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Motor Retail GuideMOTUL摩托车零售店指南
门头指南
01. Signagee
02. Cashier areaar 收银区域
维修位区
03. Repair area
04.Shelf 陈列货架
品牌画面素材
门头指南 Signage
Signage门头设计-小型门头
The storefront signage should have a minimum width of 80 cm and a minimum length of 500 cm. Adequate space must be allocated within the typography area to accommodate store names of different lengths. All store information must remain within the designated frame and be consistently right-aligned.
\*材料说明:背板为红色金属格栅板;文字区域为立体白色亚克力；亚克力厚度不小于2cm。
\*店招说明:门店小于两个工位不建议制作发光logo。
Material Specifications
Back panel: Red metal grille panel.
Typography area: Three-dimensional white acrylic lettering.
Acrylic thickness: Minimum thickness of 2 cm.
Storefront Signage Notes
Illuminated logos are not recommended for stores with fewer than two service bays.
字体选择：字体均使用鸿蒙黑体(网盘链接：通过网盘分享的文件：MOTUL中文字体链接: https://pan.baidu.com/s/1sb8cNklpAw03EMH1y3e\_Og 提取码: 7pte--来自百度网盘超级会员v6的分享)
Signage门头设计-转角门头
MOTUL 摩特授权零售店 上海阿郑摩托维修 电话:XXXXXXXXXX
转角区域时，采用正面一样的门头设计，若长度不够时，仅做logo即可 For corner areas, the same storefront design as the front façade should be applied. If the available length is insufficient, only the logo should be installed.
红色： Pantone185 C
白色
\*材料说明:背板为红色金属格栅板;文字区域为立体白色亚克力；亚克力厚度不小于2cm。
\*店招说明：门店小于两个工位不建议制作发光logo。
Material Specifications
Back panel: Red metal grille panel.
Typography area: Three-dimensional white acrylic lettering.
Acrylic thickness: Minimum thickness of 2 cm.
Storefront Signage Notes
Illuminated logos are not recommended for stores with fewer than two service bays.
字体选择：字体均使用鸿蒙黑体(网盘链接：通过网盘分享的文件：MOTUL中文字体链接: https://pan.baidu.com/s/1sb8cNklpAw03EMH1y3e\_Og 提取码: 7pte--来自百度网盘超级会员v6的分享)
Signage门头设计-灯箱设计
红色： Pantone185 C
For corner areas, the same storefront design as the front façade should be applied. If the available length is insufficient, only the logo should be installed
Signage门头设计-小型门头效果参考
Signage门头设计-标准门头效果参考
收银区域 Cashier area
Cashier area收银区域-常规标准一A
画面大小根据门店实际空间自行裁切注意logo不可与底纹接触粘连
红色: Pantone185 C
白色
收银区域建议展示品牌产品、品牌活动内容、品牌周边品牌授权牌应放在明显位置，整体视觉保持干净清洁
Display & Visual Guidelines
The checkout area is recommended for displaying brand products, brand campaign materials, and branded merchandise.
The brand authorization plaque should be placed in a prominent and highly visible location.
The overall visual presentation should remain clean, organized, and uncluttered.
Graphic dimensions may be adjusted and cropped according to the actual store space.
Ensure that the logo does not touch or overlap with any background patterns.
Cashier area收银区域-常规门店标准一B
红色: Pantone185 C
白色
收银区域建议展示品牌产品、品牌活动内容、品牌周边品牌授权牌应放在明显位置，整体视觉保持干净清洁
Display & Visual Guidelines
The checkout area is recommended for displaying brand products, brand campaign materials, and branded merchandise.
The brand authorization plaque should be placed in a prominent and highly visible location.
The overall visual presentation should remain clean, organized, and uncluttered.
Graphic dimensions may be adjusted and cropped according to the actual store space.
Ensure that the logo does not touch or overlap with any background patterns.
维修工位Repair area
Repair area维修工位
维修工位区域建议使用单副大海报或仅使用logo，海报可自行替换，内容详情见07品牌画面素材部分
制作建议：海报写真画面或软膜灯箱，logo使用亚克力发光灯箱或雪弗板
For the service bay area, it is recommended to use either a single large-format poster or the logo only.
Posters may be replaced as needed; for artwork details, please refer to Section 07: Brand Graphic Assets.
Production recommendations: use printed graphics or a fabric lightbox for posters, and use an illuminated acrylic lightbox or PVC foam board for the logo.\*\*
MOTUL
Light Box顶部灯箱
陈列货架 Shelf U
摩特养护产品
MOTUL
动力提升全面升级
Shelf陈列货架
MOTUL
顶部为可替换磁吸贴，
可根据不同促销活动进行替换。
The top section shall use replaceable magneticgraphics, which can be updated according todifferent promotional campaigns.货架为可替换DIY货架，
可根据不同使用情况自行调整，
背板洞洞板可悬挂品牌周边进行展示可替换衣架展示品牌服装。
The display shelf is a modular and customizable DIY system that can be adjusted according to different usage requirements. The pegboard back panel may be used to hang and display branded merchandise, and interchangeable garment racks may be installed to showcase branded apparel.
Shelf陈列货架
户外搭建 Outdoor setup
Outdoor Setup Guidelines: Based on a 3 m × 3 m branded canopy tent, it is recommended to include at least two feather flags, one oil drum, one branded tabletop, and one to two display shelves. The number and configuration of the display shelves may be adjusted according to the actual products and quantities on display.
Outdoor setup户外搭建-大型活动
Outdoor Setup Guidelines: Based on a 3 m × 3 m branded canopy tent, it is recommended to include at least two feather flags, one oil drum, one branded tabletop, and one to two display shelves. The number and configuration of the display shelves may be adjusted according to the actual products and quantities on display.
品牌画面素材 Brand visual materials
Alleviating the frictions, MOTUL elevating performance.
Brand visual materials品牌画面素材
Graphic Guidelines: Poster artwork may be replaced according to different product series.
Material Specifications: Use solid white or solid black frames for mounting.
The small-format artwork shall be A2 size, and the large-format artwork shall be A1 size. 画面说明：可根据不同产品系列替换海报画面。
材质：使用纯白色或纯黑色画框装裱，小画面尺寸为A2，大画面尺寸为A1
画面素材下载链接:https://motulap.sharepoint.com/:f:/s/B2BPortal/lgDG46qVQLL6S57Rm89a8i1mAUJZq8u8pE1nFwvTlu3mtKI?e=athCFy
Crafting essential fluids to keep the world moving.
该线段为视觉参考线，实际制作请勿添加 This line is for visual reference only and should not be included in the final production.
Brand visual materials品牌画面素材
Material Specifications: Use solid white or solid black frames for mounting.
Large works should be A1 size, medium works should be A2 size, and small works should be A3 size.
