奥伦达部落

緣起

ORIGIN OF

ORENDA

Legend of “Orenda”

“奥伦达部落”的传说

传说，在上古时代的北方大地上曾生活着两个部落——奥伦部落和达苏部落。奥伦部落，以游

牧为主，崇尚武力、能征善战，部落男子常年在外征战掠夺，是当时草原上最强盛的一支。相

传，其部落首领奥伦，少而勇、力大如神，是部落里最勇猛的武士，也是部落里理所当然的统

治首领。

It is said that once two tribes – Oren tribe and Dasu tribe lived in the north in the

ancient times. Oren tribe lived for nomadism, advocated at force, and was skilled at

fighting. Men of the tribe were conquering and looting outside for years. The tribe was

the strongest on the prairie then. It is said that the leader Oren was brave and as strong

as Hercules when he was young. He was the bravest and most powerful warrior in the

tribe, and the merited leader of the tribe.

03 ORENDA

达苏部落与奥伦部落恰恰相反，达苏部落生活在深山茂林之中，他们的首领“达”是一位智慧

的女子。达自幼聪明伶俐，熟悉万物生长规律，她教授成员结绳织衣、耕种作物，部落成员日

出而作、日落而息，过着丰衣足食与世无争的生活。在达的部落里，阳光照射到的每一个角

落，都充满着和谐友善的氛围。

奥伦带领部落常年征战，部落壮丁锐减。有一天，奥伦身受重伤，遭到数百敌人的追袭，奥伦

躲进深林，突然一阵眩晕跌下了马背…… 醒来时，奥伦正躺在陌生的帐篷里，是外出采药的达

救了他。在两人相处过程中，奥伦被达的聪慧善良深深吸引，达也爱上了奥伦率性敢为的男儿

性情。

不久，达孕育的新生命诞生了。为了纪念这个由两支部落首领交融而生的孩子，这位未来的领

袖取名为奥伦达，并将部落也改名为奥伦达部落。

奥伦达后来继任首领，奥伦达部落继承了奥伦的魄力和达的智慧。他下令对外不再征战，部落

休养生息；对内普及农桑耕种，传授孝悌之义。从此，奥伦达部落更加兴旺，族人富足、民风

纯朴和谐，加上奥伦达待人皆以博爱之心，奥伦达部落变成了草原上一个幸福的乌托邦。他的

部落文化也吸引了草原上大量追求幸福的外来者前来归附，奥伦达部落越来越壮大……

Contrarily, Dasu tribe lived in remote mountains. The leader “Da” was an intelligent girl,

who was clever and sensible since she was young, and familiar with law of growth of all

things in nature. She taught tribe members to tie knots, wove garment and cultivate

crops. Tribe members went to work at sunrise and went home at sunset. They lived an

abundant and peaceful life. In the tribe of Da, every corner under sunshine is full of

harmony and friendliness.

Oren led the tribe to conquer for years, which resulted in sharp decrease of able-adult.

One day, Oren was seriously injured and chased and assaulted by hundreds of enemies.

He hid in the remote forest, and suddenly dizzied and fell from the horse…… Oren was

lying in a strange tent when he woke up. It was Da who went outside to gather herbs

saved him. Oren was deeply attracted to intelligent and kind-hearted Da, and Da also

fell in love with irrepressible and brave Oren.

Da gave birth to a baby before long. To be in memory of the baby born by the leaders

of the two tribes, the future leader was named after Orenda, and the name of the tribe

was also changed into Orenda.

Later Orenda succeeded to be the leader. The Orenda inherited courage of Oren and

intelligence of Da. Orenda ordered not to conquer but to rehabilitate. He popularized

farming and initiated the meaning of filial piety and fraternal duty internally. Since

then, Orenda became more prosperous. Members were rich but simple and honest, and

harmonious with each other. Besides, Orenda was philanthropic to people. Orenda

became a happy Utopia on the prairie. The tribe culture also attracted a large number

of outsiders who pursued happiness on the prairie to join. Orenda was stronger and

stronger………

ORENDA 04

Development of Tribe

部落之说

部落的形成始于原始社会。在人类生产力还比较低下的时期，人类必须通过血

缘关系建立起部落群落，才能在危险重重的自然环境中生存下来，所以最早的

部落出现是因为生存的需要。

The tribe originated from primitive society, when the productivity of

human being was lower, and people must build tribe based on blood

relationship so that they could survive in dangerous natural environment.

Therefore, the appearance of earliest tribe was attributed to the need for

survival.

05 ORENDA

随着原始部落的发展演变，民族共同体以至国家的形成，对部落的定义不再停留于“为了生存

而聚集在一起形成的群落”。现代人类生存状况的改善和文化交往的增多，共同的文化识别和

价值体系，成为定义“部落”的重要涵义。随着早期工业化的开始，部落慢慢被人们遗忘。工

业革命后全球经济社会的快速发展，成就了一切以财富资本和资源竞争力来衡量社会价值的

“经济快跑”时期，在财富指数猛速上升的同时，人们的心灵却愈加迷失。中国改革开放30多

年来，社会面临一个新的思考，经济社会的发展到底产生了多少人本幸福价值？对于追求精神

富足与强大的人们来说，人生的健康与幸福如何才能寻求？于是，奥伦达部落出现了，以一种

去工业化价值的角度去思考属于人类本身的幸福价值，回归人类最本我最真实的层面去发现幸

福。一种部落概念下的生活方式和社会结构模式，在当代社会中被发现，即是奥伦达部落。

在当今去部落化为主流的现代文明中，人类追求精神自由的渴望始终难以被满足的时候，一个

得益于原始部落生态启发的幸福之地——奥伦达部落（Orenda）悄然成型！以“实践健康与

幸福梦想”为使命，以“健康幸福生活”为愿景，本着“真实、自由、关爱、品位、活力”的

个性特色，奥伦达部落燃起了当代社会的人本幸福火种。

With the development and evolution of primitive tribe, and formation of national

community and nation, the definition of tribe was no longer “a community formed by

gathering and for survival”. Instead, with the improvement of human living condition

and increase of cultural exchange, the common cultural identity and value system

became an important connotation of “tribe”. However, tribe began to be forgotten

with the beginning of early industrialization. The rapid development of global econo-

my and society after the industrial revolution contributed to an “economic running”

period that the whole social value was measured by wealth, capital and resource

competitiveness, which led to soul loss of people while the wealth index rose sharply.

For years since the reform and opening-up policy of China, the society is facing a new

problem: how much does the economic and social development contribute to the

value of human happiness on earth? People who pursue abundance and strength in

spirit wondered how they could seek for life health and happiness. Fortunately, the

Orenda appeared. It thinks about the happiness value for human themselves from

the perspective of deindustrializing value, and seeks for happiness from the truest

level of inner self. A kind of lifestyle and social structure mode in the concept of tribe

is found in modern society, that is, Orenda.

In the modern civilization with the mainstream of de-tribalization, when the people’s

eagerness of pursuing spiritual freedom is hardly to be satisfied, a kingdom of happi-

ness inspired by primitive tribe ecology – Orenda is formed quietly. Considering

“making health and happiness come true” as mission, and “health and happy life” as

vision, and based on the individual characteristics of “sincerity, freedom, caring, taste,

vitality and health”, Orenda lights the spark of human happiness of modern society.

ORENDA 06

Design Idea

of Orenda Logo

奥伦达部落LOGO的设计韵意

捕梦网Dreamcatcher源自北美印第安族的护身符。印第安人用树

枝、皮革、羽毛等编织出的一个网状饰物，在小孩子做恶梦时，父

母都会在其床头上挂一个捕梦网，象征性地用来抓住恶梦中的魔

鬼，后来在美国一些地区也流传着这个风俗。捕梦网有祈求平安健

康、带来好运、捕捉幸福之意义。奥伦达部落的标志由印第安人的

护身符“捕梦网”演变而成, 寓意捕捉健康幸福，并以部落的精神形

式存在。

The dreamcatcher originates from the amulet of Sioux Indians

of North America. Indians weaved a reticular ornament made

of branches, leather and feather and so on. When little child

had a nightmare, the parents would hang a dreamcatcher to

catch the evils in nightmare symbolically. Later, the custom

also spread in some areas of America. The dreamcatcher

means praying for safety and health, bringing fortune and

catching happiness. The logo of Orenda is evolved from

“dreamcatcher”, the amulet of Indians, which means catching

health and happiness, and exists in the spiritual form of tribe.

07 ORENDA

Founder of Orenda

奥伦达部落创始人

刘向阳（向水）

Xiangyang Liu (Xiangshui)

奥伦达部落创始人，心身健康（医学）博物馆创始人，泊

爱慈善基金发起人，居易国际集团董事局主席，中华炎黄

文化研究会副会长，中国太极文化传播大使，心身健康的

实践者、传播者和运营者。

He is the founder of Orenda and Psychosomatic

(Medicine) Museum, the initiator of Philanthropism

Fund, the Chairman of the Board of Joy International

Group, the Vice President of Chinese Yanhuang

Culture & Research Association, the ambassador to

spread Chinese Tai Chi culture, and the cultural prac-

titioner, disseminator and operator of physical and

psychological health.

ORENDA 08

当过律师、老师，最终选择自主创业之路的向水，潜心学习研究东方哲学和西方心

理学十余载，独创适合国人的“向水幸福学”体系，并在全国范围内开设公益课

程，传播幸福力。

多年来，向水一直有一个梦想，想建立一套商业模式为国人的健康幸福生活而服

务，于是奥伦达部落品牌诞生了，承载着向水的梦想。

Once being a lawyer and a teacher, Xiangyang Liu (Xiangshui) finally select-

ed self-employment. Devoted to studying of oriental philosophy and western

psychology for more than a decade, Xiangshui has originally created the

“Xiangshui Eudemonics” system suitable for the Chinese, and offered public

courses nationwide to spread happiness.

For many years, Xiangshui has a dream of building a business model to serve

happy life of people. Therefore, Orenda brand bearing the dream of Xiang-

shui was born.

09 ORENDA

身为一位企业家，也是一位健康与幸福研究者与实践者，企业的经济利

益已经不是他所全力追捧的，能够完成“奥伦达部落”这个看似有点乌

托邦的梦想，才是向水所追求实践的人生终极目标。正如向水所言：

“我已经年过半百，财富的积累对于我已经没有那么重要，能够为社会

创造幸福价值，并能够让更多的人健康幸福起来，这才是我余生的最大

梦想，奥伦达部落就承载着我的这个梦想。”

“我用我的生命历程来做一名心身医学的实践者，并真正成为了受益

者，希望更多人了解心身医学，实践心身医学，自己成为自己最可靠的

医生”，向水说。

他引进了世界负有盛名的加拿大海文学院，在中国创办“中国海文”；

并控股瑞士Sorehsa AG公司，将MTT（医学训练疗法）和AIRS（国

际康复标准研究所）引入中国。向水在奥伦达部落创办了全球首个“心

身健康（医学）博物馆”，将全球顶级的心身医学服务体系汇集为一

体，为全人类开启了一个健康与幸福的新未来。

As an entrepreneur as, well as a health and happiness researcher

and practitioner, Xiangshui no longer fully chases economic benefit

of corporation. Instead, to realize the dream of “Orenda” which

seems Utopian is the ultimate life goal that Xiangshui has been

pursuing and practicing. As Xiangshui said, “I have been already

past fifty. The accumulation of wealth is not so important for me.

Being able to create happiness value for the society, and helping

more people to be healthy and happy is the greatest dream in rest

of my life. Orenda just bears my dream.”

“I become a practitioner of psychosomatic medicine throughout

my life journey, suitable for the Chinese. I wish more people may

learn about psychosomatic medicine, practice it, and become the

most reliable doctor of themselves”, said Xiangshui.

He introduced the Haven Institute of Canada which is famous

worldwide, found “Chinese Haven” in China; he also held the Soreh-

sa AG Corporation and introduced MTT and AIRS into China.

Xiangshui founded the first Psychosomatic (Medicine) Museum at

Orenda to bring top psychosomatic health service systems togeth-

er to open a door to the future for all human beings to enjoy health

and happiness.

ORENDA 10

奥伦达部落

简介

INTRODUCTION OF

ORENDA

Orenda

A membership-based

Health and Happiness

System Operator

奥伦达部落

会员制健康与幸福系统运营商

奥伦达部落是一家会员制健康与幸福系统运营商，旗下运营着国际系列化特

色小镇。奥伦达部落以特色产业+幸福运营（心身健康+聚落文化）的组合发

展模式，配以“资本同创、运营同创、文化同创”的客户与企业间的三同创

模式，形成奥伦达部落独有的特色小镇发展模式，并在全国乃至全球进行模

式输出复制，致力为会员打造全球化的实践健康与幸福梦想的聚地。

Orenda is a membership-based health and happiness system operator

which runs towns with a series of international characteristics. With the

package development model of characteristic industry + happiness

operation, and equipped with the three-joint-creation model “joint

creation of capital, joint creation of operation and joint creation of

culture” between customers and corporations, Orenda forms a unique

and characteristic town development model, which is output nation-

wide even in the world for copy. Orenda is dedicated to creation of an

international cluster of realizing dream of health and happiness for

members.

ORENDA 12

ORENDA'S SUSTAINABLE AND JOINT

OPERATION THROUGH MULTIPLE GROUPS

奥伦达部落

多集团合力可持续运营

13 ORENDA

奥伦达部落整合旗下幸福运营集团、居易城镇建设集团、盛诺金

投资管理集团三大集团，将运营、开发、投资集合形成全链管

理，以确保特色产业+幸福运营的特色小镇长期可持续运营。

Orenda integrates the three great groups, such as subordi-

nate Happiness Operation Group, Joy Town Construction

Group and Synergy Investment Management Group to

combine operation, development and investment to build a

whole chain management system to ensure the long-term

and sustainable running of the characteristic towns in the

model of characteristic industry + happiness operation.

ORENDA 14

100 Characteristic Towns Build

a Global Layout

100个特色小镇构筑全球化布局

15 ORENDA

未来10年内，奥伦达部落将在全球范围内通过自主开发、复制输出等模式，运营

100个特色小镇，覆盖欧洲、澳洲、北美、亚洲等地。

In future 10 years, Orenda will run 100 characteristic towns in the world

covering Europe, Australia, North America, Asia, etc. through such modes as

self-development, copy and output.

ORENDA 16

Layout of Characteristic

Towns Nationwide

特色小镇全国布局

在国内，奥伦达部落加大环渤海经济圈、长三角经济圈、粤港澳大湾区的发展力度，拉升中原经济

区的发展进程，将特色小镇的战略布局全国落地。

Domestically, Orenda plans to intensify the development of Bohai Economic Circle, Yang-

tze River Delta Economic Circle and Guangdong, Hongkong and Macao Bay Area, promote

the development of Central Plains Economic Zone and finally introduce the strategic

layout of characteristic towns nationwide.

17 ORENDA

Bohai Economic Circle

环渤海经济圈

原乡 Jackson Hole

湖城 Lake Town

海坨山谷 Haituo Villey

张山营 Zhangshanying

杨木栅子 Yangmuzhazi

……

Central Plains Economic Zone

中原经济区

五云山 Wuyun Mountain

苟堂 Goutang

……

Yangtze River Delta Economic Circle

长三角经济圈

崇明岛 Chongming Island

……

Guangdong, Hongkong and Macao Bay Area

粤港澳大湾区

罗浮山 Luofu Mountain

……

经过十年的运营，奥伦达部落已在全国拥有原乡、湖城、海坨山谷、五云山等多个特色小

镇，并在北京张山营、杨木栅子、郑州新密苟堂、上海崇明岛、广东惠州罗浮山等地打造特

色小镇。

After a decade of operation, Orenda has developed several characteristic towns, such

as Jackson Hole, Lake Town, Haituo Valley, Wuyun Mountain in the country, and is

developing characteristic towns in Zhangshanying (Beijing), Yangmuzhazi, Goutang

Town (Xinmi City, Zhengzhou), Chongming Island of Shanghai, and Luofu Moutain

(Huzhou, Guangdong) and so on.

ORENDA 18

奥伦达部落

全球

健康幸福小镇

ORENDA TOWNS

OF GLOBAL HEALTH

AND HAPPINESS

Orenda Jackson Hole

A Resort town

of American Western style

奥伦达部落·原乡

——美式西部度假小镇

21 ORENDA

ORENDA 22

奥伦达部落 原乡位于北京西北延庆区，占地8000亩，以心

身健康为核心产业，以文化产业为特色，延伸出运动健康、

有机健康、养生保健、艺术文化、特色教育、休闲度假等多

元化产业，并配以会员文化同创，打造中国的“美国杰克逊

镇（Jackson Hole）”。

Located in Yanqing Distinct, northwest of Beijing,

Orenda • Jackson Hole covers an area of 8,000 mu.

Taking psychosomatics as core industry, and cultural

industry as the feature, Orenda • Jackson Hole extends a

diversifying industry integrating sports and health,

organic health, regimen and health maintenance, arts

and culture, distinguishing education and leisure voca-

tions and so on, together with membership-based joint

cultural creation, intends to become the Jackson Hole in

China.

23 ORENDA

ORENDA 24

Orenda lake town

A Rehabilitation

Resort Town of Grapes

奥伦达部落·湖城

——葡萄康养度假小镇

25 ORENDA

ORENDA 26

27 ORENDA

Located in Huailai, Zhangjiakou, Orenda • Lake Town covers an area of

40,000 mu. Taking health and rehabilitation as core industry, grape

culture as the feature, and extending diversifying industries such as

physical and mental health, health maintenance and retirement living,

grape-based health maintenance, grape plantation, grape culture,

grape-related characteristic living, wine chateau and organic farm , etc.,

Orenda •Lake Town intends to become the Napa Valley in China.

ORENDA 28

Orenda Haituo Valley

A Swiss-style Sports & Medical

Rehabilitation Resort Town

奥伦达部落·海坨山谷

——瑞士运动医养度假小镇

29 ORENDA

ORENDA 30

31 ORENDA

奥伦达部落 海坨山谷，位于张家口赤城，占地60000亩，以运动

医养为核心产业，延伸出运动康复、心身健康、专科医疗、冰雪运

动、户外运动、手工定制、有机农牧、亲子教育、房车旅居、休闲

度假等多种产业，打造中国的“瑞士圣莫里茨（St.Moritz）”。

Located in Chicheng, Zhangjiakou, Orenda • Haituo Valley

covers an area of 60,000 mu. Taking sports and medical reha-

bilitation as core industry, and extending diversifying industries

such as exercise rehabilitation, physical and mental health,

specialized medical treatment, winter sports, outdoor sports,

manual customization, organic agriculture and animal

husbandry , parenting, RV travel, leisure vacations, etc., Orenda

• Haituo Valley intends to become the St. Moritz in China.

ORENDA 32

Orenda WUYUN MOUNTAIN

AN ITALIAN-STYLE

CULTURAL RESORT TOWN

奥伦达部落·五云山

——意式文化度假小镇

33 ORENDA

ORENDA 34

35 ORENDA

奥伦达部落 五云山位于郑州市五云山， 占地18000亩，以心身健康为核

心产业，以文化产业为特色，延伸出运动健康、养生养老、有机健康、艺

术文化、旅居文化、休闲度假等多元化产业，打造中国的“意大利托斯卡

纳（Tuscany）”。

Located in Wuyun Mountain, Zhengzhou, Orenda • Wuyun Mountain

covers an area of 18,000 mu. Taking physical and mental health as

core industry, and cultural industry as the feature, extending multiple

industries including sports and health, health maintenance & retire-

ment living, organic health, arts and culture, travel culture, leisure

vocations, etc., Orenda • Mount Wuyun intends to become the

Tuscany in China.

ORENDA 36

Orenda Xueye Lake

A British-style Cultural

Resort Town

奥伦达部落·雪野湖

——英式人文度假小镇

37 ORENDA

ORENDA 38

奥伦达部落 雪野湖，位于济南莱芜雪野湖黄金湖岸线，占地

1500亩。小镇以自然生态康养为核心产业，以文化产业为特

色，延伸发展心身健康、运动健康、有机健康、艺术文化、养生

度假、休闲旅居等多元化产业，打造中国的“英格兰温德米尔镇

（Windermere）”。

Located at golden lake shoreline of Xueye Lake, Jinan,

Orenda • Xueye Lake, covers an area of 1,500 mu. Taking

natural and ecological rehabilitation as core industry, and

cultural industry as the feature, and developing multiple

industries including physical and mental health, sports and

health, organic health, arts and culture, health resort,

recreational travel, etc., the British Cultural Resort Town of

Orenda intends to become the England Windermere in

China.

39 ORENDA

ORENDA 40

Orenda a rehabilitation

resort town of Huangdi

奥伦达部落——黄帝康养度假小镇

41 ORENDA

ORENDA 42

奥伦达部落黄帝康养度假小镇位于郑州新密苟堂，占地60000亩。小

镇以岐黄文化养生为核心产业，围绕黄帝内经的核心理念，延伸出中

草药种植、中医养生保健、养生旅居、文化会展、运动健康等多元化

产业，打造具有中国岐黄文化精髓的国际养生度假小镇。

Located in Goutang, Xinmi City, Zhengzhou, Huangdi Rehabilita-

tion Resort Town of Orenda covers an area of 60,000 mu. Taking

health maintenance with Qi Huang Culture as core industry, and

developing diversifying industries including Chinese herb plant-

ing, traditional Chinese medicine health care, health mainte-

nance-themed travel, culture exhibitions, sports and health, etc.

by centering on the core concepts of Huangdi Neijing, the Qi

Huang Culture Resort Town of Orenda intends to develop an

international health care and vacation town reflecting Chinese

Qihuang culture essence.

43 ORENDA

ORENDA 44

Orenda Luofu Mountain

a MEDICAL AND CULTURAL

REHABILITATION RESORT

TOWN OF LINGNAN

奥伦达部落·罗浮山

——岭南医养文化度假小镇

45 ORENDA

ORENDA 46

奥伦达部落·罗浮山位于广东惠州罗浮山，占地36000亩，以道家医养为核

心产业，延伸出中草药种植、中草药加工、养生旅居、运动健康、休闲度假、

文化会展等多元化产业，打造最具有道家特色的医养度假小镇。

Located in Luofu Mountain, Huizhou, Guangdong, Orenda • Luofu

Mountain covers an area of 36,000 mu. Taking Taoist medical rehabili-

tation as core industry and developing multiple diversified industries

including Chinese herb planting and processing, health mainte-

nance-themed travel, sports and health, recreational travel, culture

exhibitions, etc., Orenda • Luofu Mountain will be created as a health

maintenance-themed and vacation town with Taoist characteristics.

47 ORENDA