural
exhibition zone, Tianfu habitat exhibition zone, Chinese horticultural
exhibition zone, international horticultural exhibition zone, park city
exhibition zone, and children's dream world zone; Hundred parks: 34
Chinese exhibition parks, 27 international exhibition parks, 12 masters'
parks + college parks, 24 enterprise parks + association parks, 20
horticultural exhibition parks in Sichuan cities and prefectures, and
8 speciality exhibition parks; six pavilions: the main pavilion (China
Pavilion), botanical pavilion, Jincheng horticultural pavilion, Tianfu habitat
pavilion, and the Sanhua comprehensive service pavilion.
招商对象 Investment Objects
寻求主题乐园项目投资运营单位；寻求餐饮、文创、文化、
园艺、特色商品等文旅经营企业；特色场景活动运营商。
投资效益（投资商预期效益）
Investment benefits (expected benefits to
investors)
（一）游客量预估 Estimated visits
预计客流：550 万人次
Estimated visitor flow: 5.5 million
（二）年收益预估 Estimated annual income
门票价格∶ 100 元 / 人，门票总收入约 339734 万元
Ticket price: 100 yuan per person, total ticket revenue of about
339,734,000 yuan.
（三）投资回收期 Payback period
14 年
14 years
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029成都市文化旅游项目招商手册 PAGE
投资优惠政策与措施
Preferential investment policies and measures
张 老 师 :15984921957；法 老 师 :18200226057
Teacher Zhang:15984921957; Teacher Fa :18200226057
联系方式 Contact
1. 直接资金支持 Direct financial support
可共同出资，具体比例及金额一事一议
The specific proportion and amount of joint investment can
be discussed on a case by case basis.
2. 土地支持 Land support
保障建设用地布局
Guarantee of land layout for construction
3. 就业人员支持 Employment support
协助享受东部新区的人才支持政策
Assist in enjoying the talent support policies of the Eastern New
District
4. 开办支持 Start-up support
企业注册、资质证书办理等
Enterprise registration, qualification certificate application, etc
5. 能源保障 Energy guarantee
合作模式与合作要求
Cooperation modes and requirements
（一）合作模式 Cooperation mode
主题乐园独资经营、合作联营均可；合作商家为固定租
金 + 联营分成；活动运营为联营分成。
Theme park can be operated by sole proprietor or cooperative joint
venture; fixed rent + joint venture share for cooperative merchants; joint
venture share for activity operation.
（二）合作要求 Cooperation requirements
保证项目建设质量和效率；项目运营管理能力较强
Ensure the quality and efficiency of project construction; strong
project operation and management capacity.
水、电、气、迅等条件均具备
Water, electricity, gas, communication and other conditions are
available.
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030成都市文化旅游项目招商手册 PAGE高新区
对应业态
Corresponding business type
建设地点
Construction site
投资估算
Investment estimation
轻奢买手、零售潮品、文创集合、生活美学、锋味美食、异
国料理、精品餐酒吧、跨界快闪店、品牌形象店
Luxury buyers, retailers, cultural and creative collectives, lifestyle
aesthetics, frontier cuisine, exotic cuisine, boutique restaurants and bars,
cross-border flash shops, brand image shops
总投资金额约 7 亿元
Total investment amount of about 700 million yuan
成都高新区铁像寺路 88 号铁像寺水街
Tiexiang Temple Water Street, No.88 Tiexiangsi Road, High-Tech District,
Chengdu
铁像寺水街
Tiexiang Temple Water
Street
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031成都市文化旅游项目招商手册 PAGE
规划建设内容
Project overview
（一）项目背景 Project Background
作为毗邻瞪羚谷现代双创产业片区的文化与商业引擎，铁
像寺水街二期引入极具国际生活调性的商业、商务配套型业态，
是国际成都与天府成都碰撞文化的缩影。
As a cultural and commercial engine adjacent to the Gazelle Valley
Modern Mass Entrepreneurship and Innovation District, Teixiang Temple
Water Street Phase II introduces commercial and business support
businesses with a very international lifestyle, epitomising the collision of
cultures between the international Chengdu and the Tianfu Chengdu.
（二）建设条件 Construction conditions
项目位于高新区铁像寺路以东、盛华北路以西，天府一街
以南、盛邦街以北，业主单位为高投集团。
The project is located in High-Tech District, east of Tiexiangsi
Road, west of Shenghua North Road, south of Tianfu 1st Street, north of
Shengbang Street, owned by CDHT Group.
（三）总体定位 Overall positioning
项目定位为代表成都新生活方式、闲适安逸、国际范的“城
市文化商业新典范”，涵盖品质生活、潮流时尚、滨水商业、
文化创意等元素的全业态商业街区。主要业态规划占比约为：
餐饮 49% 、零售 31%、其他 20%。
The project is positioned as a \"new model of urban culture and
commerce\" that represents Chengdu's new lifestyle, leisure and comfort,
and international style, which covers quality of life, fashion, waterfront
commerce, culture and creativity, and other elements of the full range of
commercial streets. The proportion of main business planning is about
49% for catering, 31% for retail and 20% for others.
（四）建设内容 Construction contents
规划 9 栋建筑，规划用途为商业，规划建筑面积约为
40408.02m2
，套内面积约 29396.37m2
。
The planned use of the nine buildings is commercial, with a planned
floor area of about 40,408.02 square metres, and a set area of about
29,396.37 square metres.
招商对象 Investment target
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032成都市文化旅游项目招商手册 PAGE高新区
投资效益（投资商预期效益）
Expected investment benefits
投资回收期约为 15-18 年
The payback period is about 15-18 years
轻咖烘焙、品质餐酒吧、生活美学、格调餐饮、生活方式、
潮玩集合店、设计师买手店等。
Light Café & Bakery, quality restaurant & bar, life aesthetics, style
dining, lifestyle, trendy collection shop, designer buyer, etc.
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033成都市文化旅游项目招商手册 PAGE
投资优惠政策与措施
合作模式与合作要求
Preferential investment policies and measures
Cooperation modes and requirements
鉴于该资产均属于国有资产，根据相关规定，该项目铺
位均需在西南联合产权交易所进行公开挂牌竞价，待竞价结
束即可与商铺竞得者签订相关租赁合同。
In view of the assets are state-owned assets, according to the
relevant provisions, the shops of the project shall be subject to public
listing and bidding on the Southwest Joint Property Rights Exchange,
and the relevant lease contracts can be signed with the shop bidders
when the bidding is completed.
根据租赁面积可享受一定时段的装修免租期，如遇特殊
时段，政府要求进行租金减免，则可享受相关政策。
A certain period of renovation rent-free period can be enjoyed
according to the leased area, and in case of the government's request for
rent reduction during special periods, the relevant policy can be enjoyed.
代先生 :13882237050
Mr. Dai:13882237050
联系方式 Contact
第36页
034成都市文化旅游项目招商手册 PAGE锦江区
四圣祠历史文化特色街区项目
Sishengci Historical and
Cultural Characteristic
Neighborhood
ProjectJinjiang District,
Chengdu
对应业态
Corresponding business type
建设地点
Construction site
投资估算
Investment estimation
夜间文旅
Night tourism
120000 万元
1200 million yuan
锦江区项目位于太古里北侧
Jinjiang District Project is located at the north side of Taikoo Li
规划建设内容
Project overview
（一）区域背景 Regional background
片区定位 Area positioning
春熙路商圈作为成都百年商业中心，消费实力强劲，夜间
经济、网红经济、首店经济、后街经济发达，是成都唯一市级
商圈，商业氛围浓郁，影响巨大。
Chunxi Road business district, as Chengdu's century-old
commercial center, has strong consumption power, developed nighttime economy, Internet star economy, first store economy, and backstreet
economy. It is the only municipal business district in Chengdu, with a
strong business atmosphere and great influence.
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035成都市文化旅游项目招商手册 PAGE
区位交通情况 Location and traffic
交通便利
Convenient transportation
发展现状 Development overview
春熙路商圈既有沉淀千年的商贸文化历史，又有百年老
店的“活化石招牌”，还有各类新兴、独特的新店、首店和
众多国际一线品牌的时尚潮流文化，是成都的流行文化站。
Chunxi Road business district is the pop culture station of Chengdu,
with its thousand-year history of trade and culture, the \"living fossil
signboards\" of century-old stores, and the fashionable trend culture
of various emerging and unique new stores as well as numerous
international first-tier brands.
（二）建设条件 Construction conditions
场地资源 Site resources
无
NA
交通可达性 Traffic accessibility
汽车、地铁
Automobile, subway
基础要素保障 Basic elements guarantee
该项目供电、供水、供暖及其他公用设施完善
The Project is well-equipped with power supply, water supply,
heating and other utilities.
（三）总体定位 Overall positioning
该项目定位为天府文化起源及中西文化交融的新地标，
锦江区、成都市、四川省的第一个类海外社区。
The Project is positioned as a new landmark for the origin of Tianfu
culture and the fusion of Chinese and Western cultures, and the first
analogous overseas community in Jinjiang District, Chengdu City and
Sichuan Province.
（四）建设内容 Construction contents
建设四圣祠历史文化特色街区。
Construction of Sishengci Historical and Cultural Characteristic
Neighborhood.
前期工作 Preliminary work
已完成项目建设方案编制。
The preparation of the Project's construction program has been
completed.
第38页
036成都市文化旅游项目招商手册 PAGE锦江区
投资效益（投资商预期效益）
Expected investment benefits
（一）游客量预估 Estimated visits
700 万
Seven million
（二）年收益预估 Estimated annual income
5 亿元
500 million yuan
（三）投资回收期 Payback period
3 年
3years
内容体系 Content system
前期工程类、公共场馆类、大型综合项目类。
Preliminary engineering category, public venue category, and largescale comprehensive project category.
具体建设内容 Specific construction content
待开发土地 8 亩，可利用文物建筑 3496 平米， 新建商
务楼宇 6.58 万平米，目前文物建筑保护修缮工程已基本完成，
157 商业楼宇拟于今年内投运。
8 mu of land to be developed, 3,496 square meters of available
cultural relics buildings, 65,800 square meters of new commercial
buildings. At present, the protection and repair works of cultural relics
buildings have been basically completed, and 157 commercial buildings
are to be put into operation within this year.
招商对象 Investment target
符合项目定位的都市文旅企业。
Metropolitan cultural and tourism enterprises in line with the
positioning of the Project.
第39页
037成都市文化旅游项目招商手册 PAGE
投资优惠政策与措施
Preferential investment policies and measures
1. 直接资金支持 Direct financial support
按锦江区 1+3+3 产业扶持政策进行扶持。
Supported according to the 1+3+3 industrial support policy of
Jinjiang District.
2. 土地支持 Land support
按锦江区 1+3+3 产业扶持政策进行扶持。
Supported according to the 1+3+3 industrial support policy of
Jinjiang District.
3. 就业人员支持 Employment support
按锦江区 1+3+3 产业扶持政策进行扶持。
Supported according to the 1+3+3 industrial support policy of
Jinjiang District.
合作模式与合作要求
Cooperation modes and requirements
包 绍 远 :15928010873
Bao Shaoyuan:15928010873
联系方式 Contact
（一）合作模式 Cooperation mode
（按不同建设项目进行分类）
(Make classifications as per various construction projects)
（二）合作要求 Cooperation requirements
（对投资客商的要求）
(Requirements for investors)
4. 开办支持
Start-up support
按锦江区 1+3+3 产业扶持政策进行扶持。
Supported according to the 1+3+3 industrial support policy of
Jinjiang District.
5. 能源保障 Energy guarantee
按锦江区 1+3+3 产业扶持政策进行扶持。
Supported according to the 1+3+3 industrial support policy of
Jinjiang District.
第40页
038成都市文化旅游项目招商手册 PAGE青羊区
祠堂街艺术社区
New Business Formats in
the Investment Attraction
Project List
对应业态
Corresponding business type
建设地点
Construction site
投资估算
Investment estimation
1. 艺术生活∶艺术商店、艺术酒店、艺术书店、演艺复合
空间、美术馆。
1.Art life: art store, art hotel, art bookstore, performing arts complex
space, and art museum.
2. 艺术产业∶艺术教育、艺术经纪、艺展活动、艺文传媒、
艺术收藏、艺术拍卖、艺术修复、艺术金融、数字艺术平台。
2.Art industry: art education, art brokerage, art exhibition activities, art
and culture media, art collection, art auction, art restoration, art finance, digital
art platform.
3. 艺术消费∶轻奢古着、文创潮玩、生活美学、全球美食、
川菜老字号、茶咖轻食。
3.Art consumption: entry lux vintage clothing, cultural and creative trendy
toy, life aesthetics, global cuisine, Sichuan old-fashioned food, tea cafe and
light meal.
祠堂街艺术社区项目位于成都市中心少城片区，与人民公
园隔街相望，紧邻宽窄巷子和天府广场，周边 10 分钟步行距离
内汇聚四川省图书馆、四川美术馆、四川科技馆、四川大剧院、
成都博物馆等大型文化机构，文化艺术氛围浓厚、旅游消费资
源聚集。
Located in the Shaocheng District in the center of Chengdu City, the
Citang Street Art Community Project enjoys a strong cultural and artistic
atmosphere and a concentration of tourism and consumption resources, as
it is across the street from People's Park and close to Kuanzhai Alley and
Tianfu Square, and surrounded by large-scale cultural institutions such as
the Sichuan Library, the Sichuan Art Museum, the Sichuan Science and
Technology Museum, the Sichuan Grand Theatre, and the Chengdu Museum
within a 10-minute walking distance.
祠堂街艺术社区作为成都市城市有机更新的重点项目，项目
建设总投资约 15.82 亿元，是西南红色文化与艺术的重要载体，
被评定为四川省消费中心城市示范项目，是天府文化公园的重要
组成部分。
As a key project of Chengdu City's organic urban renewal, with a total
investment of about 1.582 billion yuan, the Citang Street Art Community is
an important carrier of red culture and art in Southwest China, rated as a
\"demonstration project of Sichuan Province's consumption center city\", and is
an important part of the Tianfu Cultural Park.
规划建设内容
Project overview
（一）项目背景 Project Background
祠堂街源自清代，至今仍保有百年街巷格局，建筑风格以
川西民居为主，辅以近现代中西合璧建筑。街区共保存有“成
第41页
039成都市文化旅游项目招商手册 PAGE
（二）建设条件 Construction conditions
场地资源 Site resources
祠堂街艺术社区位于成都中心，与成都市人民公园隔街相
望，紧邻宽窄巷子和天府广场，祠堂街源自清代，至今仍保有
百年街巷格局，建筑风格以川西民居为主，辅以近现代中西合
璧建筑。目前，祠堂街共聚有 6 栋古建，是成都市中心城区唯
一完整的古建筑群落。
The Citang Street Art Community is located in the center of
Chengdu, across the street from the Chengdu People's Park, and close
to the Kuanzhai Alley and Tianfu Square. Originated from the Qing
Dynasty, Citang Street still retains its century-old street pattern, with
the architectural style of western Sichuan folk dwellings, supplemented
by modern Chinese and Western architecture. At present, there are six
ancient buildings in Citang Street, which is the only complete cluster of
ancient buildings in the center of Chengdu City.
交通可达性 Traffic accessibility
城市轨道交通——城市地铁轨道 1 号线天府广场站、2 号
线人民公园站、17 号线人民公园站，由以上站点步行 5 分钟
内可达祠堂街。
Urban rail transit - urban Metro Rail Line 1 Tianfu Square Station,
Line 2 People's Park Station, and Line 17 People's Park Station, with
Cizutang Street reachable within 5 minutes' walk from the above stations.
城市地面公共交通——拥有人民公园、天府广场等 22 条
地面公共交通线路重要站点。
Urban ground public transportation - with 22 important stations
of ground public transportation lines such as People's Park and Tianfu
Square.
城际畅通——30 分钟车程可达成都东站、成都北站、双
流国际机场，60 分钟可达天府国际机场。
Intercity access - 30 minutes drive to Chengdu East Railway
Station, Chengdu North Railway Station and Shuangliu International
Airport, 60 minutes drive to Tianfu International Airport.
旅游产品 Tourism products
祠堂街艺术社区周边汇聚四川省图书馆、四川省科技馆、
四川省美术馆、四川省大剧院、成都博物馆、宽窄巷子、少城
视井文创产业园等多个大型文化及艺术空间，内容涵盖传统艺
术、当代艺术、音乐、戏剧、民俗、流行文化等诸多领域，与
祠堂街互为补充，携手为市民及游客提供全方位多元素的文艺
生活与消费场景。以祠堂街为原点，市民与游客于 10 分钟步
行时间内可达以上任一文化空间，形成无缝链接的巨型文化空
间群落，聚合热爱，畅享文艺。
都市文物保护单位”、“成都市历史建筑”、“青羊区一般不
可移动文物”6 栋百年建筑，是成都市中心文保建筑和历史建
筑最集中的区域之一。
Originated from the Qing Dynasty, Citang Street still preserves
the pattern of a century-old street and alley, with the architectural style
of western Sichuan folk dwellings as the main feature, supplemented
by modern Chinese and Western architecture. A total of six centuryold buildings including \"Chengdu City Cultural Relics Protection Unit\",
\"Chengdu City Historical Building\" and \"Qingyang District General
Immovable Cultural Relics\" are preserved in the neighborhood, which
is one of the most concentrated areas of cultural heritage buildings and
historical buildings in the center of Chengdu City.
作为成都市城市有机更新的重点项目，祠堂街是西南地区
红色文化与艺术的重要载体，是天府文化公园的重要组成部分，
以哺育艺术、孵化文创、拉动消费、繁荣业态、引领风尚为运
营理念，在保护中更新，在传承中创新，打造公园城市中的无
边界艺术现场。
As a key project of Chengdu's organic urban renewal, Citang Street
is an important carrier of red culture and art in southwest China, and is an
important part of the Tianfu Cultural Park. With the operation concept of
\"nurturing art, incubating culture and creativity, stimulating consumption,
prospering business and leading fashion\", it is renewed in protection and
innovated in inheritance, creating a borderless art scene in the park city.
第42页
040成都市文化旅游项目招商手册 PAGE青羊区 The surrounding area of Citang Street Art Community gathers a
number of large-scale cultural and art spaces such as Sichuan Library,
Sichuan Science and Technology Museum, Sichuan Art Museum,
Sichuan Grand Theater, Chengdu Museum, Kuanzhai Alley, and
Shaocheng Shijing Cultural and Creative Industrial Park, covering such
fields as traditional art, contemporary art, music, drama, folklore, and pop
culture. Together, they complement each other, and work hand in hand
to provide citizens and tourists with all-around multi-element cultural
and art life and consumption scenarios. With Citang Street as the origin,
citizens and tourists can reach any of the above cultural spaces within
a 10-minute walk, forming a seamless cluster of giant cultural spaces to
gather love and enjoy arts and culture.
物业保障 Property security
在人民公园内为项目配备一台 1250KVA 变压器，确保能
满足当前商户用电需求；选聘龙湖物业为项目提供秩序、安保、
保洁、工程维修等物业服务；对接中国电信、中国移动等运营
商在祠堂街街区内进行网络资源建设。
A 1250KVA transformer is equipped for the Project in the People's
Park to ensure that it can meet the current demand for electricity of the
commercial tenants; Longhu Property is selected to provide the Project
with property services, such as order, security, cleaning, engineering
maintenance, etc.; and China Telecom, China Mobile, and other
operators are docked for the construction of network resources within the
neighborhood of the Citang Street.
（三）总体定位 Overall positioning
祠堂街艺术社区以“百年文艺祠堂街”作为项目定位，聚
焦艺术主题业态，植入时尚消费场景。项目计划分两期实施，
一期以美术馆为核心，聚焦首店经济，提升商业活力，打造“艺
术生活老成都 文博旅游新场景”，目前已成功引进 1 家全球首
店、11 家西南首店；二期围绕艺术产业上下游，聚焦建圈强链，
推动片区高质量发展。
Based on the positioning of \"Centennial Literary and Artistic
第43页
041成都市文化旅游项目招商手册 PAGE
合作模式与合作要求
Cooperation mode and requirements
祠堂街艺术社区全部物业采取租赁模式对外合作，采用
公开评审制招商入驻。星光华影公司在祠堂街艺术社区微信
公众号或成都商报、成都晚报、华西都市报（同级别媒体）
上发布招租公告进行招租。意向合作商户根据公告内容投递
信息，参与评审入驻。
The entire property of the Citang Street Art Community is leased
to the outside world for cooperation, with investment in the community
through an open evaluation system. Xingguang Huaying Company
publishes rental announcements on WeChat public number of Citang
Street Art Community or Chengdu Economic Daily, Chengdu Evening
News and West China City Daily (media of the same level) for rental
invitation. Intended cooperative tenants submit information according to
the content of the announcement and participate in the evaluation of the
move-in.
投资效益（投资商预期效益）
Investment benefits (Expected Benefits for
Investors)
祠堂街艺术社区全面开放后预计年接待超 300 万旅游人
次。
After the full opening of Citang Street Art Community, it is expected to
receive more than 3 million tourists annually.
投资优惠政策与措施
Preferential investment policies and measures
协助祠堂街签约商户办理工商注册、店招审批等；为商
户免费提供场地举行公益活动、展览等。
Assisting the contracted merchants of Citang Street in business
registration, approval of store signs, etc.; providing free venues for
merchants to hold public welfare activities and exhibitions, etc.
孙 林 思 绮 :13905908669
Sun Lin Siqi:13905908669
联系方式 Contact
Ancestral Street\", the Citang Street Art Community focuses on artthemed business and implantation of fashionable consumption scenarios.
Based on the Project positioning of \"Centennial Literary and Artistic
Citang Street\", the Citang Street Art Community focuses on art-themed
businesses and implantation of fashionable consumption scenes.The
Project is scheduled to be implemented in two phases: the first phase
focuses on the economy of the \"first store\" with the art museum as the
core, enhancing the commercial vitality and creating a \"new scene of
art life in old Chengdu and cultural and expo tourism\". So far, it has
successfully introduced 1 world's first store and 11 southwestern first
stores; the second phase centers on the upstream and downstream of
the art industry, focusing on building a circle and strengthening the chain,
to promote the high-quality development of the area.
（四）建设内容 Construction contents
祠堂街艺术社区项目总占地面积 19.4 亩，建筑面积约 3.5
万平方米，由蜀都大道、祠堂街、东城根南街围合而成的三角
地带，共 13 栋建筑，其中 6 栋为百年建筑。
The Cizitang Street Art Community Project covers a total area of
19.4 mu, with a building area of about 35,000 square meters. The triangle
area enclosed by Shudu Avenue, Cizitang Street and Dongchenggen
South Street consists of 13 buildings, 6 of which are century-old
buildings.
招商对象 Investment target
诚邀头部品牌、创意公司与优质商户入驻祠堂街，呈现
品质内容，共造社区的活力与魅力。
Head brands, creative companies and premium merchants are
invited to settle in Citang Street to present quality content and co-create
the vitality and charm of the Community.
第44页
金牛区042成都市文化旅游项目招商手册 PAGE
对应业态
Corresponding business type
建设地点
Construction site
投资估算
Investment estimation
依托“湖心广场”“中央大道”一核一轴布局六大商业场景，
打造三条核心商业带：
Layout of six commercial scenarios based on \"Lake Plaza\" and \"Central
Avenue\" as one core and one axis, creating three core commercial belts:
1、临湖景观带：融合艺术文化体验 & 都市户外美学，打造
临湖面人文社交场景；
1. Lake landscape belt: Integrate art and culture experience and urban
outdoor aesthetics to create a humanistic social scene in front of the lake;
2、艺术馆串联水景带：通过商业水街串联三大场馆，融合
创新策展零售、艺文生活方式、精致商务社交业态，丰富项目艺
成都市金牛区北三环路一段 111 号
No. 111, Section 1, North Third Ring Road, Jinniu District, Chengdu
截止目前，天府艺术公园文博坊商业投资约 21.75 亿元（其
中土地成本约 10 亿元）。
Up to now, the commercial investment of Cultural Expo Hall, Tianfu Art
Park is about 2.175 billion yuan (of which the land cost is about 1 billion yuan).
Cultural Expo Hall, Tianfu Art Park
天府艺术公园文博坊
术生活场景；
2. Water view belt linked by art museums: Link three major venues
through a commercial water street, integrating innovative curatorial retail, art
and culture lifestyle, and exquisite business and social sectors, enriching the
art life scene of the project;
3、城市主封面带：引入创新科技旗舰店，融合城市慢生活
内容，提升城市配套。
3. Main urban cover belt: Introduce innovative technology flagship shops,
integrate the content of urban slow life, and enhance the urban supporting
facilities.
第45页
043成都市文化旅游项目招商手册 PAGE
规划建设内容
Project overview
（一）项目背景 Project Background
天府艺术公园作为成都市贯彻落实习近平总书记“突出
公园城市特点，把生态价值考虑进去”的重要指示、践行新
发展理念建设公园城市示范区的重大项目，2019 年 9 月经市
政府第 55 次常务会议研究决定规划建设，是城市更新片区综
合开发的创新示范区项目，是“成都幸福美好生活十大工程”
之一，同时在天府锦城“八街九坊十景”的“十景”中占据
重要一席，也是成都大运会的重要配套工程。
Tianfu Art Park, as a major project of Chengdu City to implement
the important instruction of General Secretary Xi Jinping, \"highlighting the
characteristics of the park city should take ecological value into account\",
and practice the new development concept of building a park city
demonstration area, was decided to be planned and constructed by the
municipal government in September 2019 at the 55th executive meeting.
It is an innovative demonstration district project for the comprehensive
development of urban renewal districts, one of the \"Ten Projects for a
Happy and Better Life in Chengdu\", and occupies an important place in
the Ten Scenes of Tianfu Jincheng, as well as an important supporting
project for the Chengdu Universiade.
天府艺术公园文博坊商业水街一共规划 22 栋，单体商业
1000-2400 平米，以开放、街巷式的建筑形态，充分吸取川
西小青瓦、林盘建筑特点，与天府美术馆、当代艺术馆及图
书馆串联为一体，形成低密度街区形态具有川西特色的消费
场所。
The commercial water street of the project is planned in 22
buildings, with a single commercial unit of 1,000-2,400 square
metres, with an open, street-like architectural form, fully absorbing the
characteristics of small green tiles and Linpan buildings in western
Sichuan, and linked with the Tianfu Museum of Fine Arts, the Museum of
Contemporary Art and the library, forming a low-density block form of a
place of consumption with the characteristics of western Sichuan.
（二）建设条件 Construction conditions
已建成并投入运营
Completed and put into operation.
（三）总体定位 Overall positioning
天府艺术公园文博坊商业水街整体定位为“城市生活美
学新场景”，面向以追求生活品质的中产家庭、都市白领及
旅游度假群体为主的客户群。依托美术馆、艺术馆和图书馆，
以艺术街区的形式，运用商业手法结合文化艺术产业，着力
打造集文化、艺术、商业、旅游、生活美学为一体的 24 小时
艺术公园。天府艺术公园作为大运会的配套项目，以大运会
为重要契机，正在推动园区整体提档升级，全面展现成都的
城市之美、文化之美、生活之美。
The overall positioning of the commercial water street of the project is
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金牛区044成都市文化旅游项目招商手册 PAGE
投资效益（投资商预期效益）
Investment benefits (Expected Benefits for
Investors)
（一）游客量预估 Estimated visits
累计接待旅游 110 万人次
Received a total of 1.1 million tourists.
\"New Scene of Urban Life Aesthetics\", targeting middle-class families, urban
white-collar workers and tourists and holidaymakers who are in pursuit of
quality of life. Relying on art museums, art galleries and libraries, it is a 24-
hour art park integrating culture, art, commerce, tourism and aesthetics of
life in the form of an art block with a commercial approach combined with the
culture and art industry. As a supporting project of the Universiade, Tianfu Art
Park is promoting the overall upgrading and upgrading of the park with the
Universiade as an important opportunity to comprehensively show the charm
of Chengdu's culture and life.
（四）建设内容 Construction contents
已建成并投入运营。
Completed and put into operation.
招商对象 Investment target
以艺术类策展零售为项目主基调，打造艺术 + 文化空间，
餐饮方面致力于引入高品质黑珍珠米其林餐厅作为高品质客
群的发动机，同时引入现象级体验类业态作为客流发动机。
Create an art+culture space with a focus on art curated retail, and
work to introduce high-quality Black Pearl and Michelin restaurants to
attract high-quality clientele, as well as phenomenal experiential formats
to expand customer flow.
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045成都市文化旅游项目招商手册 PAGE
投资优惠政策与措施
Preferential investment policies and measures
提供首店支持、开办支持。
Provide first shop support and start-up support.
合作模式与合作要求
Cooperation mode and requirements
（一）合作模式 Cooperation mode
租赁、投资、联营。
Lease, investment, joint venture.
李 玲 娟 :13541377090
Li Lingjuan:13541377090
联系方式 Contact
第48页
金牛区046成都市文化旅游项目招商手册 PAGE
对应业态
Corresponding business type
建设地点
Construction site
投资估算
Investment estimation
专注引进超级 IP 企业零售店、IP 授权集合平台、国潮供应
链体验店、IP 授权文创示范店、文创、办公等业态，打造成都文
创业、旅游业产业链和供应链高地。
Introduce super IP enterprise retail shops, IP licensing collection
platforms, national fashion supply chain experience shops, IP licensing cultural
and creative demonstration shops, cultural and creative, office and other
businesses, to create a highland of Chengdu's cultural entrepreneurship,
tourism industry chain and supply chain.
成都市金牛区花牌坊街 2 号成都工业学院花牌坊校区内
Huapaifang Campus, Chengdu Technological University, No. 2 Huapaifang
Street, Jinniu District, Chengdu
投资估算 5706.75 万元（成都工业学院工业文化创意园区
项目概算评审金额），现已完成装修改造。
The investment estimate of 57,067,500 yuan (the amount assessed in
the project budget estimate of Chengdu Technological University Industrial
Culture and Creative Park), it has been completed for renovation and
transformation.
规划建设内容
Project overview
（一）区域背景 Regional background
片区定位 Area positioning
1. 根据《金牛区都市文化旅游“十三五”发展规划》，针
对都市居民休闲特征，突出成都地域餐饮文化特色，布局地方
特色美食，提升面向境内外游客的国际化服务水平，改造完善
市政基础设施，突出街道门店的特色风貌，塑造金牛区独具特
色的餐饮美食名片。结合楼宇经济、城市综合体建设、文化地
标打造、旧有空间腾退改造等契机，积极推动载体空间的创造
性利用，依据各区域资源禀赋，因地制宜培育发展一批文化创
意产业园区（基地）、文化创意特色街区、文化创意产业专业
楼宇。
1.According to the \"13th Five-Year\" Development Plan of Jinniu
District Urban Culture and Tourism, it aims at the leisure characteristics
of urban residents, highlights the cultural characteristics of Chengdu's
catering, arranges local specialties, improves the level of international
services for domestic and foreign tourists, renovates and improves the
municipal infrastructures, and highlights the characteristics of the street
shops, so as to shape the unique catering and gourmet business card
of Jinniu District. Actively promote the creative use of carrier space, by
taking advantage of the building economy, urban complex construction,
cultural landmark building, old space vacated and transformed and
other opportunities; based on the regional resource endowment and
according to local conditions, cultivate and develop a number of cultural
and creative industrial parks (bases), cultural and creative characteristic
blocks, cultural and creative industry professional buildings.
Chengdu Technological
University Industrial
Culture and Creative Park
(Creative Workshop 1913)
成都工业学院工业文
化创意园区
（甲高工坊 1913）
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047成都市文化旅游项目招商手册 PAGE
2. 按照金牛区打造成都市天府锦城“八街九坊十景”有关
要求，依托金牛区编制的“西门叙事”枣子巷片区整体策划，
成都文旅集团积极响应枣子巷二期整体提升战略。在积极对接
片区上位规划，深入走访片区摸排资源载体的基础上，筛选出
有价值、可提升的合作资源，基于片区整体提升的思路，打造
该项目。
2.In accordance with the requirements of Jinniu District to build
Chengdu Tianfu Jincheng \"eight streets, nine blocks and ten scenic
spots\", relying on the overall planning of Jinniu District's preparation of
the \"Ximen Story\" Zaozi Lane district, Chengdu Culture and Tourism
Group responded positively to the overall upgrading strategy of the
second phase of the Zaozi Lane. On the basis of actively docking with
the superior planning of the district and deeply visiting the district to map
out the resource carriers, we screened out the valuable and upgradable
co-operation resources, and built the project based on the idea of the
overall upgrading of the district.
3. 本项目周边有无里文创创意工厂、永陵博物馆，项目建
设拟与周边统筹打造成一个特色文创功能区，形成以文化休闲
娱乐等为主体的文化创意产业和以文化体验、休闲旅游、餐饮
美食为主体的都市旅游产业。
3.The project is surrounded by Wuli Cultural and Creative Factory
and Yongling Museum, and the construction of the project is intended
to be coordinated with the surrounding area to create a special cultural
and creative functional district, forming a cultural and creative industry
with culture, leisure and entertainment as the main body, and an urban
tourism industry with cultural experience, leisure and tourism, catering
and food as the main body.
区位交通情况 Location and traffic
项目位于成都市金牛区，金牛区作为成都市中心城区之
一，是成都市人口众多、商贸最繁荣、经济最活跃的中心城区，
是全国领先“职务科技成果混合所有制改革”策源区、西部
唯“国家级市场采购贸易方式”试点区、全省唯一“国家可
持续发展”先进示范区。
The project is located in Jinniu District, Chengdu. As one of
the central districts of Chengdu, Jinniu District is the most populous,
prosperous and economically active central district of Chengdu. It is the
nation's leading mixed ownership reform curatorial district of functioning
scientific and technological achievements, the only state-level pilot
district of market procurement trade mode in the west, and the only
national advanced demonstration district of sustainable development in
the province.
项目地周边交通便捷，紧邻城市主干道（花牌坊街道），
并与城市次干道三洞桥街、王家巷以及永陵路相通。
The project is conveniently located in the vicinity of the city's main
road (Huapaifang Street) and connected to the city's secondary roads,
namely Sandongqiao Street, Wangjia Lane and Yongling Road.
发展现状 Development overview
本项目周边有无里文创创意工厂、永陵博物馆，项目建
设拟与周边统筹打造成一个特色文创功能区，形成以文化休
闲娱乐等为主体的文化创意产业和以文化体验、休闲旅游、
餐饮美食为主体的都市旅游产业。
The project is surrounded by Wuli Cultural and Creative Factory
and Yongling Museum, and the construction of the project is intended
to be coordinated with the surrounding area to create a special cultural
and creative functional district, forming a cultural and creative industry
with culture, leisure and entertainment as the main body, and an urban
tourism industry with cultural experience, leisure and tourism, catering
and food as the main body.
（二）建设条件 Construction conditions
交通可达性 Traffic accessibility
项目地周边交通便捷，紧邻城市主干道（花牌坊街道），
并与城市次干道三洞桥街、王家巷以及永陵路相通，地铁 5
号线抚琴站、花牌坊站，公交花牌坊街站门口直达，途经公
交 4 路、37 路、56A 路、56 路、62 路、101 路、107 路、
304 路、夜间 10 路、夜间 5 路。
The project is surrounded by convenient traffic, adjacent to the city's
main road (Huapaifang Street), and connected to the city's secondary
roads Sandongqiao Street, Wangjia Lane, and Yongling Road, the Fuqin
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金牛区048成都市文化旅游项目招商手册 PAGE
Station and Huapaifang Station of Metro Line No. 5, and the entrance to
the Huapaifang Street Station of the public transport is directly accessible
by buses No. 4, No. 37, No. 56A, No. 56, No. 62, No. 101, No. 107, No.
304, Night No. 10, and Night No. 5.
基础要素保障 Basic elements guarantee
项目所在区域的市政基础设施比较完善，水、电、通讯电
缆等设施均已建成。
The municipal infrastructure in the area where the project is
located is relatively complete, and facilities such as water, electricity and
communication cables have been built.
（三）总体定位 Overall positioning
在城市更新与“中优”发展的促进下，成都工业学院、
金牛区、成都文旅形成市区校三方联动，整合优质资源将项
目打造成城市有机更新“新样本”、中国现象级国潮工业文
化创意中心、校地合作典范。
Under the promotion of urban renewal and \"medium-optimal\"
development, Chengdu Technological University, Jinniu District and Chengdu
Culture and Tourism have formed a tripartite linkage between the city, district
and university, integrating high-quality resources to turn the project into a
\"new sample\" of urban organic renewal, a phenomenal Chinese national
fashion industrial culture and creativity centre, and a model of school-local
cooperation.
1. 教学楼（工字楼）：超级 IP、潮牌集合、国潮（潮玩）
供应链 IP 孵化、国潮实景娱乐等，构建园区工业文创核心引擎。
1. Teaching Building (I-Building): Super IP, collection of trendy brands,
supply chain IP incubation of national fashion (trendy games), national
fashion live entertainment, etc., to build the core engine of industrial culture
and creativity in the park.
2. 徐子昌旧居：餐饮、艺术展览等有知名度、影响力的
品牌 / 项目。
2. Xu Zichang Former Residence: Catering, art exhibitions and other
well-known and influential brands/projects.
3. 配电房：创意办公、特色商业、大咖设计师工作室等
品牌 / 项目。
3. Power Distribution Room: Creative offices, speciality businesses,
big name designers' studios and other brands/projects.
（四）建设内容 Construction contents
前期工作 Preliminary work
目前项目已完成五方竣工验收。
Currently the project has completed the five-party acceptance of
completion.
内容体系 Content system
建筑结构加固、装修改造类、园区道路类。
Building structure reinforcement, decoration and renovation
category, park road category.
具体建设内容 Specific construction content
项目主要包含成都工业学院花牌坊校区教学楼、广场、徐子昌
旧居、变电站、学院道路等进行修缮改造，总建筑面积约 8300 平
方米，占地面积约 17 亩。
The project mainly includes the repair and renovation of the
teaching building, square, Xu Zichang's former residence, substation, and
college road of Chengdu Technological University Huapaifang Campus,
with a total construction area of about 8300 square metres and a land
area of about 17 mu.
招商对象 Investment target
1. 教学楼（工字楼）：超级 IP、潮牌集合、国潮（潮玩）
供应链 IP 孵化、IP 产权交易、国潮实景娱乐等文创类品牌 /
企业，构建园区工业文创核心引擎。
1. Teaching Building ( I-Building): Super IP, collection of trendy
brands, supply chain IP incubation of national fashion (trendy games),
IP property rights trading, national fashion live entertainment and other
cultural and creative brands/enterprises, to build the core engine of
industrial culture and creativity in the park.
2. 徐子昌旧居：餐饮、艺术展览等有知名度、影响力的
品牌 / 项目。
2. Xu Zichang Former Residence: Catering, art exhibitions and
other well-known and influential brands/projects.
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