Heroyal皇麦世家

OAT ARISTOCRAT·HEROYAL ER 20 YEARS. LY CRAFT PREMIUM

BRAND MANUAL

广东皇麦世家食品有限公司
GUANGDONG
HUANGMAISHIJIA
COMPANY PROFILE

Caring Service·Pursuit of Excellence·Faith in the Future

Founded in 2001, Guangdong Heroyal Food Co., Ltd. is an integrated
grain nutrition food enterprise covering R&D, production and sales. Our product portfolio includes mixed grains, oats, breakfast milk, walnut
powder, soybean milk powder, coffee and a wide range of grain-based &
leisure beverages. The enterprise takes it as its mission to deliver healthy dietary concepts to every Chinese household

Conduct ourselves and business with integrity; We would rather suffer losses ourselves than let customers down. Upholding the service philosophy of customer first,Heroyal has grown steadily over 25 years to become a highly influential enterprise in China' s instant beverage industry.

The Era of Grand Health

For more than two decades, Heroyal has focused on the healthy grain food industry. Driven by innovation, dedication, professionalism and meticulous craftsmanship, we stand out as an outstanding market player. Our brand slogan "Oat Aristocrat" is far more than a catchphrase — it represents our ultimate commitment to premium quality and distinguished brand identity.

HEROYAL FULL-CHANNEL DIGITAL PRODUCTION BASE

DIGITALLY DRIVEN, FULL-CYCLE CONTROL

Heroyal' s full-chain digital production center enables end-to-end digital management covering raw material traceability, intelligent manufacturing, quality monitoring, warehousing and logistics. Supported by self-developed digital systems and automated equipment, the whole workflow — raw material warehousing, production & processing, finished goods delivery — features visible, traceable and controllable data. It eliminates pain points of traditional manufacturing, empowers high-efficiency production via digital intelligence, and consolidates the quality foundation of grain food products.

INTELLIGENT PRODUCTION, CRAFTSMANSHIP FOR SUPERIOR QUALITY

The factory is equipped with multiple state-of-the-art intelligent production lines and sterile purification workshops, integrated with patented equipment including automatic packaging machines and metal foreign object detectors. The whole process adopts low-temperature fresh-locking and sterile operations. From fine grinding of raw materials such as oats and mixed grains, standardized blending of lotus root starch, sour plum soup and other products, to automated filling and sealing, human intervention is minimized throughout all procedures. Every process is precisely controlled to stabilize product taste and retain nutrients, delivering "Craftsmanship Quality, Intelligent Manufacturing".

STRICT QUALITY CONTROL, FULLY TRACEABLE SAFETY

We adhere to the zero-tolerance principle for food safety, and have obtained dual certifications of ISO9001 Quality Management System and ISO22000 Food Safety Management System, establishing a full-process digital quality control system. All incoming raw materials pass multi-dimensional inspections for pesticide residues, heavy metals and more. Temperature, humidity and microbial indicators are monitored in real time during production, ensuring every product boasts clear origins and reliable safety.

燕麦 1 贵族 OAT ARISTOCRATS

"Oat Aristocrat" is far more than a slogan. It stands for our ultimate commitment to premium quality and exclusive brand identity.

Uphold long-termism and source top-tier raw materials worldwide.

We take high-quality raw materials as our foundation to build an exclusive brand discourse system. By adhering to long-term dedication and concentration, we boost market trust and brand recognition, and win the confidence of consumers.

CONSUMER MINDSHARE

DISTRIBUTOR MINDSHARE

Full-cycle service escort: rapid response, comprehensive support and stable profits. We help distributors operate with ease and cooperate without worries.

CHANNEL PARTNER MINDSHARE

Built-in brand exposure with best-selling hot items for efficient sales turnover. We assist channel partners in fast inventory rotation and steady profitability.

Carefully selected natural grains deliver great taste with zero burden. Healthy and delicious, they are trusted daily grain choices for all consumers.

MENTAL CO-CONSTRUCTION

燕麦贵族 皇麦世家超20年 只做高品

Zero Quality Issues

High Repurchase Rate

We consistently uphold
premium quality for
tasty & healthy products,
maintaining a high customer
repurchase rate.

Profit Protection

Strictly implement unified online & offline pricing to贵族 safeguard partners profits.

Free of qualitydefects, proven and validated by the market.

EVEN MAJORADVANTAGESOF BRANDCOOPERATION

Full Responsiveness to'All Matters

All issues will be addressed and 7 resolved thoroughly.

Emergency Support

Direct communication
with corporate sales specialists,
regional managers and
marketing directors nationwide.

Brand Svupport

A-line celebrity brand ambassador+ integrated 25% online & offline media brand exposure.

Campaign Support

Promotional vehicles and nationwide health store campaigns drive tangible sales and attract new customers steadily.

线上推广 ONLINE PROMOTION

国民品牌焕新升级!皇麦世家签约蒋欣,赋能健康食品新生态

2026年1月13日1月13日，深耕谷类营养食品领域20余年的国民品牌皇麦世家正式官宣，实力派演员蒋欣成为皇麦世家燕麦片品牌大使。此次跨界携手，不仅是皇麦世家品牌升级的重要里程碑，更标志着双方将以"品质坚守与健康传.

中国发展改革

皇麦世家:聚焦全谷物健康食品研发打造全链路有机体系

2025年7月7日2025康博会上，皇麦世家将重点展示两大系列产品,其中包括新推出的“谷养有方”配方谷物系列.以及有机全系产品，不仅富含可溶性膳食纤维.助力肠道健康,同时含有丰富的钙和蛋白质.能均衡补充日...

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霸榜前三49天

专卖店品牌皇麦世家

皇麦世家有机燕麦片纯原味速食即食早代餐免煮中老年冲饮拼过3次正品险退货包运费“很好吃的，味道纯正，饱腹感强

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专卖店品牌皇麦世家

皇麦世家十谷营养餐速食免煮 杂粮谷物代餐健康冲饮独立小 先用后付好评过的店 “淡淡的奶香味，微甜，好吃”

BRAND PROMOTION

线下推广 OFFLINE PROMOTION HEROYAL

超20年只做高品质麦片

Uphold the philosophy of "Channels Reign Supreme", and build a long-term competitive moat for the brand.

Channels Are the Moat

We firmly believe that channel control serves as the brand's strongest bulwark, determining market standing and risk resistance capacity.

Prioritize Network Control Over Short-term Gains

The value of channels lies in long-term coverage and stable collaboration, which far outweigh profits from single transactions, requiring strategic investment.

He Who Controls Channels Controls the Market

Only by strengthening dominance over channels can we seize the initiative in pricing, marketing promotion and consumer outreach.

PRODUCT SERIES CLASSIFICATION产品系列分类

Minute Organic Breakfast

ORGANIC SERIES有机系列

Superior Organic Origin

·Grown in frigid high-latitude regions between · 41°N and 43°N Ample sunshine and mild temperatures ·Facilitate the accumulation of nutrients.

Superior Organic Standards

·Full-cycle organic cultivation. No synthetic fertilizers, pesticides, hormones or artificial food additives are applied throughout production and processing.

Superior Organic Nutrition

15.0g Protein per 100g
10.0g Dietary Fiber per 100g

Product Name: Organic Pure Oat Flakes Specification: 1kg × 8 Cans Barcode: 6928872810067

从种植到餐桌严控每一个环节

FROM FARM TO TABLE STRICT CONTROL AT EVERY STAGE

Product Name: Organic Ginseng & Poria Oat Bran
Specification: 360g × 20 Bags
Barcode: 6928872811033
Product Name: Organic Hericium Eight-Treasure Grain Flakes
Specification: 360g × 20 Bags
Barcode: 6928872811040
Product Name: Organic Apple & Millet Oat Flakes
Specification: 360g × 20 Bags
Barcode: 6928872811057

One Unique Code Per Bag

Stringent Standards Across the Entire Industrial Chain Full Traceability Throughout the Whole Process

Product Name: Organic High-Calcium Milk Oat Flakes
Specification: 360g × 20 Bags
Barcode: 6928872810821

STRINGENT STANDARDS

No synthetic chemical pesticides,
chemical fertilizers,
plant growth
regulators or similar substances
are permitted.

Inflatable Packaging. Leading Sales Volume

The Full Blessing Bag Series features an exclusive packaging technique pioneered by Royal Oat Family. With special inner bag processing and proprietary packaging technology, the packages stand upright and plump with an impressive visual presence. Well-received by consumers in township markets, it has become an iconic classic product for this market segment.

BLESSING-FILLED BAG SERIES福满袋系列

Product Name: High-Calcium Xylitol Nutritious Oat Flakes for Middle-aged & Elderly Specification: 729g × 12 Bags Barcode: 6928872805339

Product Name: Milk High-Calcium Xylitol Nutritious Oat Flakes Specification: 729g × 12 Bags Barcode:6928872805346

SUITABLE FOR PEOPLE WHO AVOID WHITE GRANULATED SUGAR

BLESSING-FILLED BAG SERIES

HEROYAL

Product Name: Ginseng & Ganoderma Oat Flakes for Middle-aged & Elderly Specification: 729g × 12 Bags Barcode: 6928872811118

Product Name: Kudzu & Chinese Yam Oat Flakes Specification: 729g × 12 Bags Barcode:6928872810104

Product Name: Astragalus & Spine Date Seed Oat Flakes for Middle-aged & Elderly Specification: 729g × 12 Bags Barcode: 6928872811125

Rich in Calcium, Supports Bone Health

Product Name: Calcium Xylitol Walnut Powder for Middle-aged & Elderly Specification: 720g × 12 Bags Barcode:6928872805377

Product Name: Milk Calcium Walnut Powder Specification: 720g × 12 Bags Barcode:6928872802574

Added New Zealand Whole Milk Powder with Balanced Nutrients for Comprehensive Nutrition

Product Name: Milk Iron-Zinc-Calcium Protein Breakfast Drink Specification: 720g × 12 Bags Barcode: 6928872802550

Product Name: Xylitol Calcium Protein Breakfast Drink for Middle-aged & Elderly Specification: 720g × 12 Bags Barcode: 6928872805353

BLESSING-FILLED BAG SERIES福满袋系列

Contains multiple real fruit & grain granules, visible delicious ingredients

Product Name: Red Date & Goji Berry Oat Flakes Specification: 675g × 12 Bags Barcode: 6928872807371

Product Name: Red Bean & Coix Seed Oat Flakes Specification: 675g × 12 Bags Barcode:6928872807388

Product Name: Black Sesame Paste for Middle-aged & Elderly Specification: 672g × 12 Bags Barcode:6928872804264

Product Name: Mixed Fruit Oat Flakes Specification: 675g × 12 Bags Barcode: 6928872809207

Product Name: Rich Aroma High-Calcium Soy Milk Powder Specification: 672g × 12 Bags Barcode: 6928872809221

FOOD AND MEDICINE SHARE THE SAME ORIGIN

Awarded National Invention Patent · Scientific Proportion of Ten Grains

燕麦贵族皇麦世家超20年只做高品质谷养有方系列WISDOM IN GRAINS

荣获国201310725305.4专利号：NL201512）

Heroyal皇麦世家

十谷营养餐一专利配方一

族家 20 品质

Product Name: Ten-Grain Nutritious Meal Specification: 420g × 20 Bags Barcode: 6928872809931

★☆Patented Formula☆★

CHINESE CONCEPT OF FOOD-AS-MEDICINE药食同源系列

Product Name: Lactoferrin Oat Flakes Specification: 420g × 16 Bags Barcode: 6928872809962

Product Name: High-Iron & High-Calcium Breakfast Drink Specification: 420g × 16 Bags Barcode: 6928872809955

Product Name: Vitality Four-Gentlemen Oat Porridge Specification: 300g × 30 Boxes Barcode:6928872811255

Product Name: Radiant Skin Mild Moist Oat Porridge Specification: 300g × 30 Boxes Barcode: 6928872811262

FOIDD A MINE SHE SE SE INHEYYAL

Jointly Developed with Provincial Key Laboratory

Product Name: Oat, Tremella & Chinese Yam Grain Flakes Specification: 420g × 16 Bags Barcode:6928872810401

Product Name: Eight-Treasure Oat Flakes for Middle-aged & Elderly Specification: 800g × 8 Cans Barcode: 6928872810395

Product Name: Rose & Red Date Eight-Treasure Grain Flakes Specification: 420g × 16 Bags Barcode: 6928872810418

Product Name: Red Bean & Coix Seed Oat Flakes Specification: 800g × 8 Cans Barcode: 6928872810388

CLASSIC
PREMIUM QUALITY
NO ADDED WHITE GRANULATED
SUGAR FOR BETTER HEALTH

20 EARS OF ECIALIZED GRAIN RESEARCH

SCIENTIFIC NUTRIENT FORMULATION

HEROYAL

Tailored to Nutritional Needs of Different Groups Scientific Formulation Developed by Our Teám

Product Name: High-Iron & High-Calcium Oat Flakes Specification: 630g × 16 Bags Barcode:6928872807227

Product Name: High-Calcium Oat Flakes for Students Specification: 630g × 16 Bags Barcode: 6928872807234

Product Name: Oat Flakes for Middle-aged & Elderly Specification: 630g × 16 Bags Barcode: 6928872807210

Strictly Selected Raw Materials Imported Australian Oats with Natural Plant Nutrients

Product Name: Wheat Germ Oat Flakes Specification: 630g × 16 Bags Barcode: 6928872810142

Product Name: Milk & Oat Bran Cereal Specification: 630g × 16 Bags Barcode: 6928872810364

Product Name: Original Plant Protein Oat Flakes Specification: 630g × 16 Bags Barcode:6928872810128

Product Name: Sea Salt Milk Oat Bran Cereal Specification: 630g × 16 Bags Barcode: 6928872810784

Traditional Craft· Rich Sesame Aroma

Product Name:
Red Date & Oat Black
Sesame Paste
Specification:
600g × 16 Bags
Barcode: 6928872807753
Product Name:
High Calcium Black Sesame
Paste for Seniors
Specification: 600g × 16 Bags
Barcode:6928872807739

SELLECTING HIGH-QUALITYSOYBEANS甄选优质大豆·富含蛋白质

Product Name:
High Calcium Soy Milk
Powder for Middle-Aged
& Elderly
Specification: 600g × 16 Bags
Barcode: 6928872807708
Product Name:
Rich Aroma Soy Milk
Powder
Specification:
600g × 16 Bags
Barcode:6928872807715

Perfect blend of rich walnut aroma and mellow milk flavor· Lingeringaftertaste

Product Name: Milk & High Calcium Walnut Powder Specification: 600g × 16 Bags Barcode:6928872804196

Product Name: High Calcium Walnut Powder for Middle-Aged & Elderly Specification: 600g × 16 Bags Barcode:6928872804202

Product Name: Mellow Original Lotus Root Starch Specification: 600g × 16 Bags Barcode:6928872807913

Product Name:
Rose & Red Date Lotus
Root Starch
Specification: 600g × 16 Bags
Barcode:6928872807920

Product Name: Velvety Milk Black Sesame Paste Specification: 600g × 16 Bags Barcode: 6928872807746

Product Name: Classic Plain Oatmeal Specification: 600g × 16 Bags Barcode: 6928872804431

Product Name: Black Rice & Black Sesame Oatmeal Specification: 600g × 16 Bags Barcode:6928872805759

Product Name: Red Date & Wolfberry Oatmeal Specification: 600g × 16 Bags Barcode: 6928872805728

Product Name: Yellow & Black Soybean Milk Powder Specification: 800g × 12 Bags Barcode:6928872810777

Product Name: Rich Soy Milk Powder Specification: 800g × 12 Bags Barcode: 6928872810760

Product Name: Prebiotic High Calcium Soy Milk Powder for Middle-Aged & Elderly Specification: 800g × 12 Bags Barcode:6928872811507

Product Name: Black Soybean Soy Milk Powder Specification: 800g × 12 Bags Barcode:6928872810876

Small Pack, Rich Nutrition · Boost Energy in One Cup

Product Name: Original Soybean Milk Powder Specification: 300g × 28 Bags Barcode: 6928872810845

Product Name: Classic Plain Nutritional Oatmeal Specification: 300g × 28 Bags Barcode: 6928872808255

Product Name: Black Soybean Milk Powder Specification: 300g × 28 Bags Barcode: 6928872810838

Product Name: Milk & High Calcium Nutritional Oatmeal Specification: 300g × 28 Bags Barcode: 6928872808248

Product Name: Mellow Rich Aroma Nutritional Black Sesame Paste Specification: 300g × 28 Bags Barcode:6928872808262

Product Name: Prebiotic Protein Breakfast Milk Specification: 406g × 20 Bags Barcode: 6928872803113

Product Name: Rich Creamy High Calcium Protein Breakfast Milk Specification: 406g × 20 Bags Barcode:6928872803144

Product Name: Milk Iron Zinc Calcium Protein Breakfast Milk Specification: 406g × 20 Bags Barcode:6928872803120

HEROYAL GOLDEN CLASSICS SELECTION SERIES

Wwh p r d om Nel and

100% Australian Imported Oats

\*Oat flakes are classified into Grade 1 and Grade 2 based on protein content.

OAT SERIES

原粒米饭伴侣

Perfect Match for Staple Foods, Soft, Chewy & Springy Texture

Add to Rice and Cook Together for Simultaneous Done

燕皇 麦麦 贵世 族家

Heu头

原粒米饭伴侣 品质 年 3.8% 免淘洗·免浸泡·免预煮澳洲原粒燕麦 β-葡聚糖 富含膳食纤维 含多种矿物质

One Add & One Press, Quick Operation Cook With Rice Together Add the Rice Companion, then press the Cook Rice/ Porridge button.

Product Name: Whole-Grain Rice Companion Specification: 1kg × 12 Bags Barcode: 6928872810371

净含量：1千克
保质期到期日：见包装背面上方白色方框权受法律保护，侵权必究！
图片仅供参考，具体以实物为准。

3.8% β-Glucan

Rich in Dietary Fiber

B

Contains Multiple Minerals

OAT SERIES纯燕麦系列

Product Name: Original Instant Oatmeal Specification: 920g × 8 Jars Barcode:6928872805278

Product Name: High-Fiber Instant Oatmeal Specification: 920g × 8 Jars Barcode: 6928872805285

Product Name: Quick-Cook High-Fiber Black Wheat Flakes Specification: 950g × 8 Jars Barcode: 6928872808606

Product Name: Australian Essence Oatmeal Specification: 720g × 16 Bags Barcode: 6928872810081 Fresh-Lock Sachets

Product Name: Quick Cooking Essence Oatmeal Specification: 980g × 8 Jars Barcode:6928872810098

Product Name: Rice Companion (Whole Germ Oat Flakes) Specification: 980g × 8 Jars Barcode:6928872810074

Source of Protein

Source of Selenium

Rich in Dietary Fiber

Stir into Cooked Porridge No Soaking/No Rinsing/ No Pre-Cooking

Heroyal皇麦世家

超20味

即食
纯燕麦片 Australian pure oatmeal
高膳食纤维
肠道舒服
Product Name:
Australian Instant Pure
Oat Flakes
Specification: 2.08kg × 4 Jars
Barcode:6928872810814

净含量：2.08千克≈

High Dietary Fiber For Comfortable Intestinal Tract

家庭

家庭分享装

ONECUPADAY, BUILDUP YOURWELLNESS.

NUTRITIONAL PRODUCT SERIES

蛋白质粉系列PROTEIN POWDER

Product Name: Prebiotic Protein Powder Specification: 800g × 6 Cans Barcode:6928872809580

Product Name: Ginseng & Sea Cucumber Peptide Protein Powder Specification: 700g × 6 Cans Barcode: 6928872811163

Heroyal皇麦世家Protein powder高纤高钙蛋白质粉不添加白砂糖No white sugar added钙有助于骨骼和牙齿更坚固。

Product Name: High-Fiber &High-Calcium Protein Powder Specification: 800g × 6 Cans Barcode:6928872809597

Product Name: Bone Collagen Peptide Protein Powder Specification: 700g × 6 Cans Barcode:6928872811170

雀皇 鲜奶直喷工艺QUEHUANG中老年免疫球蛋白配方奶粉

Product Name:
Immunoglobulin Formula
Milk Powder for Middle-
Aged & Elderly
Specification: 700g × 8 Cans
Barcode:6928872810166

雀皇 鲜奶直喷工艺乳铁蛋白益生菌配方奶粉

Product Name: Lactoferrin Probiotic Formula Milk Powder Specification: 700g × 8 Cans Barcode: 6928872810159

PURE FRESH MILK POWDER纯鲜牛奶粉巴氏杀菌 2小时奶香醇厚 急速锁鲜

Product Name: Pure Fresh Milk Powder Specification: 700g × 8 Cans Barcode: 6928872810791

IMMUNOGLOBULIN Lactoferrin

Double Self-Defense Factors

ADDED PREBIOTICS
Boost the
Growth of
Beneficial
Bacteria

Ingredient List Contains Only Raw Milk Single Ingredient

Adult Milk Powder Series

骨胶原蛋白肽中老年配方奶粉

Product Name: Bone Collagen Peptide Formula Milk Powder for Middle-Aged & Elderly Specification: 700g × 8 Cans Barcode: 6928872811514

Joint & Bone
Triple Care High Calcium Formula X
N-Acety!glu-十 Bone
cosamine Collagen Peptide
雀皇 鲜奶直喷工艺 QUEHUANG 植物甾醇酯
无蔗糖配方奶粉 Sugar free formula milk powder for middle-aged and elderly people

Product Name: Plant Sterol Ester Sucrose-Free Formula Milk Powder Specification: 700g × 8 Cans Barcode: 6928872811521

Care for
Cardiovascular Health
Specially Added
Plant Sterol Ester

Product Name: Probiotic Selenium-Enriched Formula Goat Milk Powder Specification: 700g × 8 Cans Barcode: 6928872810807

Probiotics
Selenium-Enriched Goat Milk
Formula Small Molecules for
Easy Absorption

QUE HUANG

SEASONAL SERIES