Noble Virtue

Cultivating Prosperity to Benefit All

"Those who help others will always be supported in return." Moutai Group has fully integrated the concept of "shared value" into every aspect of its corporate development, actively building a strong bridge of collaboration with all stakeholder groups to move forward together. In the pursuit of rural revitalization, the Company has precisely targeted its efforts to unlock the potential of rural industries, promote agricultural efficiency, and increase farmers' incomes, thus stimulating endogenous development in rural areas. In the field of public welfare, it brings together diverse forces to carry out a wide range of charitable initiatives, delivering warmth and hope to vulnerable groups. When it comes to supporting local development, the Company spares no effort in helping to improve education and healthcare systems, promoting coordinated progress in regional economic and social development. Through these actions, Moutai is fostering a harmonious ecosystem of mutual benefit and win-win outcome—demonstrating responsibility and spreading positive impact through its commitment to serving others.

101

Rural Development Focus: Supporting Rural Revitalization

Local Empowerment: Regional Collaboration and Development

110

Philanthropic Engagement: Shouldering Social Responsibilities

Pooling Good Deeds, Sharing Social Responsibilities

Responsibility Performance

Approximately 210 million yuan invested in rural revitalization

Purchased agricultural products worth 37.3204 million yuan

Amount from selling agricultural and special products: 3.0327 million yuan

Total donations from Moutai Group and its subsidiaries: 127 million yuan

Total cumulative donations driven from distributors: over 300 million yuan (Among which, over 50 million yuan was donated by distributors to Moutai Charity Foundation, and 261 million yuan was donated independently)

Annual public welfare project expenditure of Kweichow Moutai Charity Foundation: 83.3281 million yuan

Rural Development Focus: Supporting Rural Revitalization

The Company deeply grasps the guiding requirements of "opening a new chapter in rural revitalization". By deeply studying and applying the experience of the "Thousands of Villages Improvement Project", it upholds a coordinated, top-down approach, focuses on industrial development, and leads collective efforts to build strong momentum for rural revitalization. The Company continues to deepen its 1 + 1 + 1 = 1 1 pairing assistance, fully leveraging the resource advantages of Moutai's Party organizations at all levels, and continuously builds a rural revitalization assistance pattern featuring "Party committee leadership, industry-driven promotion, and full employee Participation.". Committed to the principle of "industry nurturing agriculture", the Company strengthens connections to the cultural and tourism industries in assisted areas, explores financial support mechanisms for agricultural development, and promotes the growth of local characteristic industries in assisted areas, contributing to the construction of demonstration counties and red culture-themed beautiful villages that exemplify rural revitalization. Through these efforts, the Company continues to consolidate and expand the achievements of poverty alleviation, playing an active role in advancing comprehensive revitalization of the countryside.

Promote Industrial Development

The Company has established organic sorghum bases, improved the protected price mechanism for raw material procurement, and provided all-round agricultural financial support. These initiatives not only ensure a stable supply of high-quality raw materials, but also promote income growth and prosperity for local farmers, effectively integrating corporate development with the revitalization of rural areas.

In 2024, Kweichow Moutai actively promoted a multi-stakeholder modern agricultural development model involving "government–enterprise–farmer" collaboration. In the core production areas along the Chishui River Basin — including Renhuai, Xishui, and three other counties (cities and districts) — the Company continued to advance the construction of organic sorghum bases. A total of 614,600 mu of organic sorghum were planted, directly establishing close contractual cooperation with 119,000 farming households.

Sorghum Base for Moutai Liquor Production in Maopo Village, Changgang Town, Renhuai City

Promoting Organic Sorghum Cultivation.The Company has established Moutai sorghum bases in five counties (cities and districts) along the Chishui River Basin, including Renhuai, Xishui, Jinsha, Bozhou, and Huichuan. Currently, there are 1 million mu (approx. 165,000 acres) of certified organic farmland, benefiting around 120,000 farming households. Support the development of Establishing a Protected Purchase Price Mechanism for Raw Materials.The Company has gradually
local characteristic increased the minimum purchase price for sorghum from an initial RMB 2 yuan/kg to the current RMB industries 11.2 yuan/kg, generating an average income of RMB 2,688 yuan per mu for farmers. Supporting Wheat Base Development.The Company has launched pilot wheat planting programs in Guizhou's Huishui, Qianxi, Jinsha, Zheng'an, Tongzi, and Bozhou. In addition, it has developed wheat bases dedicated to Moutai liquor production in Hubei, Henan, and Anhui provinces, driving local economic growth through industrial development. Agricultural Support Material Assistance.The Company has initiated a program to procure and distribute agricultural support materials to local farmers. For every mu of farmland, each farmer receives 1 . 5 ~ { \mathsf {kg } } of sorghum seeds, 1 5 0 ~ \mathsf {kg } of organic fertilizer, bottle of bio-preparation, 5 ~ {kg } of green manure seeds, In 2024, the Company distributed a total of 361.25 tons of sorghum seeds, 92,250 tons of organic fertilizer 614,583 bottles of bio-preparations 1,650 tons of green manure seeds, with a total procurement cost of RMB 174.188 million yuan. Support local Organic Product Certification.The Company supports the implementation of organic product
farmers in ensuring certiifiicattiion .boTdhye, cNoandjiunctgi nGgucoehrtuiaficnatOirognafnoirc1PrmoildliuocntmCuerotiffiocragtainoinc fCaernmtlearnCdoa.,c rLotsds. tshervbeaseass. Tthe stable production total certification cost amounts to RMB 6.71 million yuan, which is fully covered by the Company. and increasing income Agricultural Policy Insurance.The Company fully covers the farmers' self-funded portion of the agricultural policy insurance — RMB 12 yuan per mu. In total, the Company paid RMB 7.38 million yuan in insurance premiums, effectively enhancing the base's resilience against natural risks. Support for Demonstration Bases.The Company provided RMB 200,000 yuan in project funding to each of the five demonstration bases, supporting scientific research and pilot programs in areas such as pest and disease prevention and control, land improvement, sorghum intercropping, organic fertilizer application.

Expanding Local Sorghum Procurement to Stabilize the Supply Chain and Empower Rural Case Communities in Eight Counties

From 2022 to 2024

Heyixing supported the development 23,320 mu

From 2022 to 2024, Kweichow Moutai Heyixing Liquor Branch, leveraging local resource advantages, closely integrated the stable supply of high-quality sorghum with support for regional agricultural development. By actively fulfilling its corporate social responsibility, the company continuously expanded its sorghum procurement scale within Guizhou Province, injecting new vitality into cooperative farming households and local economies. This initiative covered 8 counties, 42 towns, and 281 villages across the province.

total purchase volume 5,244 tons

To meet production needs and ensure raw material quality, Heyixing increased the number of its sorghum suppliers from 10 to 12. The planned sorghum planting volume (demand) steadily rose from 73,075 tons in 2022 to 77,253.045 tons in 2024, while the total planting area expanded from 266,000 mu to 314,200 mu.

total sorghum payments 39.866million yuan

In Daozhen County, which is a key target of the Moutai Group's rural assistance programs, Heyixing supported the development of 23,320 mu of sorghum planting area across four towns, with a total purchase volume of 5,244 tons. It distributed 11.66 tons of sorghum seeds and paid out RMB 39.866 million yuan in total sorghum payments. Heyixing's growing demand for sorghum has provided a solid market guarantee for planting bases in Qianxinan Prefecture, Tongren , Bijie, Zunyi, and other regions, contributing significantly to local economic and agricultural sustainability.

Targeted Poverty Alleviation and Rural Revitalization

In 2024, the Company convened two meetings of the Rural Revitalization Leadership Group and one special meeting on rural revitalization assistance work, during which progress reports were reviewed and plans for future actions were discussed and arranged.

The Moutai Group Party Committee's 2024 Rural Revitalization Assistance Work Plan was formulated and issued, outlining 2 0 ~ \mathsf { k e y } tasks across 6 areas. With clear objectives in place, the Company worked proactively to achieve new progress and results in its assistance initiatives. A total of over RMB 8 million yuan in coordinated funding was invested to support rural revitalization in Daozhen County and other assisted regions.

Targeted Assistance, Filled with Love in Daozhen

Wang Keling, Member of the Party Leadership Group and Deputy County Head of Daozhen County Government:

Moutai Group has followed a strategy of "leveraging finance, boosting transportation, driving development through industries, promoting collaboration through Party building, empowering with talent, and advancing education". To date, it has cumulatively invested RMB 440 million yuan, and dispatched 30 village-based cadres to assist Daozhen. Thanks to these efforts, Daozhen has received the highest rating — "Excellent" — in provincial poverty alleviation assessments for seven consecutive years, earning high praise from the Daozhen County Party Committee, government, and its 350,000 Gelao ethnic population.

Xu Zhouni, Mushroom Farmer from Changba Village, Jiucheng Town, Daozhen County:

I am deeply grateful to Moutai for helping build the mushroom shed project, which enabled me to find employment close to home and secure a stable livelihood for my family.

Pang Zhiyou, Beekeeper from Wenjiaba Village, Dalian Town, Daozhen County:

sincerely thank Moutai Group for helping improve beekeeping techniques, increasing both the quantity and quality of honey production, and solving sales issues. With their support, I was able to escape poverty and now actively participate in rural revitalization as both a contributor and beneficiary.

Zhang Hegui, Chairman of Guizhou Guiwang Biotechnology Co., Ltd.:

We are very grateful to Moutai Group for supporting our company's growth and contributing to the development of the mushroom industry in Daozhen. We look forward to continuing our partnership to further optimize and sustain this important industry.

Wan Hongbo, General Manager of Geshan Yutian Ecological Agricultural Development Co., Ltd., Daozhen County:

In 2023, the Moutai assistance team coordinated our company's participation in over 20 exhibitions for agricultural specialty products. One-third of our external product sales came through Moutai's assistance channels, effectively helping Daozhen's local products reach markets nationwide.

Wei Shunli, Deputy Director of the Daozhen County Government Office (on secondment from China Development Bank):

Moutai Group has fully leveraged its resource advantages to promote consumption-based poverty alleviation in Daozhen, significantly enhancing the competitiveness and visibility of local agricultural products. The dedication of the Moutai assistance team is truly commendable.

Cheng Hua, Rural Revitalization Instructor stationed in Meijiang Village, Hekou Town, Daozhen County, dispatched by Zunyi City:

The cadres sent by Moutai are down-to-earth and have made great contributions in areas such as education support, medical aid, water infrastructure, agricultural product sales, and industrial development. Their work has been widely recognized by local communities.

He Shiying, Head of Supervisory Committee of Hexi Village, Jiucheng Town, Daozhen County:

Three successive village secretaries from Moutai have personally led efforts to coordinate resources for industria development, infrastructure construction, and educational support, bringing visible transformation to Hexi Village.

Wang Kun, Community Staff Member of Bayi Community, Shangba Township, Daozhen County:

Moutai Group coordinated dealer resources to help construct a mushroom industry park, providing job opportunities and increasing income for relocated residents. This reflects the company's strong sense of social responsibility.

Luo Fei, Teacher at Lianchi Primary School, Longxing Town, Daozhen County:

Multiple Party organizations from Moutai Group donated office supplies and learning materials to our school, and participated in various activities that broadened students' horizons, brought warmth to their lives, and planted seeds of gratitude in their hearts.

The Company has dispatched 15 outstanding cadres, including Huang Yunfei, Zhang Yuyang, and Wu Luntao, to the frontlines of rural revitalization. Focusing on key areas such as Party building leadership, industrial development, and the " 3 + 1 " guarantee framework (housing, education, medical care, and social assistance), these cadres have worked closely with local communities, visiting villages and engaging directly with residents to understand their needs and aspirations.

By leveraging the unique resources of the assisted areas and tailoring support to local conditions, they have actively promoted the development of characteristic industries in Daozhen County, including mushrooms, red sorghum, honey, and honeysuckle. Their efforts have contributed to initiatives such as "Promoting Guizhou Products Beyond the Mountains" (Qianhuo Chushan), helping local people broaden their income sources through multiple channels and approaches.

Through these actions, they are helping to forge a path of rural revitalization that bears the distinct mark of Moutai's model---combining targeted support, sustainable industry development, and grassroots engagement.

Targeted Strategies for Rural Revitalization Empowering Shared Prosperity in Northern Guizhou Case through Industrial Support

Faced with challenges such as weak industrial foundations, limited development models, and natural constraints in some assisted villages including Meijiang Village and Lianchi Village, the company has actively explored targeted assistance approaches to stimulate local internal growth drivers.

In Meijiang Village, Yang Zutao, the First Secretary, focused on promoting large-scale and branded development of ecological rice cultivation. By adopting a model combining cooperatives, major growers, and individual farmers, and by registering a local brand to increase added value, the project has laid a solid foundation for sustainable growth.

In Lianchi Village, after in-depth research by stationed cadre Zhong Minmin, Moutai Group helped expand the area of sorghum planting from 600 mu to 1,800 mu, while also investing in revitalizing an idle pepper plantation base to promote diversified characteristic agriculture.

As of 2024, Meijiang Village's ecological rice project had generated over RMB 100,000 yuan in additional collective income for the village. In Lianchi Village, sorghum cultivation has benefited more than 400 households, while the pepper plantation now generates an annual output value of about RMB 150,000 yuan, providing employment opportunities for over 1,200 local residents annually.

Case

Targeted Strategies, Diversified Industries Empower Rural Revitalization

Based on the unique industrial foundations and resource endowments of each village, the company has adopted a targeted industrial support model, systematically assisting multiple villages in exploring sustainable development paths. The goal is to improve villagers' living standards and strengthen rural collective economies.

The village-based cadres and First Secretaries dispatched by the company have worked closely with local communities, planning industry directions based on actual conditions. By injecting specialized assistance funds — such as RMB 490,000 yuan for the Daylily Base in Pingmo Community and RMB 680,000 yuan equity investment in the sweet potato industry in Luolong Village — the company has effectively stimulated local economic activity.

To ensure farmers' active participation and shared benefits, the company promotes multi-party collaboration models, including "Party Branch/Company ^ + Cooperative ^ + Farmer." It also focuses on building a full industry chain, supporting not only planting and breeding such as rapeseed oil processing in Hexi Village and drying facilities in Chichun Village — but also assisting in product packaging design and brand development, including the creation of agricultural brands like "Fengweiduo" and "Nuolong" .

In addition, the company helps bring rural agricultural products to market — placing them in supermarkets, expanding sales channels, and ultimately increasing income for local communities.

The Daylily Base in Pingmo Community

The Honeysuckle Base in Chichun Village

These targeted assistance measures have achieved remarkable results. In Pingmo Community, the planting of daylilies and shiitake mushrooms has benefited nearly 200 households, with an annual per capita income increase of over RMB 3,000 yuan. Some households earn more than RMB 60,000 yuan annually, and in 2024, the village's collective income reached RMB 650,000 yuan. In Wenjiaba Village, the beekeeping industry, supported by an innovative assistance model, generated an additional RMB 260,000 yuan in annual collective income, while deep-processed products are currently under development. In Hexi Village, through the development of industries such as mushroom cultivation, 42 farming households saw their annual incomes increase by more than RMB 60,000 yuan on average, and the village's collective income increased by over RMB 340,000 yuan annually. In Changba Village, by revitalizing idle assets and developing characteristic agriculture and breeding industries, the village's collective economy grew from less than RMB 50,000 yuan to more than RMB 280,000 yuan.

Local Empowerment: Regional Collaboration and Development

The Company is committed to empowering local economies, advancing regional collaboration, and promoting diversified economic development. At the same time, it works with neighboring areas to build a development model based on resource sharing and complementary strengths. Through concrete actions, the company practices the concept of sustainable development, contributes to the sustainable growth of local economies, and plays an active role in driving regional prosperity.

Enhancing Educational Effectiveness

The Company actively fulfills its social responsibilities by establishing Moutai Institute to cultivate talent, conduct scientific research, and implement paired assistance programs, contributing to the economic development of Renhuai City.

Case

Multi-dimensional Collaboration, Composing a Symphony of Local Development

In 2024

in various competitions, students won:

Moutai Institute, committed to a development strategy centered on multi-sector collaboration, actively contributes to regional growth. In terms of talent cultivation, the college has continuously expanded its partnerships with universities and enterprises across China, including Jiangnan University and others, signing cooperation agreements at various levels. At the same time, it has deepened collaboration with local governments and businesses, particularly advancing cooperative initiatives with the People's Government of Gulin County.

1 national - level gold award

3 bronze awards

Since its establishment, Moutai Institute has achieved an average employment rate of 9 6 . 1 5 % among its graduates, with over 5 0 % working in fields related to the liquor industry. Students have excelled in numerous competitions, winning 1 National Gold Award, 3 National Bronze Awards, and more than 500 provincial-level or higher honors. Moutai Institute's achievements in industryeducation integration and school-enterprise collaboration were recognized as an Outstanding Educational Practice Case at the 14th China Private Education Conference, where it was also featured as a showcase example. In scientific research, the college has secured funding for 27 National Natural Science Foundation projects and 2 National Social Science Foundation projects, with 5 0 . 1 7 % of all research projects and outcomes directly linked to the liquor industry.

In continuing education, the college focuses on the brewing sector through non-degree training programs. In 2024 alone, it conducted over 30 training sessions, 24 of which were liquor-related, benefiting more than 2,400 participants. It has also advanced social skill certification efforts, certifying 1,010 individuals in total. Furthermore, Moutai Institute actively engages in community support initiatives, organizing party-building exchanges and assistance activities in Daozhen, participating in field research and promotion of mushroom industry projects, and collaborating with the Party Committee of Huangjiatian Community to co-plan support programs — all contributing meaningfully to local development.

Enhancing Healthcare Quality through Empowerment

In response to the call for a "Healthy Guizhou", Moutai Hospital a subsidiary of the Moutai Group, has successfully carried out a series of complex surgical procedures and introduced multiple innovative medical technologies. Notable breakthroughs have been achieved in key areas such as cardiovascular and cerebrovascular diseases, and oncology, effectively meeting the local population's healthcare needs and making a significant contribution to safeguarding public health.

Contributing to "Healthy Guizhou" — Meeting Local Healthcare Needs

Moutai Hospital's Medical Achievements in 2024:
* Successfully performed "Coronary Rotational ⑨ Conducted the  first "HIFU (High-Intensity Focused Atherectomy" on a patient with coronary heart disease Ultrasound)" non-invasive treatment in Renhuai City ⑨ Introduced a new diagnostic technique: "Simultaneous
* Completed a one-stop hybrid procedure for atrial fibrillation Heart-Brain Bubble Test" — where symptoms appear in the brain but originate in the heart
* Successfully carried out the first radical antegrade ⑨ Performed the first endovascular mechanical thrombectomy modular pancreatosplenectomy for acute cerebral infarction
⑨ Conducted the first ultrasound-guided transperineal ⑨ Provided multidisciplinary support for the successful prostate biopsy pdiossetaospeerative pregnancy care of a patient with Moyamoya
⑨ Spruoccedssufruellsyvicaormapdlieatleadr temruyltaicpclesnseurointerventional ⑨ Carried out the first arteriovenous fistula surgery
⑨ Performed percutaneous pulmonary angioplasty on ⑨ Provided comprehensive medical support for the fracture a patient surgery of a 97-year-old Korean War veteran
* Successfully treated a patient with massive gastrointestinal * Completed the first full-mouth immediate implant placement bleeding and hemorrhagic shock and immediate loading under comfortable anesthesia

Connecting the World, Serving All Directions

Upholding the mission of "Promoting Moutai Culture and Serving a Better Life", Moutai Airport, operated by the company, has actively integrated into local development strategies, comprehensively enhancing regional transportation accessibility and convenience. By optimizing its route network and continuously improving service quality, the airport has become a key driver in promoting local economic and social development.

In 2024, Moutai Airport had 37 operational routes connecting 42 cities across China. It handled a total of 1.5539 million passengers and 1,650 tons of cargo and mail, maintaining its position as the second-largest airport in Guizhou Province by passenger and cargo throughput, and the topperforming regional airport in the province.

Empowering Development through Scientific Management

Moutai Airport has established a triple-integrated management system and a dual-prevention safety mechanism, achieving over 9 5 % maturity in institutional processes, legal framework construction, and procurement management laying a solid foundation for high-quality development. By improving the full-staff production safety responsibility system and the risk identification and hazard investigation mechanism, the airport has achieved a "double zero" goal of no accidents or incident precursors for seven consecutive years.

Building a Nationwide Air Network Connecting All Directions

Leveraging the resource advantages of Moutai, the airport has expanded its sales system and adjusted business strategies to operate 37 routes connecting 42 cities, forming a nationwide air network. It pioneered the industry's first premium liquor shipping service brand _ "Jiuyida" (Easy Liquor Delivery), effectively solving travelers' challenges in purchasing and transporting liquor, thus promoting the development of local specialty industries and boosting tourism consumption.

Building a Green Airport as a Role Model

Actively advancing environmental protection efforts, Moutai Airport was awarded the "Dual Carbon Airport-Level Two" certification by the China Airport Council making it the first airport in Guizhou Province to receive this honor. With excellent service and management, the airport has received more than 30 honors, including recognition as an advanced unit in the National Civil Aviation "Safety Production Month" campaign, significantly enhancing the regional image of Renhuai and increasing external awareness and reputation.

Economic Empowerment for Sustained Growth

Taking proactive responsibility and actions, the Company created greater value and strength for local economic and social development through initiatives such as scholarship donations and industrial support, contributing to the advancement of common prosperity and social harmony.

Case

A Champion of Social Responsibility and a Catalyst for Local Development

In 2024

the annual tax payment reached 113.59million yuan.

The Wine Company actively fulfills its social responsibilities and comprehensively supports local development. In terms of social contribution, it has collaborated with the Sixth Joint Assistance Group of Moutai Group to successfully implement a series of assistance projects. These include the construction of mushroom cultivation greenhouses, which have injected new vitality into local industries; donation activities to support education, helping improve learning conditions; and visits and assistance to vulnerable groups, delivering care and warmth to those in need.

In the field of economic development, the company has leveraged its strengths to create nearly 50 job opportunities, employing local villagers and effectively raising household incomes. At the same time, the company complies with tax regulations and made total tax payments of RMB 113.59 million in 2024, significantly contributing to local fiscal revenue and driving regional economic growth.

Case

Party Building Leads Rural Revitalization, Industrial Empowerment Benefits People's Livelihoods

Moutai Technology Development Company is committed to promoting rural revitalization under the leadership of Party building. It has established a comprehensive assistance model that combines industrial empowerment with livelihood support, working closely with the Fourth Joint Assistance Group of Moutai Group to precisely implement diverse revitalization initiatives.

The company has funded supporting projects for the mushroom industry to cultivate new momentum in characteristic agriculture; completed the village road lighting project in Changba Village, boosting the night-time rural economy; launched the "Police-Public Cooperation * * Safe Street" material donation program to strengthen grassroots public security; and conducted outreach activities to care for left-behind children and elderly individuals, benefiting more than 130 people in total forming a multi-layered and all-round rural revitalization support system.

Leveraging its own industrial advantages, Moutai Technology Development Company promotes endogenous economic growth through employment generation. By innovating development models, it has created nearly 100 job opportunities, effectively supporting local employment for workers from Guiding County and surrounding towns, addressing employment challenges and stimulating regional economic vitality.

Philanthropic Engagement: Shouldering Social Responsibilities

The Company adheres to the social responsibility philosophy of "Big Brand, Big Responsibility", continuously expanding the "circle of friends" for Moutai's public welfare initiatives, gathering more public welfare forces, and making every effort to enhance the public welfare brand. They are committed to making this meaningful cause more substantial and effective, and consistently improving it.

In 2024, under the coordination of the Moutai Charity Foundation, the Company built a Moutai Public Welfare Brand Matrix centered on the main charity IP of "China Moutai · Pillar of the Nation". Based on the four dimensions of heaven, earth, people, and culture, the Company focused its efforts on four major public welfare areas: ecological protection, industry support, livelihood improvement, and cultural heritage, further strengthening the Moutai brand's social responsibility and public service impact.

Responsibility Performance

{ \scriptsize { 1 } } Relying on the Guizhou Moutai Charity Foundation, the company engaged partners to donate over RMB 50 million yuan in 2024 to support more than 30 public welfare projects, benefiting over 3 million people.

⑨ To date, Guizhou Moutai has donated over RMB 1.3 billion yuan, helping more than 250,000 outstanding students from economically disadvantaged families fulfill their dreams of attending university across China.

Case Guizhou Moutai Charity Foundation Honored with the "Annual Outstanding Charity Organization" Award

Since its establishment in 2023, the Guizhou Moutai Charity Foundation has invested over RMB 100 million yuan in public welfare projects. Collaborating with organizations such as the Guizhou Provincial Charity Federation and the China Cultural Heritage Foundation, the foundation has implemented 37 charity initiatives, benefiting more than 3 million people. Through these heartfelt efforts, it has become a warm current of kindness, allowing more people to feel the care and warmth of Moutai. In September 2024, the Kweichow Moutai Charity Foundation was awarded the "Annual Outstanding Charity Organization" award at the First Guizhou Charity Annual Meeting under the theme "Virtue in Action * * Love in Guizhou", recognizing its significant contributions to the charitable sector.

年度优秀慈善组织向善工 爱在贵

Nurturing the Ecology with Dedication

Ecological Civilization Construction is a long-term national priority for the sustainable development of the Chinese nation. Respecting, following, and protecting nature are central to building an ecological civilization. Rooted in the unique ecological barrier of the Chishui River Basin, the Company has continuously carried out public welfare projects for the protection of the Chishui River. It has also expanded its ecological conservation efforts through the "Moutai Ecological Forest" project, injecting new momentum into ecological restoration.

Case Protecting the Source of Chishui River — Special Action for Ecological Conservation

The Chishui River originates in Yinchang Village, Chishuiyuan Town, Zhenxiong County, Zhaotong City, Yunnan Province. It flows out of Yunnan at the Sanchahe Ferry in Potou Town, an area famously known as "Where a Rooster's Crow Can Be Heard in Three Provinces." From there, it passes through Qingshuipu Town in Bijie and Qingchi Town in Jinsha County before reaching Zunyi. The Chishui River traverses 16 counties and cities across 4 cities in 3 provinces — Yunnan, Guizhou, and Sichuan — serving as a first-tier tributary of the Yangtze River and a crucial ecological barrier in its upper reaches.

In November 2024, during the 2024 Yunnan Moutai Fans Carnival, the Kweichow Moutai Charity Foundation, together with Moutai dealers in Yunnan Province, contributed RMB 1.2 million yuan to support environmental protection and remediation efforts in Chishuiyuan Town, Zhenxiong County the headwater region of the Chishui River.

As a key component of the public welfare brand "China Moutai · Pillar of the Nation", this project focuses precisely on the comprehensive ecological management of Chishuiyuan Town, the Chisui River's source area. Through scientific planning and systematic conservation measures, the initiative has significantly strengthened ecological protection in the headwater region, notably improving water retention capacity, continuously enhancing water quality, and reinforcing the Chishui River's critical role as an ecological barrier in the upper reaches of the Yangtze River _ safeguarding the lives and livelihoods of millions downstream.

Case "Moutai Ecological Forest" Connects with Mountain City, Helping Nanchuan Fire-Scarred Land Renew

The Kweichow Moutai Charity Foundation, together with Moutai dealers in Chongqing, launched the "Moutai Ecological Forest" project to restore vegetation coverage in damaged areas, enhance the self-repair capacity of the ecosystem, and ensure the longterm healthy development of reconstructed woodlands.

In this project, 4,400 container seedlings of Schima superba and 120 camphor trees were successfully planted in 2024, efficiently completing the initial greening of fire-scarred land and enabling the damaged soil to "reborn." This has built a new green barrier for the local area.

Supporting People's Livelihood and Education

We continue to improve the public welfare brand matrix, enhance people's well-being, care for left-behind children, disadvantaged adolescents, and students from economically challenged families, and improve the quality of life for the elderly. These efforts provide new impetus and sow new hope for youth development.

Case "China Moutai · Pillars of the Nation" 2024 Hope Project Continuously Helps Students Fulfill Dreams

In October 2024, the launch conference of the "China Moutai * * Pillars of the Nation" 2024 Hope Project Dream Fulfillment Action - a largescale public welfare student aid activity - and the report meeting for Hope Project students were held in Beijing. At the event, Kweichow Moutai presented a donation plaque of 100 million yuan to the China Youth Development Foundation, marking 13 consecutive years of Kweichow Moutai's sustained support for students' dreams, with an annual donation of 100 million yuan remaining unchanged.

Additionally, the 2024 public welfare student aid activity added four sub-projects: "Students' Class", "Students' Public Welfare Tour", "Students' Homecoming Journey", and "Talent Development Plan". By strengthening the guidance of advanced role models, organizing students to participate in public welfare practices, and continuously funding outstanding talents, these initiatives inspire more students to strive for progress and grow into capable individuals.

As of now, Kweichow Moutai has cumulatively donated over 1.3 billion yuan, assisting more than 250,000 outstanding students from economically disadvantaged families nationwide in realizing their university dreams.

"China Moutai · Pillars of the Nation" 2024 Hope Project Donation Ceremony

Case "Moutai Prince · Bright Youth" Public Welfare Project Aids Adolescent Growth and Talent Development

Since the launch of the "Moutai Prince * * Bright Youth" public welfare project in 2019, Moutai Prince Liquor dealers and related parties have cumulatively donated 97.53 million yuan to carry out public welfare projects such as the upgraded Hope Project "Star Plan," "Strong Seedling Plan," and "Fertile Soil Plan." These projects aim to provide better educational, cultural, and technological support for adolescents through various public welfare activities, assisting their growth and talent development.

In June 2024, the "Moutai Prince · Bright Youth" 2024 Yunnan Hope Project "Yunling Youth Sailing · Caring for Childlike Hearts' Growth" public welfare project was launched. The National Project Management Committee donated 3 million yuan to Yunnan Hope Project public welfare projects, supporting rural left-behind children and disadvantaged adolescents in Yunnan to pursue their dreams.

Launching Ceremony

Case

Laimao "Badminton with Love in Guizhou": Sports Light Up Children's Hearts, Cultivating "Pillars of the Nation"

As an important part of the 2024 "China Moutai · Pillars of the Nation" public welfare activities, the "Laimao ‘Badminton with Love in Guizhou'" campaign is initiated by Laimao Company. Aimed at developing quality education for teenagers, the campaign contributes to the all-around development and healthy growth of young people by promoting badminton in Guizhou and improving campus sports facilities.

2024 "China Moutai · Pillar of the Nation" – Laimao Love Badminton Growth Public Welfare Action

Centered on the public welfare plan "Laimao Badminton Tour in Guizhou ·One Prefecture per Year" and the "Love Badminton Stars" Youth Badminton Public Welfare Summer Camp, Laimao launched the "Laimao Badminton Tour in Guizhou" activity in Bijie, Guizhou. The activity included constructing badminton courts and donating rackets to 5 local schools, organizing teachers and students to visit Chengdu for the "Thomas & Uber Cup" world-class badminton tournament to broaden their horizons. Additionally, the 3rd "Love Badminton Stars - 2024 Guizhou Youth Badminton Public Welfare Summer Camp" was successfully held in Guiyang. Through an innovative model integrating venue construction, equipment donation, role-model inspiration, and professional training, it established a growth ladder for youth from popularization to elitism, laying a solid foundation for cultivating future "pillars of the nation" with practical actions.

Case "Guizhou Daqu · Every Drop Carries Love": Building Diverse Community Elderly Care Models to Transform Aging into Enjoying Life

The "Love the Elderly Station" project of "Guizhou Daqu \mathbf { \nabla } * \mathbf { \varepsilon } Every Drop Carries Love" is part of the "China Moutai * * Pillars of the Nation" public welfare system. It is jointly initiated by Guizhou Moutai Jiangxiang Liquor Marketing Co., Ltd., Guizhou Charity Federation, and Kweichow Moutai Charity Foundation, and implemented together with Guizhou Daqu dealers. Based on the national strategy of actively addressing population aging, the project has established home-based elderly care service platforms in 24 communities across 23 districts and counties in 8 prefectures of Guizhou Province, including 18 relocated poverty alleviation resettlement communities. It has built an innovative model of multi-stakeholder cooperation among governments, enterprises, and social organizations to provide comprehensive services for community elderly.

Through professional operation, the project offers seniors services such as day care, cultural and recreational activities, psychological comfort, and self-help mutual assistance. Combining local characteristics, Love the Elderly Station carries out activities like intangible cultural heritage inheritance, ethnic handicrafts, and folk songs and dances, which not only preserve traditional culture but also enrich the spiritual and cultural lives of the elderly. This has realized the transformation from "elderly care" to "enjoying aging" and from "remaining years" to "new beginnings."

The project has established a diversified co-governance model for community elderly care. Through professional social workers providing supervisory services, it ensures service quality and effectiveness - not only meeting the basic living needs of the elderly but also satisfying their spiritual and cultural needs through "senior classes." By organizing the elderly to participate in community activities, it enhances their sense of belonging, achieving all-around and multi-dimensional care.

Safeguarding Cultural Contexts

We are committed to protecting Asian cultural heritage and the cultural context of the Chinese nation. Through donating funds to support cultural relics research and restoration, and establishing public welfare brands such as "Moutai 1935 · Great Medicine of the Nation" and "Hanjiang · Inheritance of Craftsmanship", we promote cultural preservation and the inheritance of cultural contexts.

Case Preserving Civilizational Traces: Building a New Future for Asian Cultural Heritage Protection

We actively respond to the national initiative for cultural heritage protection, carrying out in-depth cultural inheritance practices through the "China Moutai · Pillars of the Nation" public welfare system. In April 2023, the Conference of the Asian Cultural Heritage Conservation Alliance was held in Xi'an. As one of the founding initiators of the Asian Cultural Heritage Protection Fund, Moutai pledged to donate 30 million yuan to the China Cultural Relics Conservation Foundation over three years to support cultural relics research and restoration. In January 2024, the Kweichow Moutai Charity Foundation submitted the first installment of 10 million yuan, fulfilling the company's firm commitment to cultural inheritance.

Since its establishment, the fund has promoted cultural exchanges and cooperation across regions through projects such as the "Asian Cultural Heritage Guardians" series, the "Asian Cultural Heritage Education Cooperation Network", and the "ChinaSaudi Joint Archaeological Project at Selin Port Ruins", gaining wide recognition from all parties.

Case

"Moutai 1935 · Great Medicine of the Nation" Public Welfare Project Boosts Traditional Chinese Medicine Industry Development

In 2024, the "Moutai 1935 * * Great Medicine of the Nation" public welfare fund supported the inheritance and development of traditional Chinese medicine (TCM) in Kaifeng, Ningbo, Yangzhou, Huai'an, Jining, Tianjin, Beijing, and other regions. With a total annual investment of RMB 3.5 million yuan, the fund safeguarded and promoted the development of TCM - an essential part of Chinese civilization—and contributed to promoting the treasure of Chinese medical heritage.

Donation Ceremony of "Moutai 1935 * * Great Medicine of the Nation" Public Welfare Fund

Case "Hanjiang · Inheritance of Craftsmanship" Public Welfare Brand Supports Cultural Heritage Protection

Founded in 2021, the "Hanjiang * * Inheritance of Craftsmanship" public welfare brand aims to support cultural relics protection, safeguard cultural heritage, and actively participate in the preservation and restoration of precious cultural heritage. It interprets the profound connotations of "inheritance" and "craftsmanship" through practical actions.

In 2024, the "Hanjiang \mathbf { \nabla } * \mathbf { \varepsilon } Inheritance of Craftsmanship" public welfare project invested more than RMB 7 million yuan to contribute to the protection of national cultural heritage. It launched the annual theme cultural activity "Exploring Chinese Intangible Heritage", setting sail from Jingdezhen (the "Porcelain Capital"), passing through Pingdingshan (the "Hometown of Ru Porcelain in China") and Chaozhou (the "Porcelain Capital of China"), and concluding in Quanzhou, thereby supporting the inheritance and development of Chinese porcelain culture. Meanwhile, it carried out the "Thousands of Years of Chinese Characters · Inheriting Cultural Context with Sauce" public welfare exhibition of Chinese characters. Through immersive, three-dimensional, and interactive comprehensive displays, the exhibition presented the long history and profound cultural heritage of Chinese characters to the audience, stimulating interest in and love for Chinese character culture among all sectors of society, and promoting traditional Chinese character culture.

GJIA “汉酱·匠心传承公益基金 捐赠仪式 捐款￥300.000.00元

As part of the project, the public welfare exhibition of Chinese characters opened in November 2024, making successive appearances at the Zunyi Art Museum and Guizhou Normal University.

Donation Ceremony of "Hanjiang · Inheritance of Craftsmanship" Public Welfare Fund

The China Cultural Relics Conservation Foundation and the Kweichow Moutai Charity Foundation made a donation to the Chinese Character Museum.

Pooling Good Deeds, Sharing Social Responsibilities

The company actively collaborates with dealers to engage in public welfare, builds philanthropic platforms, and unites with dealers to continuously invest in public welfare fields such as education and poverty alleviation.

In 2024, Moutai Group mobilized over 1,000 dealers, carried out public welfare projects across 31 provinces, autonomous regions, and municipalities directly under the Central Government, funded more than 3,000 public welfare projects, and drove dealers to accumulate donations of over RMB 300 million yuan for public welfare and charity causes.

2024

Moutai Group has driven over 1,000 distributors.

The public welfare projects carried out cover 31 provinces, autonomous regions, and municipalities directly under the Central Government across China.

It has funded more than 3,000 public welfare projects.

Environmental Support for military protection personnel and their Disaster relief families Cultural Educational support development and student aid The public welfare projects Medical care Poverty alleviation carried out and health and assistance cover the following fields: Elderly care and
Care for persons with pension services
disabilities Community development

and driven distributors to accumulate a total donation of over 300 million yuan for public welfare and charitable undertakings.

Assisting Students, Opening a New Chapter

We join hands with dealers to carry out public-welfare student - assistance activities, focusing on the growth and development of students in poverty-stricken areas, and sending warmth and hope to the students.

Case

Donation Ceremony of "China Moutai · Pillar of the Nation" – "Craftsmanship Stars Shine for the Future" Public Welfare Project was Held

In September 2024, the donation ceremony of the "China Moutai · Pillar of the Nation" – "Craftsmanship Stars Shine for the Future" public welfare project took place at Moutai Institute. The Kweichow Moutai Charity Foundation, together with Guangdong dealers of China Moutai, donated RMB 2 million yuan to the Education Development Foundation of Moutai Institute to support the development of its educational undertakings.

Donation Ceremony

Donation Ceremony of "China Moutai · Pillars of the Nation" Warm Cloud Action Held at E'duoma Township Central School

In December 2024, the donation ceremony of the "China Moutai · Pillars of the Nation" Warm Cloud Action took place at E'duoma Township Central School. The Kweichow Moutai Charity Foundation, in collaboration with Sichuan dealers of China Moutai and the Sichuan Youth Development Foundation, donated 1,902 sets of winter school uniforms worth RMB 550,000 yuan to six schools, including E'duoma Township Central School, Jiayi Township Central Primary School, Changxugongma Central School, Changshaganma Township Central School, Changshagongma Township Central School, and Derongma Central Primary School. This gesture brought warmth and care to students during the winter season.

Donation Ceremony

Love Powers Rural Revitalization

We pool the caring efforts of dealers to carry out diversified assistance work such as public welfare donations and fund-raising for construction, boosting the industrial development of rural revitalization.

Case

Public Welfare Donation Activity of "China Moutai · Pillars of the Nation" Honey Beverage Rural Revitalization Action Held in Daozhen

In September 2024, the public welfare donation activity of the "China Moutai * * Pillars of the Nation" Honey Beverage Rural Revitalization Action took place in Daozhen. The Kweichow Moutai Charity Foundation, together with Chongqing dealers of China Moutai, donated more than RMB 2.1 million yuan to support the Daozhen Honey and Rosa roxburghii Beverage Development Project and the New Bee-Farming Demonstration Site Project, boosting the industrial development of rural revitalization.

Donation Ceremony

Public Welfare Supports Disaster Relief

Caring for disaster-stricken areas, we actively join hands with dealers to convey love, helping people in disaster areas regain confidence, resume life, and rebuild their homes.

se Pooling Love to Aid Post-Disaster Reconstruction in Wenchang, Hainan

The Kweichow Moutai Charity Foundation has long been a key force in Moutai's fulfillment of social responsibilities. It has repeatedly collaborated with dealers to carry out various public welfare activities, covering areas such as love assistance, condolences, and student sponsorship, driving more forces to participate in public welfare causes.

In September 2024, the Kweichow Moutai Charity Foundation, together with dealers from Hainan, Shandong, and Hunan, donated RMB 2 million yuan to the Wenchang Charity Federation. After the disaster, the company quickly responded and actively organized donations, fully practicing the spirit of "when one place is in difficulty, support comes from all directions." The donation was used for disaster relief and post-disaster reconstruction, providing strong support for affected people to resume their lives and rebuild their homes.

On September 11, 2024, RMB 2 million yuan was donated to the Wenchang Charity Federation, of which RMB 1 million yuan was earmarked for post-disaster reconstruction projects, RMB 700,000 yuan for the repair of social service institutions and temporary relief for vulnerable groups, and RMB 300,000 yuan for the purchase of disaster relief materials.

In September, 2024

On September 11, 2024,RMB 2 million yuan was donated to the Wenchang Charity Federation, of which RMB 1 million yuan was earmarked for post-disaster reconstruction projects, RMB 700,000 yuan for the repair of social service institutions and temporary relief for vulnerable groups, and RMB 300,000 yuan for the purchase of disaster relief materials.

Donation Group Picture

Inheritance Relay of Kindness

The true power of public welfare originates from the collective efforts of the entire society. It is heartening that under the silent nourishment of Moutai's philanthropy philosophy, an increasing number of distributor partners have voluntarily engaged in public welfare practices, expanding the reach and influence of these initiatives. This has formed a relay chain of public welfare love that starts with Moutai, extends through distributors, and connects all corners of the country.

In 2024, Moutai distributors and related parties donated a total of RMB 261 million yuan to public welfare and charity causes, including rural revitalization, ecological protection, educational assistance, and cultural promotion.

As drops of water converge to form an ocean and grains of sand accumulate to build a tower, the small acts of kindness from distributor partners have merged into a mighty force, echoing Moutai's original aspiration for public welfare. Due to space limitations, we hereby present the donation cases of some loving representatives from various regions during the reporting period.

Distributors in Anhui region donated a total of RMB 2,150,600 yuan throughout the year.

* Anhui Youyi Trading Co., Ltd. donated RMB 309,400 yuan to fund economically disadvantaged college students and offer condolences to veteran soldiers, etc.

Hefei Lianjia Trading Development Co., Ltd. donated RMB 161,000 yuan to commend outstanding employees' children and offer condolences to vulnerable groups and nursing home elderly, etc.

Distributors in Beijing region donated a total of RMB 2,005,300 yuan throughout the year.

Anhui Yingcheng Energy Technology Co., Ltd. donated RMB 126,000 yuan for public welfare student aid and condolences to veteran soldiers, etc.

* Jiuxian Network Technology Co., Ltd. donated RMB 1,300,000 yuan to fund the "Great Nation's Joy" activity of the China Social Work Association and support the Oroqen Banner Red Cross Society, etc.

Beijing Aosheng Zexing Sugar & Wine Co., Ltd. donated RMB 191,900 yuan to offer condolences to troops and fund Liucun Welfare Institute in Changping District, etc.

Beijing Dehua Yongsheng Trading \mathsf { C o . , } Ltd. donated RMB 62,800 yuan to offer condolences to enterprise workers, fund the Kaiming Foundation, and care for special children, etc.

Distributors in Fujian region donated a total of RMB 66,349,100 yuan throughout the year.

New Huadu Industrial Group Co., Ltd. donated RMB 59,950,000 yuan to fund Minjiang University, Peking University Fashu Medical Foundation, etc.

Zhongmin Baihui (China) Retail Group Co., Ltd. donated RMB 1,418,100 yuan to fund the Education Development Fund of Licheng District, Quanzhou, and send Spring Festival couplets to community residents, etc.

Quanzhou Haojia Wine Co., Ltd. donated RMB 1,392,300 yuan to build a science and innovation classroom in Chengdong Middle School, Fengze District, and fund the Provincial Public Security Heroes Fund, etc.

Distributors in Gansu region donated a total of RMB 2,138,400 yuan throughout the year.

Lanzhou Yishun Industry and Trade Co., Ltd. donated RMB 1,283,000 yuan to establish the Yishun Talent Award and high school/college entrance examination student aid awards, and reward outstanding teachers, etc.

Gansu Deshenghe Trading Co., Ltd. donated RMB 300,000 yuan for traditional culture research, protection, and inheritance work.

Gansu Guofang Industry and Trade (Group) Co., Ltd. donated RMB 210,000 yuan to care for children in special children service centers and welfare homes, and fund community primary schools.

Distributors in Guangdong region donated a total of RMB 13,911,200 yuan throughout the year.

● Guangdong Youyi Wine Co., Ltd. donated RMB 3,380,500 yuan to fund the construction of the library of Leizhou Kelu Town Central Primary School and carry out elderly care and warmth-giving activities, etc.
● Shenzhen Jiaxin Huihuang Investment Co., Ltd. donated RMB 3,375,000 yuan to support the development of Geshan Temple, tree planting activities in Lufeng, etc.
● Guangzhou Runxuan Trading Co., Ltd. donated RMB 1,021,900 yuan to fund the construction of the School of Physical Education of Jinan University and support the public welfare activities of Huangpu Aihai Cihang Social Work Service Center, etc.

Distributors in Guangxi region donated a total of RMB 2,480,600 yuan throughout the year.

Yulin Pinzheng Trading Co., Ltd. donated RMB 544,100 yuan to fund the establishment of scholarships at Yulin Normal University and care for children in difficult situations, etc.

Guangxi Zunhe Industrial Co., Ltd. donated RMB 418,500 yuan to fund the Youth Development Foundation for basketball court construction and support rural revitalization in Yongle Town, Baise, etc.

Guangxi Wufu Liquor Co., Ltd. donated RMB 93,500 yuan to support the Zhejiang Sunshine Education Fund and the educational cause of Fusui County Ethnic Primary School, etc.

Distributors in Henan region donated a total of RMB12,426,500 yuan throughout the year.

Henan Yixing Industrial Group Co., Ltd. contributed RMB 2,298,000 yuan to support the cause of caring for the next generation, infrastructure and welfare funds of Lizhai Village, etc.

0 Henan Hualei Sugar & Wine Co., Ltd. donated RMB 2,000,000 yuan to fund the Youth Health Development Fund of the Hope Project.

Henan Jiuduoyun E-commerce Co., Ltd. donated RMB 1,826,000 yuan to carry out comprehensive public welfare projects such as filial piety, respecting the elderly, helping the weak and disabled, and student sponsorship.

Distributors in Guizhou region donated a total of RMB 8,001,100 yuan throughout the year.

Guizhou Sanhui Jinyang Trading Co., Ltd. donated RMB 2,016,000 yuan to support the Charity Federation's student assistance programs and provide supplies to Huangzhuan Nursing Home, etc.

Guizhou Tianjiang Liquor Co., Ltd. donated RMB 1,016,000 yuan to support the Charity Federation's student assistance programs and provide supplies to Huangzhuan Nursing Home, etc.

Guizhou Longyun Tianxin Trading Co., Ltd. donated RMB 643,800 yuan to support the "Benevolent Guizhou Yitong Paradise" project and fund poor students.

Distributors in Heilongjiang region donated a total of RMB 3,285,600 yuan throughout the year.

Biute Trading Co., Ltd. donated RMB 1,852,000 yuan to support Hegang Marathon and fund school supplies for children, etc.

Harbin Xinfu Lida Trading Co., Ltd. donated RMB 249,000 yuan to support the ice and snow cause of Qitaihe Short Track Speed Skating Team.

Harbin Huatian Wine Co., Ltd. donated RMB 224,700 yuan to support Guizhou Public Welfare Foundation and sponsor the annual meeting of Songbei District Federation of Industry and Commerce, etc.

Distributors in Hainan region donated a total of RMB 3,045,100 yuan throughout the year.

Hainan Jiaxin Baoguo Trading Co., Ltd. Donated RMB 2,594,000 yuan to support the charity projects of Zheng Huan Gong Culture Foundation and offer condolences to needy families.

Hainan Baoting Kweichow Moutai Exclusive Store Co., Ltd. donated RMB 146,500 yuan to fund the student aid programs of the Provincial Charity Federation and Cultural Foundation, and offer condolences to poor households in Baoting County, etc.

Haikou Kexi Kejia Trading Co., Ltd. donated RMB 79,000 yuan to support typhoon disaster relief in Ding'an Town and fund the student aid activities of Chaoshan Chamber of Commerce, etc.

Distributors in Hubei region donated a total of RMB 1,984,000 yuan throughout the year.

* Hubei Renren Da Economic and Trade Co., Ltd. donated RMB 548,800 yuan to fund the educational project of Leishan Ethnic Middle School and offer condolences to urban management and sanitation workers in Wuchang District, etc.

Wuhan Chuxiang Wine Trading Co., Ltd. donated RMB 211,500 yuan to support the student aid project of Xinzhou District Charity Association, the rescue team of Xinzhou District Red Cross Society, and disaster reduction communities, etc.

Hubei Shoukang Yongle Trading Group Co., Ltd. donated RMB 161,000 yuan to fund the student aid of Shiyan Special Education School and assist the Happy Canteen of Park Community in Zhangwan District, Shiyan, etc.

Distributors in Hebei region donated a total of RMB 1,672,800 yuan throughout the year.

● Hebei Yuncheng Trading Co., Ltd. donated RMB 350,000 yuan to offer condolences to school teachers and nursing homes, etc. Qiankunfu Trading Co., Ltd. donated RMB 153,000 yuan to offer condolences to the elderly living alone in Laiyuan Shengli Happy Home and fund outstanding college entrance examination students, etc.
* Langfang Liushi Jiahua Sugar, Tobacco & Alcohol Co., Ltd. donated RMB 101,000 yuan to offer condolences to disabled and financially struggling veteran soldiers, retired elderly, etc.

Distributors in Hunan region donated a total of RMB 4,972,500 yuan throughout the year.

Distributors in Jiangxi region donated a total of RMB 522,900 yuan throughout the year.

BBK Commercial Chain Co., Ltd. donated RMB 1,250,000 yuan to fund flood relief by Yueyang Huarong County Charity Foundation, offer condolences to empty-nest elderly, etc.

Yichun Haoyun Trading Co., Ltd. donated RMB 180,700 yuan to donate books for township cultural improvement and assist the elderly and children in welfare homes as well as office facilities.

Hunan Jiahui Department Store Co., Ltd. donated RMB 802,000 yuan to support Spring Festival condolences by Huaihua Charity Federation, fund Jiahui Student Aid Fund, etc.

Jiangxi Xiaocun Industrial Co., Ltd. donated RMB 106,300 yuan to offer condolences to the elderly living alone in nursing homes for many times and care for medical staff and children, etc.

Hunan Detai Wine & Food Co., Ltd. donated RMB 263,400 yuan to fund poor students in Luxi No.1 Middle School, Xiangxi, offer condolences to medical staff of Provincial Communications Hospital, etc.

Ganzhou Ruilian Wine Co., Ltd. donated RMB 56,800 yuan to assist the earthquake relief in Jishishan County and offer condolences to the elderly in communities on the Double Ninth Festival, etc.

Distributors in Jilin region donated a total of RMB 1,085,700 yuan throughout the year.

Distributors in Liaoning region donated a total of RMB 2,689,800 yuan throughout the year.

Jilin Baishan Fangda Trading Co., Ltd. donated RMB 428,400 yuan to support child welfare and education, and offer condolences to firefighters and veteran soldiers, etc.

Dashang Group Co., Ltd. donated RMB 700,000 yuan to support table tennis events in Dalian.

Changchun Eurasia Group Co., Ltd. donated RMB 180,900 yuan to fund the Red Cross poverty alleviation fund and support student aid for poor students, etc.

Shenyang Mengcheng Trading Co., Ltd. donated RMB 421,000 yuan to support cultural and tourism development in Yangshan Town, Chaoyang County, and sports undertakings of Liaoning Sports Foundation.

Jilin Chinese and Foreign Famous Wine Culture Co., Ltd. donated RMB 80,900 yuan to offer condolences to veteran soldiers of the Anti-Japanese War for many times and donate learning and daily necessities to children in difficult situations, etc.

Dalian Xiangyuanxi Industrial Co., Ltd. donated RMB307,000 yuan to fund educational development in Longjing Town, Renhuai City, and support youth projects for respecting and caring for the elderly.

Distributors in Jiangsu region donated a total of RMB 7,359,300 yuan throughout the year.

Distributors in Ningxia region donated a total of RMB1,122,000 yuan throughout the year.

Jiangsu Zengli Trading Development Co., Ltd. donated RMB 3,008,000 yuan to fund the "Junjie" Teaching Award of Huaiyin Middle School and care for the growth of left-behind children.

Yinchuan Xinhua Department Store Chain Supermarket Co., Ltd. donated RMB 777,100 yuan to provide cooling drinks for multiple units in summer and fund student aid at Wencui University, etc.

Nantong Zhenghua Sugar & Wine Co., Ltd. donated RMB 488,800 yuan to inject funds into the Red Cross Humanitarian Fund and support activities of the Zhongxiao (Loyalty and Filial Piety) Museum, etc.

Ningxia Jiaruixin Industrial Co., Ltd. donated RMB 84,700 yuan to offer condolences to poor families, needy veteran Party members, and retired soldiers for many times, etc.

Suzhou Sutang Famous Wine Sales Co., Ltd. donated RMB 339,400 yuan to support Gusu District Charity Foundation, Children and Juvenile Foundation, etc.

Zhongyan Ningxia Sugar & Wine Non-staple Food Co., Ltd. donated RMB 50,000 yuan to offer condolences to the Second Nursing Home in Helan County and the Veterans Service Center in Jinfeng District, etc.

Distributors in Inner Mongolia donated a total of RMB 92,124,900 yuan throughout the year.

● Inner Mongolia Yitai Chunyi Trading Co., Ltd. donated RMB 90,680,000 yuan to support desert control projects in Inner Mongolia Autonomous Region, the development of education in Ejin Horo Banner, etc.
● Hohhot Jingye Trading Co., Ltd. donated RMB 266,100 yuan to support the development of Inner Mongolia Poetry Society, offer condolences to poor families in Ulanqab, etc.
0 Hohhot Qianzun Yunfeng Trading Co., Ltd. donated RMB 232,000 yuan to help former employees with serious illnesses, sponsor the research on Chahar culture in Inner Mongolia, etc.

Distributors in Qinghai region donated a total of RMB 40,200 yuan throughout the year.

Six companies including Qinghai Xining Jinquan Trading Co., Ltd., Xining Huazai Wine Co., Ltd., and Qinghai Jingyuan Wine Co., Ltd. donated a total of RMB 30,000 yuan to Xining Children's Welfare Institute to support children's growth.

Qinghai Guiren Wine Co., Ltd. donated RMB 10,200 yuan to Delingha Nursing Home for purchasing daily necessities for the elderly.

Distributors in Shaanxi region donated a total of RMB3,794,400 yuan throughout the year.

Xi'an Chengyu Lang Trading Co., Ltd. donated RMB 2,414,400 yuan to support the Spring Festival Warmth Delivery of Xi'an Charity Association, assist Baoji and Shangluo in flood relief, etc.

Xi'an Hengfeng Wine Culture Co., Ltd. donated RMB 530,900 yuan to support public welfare projects of Huayi District Charity Association and Xi'an Charity Association, etc.

Yan'an Linlin Industry and Trade Co., Ltd. donated RMB 295,000 yuan to Zizhou Student Aid Foundation, Beijing Xiangli Calligraphy Art Research Institute, etc.

Distributors in Shandong region donated a total of RMB 4,143,900 yuan throughout the year.

Shandong Xinxing Group Co., Ltd. donated RMB 1,267,000 yuan to support Zichuan District Charity Federation and fund love agricultural assistance in Xiaowangjia Village, Lingzi Town, etc.

Dezhou Xuri Non-staple Food Co., Ltd. donated RMB 560,000 yuan to support Dezhou volunteers and teams, and fund poor students and disadvantaged families, etc.

Shandong Lugong Sugar & Wine Co., Ltd. donated RMB 248,000 yuan to fund Renhuai youth student aid projects and support public welfare activities of Quancheng Hiking Conference, etc.

Distributors in Shanghai region donated a total of RMB 2,579,800 yuan throughout the year.

Shanghai Haolan Trading Co., Ltd. donated RMB 554,000 yuan to fund road construction in Ninggu Town, Anshun, Guizhou, and bridge construction in Luolong Town, Daozhen, etc.

Shanghai Yunfei Wine Co., Ltd. donated RMB 400,000 yuan to support teaching assistance at Huaxian No.1 Middle School and road construction in Shiji Village, Huaxian.

Shanghai Jieqiang Tobacco, Sugar & Wine Group Distribution Co., Ltd. donated RMB 300,000 yuan for paired assistance to Xianqiao Village, Shuxin Town, Chongming District.

Distributors in Shanxi region donated a total of RMB 615,400 yuan throughout the year.

Shanxi Meixin Trading Co., Ltd. donated RMB 131,400 yuan to assist the Children's Day materials of Yuncheng Welfare Institute and support the birthday celebration of Guan Gong, etc.

Linfen Chenghe Zhixin Trading Co., Ltd. donated RMB 90,000 yuan to fund college entrance examination graduates of Linfen No.1 Middle School and offer condolences to sanitation workers, etc.

Shanxi Gexin Economic and Trade Co., Ltd. donated RMB 80,000 yuan to support the cultural activity center of Hanjiayuan Village and offer condolences to veteran Party members and retired soldiers, etc.

Distributors in Sichuan region donated a total of RMB 6,567,800 yuan throughout the year.

Sichuan Chengdu Hongqi Chain Co., Ltd. donated RMB 3,850,000 yuan to Sichuan Charity Federation, Sichuan Red Cross Foundation, etc., to support the development of social welfare and charity causes.

Sichuan distributors jointly donated RMB 550,000 yuan to Sichuan Youth Development Foundation to support youth education.

Chengdu Ito-Yokado Co., Ltd. donated RMB 500,000 yuan to Chengdu Care for the Next Generation Foundation to support youth growth.

Distributors in Tianjin region donated a total of RMB 738,900 yuan throughout the year.

Tianjin Yuemiao Trading Co., Ltd. donated RMB 237,000 yuan to support the Spring Festival Warmth Delivery and public welfare projects of the Social Assistance Foundation.

Tianjin Yulongda Trading Co., Ltd. donated RMB 184,200 yuan to fund the Red Cross Bo'ai Student Aid Project and support public welfare activities for the college entrance examination, etc.

Tianjin Golden Years Technology Co., Ltd. donated RMB 74,000 yuan to support the Police Day activities and care for special children, etc.

Distributors in Yunnan region donated a total of RMB 2,532,600 yuan throughout the year.

Kunming Quanxingli Trading Co., Ltd. donated RMB 341,400 yuan to assist the landslide-stricken area in Zhenxiong County and support public welfare activities for community elderly, etc.

Kunming Hongye Trading Co., Ltd. donated RMB 159,200 yuan to assist the landslide-affected groups in Zhenxiong County and support public welfare activities of disabled children's rehabilitation schools, etc.

Chuxiong Tiansenli Trading Co., Ltd. donated RMB133,500 yuan to support love student aid in various schools of Chuxiong Prefecture and assist the landslide-affected people in Zhenxiong County, etc.

Distributors in Tibet region donated a total of RMB 610,300 yuan throughout the year.

Shigatse Zhicheng Wine Co., Ltd. donated RMB 187,500 yuan to offer condolences to sanitation workers and veteran Party members in Lhasa urban area, as well as retired soldiers in Yumai Township, Shannan, etc.

Yaxiong Industrial Co., Ltd. donated RMB 171,500 yuan to offer condolences to frontline sanitation workers, veteran Party members, elderly people in Lhasa, and retired soldiers in Yumai Township, Shannan, etc.

Tibet Siyou Trading Co., Ltd. donated RMB 105,000 yuan to assist the elderly care service center in Linzhou County and villagers in Kuomu Village, Qushui County, etc.

Distributors in Zhejiang region donated a total of RMB 5,150,600 yuan throughout the year.

Changxing Chenglong Wine Co., Ltd. donated RMB 947,300 yuan to support public welfare projects of Changxing County Charity Federation, Mid-Autumn Festival condolences, etc.

Yiwu Hongyu Trading Co., Ltd. donated RMB 670,000 yuan to support love projects of charity workstations and offer condolences to vulnerable groups in Wangdian Village, Niansanli.

Wenzhou Oupinshang Economic and Trade Co., Ltd. donated RMB 498,900 yuan to offer condolences to veteran soldiers at Spring Festival forums and sponsor community Double Ninth Festival elderly care activities, etc.

Distributors in Xinjiang region donated a total of RMB 2,174,300 yuan throughout the year.

Xinjiang Huijia Times Department Store Co., Ltd. donated RMB 1,183,000 yuan to fund the campus construction of Xinjiang University of Science and Technology and offer condolences to volunteers of the Western Program, etc.

Urumqi Juheng Trading Co., Ltd. donated RMB 619,000 yuan to assist the living materials of Xinjiang Hongshi Charity Foundation and fund poor students of Urumqi No.3 Middle School, etc.

Karamay Runsheng Trading Co., Ltd. donated RMB 61,300 yuan to support the "Runsheng Care" public welfare fund project and fund poor students in Karamay District, etc.

Distributors in Chongqing region donated a total of RMB 2,216,300 yuan throughout the year.

Chongqing Runxin Wine Co., Ltd. donated RMB 439,200 yuan to fund students from Guizhou in multiple universities and support the Three Innovation Experimental Class of Chongqing Jiaotong University, etc.

Chongqing Yingjiang Trading Co., Ltd. donated RMB 344,600 yuan to assist Linjiang Town Nursing Home in Yongchuan District, Chashan Zhuhai Street Community, etc.

Chongqing Qianhong Wine Sales Co., Ltd. donated RMB 224,000 yuan to support the "Golden Autumn Dream Building" initiative of Renhuai Middle School and offer condolences to underprivileged children, etc.

Moutai Stories: Inside the Distributors

Li Shiqiang: Feeding Back with Love, Transforming Lizhai Village

Inspired by Moutai's philanthropic culture of "Originating from the Mountains, Responsibility as Heavy as Mountains," Li Shiqiang, Honorary Chairman of Henan Yixing Industrial Group and a Moutai distributor, has always held a burning desire to change his hometown's fate. In late 2011, he returned to serve as Secretary of the Party Branch in a poverty-stricken village, determined to lead fellow villagers out of poverty and into a happy life of livability and productivity—embodying the values and responsibilities of a Communist Party member and a Moutai representative.

Li Shiqiang deeply understands that "giving a man a fish feeds him for a day, but teaching him to fish feeds him for a lifetime." Beyond decades of aiding underprivileged families, he focused on establishing long-term poverty alleviation mechanisms and sustainable development models. After returning to the village, he vigorously promoted systematic reforms in industrial development and living environments: by launching diversified collective industries like vegetable greenhouse bases, cattle farms, and garment processing workshops, he ensured "everyone has work and everyone earns an income." Meanwhile, he spared no effort to improve infrastructure, achieving road access to every village, tap water and gas supply to every household, and constructing public welfare facilities such as a community canteen and elderly day-care centers. These initiatives gradually transformed the once dilapidated village into a modern new countryside integrating pastoral communities, ancient fortress scenic areas, and rural tourist zones.

After over a decade of unremitting efforts, Lizhai Village has undergone earth-shaking changes: the per capita annual income has surged from approximately RMB 2,700 yuan in early 2013 to over RMB 27,000 yuan today, with collective assets accumulating from zero to over 100 million yuan. The village has won multiple honors, including "National Beautiful Village Demonstration Village." Li Shiqiang's practice not only has enabled fellow villagers to live their desired lives but also stands as an outstanding example of how Moutai distributors fulfill social responsibilities and inherit the spirit of public welfare.

Wang Yanjia: Passing on Cultural Torch, Forging Responsibility through Philanthropy

The 2,453-kilometer journey from Changchun to Maotai Town laid the foundation for Wang Yanjia's 38-year bond with Moutai. This deep connection, tested by early years of "hard-seat train trips and overnight stays in the dark," not only propelled him from a dispatch clerk to Chairman of Jilin Sifang Trading Co., Ltd., but also evolved into a mission to promote Moutai culture and fulfill the social responsibility of a "great brand with great accountability."

Wang Yanjia innovatively established the 800-square-meter Jilin Sifang Moutai Cultural Experience Hall in Changchun Jingyue Development Zone. Using modern technologies like VR, he transformed static displays of Moutai's brewing techniques and microbial changes into dynamic experiences, allowing visitors to immerse themselves in Moutai's charm. The hall has become a vital bridge linking Moutai with Jilin's local culture. For two decades, Wang has persistently supported education and aided the underprivileged, leading Moutai-related parties in targeted assistance—such as purchasing tailored clothing and essential radios for veteran soldiers of the Anti-Japanese War, and providing daily care for elderly solitude-living seniors. He emphasizes that philanthropy must be "targeted," truly understanding and meeting the needs of beneficiaries.

Driven by Moutai's "Heritage Training Program," his dedication to career and philanthropy deeply influenced his son, who returned to the family business to jointly safeguard this profound mission. Wang's actions not only vividly interpret the responsibilities of Moutai distributors, but also highlight the inheritance of Moutai spirit and philanthropic ideals— a torch passed down through generations.

Jiang Chuan: Twenty Years of Integrity in Business, Generations of Philanthropy as a Torch

After founding Qiankunfu Trading Co., Ltd. in 2002, Moutai distributor Jiang Chuan embarked on his journey of inheriting the Moutai legacy. In 2003, he established the "Qiankunfu Loving Volunteers" team, which has traversed 24 counties and districts in Baoding over two decades. From supporting impoverished schools and caring for elderly orphans to aiding in major disaster relief and assisting special groups, he has embodied the social responsibility of Moutai distributors through tangible actions.

Jiang Chuan's philanthropy is characterized by precise assistance. In 2010, he organized a campaign to raise over 30,000 yuan for "Elephant-Faced Mother" Cao Jianlou, helping this special family regain hope for life. In the same year, he raised over RMB 60,000 yuan for the surgical expenses of leukemia patient Xu Chaoyue and provided continuous material support for years. Since 2021, he has focused on Laiyuan Shengli Happy Home, not only raising RMB 150,000 yuan to renovate dilapidated buildings but also establishing a long-term assistance mechanism.

Over twenty years, Jiang Chuan has led his team in helping 438 elderly orphans and people with disabilities, earning honors such as "Loving Team" and "Hebei Province Integrity Enterprise." He has not only dedicated himself to public welfare but also integrated the concept of "benevolence" into corporate culture, inspiring employees to participate voluntarily. From "flickering lights" to a "galaxy of goodness," Jiang Chuan's philanthropic practice demonstrates the social value of Moutai distributors beyond business success, adding a warm humanistic touch to the Moutai brand.

Cao Yixiang: Bonding with the Chishui River Source, Co-creating a New Vision for Ecology and Revitalization

Facing the severe ecological pressures and livelihood challenges in the Chishui River source region, Moutai distributor Cao Yixiang took the lead in launching a large-scale public welfare project in 2018: "Caring for the Chishui River Source, Focusing on Ecological Protection, and Boosting Rural Revitalization." Aimed at long-term, systematic ecological governance and livelihood support, the project sought to safeguard Moutai's "mother river," improve the ecological environment of Chishuiyuan Town in Zhenxiong County, Yunnan, and promote local sustainable development.

Over a six-year period, with the participation of more than 7,000 people, the project advanced steadily through innovative and practical measures. In the Chishui River source area, it invested in planting and maintaining 600 mu (40 hectares) of square bamboo forests as the "Moutai Ecological Forest," forming a solid green barrier and cultivating a sustainable industry. It also pioneered centralized domestic waste treatment in riverside villages by donating 13 garbage collection vehicles and building 2 landfills, significantly reducing water pollution. The project further employed river cleaners along a 35-kilometer stretch of the Chishui River and continuously sponsored 50 local impoverished students, demonstrating comprehensive results in ecological protection, rural revitalization, and educational assistance.

Through unremitting efforts, Chishuiyuan Town has seen remarkable improvements in living environments, ecological landscapes, and villagers' environmental awareness, achieving the positive transformation of "clearer waters, greener mountains, better livelihoods, and more prosperous industries." Directly benefiting over 200 households, ecological industries like square bamboo forests have begun to bring stable economic returns to local people. This public welfare practice, initiated and deeply participated in by distributors, highlights the determination and effectiveness of Moutai distributors and social forces in safeguarding the source of life. It also provides valuable experience for the coordinated development of river basin ecological governance and rural revitalization.

Prospects for Sustainable Development

The Company has always been guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, with high-quality development as the core. The Group undertakes the mission of a national brand, adhering to the corporate values of "Following nature and respecting humanity, understanding reason and cultivating virtue." It follows the principles of "Harmony between Heaven and Man," "Cocreation of Value," and "Upholding Integrity and Innovation." The Group emphasizes the balanced development of the environment, society, and governance across multiple dimensions, becoming a paradigm and model for sustainable development in the new era. Moving forward, we will remain steadfast in promoting sustainable development, insisting on building a community of shared interests, emotional resonance, and interconnected destinies with stakeholders, including customers, employees, shareholders, distributors, suppliers, industries, society, and the environment. Together, we will create value and share achievements.

Quality as the Soul, Upholding the Original Spirit. Adhering to quality as the soul of life, we strengthen quality control across the entire domain, chain, and workforce. We optimize the "matrix" quality control system and continuously improve quality management throughout the entire process --- from raw material cultivation and procurement inspection to brewing and production. We balance inheritance and innovation, upholding the original spirit of brewing while maintaining the craftsmanship of quality.

Industry as the Foundation, Chain-driven Future. We concentrate on the collective power of the industry, reinforcing the wine industry through the "main value chain, extension chain, and service capacity chain." We steadily expand the wine tourism and health industries, optimize industrial chain finance, and build a modern industrial pattern with complementary advantages, mutual support, and collaborative development across various business sectors. By working closely with suppliers, distributors, and other partners, we aim to create a "community" of development and build a mutually beneficial, symbiotic industrial ecosystem for win-win outcomes.

Reform as the Key, Strengthening the Foundation. We seize the principles and requirements of deepening state-owned asset and enterprise reforms, focusing on enhancing core functions and competitiveness. We implement the "Moutai Group Reform Deepening and Enhancement Action Plan," improving political positioning, strengthening responsibility, and ensuring strict adherence to the plan. We emphasize policy promotion, driving reforms with high standards, and building a modern corporate governance system. Reforms will boost vitality and promote development.

Responsibility as the Direction, Firm Commitment. Always keeping the "Responsibility for our Nation" in mind, we firmly practice the social responsibility concept of "Big Brands with Big Responsibilities." Guided by the main IP of "China Moutai, Pillar of the Nation," we focus on ecology, industry, people's livelihoods, and cultural inheritance across four major public welfare sectors, creating a public welfare IP matrix. We will continue to advance Moutai's public welfare brand, support rural revitalization, educational assistance, and other developmental fields, and vigorously promote talent cultivation, helping to nurture more "National Craftsmen" and "Pillars of the Nation."

Appendix

Key Performance Metrics

Indicator Index

Rating Report

Rating Report on Moutai Group Corporate Social Responsibility Report, 2024

Upon the request of China Kweichow Moutai (Group) Distillery Co., Ltd., the Chinese Expert Committee on CSR Report Rating invited experts to form rating team to evaluate the Moutai Group Corporate Social Responsibility Report, 2024 (hereinafter referred to as the "Report").

I. Rating Basis

‌China Academy of Social Sciences Corporate Social Responsibility Reporting Guidelines (CASS-CSR 4.0) for Alcohol and Beverage Production Industry‌ and China Corporate Social Responsibility Report Rating Standards (2025) by Chinese Expert Committee on CSR Report Rating.

II. Rating Process

1.The rating team reviewed and confirmed the Confirmation Document for Process Evaluation Materials of Corporate Sustainable Development Report and relevant supporting materials submitted by the Report compilation team.

2.The rating team evaluated the compilation process and content of the Report, and drafted the rating report.

3.The vice chairman of the rating expert committee, the team leader, and expert members jointly signed and approved the rating report.

III. Rating Conclusions

Process （★★★★★）

The Group's Party Publicity Department (Department of Public Relations Affairs ) took the lead in establishing a report compilation working group, with each functional department responsible for submitting and reviewing relevant materials. The Secretary of the Party Committee and Chairman oversaw the overall direction and key links, and was responsible for the final review of the report. The report is positioned as an important tool for compliant disclosure of responsibility information and strengthening communication with stakeholders, with a clear functional value orientation. Substantive issues were identified based on national strategic policies, domestic and international mainstream standards, and the company's development positioning. It promotes the subordinate listed company to regularly release ESG reports, deepening vertical management capabilities. The report is presented in electronic and printed forms, demonstrating excellent process performance.

Substantiveness（★★★★★）

The Report systematically discloses key issues in the alcohol and beverage production industry, including product quality management, product information disclosure, compliance with advertising regulations, promotion of rational drinking and healthy lifestyles, employee rights protection, work safety, circular economy development, energy and water conservation, packaging reduction, and recycling. The narrative is detailed and comprehensive, with excellent substantive performance.

Completeness（★★★★★）

The main content of the Report systematically discloses 9 2 . 0 0 % of the core indicators for the alcohol and beverage production industry from perspectives such as "Harmony with Nature: Cultivating Great Endeavors Following the Rhythm of Seasons," "Respect for People: Unity and Collaboration for a Win-win Outcome," "Embracing Wisdom: Ethical Business Practices Adhering to Regulations," and "Noble Virtue: Cultivating Prosperity to Benefit All," demonstrating excellent completeness.

Balance（★★★★★）

The Report discloses negative data such as "debt-to-asset ratio," "number of food safety incidents," "work-related serious injury rate," "work-related fatality rate," and "employee turnover rate," and briefly describes quality flight inspection issues and rectification rates, as well as major accident and disaster investigation issues and rectification situations, showing excellent balance.

Comparability（★★★★★）

The Report discloses comparative data for 61 key indicators, including "operating income," "R&D investment," "new employment (number of new employees during the reporting period)," "work safety investment," "water consumption intensity," and "total energy consumption," for three consecutive years. It also discloses horizontal comparable data such as "No. 1 in the ‘State-Owned Enterprise Social Responsibility * * Pioneer 100 Index'" and "20th in the ‘2025 Global Brand Value 500,' 7th in China," demonstrating excellent comparability.

Readability（★★★★★）

The Report uses the corporate values of "Harmony with Nature, Respect for People, Embracing Wisdom, and Noble Virtue" as key terms, arranging four chapters with strong corporate identity. It comprehensively reviews the responsibility practices and achievements of harmonious coexistence between the enterprise and stakeholders such as partners, employees, the environment, and the community, demonstrating a sense of shared responsibility. The cover is designed with the corporate logo, integrating key elements such as grains to highlight business characteristics. The report is typeset in a simple and fresh style with rich and diverse expressive elements, showing excellent readability.

Innovativeness（★★★★★）

The Report opens with a summary of "2024 Key Responsibility Fulfillment Highlights," which is highly concise and clear. It sets up a section titled "Diligent Craftsmanship for Perfection, Respecting Artisans for Heritage," presenting the demeanor of craftsmen and highlighting the spirit of craftsmanship through five vivid master-apprentice stories. Each chapter opens with "Responsibility Performance," centrally presenting key data for easy reading and comprehension. The report is rich in cases and detailed in content, supplemented by third-party perspectives in multiple places to enhance credibility, demonstrating excellent innovation.

Overall Rating（★★★★★ +）

After evaluation by the rating team, the Moutai Group Corporate Social Responsibility (CSR) Report 2024 has achieved five-star ratings in process, completeness, substantiveness, balance, comparability, readability, and innovativeness. With an overall "Five-Star Plus" rating, it stands as a model in corporate sustainable development reports.

汤 中国企业社会责任报告评级专家委员会Chinese Expert Committee on CSR Report Rating

Moutai Group Corporate Social Responsibility (CSR) Report has gained a five-star rating for three consecutive years, and a five-star plus rating for two consecutive years.

IV. Improvement Suggestions

Increase the disclosure of core industry indicators, and further enhance the completeness of the report.

量的

Vice Chairman of Chinese Expert Committee on CSR Report Rating

张意

Panel Leader

Panel Expert

Date of Issuance: June 10, 2025

Scan the QR code to view the corporate rating files

Feedback

Dear Readers,

Greetings to you! To improve the quality and level of this report and continuously enhance the company's social responsibility work, we kindly invite you to provide valuable feedback and suggestions regarding this report. Thank you!

Postal Code: 564501 Email: mtshzr@moutai.com.cn
Phone Number: 0851-22388200 Contact Address: Social Responsibility Office, Public Relations Department, Kweichow Moutai Group, Maotai Town, Renhuai City, Guizhou Province

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