席莱雅品牌故事XILAIYA BRAND STORY

自古以来，人们对舒适睡眠的追求从未停止，随着人类文明的进步，寝具也不断的发展。床垫是与人体接触最亲密、时间最长的家具。人类使用床和床垫的历史十分悠久，纵观床垫史，就是一部人类为了改善睡眠质量和体验而对床垫进行全方位创新改造的文明史！

随着社会的高速发展，文化信息日益强大，我们往往向我们身边的物品添加些“奇怪”的，对我们身体不好的添加剂；我们反而忽略了最质朴的东西，真正高级的东西往往简单，大道至简就是这个道理。《席莱雅》推出“动植物纤维”，让人们真正意义的解放身体，触碰大自然给予人类的健康舒适。将人体工程学融入寝具设计中，旗下产品爱巢系列、莱梦系列、典雅系列、席莱雅系列等产品，中高端产品全面覆盖，动植物纤维全新体验，让每一个中国家庭都拥有健康睡眠。

Sinceancienttimes,people'spursuitofcomfortablesleephasneverstopped,andwiththeprogressof humancivilization,beddinghasalsobeencontinuouslydeveloped.Mattressisthefurniturethathastheclosest andlongestcontactwithhumanbody.Thehistoryofusinghumanbedsandmattressesisverylong.Throughout thehistoryofmattresses,it'sacivilizationhistoryofallroundinnovationandtransformationofmattressesin ordertoimprovesleepqualityandexperience!

Withtherapiddevelopmentofsocietyandtheincreasinglypowerfulculturalinformation,weoftenadd some"strange"additivestothingsaroundusthatarebadforourhealth;Instead,weignorethesimplestthings, andtherealladvancedthingsareoftensimple,whichiswhytheroadissimple."Celiaintroduces"animaland plantfiber",whichallowspeopletotrulyliberatetheirbodiesandtouchthehealthandcomfortgivenbynature. Incorporatingergonomicintotheddingdsignitsroductschsicaoriesimengsrieseat series,Celiaseries,etc.arefullycoveredbyhigh-endproducts,andthenewexperienceofanimalandplant fibersmakeseveryfamilyinChinahaveahealthysleep.

品牌愿景 BRANDVISION

创新理念，打造植物生态睡眠系统。引流市场潮流，专注技术特长产品。致力于睡眠文化与大自然融合；严选植物顶级材质，打造亲肤触感，采用创新独特的物理生态健康睡眠理念。成为消费者心中无可替代的产品

Innovateideasandbuildaplantecologicalsleepsystem.Drainthemarkettrend andfocusonitTechnicalspecialtyproducts.Committedtotheintegrationof sleepculture andnature;TopplantsinYEATiONMaterial,tocreateaskin-friendlytouch,usinginnovativeanduniquephysicaland ecologicalhealthsleepprinciple. Read.Becomeanirreplaceableproductintheheartsofconsumers.

品牌定位 BRANDPOSITIONING

博学而不穷，笃行而不卷，席莱雅“致力于制造适合中国人健康睡眠的方案”，脱离海绵，减少海绵用料，改变到用植物纤维，打造生态睡眠系统，引领寝具自然舒适体验，让不同年龄阶段、不同职业习惯的人们都能体验健康睡眠。

积跬步方能至万里，品牌影响力遍至全国，不断开发适合中国生态睡眠新产品，逐步扩大生产能力，建立并完善布局合理、可控性强、高效运营的品牌营销网络，满足国内市场日益提高的消费需求，满足人群对于健康生活的不断追求，力争做国内普通寝具品牌的高端系列，普及科学睡眠知识，扩大市场品牌影响力，成为全国寝具行业领先者。

Beingknowledgeablebutnotpoor，Celia "devotesherselftomaking aplansuitableforChinapeople'shealthysleep",breakingawayfrom sponges,reducingspongematerials,changingtoplantfibers,creating anecologicalsleepsystem,leadingthenaturalandcomfortableexperienceofbedding，sothatpeopleofdifferentagesandoccupational habitscanexperiencehealthysleep.

OnlybytakingstepscanwereachWanLiandthebrandinfluencehas spreadalloverthecountry.Wewillcontinuetodevelopnewproducts suitableforecologicalsleepinChina,graduallyexpandtheproduction capacity,establishandimproveabrandmarketingnetworkwithreasonablelayout,strongcontrollabilityandefficientoperation,meettheincreasingconsumerdemandinthedomesticmarket,andsatisfytheconstantpursuitofhealthylivingbythepeople.Wewillstrivetobea high-endseriesofdomesticordinarybeddingbrands,popularizescientificsleepknowledge,expandthebrand influenceinthemarket,and becomethenationalbeddingindustryleader.

企业使命PRODUCTADVANTAGE

致力于制造适合中国人健康睡眠的方案 Committedtomakingprogramssuitablefor Chinesepeople'shealthysleep.

制造健康、舒适、品牌影响力的寝具产品 Makebeddingproductswithhealth,comfort andbrandinfluence.

品牌全国知名，引领创新寝具革新 Thebrand iswell-knownall overthecountry, leadingtheinnovationofbedding.

创新创造，精于工艺，用专注制作每一款产品， 引领健康寝具新体验，让健康生活陪伴千家万户 Create,beskilledincraftsmanship,andmake everyproductwithconcentration,whichleads toGetanewexperienceofhealthybedding,and lethealthylifeaccompanythousandsoffamilies

创新理念、 潮流寝具体验脱离海绵、 打造植物生态系统让深睡眠更久一点

超强透气/排汗BREATHAGLEFERSPRATION防霉/抗菌ANTIGACTERIAL

VEAR-RESISTING
极致耐磨
WEARRESSING

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