1
2 – 5.12.2024
Sponsorship
marketing
opportunities
2
2 – 5.12.2024
Hall Plan
3
2 – 5.12.2024
Sponsorship
marketing
opportunities
Customised sponsorship promotion plan
Connect all the fair’s resources to carry out a series of
sponsorship and advertising activities that will increase
the exposure of your brands and products, making them
a focus at the fair!
Create a customised and eye-catching promotional plan
that aligns with your marketing goals. Static displays
such as advertising onsite and in show's publications,
title sponsorship opportunities at concurrent events and
functional areas, and onsite souvenir distribution will all
instantly enhance your brand penetration at the fair.
In addition to the items covered in this “Sponsorship
Marketing Opportunities” brochure, please do not
hesitate to contact us to discuss a tailor-made
sponsorship marketing plan that will generate more
business opportunities for your company!
4
2 – 5.12.2024
A
Sponsorship
options
Quantity: 2
Price: (a) Front side: RMB 200,000
(b) Back side: RMB 180,000
*Please contact organisers for more details
Application deadline: 21 August 2024
• Sponsor’s logo (single unit) and / or advertisement will appear
on the front / back of the badge
• The design must be approved by the organisers in advance
• Price includes production fee
Visitor admission badges are the official access pass to the fair.
They reach each buyer directly at the show.
A01 Visitor admission badge
• Sponsor’s logo (single unit) will appear together with show
logo on one side of the lanyard
• The design must be approved by the organisers in advance
• Price includes production fee
Quantity (a) Exclusive: RMB 500,000
& Price: (b) Joint: RMB 300,000 (max. 2 sponsors)
*Please contact organisers for more details
Application deadline: 21 August 2024
A02 Visitor lanyard
Visitor lanyards will be distributed at registration counters to all
visitors for the visitor badges during the show.
5
2 – 5.12.2024
A
Sponsorship
options
Price: (a) Gold sponsor - coffee break: RMB 60,000/ 1 session / half-day
(b) Silver sponsor - souvenir: RMB 40,000/ 1 session / half-day
*Please contact organisers for more details
Application deadline: 5 Nov 2024
A03 Official event
Application deadline: 5 Nov 2024
A04 Functional area
Concurrent events are networking opportunities to meet and
build relationships with VIP and specially invited buyers, partner
organisations, as well as key industry players. Meanwhile, a
series of innovative and practical fringe activities will be held
onsite during the show, aiming to offer information exchange and
learning opportunities for industry players.
• Date & Topic:
(1) 2 Dec (am) International Automotive Industry Conference 2024
(2) 2 Dec (pm) International Automotive Industry Talent
Development Conference 2024
(3) 3 Dec (am) Automotive Aftermarket Summit 2024
(4) 3 Dec (pm) Automotive Aftermarket Summit 2024
Special functional areas will be arranged for attendees during the
show, including the buyer lounge, charging stations and resting areas.
• Sponsor’s name and / or logo (single unit) will be displayed on
backdrop or onsite signage
• Sponsor’s brochure / flyer will be placed in the area
• Promotional materials provided by sponsor must be approved by
the organisers in advance
• Sponsor will be entitled to access passes for accessing their
sponsored area (if applicable)
• The location of the sponsor’s advertisement will be allocated by
the organisers
Quantity (a) Premium Buyer's Club
& Price: Exclusive: RMB 100,000
(b) Charging Station
Joint: RMB 60,000 / 1 station
*Please contact organisers for more details
6
2 – 5.12.2024
A
Sponsorship
options
Quantity: Joint
Price: RMB 25,000 / 2 hrs
Application deadline: 5 November 2024
A multi-function area will be set up for exhibitor use at the North
hall, providing a well-equipped location for business meetings,
product presentations and networking events, etc.
A05 Multi-function area (North hall)
Price: (a) Meeting room
(Capacity: 200 persons) RMB 38,000 / 3 hrs
+ Backdrop & equipment RMB 18,000
+ Coffee break RMB 36,000
(b) Meeting room
(Capacity: 100 persons) RMB 10,000 / 3 hrs
+ Backdrop & equipment RMB 8,000
+ Coffee break RMB 20,000
Application deadline: 5 November 2024
A06 Meeting room
During show period, meeting rooms in the venue will be
available for exhibitors to have meetings and presentations.
• Time period: 09:00 – 12:00 / 13:30 – 16:30
• Price includes microphones and speakers
• Add-on packages with backdrop, projector and screen, and/
or coffee break arrangement are available
• Please contact organisers for more details on the meeting
room location and equipment
• The functions arranged in the meeting room must be
approved by the organisers in advance
NEW
NEW
• Capacity: 50-60 persons (depending on room setting)
• Seating can be adjusted according to requirement
• Price includes microphones, speakers, LED TV projector
• Add-on packages of other equipment and/ or catering
arrangement are available at additional cost
• Please contact organisers for more details
• The functions arranged in the area must be approved by the
organisers in advance
7
2 – 5.12.2024
A
Sponsorship
options
Quantity: 2
Price: RMB 250,000
Application deadline: 21 August 2024
Show bags will be distributed to the visitors free of charge at the
registration halls. Advertising on the show bags will help increase
your company’s exposure both onsite and away from the
fairground.
A07 Show bag
A08 Visitor self check-in station advertisement
• Sponsor’s logo (single unit) and / or advertisement will appear
on one side, the show logo and / or advertisement will appear
on the other side of the show bag
• The design must be approved by the organisers in advance
• The exact location of distribution will be decided by the
organisers
• Price includes production fee
• Sponsor’s logo (single unit) will appear on the self check-in
stations
• The exact location of the station will be decided by the
organisers
• Price includes production fee
Quota & Price: (a) Exclusive: RMB 150,000 / All stations
(b) Joint: RMB 80,000 / 20 stations
Application deadline: 21 August 2024
Sponsor's logo will be printed onto the self check-in stations
that placed at the registratin halls.
8
2 – 5.12.2024
A
Sponsorship
options
A09 Show souvenir
Souvenirs will be distributed to visitors and attendees at the gift
redemption counters, information counters or during concurrent
events and fringe programmes.
• Sponsor’s logo (single unit) will appear on the souvenir
together with the show logo
• The design must be approved by the organisers in advance
• The exact location of distribution will be decided by the organisers
• Price includes production fee and staff for distribution
Quantity: 5,000 units
Price: (a) Phone holder
RMB 350,000
(b) Dashboard phone no. display panel
RMB 250,000
(c) Seat headrest hook
RMB 200,000
(d) Tissue holder
RMB 150,000
NEW
Application deadline: 21 August 2024
9
2 – 5.12.2024
Note: The submission deadline of application and material production files is 23 October 2024.
Prices include release and production.
The above pictures are for reference only. The real object should be considered as final.
Onsite advertisements are subject to availability. Please check with the organisers for the available location.
B
Onsite
advertising
B01 Billboard - Main entrance (external)
Specification:
Price:
(a) 3mH x 12mW
(b) 4mH x 10mW
RMB 42,000 / pc
B02(a) Billboard - North square
(2-sided)
Specification:
Price:
4mH x 8mW x 2-sided
RMB 75,000 / pc
B02(b) Billboard - North square
(1-sided)
B03 Glass wall advertisement
- North square
Specification:
Price:
10.5mH x 8mW
RMB 180,000 / pc
Specification:
Price:
4mH x 8mW x 1-sided
RMB 40,000 / pc
10
2 – 5.12.2024
Note: The submission deadline of application and material production files is 23 October 2024.
Prices include release and production.
The above pictures are for reference only. The real object should be considered as final.
Onsite advertisements are subject to availability. Please check with the organisers for the available location.
B
Onsite
advertising
B04 Billboard - West square (2-sided)
Specification:
Price:
4mH x 12mW x 2-sided
RMB 125,000 / pc
B05 Glass wall advertisement
- West square
Specification:
Price:
12.5mH x 8mW
(a) RMB 360,000 / 3 pcs
(b) RMB 128,000 / 1 pc
B06 Billboard - Registration hall
entrance (mezzanine floor)
B07 Billboard - Metro station exit
Specification
& Price:
(a) Exit no. 6: 3mH x 5mW
RMB 30,000 / pc
(b) Exit no. 4 / 5: 3mH x 6mW
RMB 28,000 / pc
(c) Exit no. 5: 2mH x 2mW
RMB 35,000 / pc
Specification:
Price:
4mH x 8 – 10mW
(a) West square: RMB 100,000 / pc
(b) East square: RMB 100,000 / pc
(a) (b) (b)
(c)
11
2 – 5.12.2024
Note: The submission deadline of application and material production files is 23 October 2024.
Prices include release and production.
The above pictures are for reference only. The real object should be considered as final.
Onsite advertisements are subject to availability. Please check with the organisers for the available location.
B
Onsite
advertising
B08 Billboard - Exhibition footpath
skylight (mezzanine floor)
Please contact organisers for dimension details
(a) West esplanade: RMB 30,000 / pc
(b) East esplanade: RMB 30,000 / pc
B09 Hanging banner - Exhibition
footpath skylight (mezzanine floor)
Please contact organisers for dimension details
(a) North esplanade: RMB 40,000 / pc
(b) West esplanade: RMB 38,000 – 55,000 / pc
(c) East esplanade: RMB 38,000 – 55,000 / pc
B10 Escalator advertisement B11 Lightbox - Column (1st floor)
Please contact organisers for dimension details
RMB 30,000 / 4-sided / pillar
Please contact organisers for dimension details
(a) North esplanade: RMB 42,000 / pc
(b) West esplanade: RMB 42,000 / pc
(c) East esplanade: RMB 32,000 / pc
(c)
(a)
(a) (b) (b)
(c)
(c) (c) (c)
12
2 – 5.12.2024
Note: The submission deadline of application and material production files is 23 October 2024.
Prices include release and production.
The above pictures are for reference only. The real object should be considered as final.
Onsite advertisements are subject to availability. Please check with the organisers for the available location.
B
Onsite
advertising
B12 Lightbox - Diamond building in
NECC plaza
Specification:
Price:
3mH x 6mW
(a) 1st floor: RMB 62,000 / pc
(b) Mezzanine floor: RMB 62,000 / pc
(c) 2nd floor: RMB 62,000 / pc
B13 Advertisement panel - Along
driveway (1st floor) (4-sided)
Specification:
Price:
Front & back - 4mH x 8mW x 2-sided
Lateral - 4mH x 2mW x 2-sided
RMB 80,000 / pc
B14 Lightbox - Along driveway
(1st floor)
B15 Lightbox - Along exhibition
footpath meeting room floor
(mezzanine floor)
Specification:
Price:
2.2mH x 4mW
RMB 22,000 / pc
Specification:
Price:
(a) 2.2mH x 4mW
(b) 2.34mH x 3.91mW
RMB 25,000 / pc
13
2 – 5.12.2024
Note: The submission deadline of application and material production files is 23 October 2024.
Prices include release and production.
The above pictures are for reference only. The real object should be considered as final.
Onsite advertisements are subject to availability. Please check with the organisers for the available location.
B
Onsite
advertising
B16 Floor sticker (hall external) B17 Glass wall advertisement - Above
hall entrances (hall external)
Please contact organisers for dimension details
(a1) 1st floor (top): RMB 200,000 / pc
(a2) 1st floor (left / right): RMB 35,000 / pc
(b1) 2nd floor (top): RMB 200,000 / pc
(b2) 2nd floor (left / right): RMB 35,000 / pc
B18 Glass wall advertisement - Above
hall entrances (hall internal)
B19 Hanging banner - Inside halls
(North hall)
Please contact organisers for dimension details
(a) 1st floor: RMB 53,000 / pc
(b) 2nd floor : RMB 53,000 / pc
(b1)
(b2) (b2)
(a1)
(a2) (a2)
NEW
Please contact organisers for location and
dimension details
Price: RMB 5,000 / sqm
* sticker area 4sqm or above
(a)
(b)
Specification:
Price:
7.5mH x 13.5mW
RMB 120,000 / pc
14
2 – 5.12.2024
Note: The submission deadline of application and material production files is 23 October 2024.
Prices include release and production.
The above pictures are for reference only. The real object should be considered as final.
Onsite advertisements are subject to availability. Please check with the organisers for the available location.
B
Onsite
advertising
B20 Lightbox - Hall partition (1st floor)
Specification:
Price:
5mH x 12mW
RMB 72,000 / pc
15
2 – 5.12.2024
C
Publication
advertising
C01 Fair catalogue
The fair catalogue will be available for sale during show for
visitors’ reference. It is an efficient channel for exhibitors to
promote brands and products to their target groups.
• The design must be approved by the organisers in advance
• Price includes production fee
Publication trim size: (a) - (L): 297mmH x 210mmW
+3mm bleeding on each side
(m): 15mmH x 40mmW
Item Price (RMB)
(a) Inside front cover 48,000
(b) First page 48,000
(c) Second page 45,000
(d) Third page 45,000
(e) Forth page 45,000
(f) Fifth page 45,000
(g) Sixth page 45,000
(h) Opposite content page 45,000
(i) Opposite inside back cover 45,000
(j) Inside back cover 45,000
(k) Back page of section divider 40,000
(L) Run-of-page 33,000
(m) Logo or trademark beside
catalogue entry (black and white)
3,500
Application deadline: 21 August 2024
16
2 – 5.12.2024
C
Publication
advertising
C02 Show preview (Chinese version only) - Run-of-page
The Chinese version of the show preview will feature selected
exhibitor products and profiles. It will be sent to more than
12,000 target buyers before the show.
• The design must be approved by the organisers in advance
• Price includes production fee
Publication trim size: 210mmH x 99mmW
+3mm bleeding on each side
Price: RMB 18,000 / page
Application deadline: 21 August 2024
C03 Visitor guide
The visitor guide will be distributed to visitors free of charge at
registration counters, it is an excellent tool for visitors scanning
through exhibitor information.
• The design must be approved by the organisers in advance
• Price includes production fee
Publication trim size: 260mmH x 165mmW
+3mm bleeding on each side
Application deadline: 21 August 2024
Item Price (RMB)
(a) Inside front cover 48,000
(b) First page 48,000
(c) Second page 45,000
(d) Third page 45,000
(e) Forth page 45,000
(f) Opposite content page 45,000
(g) Opposite inside back cover 45,000
(h) Inside back cover 45,000
(i) Run-of-page 33,000
17
2 – 5.12.2024
C
Publication
advertising
C05 Fair daily (Chinese version only) - Run-of-page
The fair daily (Chinese version only) will be published during fair
days, bringing visitors the latest fair news. It will be distributed to
visitors free of charge at the entrances of registration halls and
other functional areas, including Phoenix Lounge and Press Centre.
• The design must be approved by the organisers in advance
• Price includes production fee
Publication trim size: 380mmH x 260mmW
+3mm bleeding on each side
Application deadline: 21 August 2024
Item Dimension Price
(RMB)
(a) Full page 340mmH x 233mmW 25,000
(b) Half page, horizontal 160mmH x 233mmW 18,000
(c) 1/4 page, horizontal 80mmH x 233mmW 12,000
(d) 1/4 page, vertical 160mmH x 114mmW 12,000
C04 Concurrent events leaflet - Run-of-page
The concurrent events leaflet will be distributed to visitors free of
charge at registration counters, it is an handy tool for visitors
getting information of all concurrent events.
• The design must be approved by the organisers in advance
• Price includes production fee
Publication trim size: 260mmH x 165mmW
+3mm bleeding on each side
Price: RMB 30,000 / page
Application deadline: 21 August 2024
New
18
2 – 5.12.2024
C
Publication
advertising
C06 Desk calendar
The desk calendar will be distributed to VIPs and attendees.
• Sponsor’s advertisement will appear on the desk calendar together
with the show information
• The design must be approved by the organisers in advance
• The exact location of distribution will be decided by the organisers
• Price includes production fee
Trim size: 190mmH x 160mmW
+2mm bleeding on each side
Item Price (RMB)
(a) Back cover 60,000
(b) Inside front cover 48,000
(c) Run-of-page 33,000
Application deadline: 21 August 2024
19
2 – 5.12.2024
Sponsorship
marketing
opportunities
For more details,
please contact:
Messe Frankfurt (Shenzhen) Co Ltd
Contact: Ms Sasha Zhu
Tel: +86 755 8299 4989 ext. 606
Contact: Mr Kevin Tang
Tel: +852 2230 9289
Email:
sponsorship@hongkong.messefrankfurt.com




