2026摩托车零售店指南 - 电子书在线预览、各类电子书在线制作-云展网平台

摩托车零售店指南

Motor Retail Guide

Keeping the world in motion.

motul.com 2026版

01.门头指南

Signage

02.收银区域

Cashier area

03.维修位区

Repair area

05.品牌画面素材

Visual materials

04.陈列货架

Shelf

Signage

门头指南

摩特授权零售店

上海阿郑摩托维修

电话:XXXXXXXXXX

上海阿郑摩托俱乐部旗舰店

摩特授权零售店电话:XXXXXXXXXX

retail guide零售店指南 Signage门头设计-小型门头

门头宽度最小为80cm，长度最小为500cm

文字框部分留出足够空间，以满足不同门店名称长短

The storefront signage should have a minimum width of 80 cm and a minimum length of 500 cm.

Adequate space must be allocated within the typography area to accommodate store names of different lengths.

All store information must remain within the designated frame and be consistently right-aligned.

该区域无论长度如何变化

始终保持门头左侧且尺寸固定

不可随意挪动

至少留出

12cm空隙

门头宽度最小为80cm，长度最小为500cm

文字框部分留出足够空间，以满足不同门店名称长短

门店信息始终保持在框内，且靠右对齐

*材料说明：背板为红色金属格栅板；文字区域为立体白色亚克力；亚克力厚度不小于2cm。

Material Specifications

Back panel: Red metal grille panel.

Typography area: Three-dimensional white acrylic lettering.

Acrylic thickness: Minimum thickness of 2 cm.

Storefront Signage Notes

Illuminated logos are not recommended for stores with fewer than two service bays.

*店招说明：门店小于两个工位不建议制作发光logo。

500cm

80cm

600cm

80cm

12 cm

12 cm 12 cm

12 cm

12 cm 6 cm

6 cm

12 cm 6 cm

12 cm

红色：Pantone185 C 白色

12 cm

字体选择：字体均使用鸿蒙黑体（网盘链接：通过网盘分享的文件：MOTUL中文字体

链接: https://pan.baidu.com/s/1sb8cNklpAw03EMH1y3e_Og 提取码: 7pte

--来自百度网盘超级会员v6的分享）

摩特授权零售店

上海阿郑摩托维修

电话:XXXXXXXXXX

retail guide零售店指南 Signage门头设计-转角门头

此结构仅适用于折角门头。

转角区域时，采用正面一样的门头设计，若长度不够时，仅做logo即可

*材料说明：背板为红色金属格栅板；文字区域为立体白色亚克力；亚克力厚度不小于2cm。

Material Specifications

Back panel: Red metal grille panel.

Typography area: Three-dimensional white acrylic lettering.

Acrylic thickness: Minimum thickness of 2 cm.

Storefront Signage Notes

Illuminated logos are not recommended for stores with fewer than two service bays.

*店招说明：门店小于两个工位不建议制作发光logo。

红色：Pantone185 C 白色

字体选择：字体均使用鸿蒙黑体（网盘链接：通过网盘分享的文件：MOTUL中文字体

链接: https://pan.baidu.com/s/1sb8cNklpAw03EMH1y3e_Og 提取码: 7pte

--来自百度网盘超级会员v6的分享）

For corner areas, the same storefront design as the front façade should be applied.

If the available length is insufficient,

only the logo should be installed.

正面侧面背面正面侧面背面

门店可自行选择不同结构的灯箱结构

如有当地法规问题，可自行选择调整

For corner areas, the same storefront design as the

front façade should be applied. If the available length

is insufficient, only the logo should be installed. 大logo发光灯箱效果图大logo发光灯箱

小logo发光灯箱效果图小logo发光灯箱

retail guide零售店指南 Signage门头设计-灯箱设计

80cm

40cm

10cm

红色：Pantone185 C 白色

*材料说明：亚克发光灯箱。

Material Specification: Illuminated acrylic lightbox.

金属格栅板

Metal grille panel

3D acrylic lettering

Side-illuminated lightbox

立体亚克力字

侧面发光灯箱

统一背景画面

Background graphics

motul logo或海报

MOTUL logo or poster

retail guide零售店指南 Signage门头设计-小型门头效果参考

摩特授权零售店

上海阿郑摩托维修

电话:XXXXXXXXXX

retail guide零售店指南 Signage门头设计-标准门头效果参考

摩特授权零售店

上海阿郑摩托维修

电话:XXXXXXXXXX

金属格栅板

Metal grille panel

3D acrylic lettering

Side-illuminated lightbox

立体亚克力字

侧面发光灯箱卷帘门

Roller shutter

MOTUL logo

MOTUL logo喷绘

玻璃门

glass door

retail guide零售店指南 Signage门头设计-店内装修参考

01 02

货架货架货架

前台货架

维修区

Service Area Service Area

维修区

油桶桌

Cashier area

收银区域

Cashier area收银区域-常规标准—A retail guide零售店指南

画面大小根据门店实际空间自行裁切

注意logo不可与底纹接触粘连

背景logo使用常规印刷即可

也可以自行制作亚克力立体logo

收银区域建议展示品牌产品、品牌活动内容、品牌周边

品牌授权牌应放在明显位置，整体视觉保持干净清洁

¥ 168.00

¥ 168.00 ¥ 168.00 ¥ 168.00 ¥ 168.00

¥ 168.00

¥ 168.00 ¥ 168.00 ¥ 168.00 ¥ 168.00

¥ 168.00

红色：Pantone185 C 白色

Display & Visual Guidelines

The checkout area is recommended for displaying brand products, brand campaign materials,

and branded merchandise.

The brand authorization plaque should be placed in a prominent and highly visible location.

The overall visual presentation should remain clean, organized, and uncluttered.

Graphic dimensions may be adjusted and cropped according to the actual store space.

Ensure that the logo does not touch or overlap with any background patterns.

Cashier area收银区域-常规门店标准—B retail guide零售店指南

画面大小根据门店实际空间自行裁切

注意logo不可与底纹接触粘连

收银区域建议展示品牌产品、品牌活动内容、品牌周边

品牌授权牌应放在明显位置，整体视觉保持干净清洁红色：Pantone185 C 白色 Display & Visual Guidelines

The checkout area is recommended for displaying brand products, brand campaign materials,

and branded merchandise.

The brand authorization plaque should be placed in a prominent and highly visible location.

The overall visual presentation should remain clean, organized, and uncluttered.

Graphic dimensions may be adjusted and cropped according to the actual store space.

Ensure that the logo does not touch or overlap with any background patterns.

Repair area

维修工位

retail guide零售店指南 Repair area维修工位

维修工位区域建议使用单副大海报或仅使用logo，海报可自行替换，内容详情见07品牌画面素材部分

制作建议：海报写真画面或软膜灯箱，logo使用亚克力发光灯箱或雪弗板

For the service bay area, it is recommended to use either a single large-format poster or the logo only.

Posters may be replaced as needed; for artwork details, please refer to Section 07: Brand Graphic Assets.

Production recommendations: use printed graphics or a fabric lightbox for posters, and use an illuminated acrylic lightbox or PVC foam board for the logo.**

retail guide零售店指南 Repair area维修工位

维修工位区域建议使用单副大海报或仅使用logo，海报可自行替换，内容详情见07品牌画面素材部分

制作建议：海报写真画面或软膜灯箱，logo使用亚克力发光灯箱或雪弗板

For the service bay area, it is recommended to use either a single large-format poster or the logo only.

Posters may be replaced as needed; for artwork details, please refer to Section 07: Brand Graphic Assets.

Production recommendations: use printed graphics or a fabric lightbox for posters, and use an illuminated acrylic lightbox or PVC foam board for the logo.**

顶部灯箱效果图-A

Top Lightbox Rendering – A Top Lightbox Rendering – B

顶部灯箱效果图-B

顶部灯箱文件-A

Top Lightbox Artwork-A

顶部灯箱文件-B

Top Lightbox Artwork-B

retail guide零售店指南 Light Box顶部灯箱

Shelf

陈列货架

动力提升全面升级

摩特养护产品

动力提升全面升级

摩特养护产品

顶部为可替换磁吸贴，

可根据不同促销活动进行替换。

The top section shall use replaceable magnetic

graphics, which can be updated according to

different promotional campaigns.

货架为可替换DIY货架，

可根据不同使用情况自行调整，

背板洞洞板可悬挂品牌周边进行展示，

可替换衣架展示品牌服装。

价格牌 Price Tag

The display shelf is a modular and customizable

DIY system that can be adjusted according to different

usage requirements. The pegboard back panel may be

used to hang and display branded merchandise, and

interchangeable garment racks may be installed to

showcase branded apparel.

¥ 168.00

retail guide零售店指南 Shelf陈列货架

动力提升持久保护

摩特摩托车300V

¥ 168.00

¥ 168.00 ¥ 168.00 ¥ 168.00 ¥ 168.00

¥ 168.00

¥ 168.00 ¥ 168.00 ¥ 168.00 ¥ 168.00

¥ 168.00

retail guide零售店指南 Shelf陈列货架

Outdoor setup

户外搭建

¥ 168.00

¥ 168.00 ¥ 168.00 ¥ 168.00 ¥ 168.00

¥ 168.00

180cm

80cm

retail guide零售店指南 Outdoor setup户外搭建-小型活动

户外搭建说明：基于3m*3m品牌帐篷，搭配至少2套刀旗、一套油桶、一个品牌桌面、1～2个货架，货架可根据实际产品和数量进行调整。

Outdoor Setup Guidelines: Based on a 3 m × 3 m branded canopy tent, it is recommended to include at least two feather flags, one oil drum, one branded tabletop, and one to two

display shelves. The number and configuration of the display shelves may be adjusted according to the actual products and quantities on display.

刀旗品牌展台 600cm 油桶

品牌帐篷

retail guide零售店指南 Outdoor setup户外搭建-大型活动

¥ 168.00

¥ 168.00 ¥ 168.00 ¥ 168.00 ¥ 168.00

¥ 168.00

¥ 168.00 ¥ 168.00 ¥ 168.00 ¥ 168.00

¥ 168.00

¥ 168.00 ¥ 168.00 ¥ 168.00 ¥ 168.00

¥ 168.00

户外搭建说明：基于3m*3m品牌帐篷，搭配至少2套刀旗、一套油桶、一个品牌桌面、1～2个货架，货架可根据实际产品和数量进行调整。

Outdoor Setup Guidelines: Based on a 3 m × 3 m branded canopy tent, it is recommended to include at least two feather flags, one oil drum, one branded tabletop, and one to two

display shelves. The number and configuration of the display shelves may be adjusted according to the actual products and quantities on display.

Brand visual materials

品牌画面素材

retail guide零售店指南 Brand visual materials品牌画面素材

A2 A2

A1 A1

画面说明：可根据不同产品系列替换海报画面。

材质：使用纯白色或纯黑色画框装裱，小画面尺寸为A2，大画面尺寸为A1

画面素材下载链接：https://motulap.sharepoint.com/:f:/s/B2BPortal/IgDG46qVQLL6S57Rm89a8i1mAUJZq8u8pE1nFwvTIu3mtKI?e=athCFy

Graphic Guidelines: Poster artwork may be replaced according to different product series.

Material Specifications: Use solid white or solid black frames for mounting.

The small-format artwork shall be A2 size, and the large-format artwork shall be A1 size.

该线段为视觉参考线，实际制作请勿添加

This line is for visual reference only and should

not be included in the final production.

A2 A2

retail guide零售店指南 Brand visual materials品牌画面素材

This line is for visual reference only and should

not be included in the final production.

画面说明：可根据不同产品系列替换海报画面。

材质：使用纯白色或纯黑色画框装裱，小画面尺寸为A2，大画面尺寸为A1

画面素材下载链接：https://motulap.sharepoint.com/:f:/s/B2BPortal/IgDG46qVQLL6S57Rm89a8i1mAUJZq8u8pE1nFwvTIu3mtKI?e=athCFy

单幅画面使用

文字可采用喷漆形式

该线段为视觉参考线，实际制作请勿添加

Graphic Guidelines: Poster artwork may be replaced according to different product series.

Material Specifications: Use solid white or solid black frames for mounting.

The small-format artwork shall be A2 size, and the large-format artwork shall be A1 size.

A3 A2 A1

retail guide零售店指南 Brand visual materials品牌画面素材

This line is for visual reference only and should

not be included in the final production.

画面说明：可根据不同产品系列替换海报画面。

材质：使用纯白色或纯黑色画框装裱，大幅作品应为 A1 尺寸，中等作品为A2，小幅作品应为 A3尺寸。

画面素材下载链接：https://motulap.sharepoint.com/:f:/s/B2BPortal/IgDG46qVQLL6S57Rm89a8i1mAUJZq8u8pE1nFwvTIu3mtKI?e=athCFy

该线段为视觉参考线，实际制作请勿添加

Graphic Guidelines: Poster artwork may be replaced according to different product series.

Material Specifications: Use solid white or solid black frames for mounting.

Large works should be A1 size, medium works should be A2 size, and small works should be A3 size.

retail guide零售店指南 Brand visual materials品牌画面素材

This line is for visual reference only and should

not be included in the final production.

画面说明：可根据不同产品系列替换海报画面。

材质：使用纯白色或纯黑色画框装裱，画面尺寸为A1

画面素材下载链接：https://motulap.sharepoint.com/:f:/s/B2BPortal/IgDG46qVQLL6S57Rm89a8i1mAUJZq8u8pE1nFwvTIu3mtKI?e=athCFy

该线段为视觉参考线，实际制作请勿添加

Graphic Guidelines: Poster artwork may be replaced according to different product series.

Material Specifications: Use solid white or solid black frames for mounting.

Poster artwork should be A1 size.

Thank You

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