年鉴2023

FOREWORD  ·序言

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美丽有法，中国化妆

品行业合规的思考

美丽有法，只有合规，我们才能走得更稳、更远，企业才能 “基业常（长）青”。

班锁拆很容易，但组装很难。张军大使曾为联合

国安理会准备了一份纪念品，这就是鲁班锁。张

军大使说，鲁班锁就像和平一样，拆开容易组装

难，破坏容易重建难。我认为鲁班锁的寓意对香

料香精化妆品企业同样重要，所以我们将鲁班锁

放在了协会的大门大厅，警示企业必须自律。不

合规，如同拆鲁班锁，拆起来很容易，但建起来很

难。桂总分享的美妆网20年历程，中间经历很多

艰辛艰难才走向辉煌。企业也是这样，如果不守

住合规底线，很快就会走向坍塌。

概括起来，合规有六大意义：降低企业成本、

提升商业信誉、增强企业内部协调、获得国际认

可、满足行政监管要求、减轻刑事处罚。合规价值

可以说是“三证一牌”，它是企业合规的合格证、

信用证、通行证，同时在遇到刑事案件的时候可

能会是一个免死牌。

目前企业比较欠缺“法治体检”意识。厦门律

协曾经做过一个调查，存在以下的突出问题：1.对

今年春节我看了一部电影《第二十条》，我认

为这是张艺谋导演拍的诸多优秀电影中最优秀

的之一，让全民接受了进一步的普法教育。同时，

我又看了一条新闻“RIO母公司董事长因涉嫌行

贿，被立案调查”，我希望这条新闻能够成为全行

业进一步合规教育的案例。

春节期间，我把国家药监局公布的2021、

2022、2023年化妆品不符合规定案例公告进行了

统计，同时，我也把2021和2022年的查办案件数

进行统计，经分析比较，发现2023年，不合规案

例数“突飞”增长；药监局查办的化妆品案例的涉

案数和涉案金额数也在增长。我又把裁判文书网

涉及化妆品的案件，有民事、行政、刑事的，进行

分析，数据显示，化妆品领域的违规违法案件数

量和严重程度，不容小觑，香料香精化妆品企业

必须高度重视合规，时刻不能忘记合规。

中国香料香精化妆品工业协会门口有一个

鲁班锁，是山东吉田香料有限公司送给协会。鲁

合规价值可以说是 “三证一牌”，

它是企业合规的合格证、信用证、

通行证，同时在遇到刑事案件的

时候可能会是一个免死牌。

中国香料香精化妆品

工业协会理事长

颜江瑛 /

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FOREWORD  ·序言

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一个容易忽略的，就是反不正当竞争，包括反商

业贿赂、反垄断。

在行政合规当中，还有对商业秘密的重视及

保护。在工作当中有意无意会涉及到企业的商业

秘密，这也是合规的重要内容，而且是容易被疏

忽的，甚至在人员调动过程中，导致泄露商业秘

密的违规违法行为发生。

司法审查合规。现在我国建立了民事、行政

和刑事审查的一体化，在涉及到国家利益的情况

下，从审判合规提前到起诉合规，这对企业在合

规的意义上有很大促进作用。企业应该重视在这

方面合规的教育、合规体系的建设。

有关司法审查合规方面，最高人民检察院、

最高人民法院、司法部以及相关部委出台了相关

法律、法规、部门规章等，希望企业高度重视，认

真学习，规范行为。

刑法修正案（十二），对反腐败对象、范围进

行调整，将民营企业人员的背信和渎职行为纳入

刑法规制的范畴，同时，纪检监察把受贿行贿一

起查，作为重要工作内容，香料香精化妆品企业

务必要重视。

美丽有法，只有合规，我们才能走得更稳、更

远，企业才能“基业常（长）青”。

企业合规的认识较浅、合规建设起步较晚。2.能

认识合规的外部法规和管理规定，但对内部合规

的内容知之甚少。3.企业合规存在障碍的原因主

要是缺乏专业的合规团队与专业知识，难以负担

高成本的合规建设。4.由于企业自身抗风险能力

不够，管理水平欠缺，导致合规建设的动力不足。

企业合规要从三个方面考虑，一是企业自治

合规，二是行政监管合规，三是司法审查合规。

企业自治合规的第一道防线是企业合规文化

的建设。现代意义上的企业合规一个重点就是塑

造合规的企业文化。企业的领导者应该高度重视。

无论是营销、生产、研发，都应该建立在合规的基

础上，而且让企业合规文化要在企业深入人心，

让每个员工都知道合规对企业生命力的影响。

企业自治合规的第二道防线是建立合规体

系，包括专项领域合规、全员合规教育培训体系。

可以从“大、小”两方面考虑，大合规，是指体系

建设；小合规，就是细分领域的合规建设。大合规

是治疗企业有可能存在不合规的“慢性病”，小合

规是专项治理，让大合规和小合规结合，企业就

会在合规的道路上越走越远。

行政监管合规。例如化妆品企业要严格遵守

《化妆品监督管理条例》及其相关配套规章和规

范性文件、国家标准、技术规范等。行政合规还有

企业合规要从三个方面考虑，一

是企业自治合规，二是行政监管

合规，三是司法审查合规。

年鉴2023

FOREWORD  ·序言

026

Aroma Chemical Co., Ltd. It is easy to disassemble but difficult to assemble. Zhang Jun,

China's permanent representative to the United

Nations, once prepared Luban Lock as a souvenir for the United Nations Security Council.

He said that the Luban Lock is like peace. It is

easy to disassemble but difficult to assemble,

and it is easy to destroy but difficult to rebuild.

I think the significance of the Luban Lock also

matters for fragrance, flavour, and cosmetic enterprises, so we placed it in the front hall of the

association to remind enterprises to be self-disciplined. Non-compliance is like dismantling a

Luban lock. It is easy to dismantle but hard to

build. Just now, President Gui Shaoyuan shared

the 20-year history of the Chinabeauty, which

went through many hardships before it became

brilliant. This also applies to enterprises. If

enterprises cannot maintain the bottom line of

compliance, they will soon collapse.

To sum up, compliance has six meanings,

including reducing corporate costs, improving

business reputation, enhancing the internal coordination of enterprises, gaining international

recognition, meeting administrative supervision

requirements, and alleviating criminal penalties. Compliance value can be summarized as

\"three credentials and one card\". Concerning

corporate compliance, it is a qualified certifiIn this Spring Festival, I watched a movie

called Article 20. For my part, this is one of the

most outstanding movies directed by Zhang

Yimou as it offers further legal education to the

masses. At the same time, I also read a piece of

news titled \"Chairman of RIO's Parent Company Investigated for Suspected Bribery.\" I hope

this news can become a case for further compliance education throughout the industry.

During the Spring Festival, I compiled statistics on the cosmetic cases not meeting regulations released by the National Medical Products

Administration (NMPA) in 2021, 2022, and

2023. Meanwhile, I also counted the number of

investigated cases in 2021 and 2022. Through

analysis and comparison, it was found that the

number of non-compliance cases in 2023 skyrocketed. The number of cosmetic cases investigated by the NMPA and the amount of money

involved are also on the rise. I also analyzed the

cases involving cosmetics on China Judgements

Online, including civil, administrative, and

criminal ones. Data shows that the number and

severity of illegal cases in the cosmetics field

should never be underestimated. Fragrance,

flavour, and cosmetic enterprises must attach

great importance to and always bear in mind

compliance.

At the entrance of CAFFCI, there is a Luban

lock, which was presented by Shandong Jitian

Beauty Needs to Abide by

Laws and Regulations

Reflection on Compliance in

China's Cosmetic Industry

\"By adhering to innovation practices empowered by science and technology and

maintaining a firm grasp on the core drives for enterprise development, China's beauty

industry will enter a new stage.\"

Author

Yan Jiangying,

Chairwoman of the China

Association of Fragrance

Flavour and Cosmetic

Industries (CAFFCI)

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cate, a letter of credit, and a passport. At the

same time, it may be an exemption card when

encountering criminal cases.

Currently, enterprises lack awareness of

\"legal examination\". The Xiamen Bar Association once conducted a survey and found

the following prominent problems: 1. They

have an insufficient understanding of corporate compliance and start late in compliance

construction. 2. They can understand external

regulations and management rules on compliance but have little knowledge of internal

compliance content. 3. The main reason for

the obstacles to corporate compliance is the

lack of professional compliance teams and

knowledge, making it hard to afford high-cost

compliance construction. 4. Due to the insufficient risk resistance ability and management

level of enterprises, the motivation for compliance construction is not enough.

We need to consider corporate compliance

from the following three aspects: corporate

autonomy compliance, administrative supervision compliance, and judicial review compliance.

The first line of defense for corporate autonomy compliance is the construction of

a corporate compliance culture. A focus of

modern corporate compliance is to shape a

compliant corporate culture. Leaders of enterprises should attach great importance to

this. Whether it is marketing, production, or

research and development, it should be based

on compliance. Moreover, the corporate compliance culture should be deeply rooted in the

enterprise so that every employee knows the

impact of compliance on the vitality of the enterprise.

The second line of defense for corporate

autonomy compliance involves building a

compliance system, including specialized area

compliance and a compliance education and

training system for all employees. We should

consider this from both \"big and small\" aspects. \"Big compliance\" refers to system construction, while \"small compliance\" means

compliance construction in specific fields. \"Big

compliance\" addresses non-compliant chronic

issues that may exist within enterprises, while

\"small compliance\" means special governance.

By combining big compliance with small compliance, enterprises will go further and further

on the path of compliance.

We need to prioritize administrative supervision compliance. For example, cosmetic

enterprises must strictly adhere to the Regulations on the Supervision and Administration

of Cosmetics and its related supporting regulations and normative documents, national

standards, technical norms, etc. Another

aspect of administrative compliance that is

easily overlooked is combating unfair competition, including anti-commercial bribery and

anti-monopoly.

In administrative compliance, the protection of business secrets is also emphasized.

Intentionally or unintentionally involving

business secrets of enterprises while at work is

also a crucial aspect of compliance, yet it tends

to be overlooked. Moreover, it can even lead to

violations and illegal acts such as leaking business secrets during personnel transfers.

We should aim for judicial review compliance. China has now realized an integration

of civil, administrative, and criminal review.

If national interests are involved, it has a tremendous promoting effect on the compliance

of the enterprises by bringing the compliance

time node from the trial compliance forward

to the prosecution compliance Enterprises

should prioritize compliance education and

the construction of the compliance system.

In terms of judicial review compliance, the

Supreme People's Procuratorate, the Supreme

People's Court, the Ministry of Justice, and

relevant ministries and commissions have

issued relevant laws, regulations, and departmental rules. It is hoped that enterprises will

recognize the significance of these regulations

and undertake serious study to regulate their

behaviors.

The Twelfth Amendment to the Criminal

Law has modified the object and scope of anti-corruption, which now encompass breaches

of trust and dereliction of duty by private enterprise personnel as criminal law regulations.

At the same time, discipline inspection and

supervision have made bribery a crucial task,

so fragrance, flavour, and cosmetic enterprises

must prioritize anti-corruption measures.

Beauty needs to abide by laws and regulations. Only by prioritizing compliance can we

go further and more steadily, and build a sustainable foundation for enterprises.

We need to consider corporate

compliance from the following

th ree aspec ts: co rpo ra te

a u t o n o m y c o m p l i a n c e ,

administrative supervision

compliance, and judicial review

compliance.

年鉴2023

FOREWORD  ·序言

030 营销迭代，

向上而生

营销只是形式，向上才有价值。

邀请了千色店、金甲虫、亿莎、美乐、美杰等20家

门店出席，这是中国化妆品店代表，首次正式亮

相行业会议（图3）。

2010年7月，我们在综合店数、销量、影响力

等数据后，发布行业首份“中国化妆品店百强榜

单”，这就是今天化妆品百强店的来源（图4）。

2014年，在线下渠道的巅峰时期，我们作为

行业媒体，第一个尝试举办展览即“中国（郑州）

化妆品交易会”，开创了行业媒体举办会展的先

河（图5）。

2015年1月8日，我们在广州鸣泉居，举办“首

届中国美妆微商商学院”，这是行业媒体举办的

第一次微商会议（图6）。

时光飞逝，一转眼，美妆网20周岁了。回头

一想，20年，创业的场景，仿佛就在昨天。

我们如履薄冰20年，有些出乎意外，有些值

得回味。

廿年历程

2007年3月，我们在北京钓鱼台国宾馆举办

“首届中国化妆品年度大奖”（图1），并给诞生不

久的娇兰佳人颁发“连锁经营杰出奖”。当年7月，

我们在武汉举办首届“中国日化专营店发展论

坛”，成为第一个提出“化妆品专营店”概念的行

业媒体（图2）。

2008年3月12日，海南博鳌亚洲论坛，我们

美妆网能敏锐发现商机，分析行

业发展规律，并及时分享给大家，

这是媒体的本职和责任。

中国美妆网董事长

阿桂 /

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行走于乡野，仰慕于先人，我常常有很多

感动。

他们都是有真本事的人。

他们都是久经磨难的人。

他们都是有大贡献的人。

潜移默化中我总有一股向上而生的力量。

未来一年，我们要做好同城生活，服务线下

门店；未来五年，我们要做好iPDE，即国际美妆

包装设计设备展；未来十年，我们要协助企业扬

帆海外，做好国际市场。再远，就是接班人的事了。

人生，不是为了让人可能记得而去做某件事，

而是因为做了某件事而可能让人记得。

营销迭代，是思想革命，是行业先进者的能

力；向上而生，是造福社会，是行业先进者的责任。

所以，我们要来一次思想革命，造福行业和

社会。

今天，20周年庆的早春时刻，我们来作这样

一个春天的约定！

2019年3月8日，第十三届中国美妆年度大奖，

以吴召国为代表的直播大咖，第一次亮相行业大

会。我们并于3月23日举办首届直播电商培训。

在直播界风生水起的朵拉朵尚、韩熙贞、高缇雅、

珀伦姿，是我们的第一期学员（图7）。

2023年5月11日，我们在上海举办行业第一

届美妆出海峰会，为中国美妆吹响了进军海外的

号角（2024年我们将在越南、印尼、马来西亚举办

三次“中国－东盟美妆商务对接会”）（图8）。

我们能敏锐发现商机，分析行业发展规律，

并及时分享给大家。这是媒体的本职和责任。

营销迭代

过去一年，行业发生很多现象级事件，颠覆

我们过往的认知：珀莱雅年营收近百亿，成为国

货第一品牌；韩束在抖音渠道，GMV一跃突破30

亿，断层领先；以HBN、蔬果园等为代表的新锐

品牌，短短几年时间，就跨入10亿俱乐部。从10

亿到100亿，每跨越一个量级，既是一次销量数据

的飞跃，更是一次营销思维的迭代。

营销理论一直在革新。从以产品为导向的4P

理论（产品、价格、渠道、促销），到以消费者为中

心的4D理论（需求、数据、传递、动态），其核心思

想是：以需求为核心，挖掘分析她的行为数据、交

易数据，建立动态沟通机制，将产品价值全方位传

递给她。

对应到美妆行业，就是“人、货、场”三个要

素发生根本性变化。

首先是人的变化。品牌的营销对象从以 B端

为主转变到以 C端为主，进入大 C端时代。品牌

能清晰“看见”一个个鲜活的用户，知道他们的区

域、年龄、爱好、收入、职业、消费习惯等。谁掌握

了C端，谁就是市场的王者。

其次是货的升级，表现为高质量、多品牌、全

品类。先做“品”，再做“牌”，高质量是品牌的入

场券。而因为品牌掌握了海量的C端，为成熟企

业多品牌、全品类发展提供了无限的可能性。

最后是场的迭代。一是传播端口变了。从图

文、卫视等传统媒体，转变为以抖音为代表的短

视频平台。二是传播效果变了。过去，广告只能“广

而告之”，起到品宣作用；现在新媒体不仅能品宣，

还有ROI的转化，实现“品销合一”。三是组织结

构变了。因为传播端口变了，为保证传播效果，需

要优化组织结构，先“营”后“销”，让营销从粗放

式到精细化，实现“场”的自我迭代。

向上而生

营销只是形式，向上才有价值。

物似主人形。再来讲讲我的业余爱好：

本文根据阿桂在 “第十七届中国

美妆年度大奖暨美妆网 20 周年

庆” 上的开幕致辞讲话稿改编。

年鉴2023

FOREWORD  ·序言

034

influence. This was the origin of today’s “Top

100 Cosmetic Stores” list(Figure4).

In 2014, during the heyday of offline channels, as an industry media outlet, we made the

first attempt to hold an exhibition, namely the

“China (Zhengzhou) Cosmetics Expo”, setting a

precedent of an industry media outlet holding

an exhibition(Figure5).

On January 8, 2015, we held “The First China

Beauty We Business School” at Oriental Resort

Guangzhou, which was the first We Business

conference organized by an industry media outlet(Figure6).

On March 8, 2019, at the 13th China Beauty

Annual Awards, live streaming celebrities represented by Wu Zhaoguo appeared at an industry

conference for the first time. We also held the

first live e-commerce training session on March

23, and the trainees included some big names

in the live streaming community, such as DoraDoSun, Hexze, Gotdya, and Boneuse(Figure7).

On May 11, 2023, we held the first Chinabeauty Outbound Summit in Shanghai, marking the beginning of Chinese beauty brands’ entry into overseas markets. In 2024, we will hold

three “China-ASEAN beauty business matchmaking meetings”

in Vietnam, Indonesia, and Malaysia, respectively(-

Figure8).

We can identify

business opportunities and analyze

industry development trends

keenly, and share

them with everyAs time flies, this year marks the 20th anniversary of the Chinabeauty. When we look back

at the past, what we have done for our business

seemed to have just happened.

In this two-decade careful journey, something

was surprising, and something was memorable.

The Two-decade Journey

In March 2007, we held “The First China

Cosmetics Annual Awards” at the Diaoyutai

State Guesthouse in Beijing(Figure1), and presented the “Excellent Chain Operation Award”

to Gialen, an emerging brand. In July of the

same year, we held the first “China Development Forum of Daily Chemical Specialty Stores”

in Wuhan, and became the first industry media

outlet to propose the concept of “cosmetics specialty store”(Figure2).

On March 12, 2008, we invited 20 stores to

the Boao Forum for Asia in Hainan, including those from Citistore, Skin Shop, YESA,

ML1990, and Meijie. This was the first official

appearance of representative Chinese cosmetics

stores at an industry conference(Figure3).

In July 2010, we released the industry’s first

“Top 100 Cosmetic Stores in China” list by integrating data on store count, sales volume, and

Marketing Iteration for

Further Growth

Marketing is just a form and only growth is meaningful.

Author

Gui Shaoyuan,

President of the

Chinabeauty

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年鉴2023

FOREWORD  ·序言

036

one timely, which is the job and responsibility of

media.

Marketing Iteration

In the past year, many phenomenal events occurred in the industry, disrupting our past understanding: PROYA became the No.1 domestic

brand with annual revenue of nearly 10 billion

yuan; KANS was way ahead in the Douyin

channel with its GMV jumping to over 3 billion

yuan; emerging brands represented by HBN

and Suk Garden exceeded the 1 billion yuan

threshold in just a few years. From 1 billion

yuan to 10 billion yuan, each rise in magnitude

is not only a leap in sales, but also an iteration

of marketing thinking.

Marketing theory has been evolving constantly. From product-oriented 4P theory (product,

price, place, and promotion) to consumer-centered 4D theory (demand, data, delivery, and

dynamics), the core idea is to mine and analyze

her behavioral and transaction data, establish

a dynamic communication mechanism, and

deliver product value to her comprehensively

with demand being the core.

In the beauty industry, this translates into

fundamental changes to the three elements of

“people, goods, and place”.

First, changes to people. A brand’s marketing

targets have shifted from the B end mainly to

the C end mainly, and the era of a large C end

has begun. Brands can clearly “see” vivid users,

and know their locations, ages, hobbies, income,

occupations, consumption habits, etc. Whoever

dominates the C end dominates the market.

Second, the upgrading of goods, which is reflected in high quality, multiple brands, and all

categories. A brand is built on quality, and high

quality is a prerequisite for its market access.

Brands have control over massive consumers,

providing infinite possibilities for established

enterprises to develop multiple brands and all

categories.

Finally, the iteration of places. First, communication media has changed from traditional

media such as illustrated text and satellite TV

to short video platforms represented by Douyin.

Second, communication effects have changed.

In the past, an advertisement could only make a

product widely known and play a promotional

role; nowadays, new media not only promotes

products, but also brings ROI, thereby integrating promotion and marketing. Third, the

organizational structure has changed. With the

change of communication media, the organizational structure must be optimized to ensure the

effectiveness of communication and conduct refined other than extensive marketing based on

operations, thereby realizing the self-iteration of

“places”.

Further Growth

Marketing is just a form and only growth is

meaningful.

An item always resembles its owner. Now, let

me talk about my hobbies:

When walking in the countryside, I’m often

deeply moved by those admirable ancestors.

They are truly capable persons.

They have all endured countless hardships.

They have all made great contributions.

I always have an imperceptible positive momentum inside.

In the next year, we will provide high-quality

intra-city services to physical stores; in the next

five years, we will hold the International Beauty

Packaging Design Exhibition (iPDE) successfully; in the next decade, we will help enterprises

go global and succeed globally. Beyond that, it

will be the successor’s business.

Life is not about doing something to be remembered by others, but about doing something that may be remembered by others.

Marketing iteration is a thinking revolution

that reflects the capacity of industry leaders;

further growth is the responsibility of industry

leaders to benefit the public.

Consequently, we need a thinking revolution to benefit the industry and the public in

general.

Today, in the early spring of our 20th year,

let’s make such a promise together!

This article is adapted

from Gui Shaoyuan's

o p e n i n g s p e e c h a t

the 17th Annual China

Beauty Awards and 20th

Anniversary Celebration

of ChinaBeauty.

年鉴2023

CONTENTS ·目录

038

序言 / FOREWORD

颜江瑛：美丽有法，中国化妆品行业合规的思考

阿桂：营销迭代，向上而生

Yan Jiangying: Beauty Needs to Abide by Laws and Regulations, Reflection on Compliance in China’ s Cosmetic Industry

Gui Shaoyuan: Marketing Iteration for Further Growth

1

22

30

千亿化妆品产业这一年：向上生长、国潮汹涌

65起！从资本流向看美妆行业的下一个风口

硬核竞速打响，美妆品牌开启 “向内增长”

2023淘天美妆：增长乏力，国际大牌最后的阵地

2023抖音美妆：韩束断层领先，国货花式出圈

2023快手美妆：黛莱皙蝉联第一，10亿级品牌正在诞生

对话亿元GMV视频号玩家：两大法宝助力品牌起势

抖音美妆年度TOP1：韩束击败欧莱雅的秘诀

蔬果园：新锐家清C位突围

高缇雅：凭 1款产品成就洗护TOP1 ！

海龟爸爸：营收突破 10亿，逆势领跑儿童护肤！

The Year of the Hundred-Billion-Yuan Cosmetics Industry: the Booming

Industry with China-chic Cosmetics on the Rise

65 Events! A Look at the Next Trend in Beauty Industry from the

Perspective of Capital Flow

Hard-core Competition Gets Underway and Beauty Brands Start “Inward

Growth”

2023 Taobao & Tmall Beauty: Stronghold of the Big International Brands

with Sluggish Growth

2023 Douyin Beauty: Kans Is Far Ahead, Domestic Brands Become

Widely Known

2023 Kuaishou Beauty: DINESSR Secures No.1 in a Row, Emerging as a

One-billion-yuan Brand

Dialogue with the WeChat Channels Account Player with a GMV of over

RMB 100 Million: Two Magic Weapons Assist the Brand in Rising

Douyin Beauty’s Top 1 of the Year: the Secret of Kans’ Victory Over

L’Oreal

SukGarden: Makes Breakthrough as an Emerging Leading Role in

Household Cleaning Products

Gotdya: Capturing the Top 1 Place of Cleansing and Care Products with

Merely 1 Product!

Hi!papa: The Revenue Surpassed RMB 1 Billion, Leading Children's

Skincare Market Against the Trend!

2 行业趋势 / TRENDS

52

64

76

84

96

106

118

128

132

140

144

152

158

164

172

180

3

从特色包装看 2024包材趋势

2023中国美妆包装包材百强企业

圣威玻璃：行业首家电熔炉技术创新者

三荣：软管的研发引领者

联昌：首个 “全塑泵” 核心专利技术开拓者

Packaging Trends in 2024: A Perspective from Featured

Packaging

The Top 100 Packaging Industry of Chinabeauty in 2023

P

Shengwei Glass: the Industry’s First Technical Innovator

of Electric Furnaces

Sanrong: Leader in Developing Packaging Tubes

p

CLC: A Pioneer with Core Patented Technology “AllPlastic Pump”

品质包材 / PACKAGING

目 •录 China Beauty

iPDM 年鉴 2023

CONTENTS

年鉴2023

CONTENTS ·目录

040

190

198

208

212

218

一年69个！化妆品新原料破纪录

从功效需求看原料创新趋势

成为 “沙漠液体黄金”，它凭什么？

NMN，从 “神话” 变 “实话”

仙婷：用发酵创造N种可能

4 创新原料 / INGREDIENT

69 New Raw Materials Broke the Record in 2023

`

Outlook on Raw Material Innovation Trend in 2004 from the

Perspective of Efficacy Demand

Why is it Acclaimed as \"Liquid Gold in the Desert\"?

p

NMN - From \"Myth\" to \"Truth\"

p

Sethic: Create Numerous Possibilities Through Fermentation

226

236

242

248

252

5 特色工厂 / MANUFACTURER

从特色工厂看高端制造新趋势

2023年，五类工厂最赚钱！

2023中国美妆制造百强企业

芭薇：美妆遇到数字化，效率不止翻一番！

中山中研：日均新品备案数超同行3倍的秘诀

New Trends in High-End Manufacturing from the

Perspective of Specialty Factories

Five Types of Factories Earned Most in 2023!

The Top 100 manufacturers of chinabeauty in 2023

p

Bawei: Efficiency Not Only Doubles When Beauty

Meets Digitization

The Reason Why Sinno Registrates Three Times New

Products Per Day than Its Peers

260

268

276

282

6 品牌出海 / OVERSEAS

2023 TikTok Beauty: Curly Iron Was the Best Seller, and KOL Marketing

Became a Fixed Standard

The Forerunner in Enterprises Going Global: Field Analysis of the Growing

Daily Chemicals Market in ASEAN

SKINTIFIC: With an Immense Sales of RMB 800 Million in Two Years, High

Per-customer Transactions can also Make Breakthroughs in Southeast Asia

3 Laws Help The Originote Squeeze into TOP 1 in the Indonesian Beauty

Market

2023TikTok美妆：卷发棒最好卖，达人带货成标配

出海先知，实地探析东盟日化增量市场

SKINTIFIC：两年爆卖8亿，高客单也能在东南亚突围

The Originote：3大法则，成为印尼美妆TOP1

目 •录 China Beauty

iPDM 年鉴 2023

CONTENTS

年鉴2023

CONTENTS ·目录

042

目 •录 China Beauty

iPDM 年鉴 2023

CONTENTS

桂智 /SHANGHAI GUIZHI

绿芳洲 /Lvfangzhou

集优包装 /JIYOU PLASTIC

双立 /SHUANGLI PACKAGING

圣威包装 /SUNWIN PACKING

丽高 /LIGAO

泽希 /TOPFEELPACK

李记包装 /LEEKEE PACKAGING

亿晶玻璃 /YIJING GLASS

益发 · 新奎 /Efa Packaging

优美包装 /YOUMEI FACTORY

精诚 /JC PACK

贤俊龙 /XIANJUNLONG

泽彩 /ZECAI PRINTING

合源标签 /HEYUAN PRINTING

三荣 /GZ SANRONG

丝羽 /Siyu non woven

宇然 /YURANMOLI

A品质包材 / PACKAGING

27

41

43

72-73

74-75

91

150

157

160

161

162

163

168

169

170

171

176

177

B

汇朗 /CDL Union

铭康 /WINCOM

华图 /HUATU

东雄化工 /DX Chemical

名花香料 /FLOWER FLAVOUR

兑美 /DUIMEI

馨雅 /SHINYA

荣道 /ROUNDEX

45

47

196-197

205

206

207

211

288-封三

创新原料 / INGREDIENT

齐裕 /QIYU

昂森 /AONSUN

申珀 /Simple

相好 /XIANGHAO

鸿鑫 /HONGXIN

博维 /POLYVA

雅星塑胶 /YASTAR PLATIC

松宝 /SUNG POWER

178

179

184

185

186

187

222

223

2024 / 07 / 03-05

广州空港博览中心

商务：梁佳186 2007 0570 / 余琦138 2602 2601 / 余婧135 7048 1729 / 朱丹185 2066 2317

新包装·新设计·新巿场

国际美妆包装展

暨美妆跨境电商大会

年鉴2023

CONTENTS ·目录

044

目 •录 China Beauty

iPDM 年鉴 2023

CONTENTS

封面拉页

封二-1

2-3

4-5

6-7

8-9

10-11

12-13

16-17

18-19

20-21

23

29

31

33

35

37

东洋丽 /TOTOLY

欧亚 /EUROASIA AEROSOL

橡果 /ACORN

腾宇 /TENGYU GROUP

中通 /CENKON

琴叶 /QINYE

瑞孚 /GENEACE BIO

星创 /Sinchor

凯莉莱 /KAILILAI

金雅虹 /JINYAHONG

乐居 /E-JOY

雅兰国际 /ALLAN INTERNATIONAL

华南中研 /ZHONGYAN

娇兰 /JIAOLAN

俏美人 /COOL BETTY

肽源集团 /TYRAN

迪彩 /D·COLOR

C特色工厂/ MANUFACTURER 科斯缇娜 /CSTNA

天图 /TENTOP

万邦 /MONBON

福瑞达 /FREDA

乐美达 /LEMEIDA BIOTECH

森野医药 /SEYE

瑞芬 /REFEN

诗妃 /SHIFEI

宜侬 /YINONG

御梵 /YFF COSMETICS

澳宝 /Opal

伊斯佳 /EASYCARE GROUP

天下溪 /TIANXIAXI

微肽 /WEITAI

大唐 /DATANG

衡美 /HENGMEI HEALTH

兰姿 /LANZI MAKEUP

雅姿精化/ELEGANT

美驰 /MEICHI

39

49

50

60-61

62-63

71

80后

81前-81

82

83

92-93

94-95

102-103

104-105

113

114-115

116-117

123

124-125

2024 / 07 / 03-05

广州空港博览中心

商务：梁佳186 2007 0570 / 余琦138 2602 2601 / 余婧135 7048 1729 / 朱丹185 2066 2317

新包装·新设计·新巿场

国际美妆包装展

暨美妆跨境电商大会