2025-2026

MSc in

Marketing

Hong Kong - Asia’s Most

Dynamic Business Hub

An Enticing City

This city of 7.3 million people has a vibrant international community, exciting

cultural events and activities. Apart from academics, students engage in diverse,

fruitful and interesting endeavours.

Asia’s International Financial Centre

As the world’s freest economy and one of the world’s most competitive financial and

business hubs, Hong Kong is the regional headquarter of many international companies,

with a wealth of jobs and internship opportunities.

Gateway to China

Studying in Hong Kong allows you to grasp invaluable insights on China. Be part of Asia’s

bustling economy and experience the extraordinary intercultural learning.

Flexible Visa Policy

Under the Immigration Arrangements for Non-local Graduates (IANG) scheme, nonlocal graduates are eligible to apply to stay in Hong Kong for 24 months after

graduation to seek employment.

MSc in Marketing

Why CUHK and

MSc in Marketing

Founded in 1963, The Chinese University

of Hong Kong (CUHK) is a forward-looking,

comprehensive research university with

a global vision. Its mission is to combine

tradition with modernity and bring together

China and the West.

Chinese University of Hong Kong

CUHK Business School has blazed a trail

for business education in Hong Kong and

Asia since 1963, cultivating high-achieving

graduates who steer and shape the global

business landscape. This spirit of leadership

and innovation goes to the very core of our

legacy as the first business school in Asia to

offer a full suite of BBA, MBA and Executive

MBA programmes, including the BBA in

Insurance, Financial and Actuarial Analysis

that the Department of Finance launched

in 2002. Today, our world-class faculty and

cutting-edge research continue to nurture

nimble leaders, entrepreneurs and social

stewards, with our proud network of more

than 40,000 alumni driving meaningful

impact in the Pearl River Delta and beyond.

CUHK Business School

CUHK Business School

MSc in Marketing

Ride On the Opportunity

In alignment with the mission and vision of the CUHK Business

School to “develop global business leaders for the Asian

Century”, MSc in Marketing (MScMKT) Programme aims

to train students to become future leaders in marketing

who are capable to meet the challenges and

opportunities in the region through a well-designed

curriculum that incorporates theory and

practice, tradition and technology,

intuition and analytics, local

ideas and global vision.

Two Concentrations

Students are prepared for the fast-changing

business reality with our practical and

inspiring courses such as Big Data, Business

Models for Digital Economy, Digital

Marketing, Global Supply Chain,

Entrepreneurship, Innovation and Corporate

Social Responsibility.

Collaborationswith Industry

Students are given opportunities to

gain hands-on experiences to solve big

data marketing problems or managerial

marketing problems from different

industries through participation in

conferences, company visits, professional

sharing and internships.

Our Programme with concentration in Big

Data Marketing and Managerial Marketing

is the first programme of its kind in the

Greater China Region. The Programme

not only helps students achieve their

goals in acquiring frontier knowledge and

professional skills in marketing, it is also

set to meet the high demand for the new

generation of marketers from the industry

in today's digital age.

The Programme is offered in full-time mode.

It commences in August 2025 and finishes in

June 2026. Classes are conducted during day

time or in the evenings. Some courses will be

offered on Saturdays as well.

Lectures and teaching materials are mainly

in English. Other languages may be used

depending on the presentation materials as

provided by the instructors/guestspeakers.

Marketing Practicums

Practicum course is designed to provide students with practical marketing skills and knowledge. Through a

combination of lectures, hands-on projects, meetings, reports, and presentations, students will learn how to

develop effective marketing campaigns and analyze their impact. By emphasizing practical experience and

real-world learning, this course will provide students with the skills and knowledge required to succeed in the

dynamic and constantly evolving world of marketing.

MSc in Marketing

Create Your Best MScMKT Experience

League of Diverse Talent (Class of 2024)

Pre-term

• Aug 2025

• 1 core course

(Pre-requisite course)

Term 2

• Dec 2025 - Mar 2026

• 1-2 concentration required course(s)

• 2-3 elective courses

Term 1 Term 3

• Sep - Nov 2025

• 3 core courses

• 1 elective course

• Mar - Jun 2026

• 2-3 concentration required courses

• 0-1 elective course

Core Courses Concentration Required Courses

(Total 4 courses/12 credits) (Total 4 courses/12 credits)

• Marketing Management

• Marketing Research

• Buyer Behaviour

• Digital Marketing Core

Elective Courses

(Total 4 courses/12 credits)

• Big Data Strategy

• Behavioral Decision Making

• Business Negotiation

• Organizational Marketing

• Practicum for Managerial Marketing

• Practicum for Big Data Marketing

• Pricing Analytics

• Strategic Marketing

• Salesmanship and Sales Management

• Special Topics in Marketing

Elective

• Managing Service Excellence

• Integrated Marketing Communication

• Global Marketing Management

Managerial • Strategic Brand Management

Marketing

688

Average

GMAT Score 326 (Verbal: 34)

Average

GRE Score 159 (Verbal: 45)

Total No.

of Students

Enrolled

First Degree Universities

59%

China Universities

(Project 985/211) 74%

Bachelor

of Business

Administration

2%

Hong Kong/Macau

Universities

Academic Backgrounds

Bachelor of Science

9%

Sino-Foreign

Cooperative

Universities

2%

Others

30%

Overseas and Other

Universities

23%

Bachelor of Arts

• Customer Analytics

• Social Media Analytics

• Marketing Analytics

Big Data • Machine Learning in Marketing

Marketing

MSc in Marketing

Remark: Courses and timelines are subject to change.

The offering of elective course(s) is subject to

department’s decision.

1%

MSc in Marketing Laurel LIN

(Class of 2021)

Tencent

Serena LI

(Class of 2017)

Oracle

In this programme, you

have various opportunities

to explore yourself, and

everyone is supportive. I

have met so many young

talents and excellent

professors from different

fields, who gave me lots of

wonderful inspiration.

I was inspired by my

excellent professors and

talented classmates, who

helped me uncover my

potential.

Richard WANG

(Class of 2020)

Tencent

Lynn CHENG

(Class of 2016)

Tencent

The projects of the

courses encouraged me to

discover and develop my

potential in different fields

such as consumer

understanding, data

analysis, and content

creation.

I learnt cutting-edge skills

in big data marketing

and strategic planning

from great professors and

industry leaders, which

I now apply on a daily

basis to everything from

campaign creation

to omnichannel

media buying.

Liana WU

(Class of 2022)

P&G

Francis YIP

(Class of 2019)

Huawei

I have got a solid theoretical

basis of marketing through

the systematic teaching

with real business cases,

and the group projects in

every lecture sharpened our

analytical skills, teamwork

ability, and communication

skills by allowing us to apply

theories to the practical

situation in a team.

The business world is

changing rapidly; only

those with both innovative

thoughts and great executive

skills can fulfill their

ambition. I believe that the

study in MSc in Marketing

Programme will empower

you to be equipped with

these qualities.

Be Next In The Conversation

Explore Unlimited Possibilities

Equipped with specialist skills in management or big data analysis, vital for the digital marketing era, you will be primed for a

variety of roles in the industry of your choice.

A high percentage of our graduates find employment in the marketing, IT, consulting and banking, and finance industries, while

others go into sales, analytics, e-commerce and other sectors.

We have built strong relationships with renowned employers, including Tencent, L’Oréal China, Netease, Alibaba Group and P&G.

Employers (Partial list)

Graduate Career Prospects

• Tencent

• L’Oréal

• Netease

• Alibaba

• P&G

• Danone

• Chinese University of HK

• Huawei

• Bytedance

• Deloitte

• Ernst & Young

• KPMG

• PWC

• Xiaomi

• Louis Vuitton

• Unilever

• Coca-Cola

• Gucci

• Mars

• Nestlé

• Colgate-Palmolive

• Johnson & Johnson

• Kuaishou

• Nike

• China Mobile

• IBM

• Nielson

• Oppo

• Meituan

• Baidu

• Amazon China

Employment Sectors

Placement Statistics (Graduates from Class of 2012 to Class of 2023)

MSc in Marketing