LYNWONEVERY SHADE ONE PARTNER丽王·一色万象

丽王新材 LYNWON

Build The Dream With Colors

品牌手册 2027

PROLOGUEEVERY SHADE ONE PARTNER

序章·一色万象

以色彩赋能筑卓越价值 Empowered by Color, Built for Excellence.

COLOR

色彩，是世界通用的语言。丽王相信，每一种颜色的背后，都是一个尚未被完全讲述的故事--它属于一卷油墨、一片塑料、一束纤维、一道涂层，也属于把这件事做到极致的人。

Color is a universal language. At Lynwon, we believe behind every hue lies a story yet to be fully told – it belongs to a roll of ink, a sheet of plastic, a strand of fiber, a coat of paint, and to those who pursue this craft to perfection.

30+年，我们专注一件事：把“色”做到极致，再把这种极致延伸到客户能触及的每一个场景。今天，我们以AI大模型为新引擎，让色彩研发进入智能新时代。

For over 30 years, we have focused on one thing: perfecting "color," and extending that perfection to every scenario our customers touch. Today, we leverage Al large models as a new engine, bringing color R&D into a new era of intelligence.

从江苏南通到内蒙古鄂托克，从一间工厂到全球版图，丽王不只是一家颜料制造商--我们是每一位客户在“色彩”这件事上，唯一的合作伙伴。

From Nantong, Jiangsu to Otog, Inner Mongolia, from a single factory to a global footprint, Lynwon is more than a pigment manufacturer — we are each customer's sole partner in everything "color."

每一种色调的需求，都由丽王独家回应。
Every hue's need is answered exclusively by Lynwon.

Chapter 1

THE ORIGIN 色之缘

色彩的中国答案

品牌基因

时间里的色彩

The Chinese Answer to Color

Brand Gene

Colors in Time

Chapter 2

THE PALETTE 色之谱

四大色系家族

一色一码

7 位命名规则

应用场景

Four Major Color Families

One Color, One Code

7-Digit Naming Rule

Application Scenarios

Chapter 3

THE CRAFT色之道

P8-12

研发·AI赋能，让色彩被智能定义

智能制造· AI 双基地协同

品质与认证

R&D•AI Empowerment, Intelligently Defining Color

Smart Manufacturing•Dual Al Bases Collaboration

Quality & Certifications

Chapter 4

The Promise 色之约

全程服务

全球伙伴网络

可持续承诺

Full-cycle Service

Global Partner Network

Sustainability Commitment

CHINA'S ANSWERFOR COLOR色彩的中国答案

1995

丽王新材（LYNWON），1995年创立于江苏南通，是一家以彩色有机颜料为核心的专业生产商。30+年来，我们只做一件事--用高品质的色彩，回应世界工业对“色”的一切需要。

Lynwon (LYNWON), founded in 1995 in Nantong, Jiangsu, is a specialized manufacturer focused on organic color pigments. For over 30 years, we have done one thing — responding to every industrial color need worldwide with high-quality pigments.

产能版图／ Production Footprint

江苏阜宁（30 万m）+内蒙古鄂托克（27 万，2026 投产）Funing, Jiangsu (300,000 m²) + Otog, Inner Mongolia (270,000 m², operational 2026)

企业资质／Qualifications

国家高新技术企业、专精特新"小巨人"企业National High-Tech Enterprise, Specialized & Sophisticated "Little Giant" Enterprise

国际认证/ International Certifications

SGS + UKAS ISO 9001/14001/45001 三体系、Intertek 绿叶认证、欧盟REACH合规、土耳其 KKDIK 合规、SAP S/4HANA 数字化运营

SGS+UKAS ISO 9001/14001/45001 Triple-System, Intertek Green Leaf, EU REACH Compliance, Turkey KKDIK Compliance, SAP S/4HANA Digital Operations

BRAND DNA 品牌基因

创世界品牌铸百年丽王

Build The Global Brand Shape The Centennial Lynwon

01

企业使命 / Corporate Mission

以可持续的方式，为全球客户提供高性能、绿色、负责任的色彩增长方案，与市场共生、与客户共彩。

To provide global customers with high-performance, green, and responsible color growth solutions in a sustainable manner — growing with the market, empowering every customer with color.

02

企业愿景 / Corporate Vision

三十年深耕色彩，以百年丽王为志，做色彩创新的中国答案。不做最大，只做最专注--让丽王之色，抵达世界每一个角落。

Thirty years deep in color, with a centennial Lynwon as our aspiration — China's Answer for Color Innovation. Not the largest, but the most focused: let Lynwon's color reach every corner of the world.

03

企业价值观 / Corporate Values

创新无界·绿色共生·全球共色·客户赋彩。人才是丽王最鲜活的色彩，以人为本、共担共享，让每一位丽王人在专业精进中成就自我。

Boundless Innovation · Green Symbiosis · Global Color Customer Empowerment. People are Lynwon's most vivid color — we put people first, share and grow together, so every member achieves self-realization in professional excellence.

BRAND DNA 品牌基因

从一间小厂到双基地协同，从单一产品到全色域矩阵--丽王每一步，都踩在“把色做透”这条主线上。2027年，我们用一句新的承诺重新出发：一色万象。

From a small factory to dual-base synergy, from a single product to a full-color-spectrum matrix — every step Lynwon takes stays on the path of "mastering color." In 2027, we set out again with a new promise: Every Shade. One Partner.

2010

南通乐彩成立，建成国内首条 固相法酞菁蓝连续生产线 Nantong Leicai Established, Built China's First Solid-Phase Phthalocyanine Blue Continuous Production Line

2023

内蒙古丽王启动，
打造中国酞菁“超级工厂”
Inner Mongolia Lynwon Launched,
Building China's Phthalocyanine
"Super Factory"

2025

Revenue and Output Hit New Highs, Launching R-122 Series Products

2027

以「一色万象」为新起点，全面拥抱AI大模型，开启与全球伙伴的"智能色彩新叙事"

With "Every Shade. One Partner." as a new starting point, fully embracing Al large models and unveiling a new "Intelligent Color Narrative" with global partners

2024

丽王新材成立并完成销售网络整合，江苏丽王获评专精特新“小巨人”企业

Lynwon New Material Established with Integrated Sales Network; Jiangsu Lynwon Awarded Specialized & Sophisticated "Little Giant" Enterprise

2026

内蒙古丽王投产，双基地正式落地 Inner Mongolia Lynwon Operational, Dual Bases Officially Established

FOUR COLORFAMILIES四大色系家族

丽王不靠单品打天下。围绕“一色万象”，我们搭建起四大色系家族×多元应用场景的全色域矩阵，让每一款颜料都能在客户的产品里找到最合适的位置。

Lynwon's success is not built on a single product. Centered on "Every Shade. One Partner.," we have built a full-color-spectrum matrix spanning four color families and diverse applications, so every pigment finds its ideal place in our customers' products.

红色系 Lynwon Red

色酚红Naphthol Reds

以β-萘酚或色酚AS为偶合组分的经典偶氮颜料，色泽鲜艳、色力强，是色浆、油墨与塑胶着色的基础品种。P.R.2、P.R.8、P.R.22、R-23、P.R.31、P.R.146、P.R.170

Classic azo pigments using β-naphthol or Naphthol AS as coupling components feature bright shades and high tinctorial strength, serving as basic grades for color paste, ink and plastic coloration. P.R.2, P.R.8, P.R.22, P.R.23, P.R.31, P.R.146, P.R.170

黄橙系

Lynwon Yellow / Orange

以3,3'-二氯联苯胺（DCB）为重氮组分的联苯胺类偶氮颜料，色力高、经济性好，是工业级通用品种。P.Y.12、P.Y.13、P.Y.14、P.Y.83、P.O.13、P.O.34

Benzidine-based azo pigments using 3,3'-dichlorobenzidine (DCB) as diazo component, featuring high tinctorial strength and good cost-performance. They are general-purpose industrial grades. P.Y.12, P.Y.13, P.Y.14, P.Y.83, P.O.13, P.O.34

无DCB环保黄橙DCB-Free Eco Yellows & Oranges

以非DCB为重氮组分的环保型偶氮颜料，不含卤素、符合国际环保法规，适用于出口与高端应用。P.Y.74、P.Y.191、P.0.16

Environmentally friendly azo pigments with non-DCB diazo components, halogen-free and compliant with international environmental regulations, suitable for export and high-end applications. P.Y.74, P.Y.191, P.O.16

LYNWONEVERY SHADE ONE PARTNER

丽王·一色万象

蓝绿紫系 Lynwon Blue / Green / Violet

酞菁蓝 Phthalocyanine Blue

铜酞菁类颜料，具备优异的耐光、耐候、耐溶剂性，拥有α、β等多种晶型，覆盖从通用到抗絮凝的全场景需求。P.B.15、P.B.15:1、P.B.15:2、P.B.15:3、P.B.15:4

Copper phthalocyanine pigments feature excellent light, weather and solvent resistance. They have multiple crystal forms such as a and β, covering full-scenario requirements from general-purpose to anti-flocculation applications. P.B.15, P.B.15:1, P.B.15:2, P.B.15:3, P.B.15:4

酞菁绿 Phthalocyanine Green

铜酞菁经氯化/溴化衍生的绿色颜料，色力高、耐候性优，通用性广。P.G.7

Green pigment derived from chlorination/bromination of copper phthalocyanine, featuring high tinting strength, excellent weather resistance and wide versatility. P.G.7

永固紫

Permanent Violet (Carbazole Dioxazine)

咔唑二噁嗪类颜料，耐热性与耐迁移性优异，适用于高端塑胶与涂料。P.V.23

Carbazole dioxazine pigment with outstanding heat resistance and migration resistance, suitable for high-end plastics and coatings. P.V.23

具备优异耐光、耐候、耐温、耐迁移与耐化学性，能在苛刻条件下保持色彩稳定，广泛应用于汽车涂料、高端塑料、户外制品等领域。

It features excellent light resistance, weather resistance, temperature resistance, migration resistance and chemical resistance. It maintains color stability under harsh conditions and is widely used in automotive coatings, high-end plastics, outdoor products and other fields.

Quinacridones

P.R.122、P.R.202、P.R.207、.V.19

Benzimidazolones

P.R.176、P.R.185、P.Y.151、P.Y.180

异吲哚啉酮类 Isoindolinones

P.Y.139

日光型荧光颜料Daylight Fluorescent Pigments

无需紫外激发，在普通日光下即可吸收可见光并发射荧光，呈现远超普通颜料的鲜艳度与明亮度。

No UV excitation required; it absorbs visible light and emits fluorescence under ordinary daylight, delivering far higher vividness and brightness than conventional pigments.

LFW（液体色浆，固含量≥40%）

LFW (Liquid Color Slurry, solid content ≥40%)

LFB（粉体，热固微球型）

LFB (Powder, thermoset microsphere type)

LFL（粉体，热固微球型）

LFL (Powder, thermoset microsphere type)

LPL (Powder, thermoplastic type)

色彩鲜艳、高荧光度、高色力，专注水性体系。

Bright color, high fluorescence and high tinting strength, designed for water-based systems.

色彩鲜艳、高色力、耐迁移、耐溶剂性优，专注水性体系。

Bright color, high tinting strength, excellent migration resistance and solvent resistance, designed for water-based systems.

粒径均匀、耐高温、甲醛≤80mg、分散佳、不粘螺杆，主推EVA/溶剂体系。

Uniform particle size, high temperature resistance, formaldehyde ≤80mg, good dispersibility, non-screw-sticking, mainly recommended for EVA/solvent systems.

色彩鲜艳、高色力、0甲醛、性价比突出，主推硬塑体系。

Bright color, high tinting strength, zero formaldehyde, cost-effective, mainly recommended for rigid plastic systems.

7-DIGIT NAMING SYSTEM7位命名规则

组编码，即是一种“色彩的语言”。客户只需报出7位代码，就能在四大色系里精准定位到所需规格--这是“Every Shade. One Partner.”在产品侧的真正落地。

A code is a "language of color." Customers only need to quote the 7-digit code to precisely locate the required specification across the four color families — this is the true realization of "Every Shade. One Partner." on the product side.

APPLICATIONS

应用场景

THE CRAFT色之道

DEFINING COLORWITH INTELLIGENCE让色彩被智能定义

从分子设计到产线落地，从实验室到客户现场--丽王用一套稳定、可追溯、可持续的研发与制造体系，撑起"一色万象"的承诺。

From molecular design to production, from lab to customer site — Lynwon sustains the promise of "Every Shade. One Partner." with a stable, traceable, and sustainable R&D and manufacturing system.

R&DAI-EMPOWERED研发·AI赋能

以AI为新引擎，丽王的研发正从“经验驱动”走向“智能定义”。

With Al as a new engine, Lynwon R&D is evolving from "experience-driven" to "intelligently defined."

3000m²专业 R&D实验室

3,000m² Professional R&D Laboratory

年研发投入占销售额4%

Annual R&D Investment 4% of Revenue

累计24项国家发明专利、17项实用新型专利24 National Invention Patents+17 Utility Model Patents

50人核心研发团队+
32位技术人员
50-person Core R&D Team +
32 Technical Staff

专业应用检测团队，
客户满意度持续超98%
Professional Application Testing Team,
CustomerSatisfaction Consistently
Above 98%

全面引入AI大模型，加速分子设计与配方优化，缩短新品研发周期

Full Adoption of Al Large Models to Accelerate Molecular Design & Formulation Optimization and Shorten New Product R&D Cycles

SMART MANUFACTURING 智能制造

AI双基地协同，让色彩的“稳定供应”与“持续进化”同时成为可能。

Al-Powered dual-base synergy makes both "stable supply" and "continuous evolution" of color possible.

300000m² 江苏阜宁基地 Jiangsu Funing Base

270000m² 内蒙古鄂托克基地 Inner Mongolia Otog Base (operational 2026)

国家高新技术企业、专精特新“小巨人”企业，中间体、有机颜料、日光型荧光颜料研发生产中心。

National High-Tech Enterprise & Specialized "Little Giant" Enterprise, R&D and production center for intermediates, organic pigments, and daylight fluorescent pigments.

智能制造打造的“中国酞菁超级工厂”依托当地资源与能源优势重塑成本结构。

"China's Phthalocyanine Super Factory" built with smart manufacturing, leveraging local resource and energy advantages to reshape the cost structure.

SGS + UKAS ISO 9001 / 14001 / 45001 三体系认证 SGS + UKAS ISO 9001 / 14001 / 45001 Triple-System Certification

QUALITY & CERTIFICATIONS

品质与认证

真正能撑起“一色万象”的，不是某一款产品，而是背后那套稳定、可追溯、可持续的研发与制造体系。

What truly sustains "Every Shade. One Partner." is not a single product, but the stable, traceable, and sustainable R&D and manufacturing system behind it.

0005

0005

0005

Intertek
Intertek绿叶认证·环境合规
Intertek Green Leaf Certification Environmental Compliance

REACH·欧盟化学品合规
REACH· EU Chemical Compliance

SAP S/4HANA·全链路数字化运营
SAP S/4HANA End-to-End Digital Operations
KKDIK·土耳其化学品合规
KKDIK Turkey Chemical Compliance

国家高新技术企业
National High-Tech Enterprise

专精特新"小巨人"企业
Specialized & Sophisticated "Little Giant" Enterprise

细琢每色匠心呈彩 Refine every hue, craft every color

丽王不只交付一袋颜料，更交付“从选型到落地”的一整套服务--让每一种色，都被认真对待。

Lynwon delivers more than a bag of pigment — we deliver a complete service from selection to implementation, so every color is truly cared for.

服务之本，让客户不必为色彩劳心
丽王希望成为那个
值得一次托付的色彩伙伴

Service at its core: freeing customers from color concerns.

Liwang aims to be your color partner, worthy of a single trust.

服务内容 / Service Content

售前

Pre-sales

精准对接需求，提供产品选型、方案适配建议，传递产品价值。

Precisely align needs, provide product selection and solution

adaptation advice, communicate product value.

售中

In-sales

快速响应订单与物流节奏，匹配客户的生产排程。

Swiftly respond to orders and logistics timelines, aligning with customers' production schedules.

售后

积极响应客户咨询与问题，提升满意度，促进长期合作。

After-sales Proactively respond to customer inquiries and issues, enhance satisfaction, foster long-term cooperation.

技术支持/ Technical Support

深度解析产品应用场景，优化使用方案，助力客户价值落地。

Deeply analyze product application scenarios, optimize usage solutions, help customers

realize value.

GLOBAL PARTNERNETWORK全球伙伴网络

丽王依托江苏阜宁、内蒙古鄂托克两大生产基地，布局华东、华北两大区域中心，服务网络覆盖全国31个省级行政区，并联动外贸业务对接全球客户。立足中国，丽王的版图从中国出发，向每一个需要“高品质颜料”的市场延伸。

Relying on two production bases in Funing, Jiangsu and Otog, Inner Mongolia, Lynwon has set up regional centers in East China and North China. Its service network covers all 31 provincial-level administrative regions of China. By coordinating foreign trade operations, Lynwon connects with customers worldwide. Rooted in China, Lynwon expands its footprint to every market in demand of high-quality pigments.

生产基地江苏阜宁、内蒙古鄂托克Production BasesFuning, Jiangsu、Otog, Inner Mongolia

华东区（南通总部）：江苏南通

East China Region (Nantong HQ) Nantong, Jiangsu

东部区域划分

南部区域划分

北部区域划分

生产基地定位

华北区：山东潍坊

North China Region: Weifang, Shandong

SUSTAINABILITY-GREEN SYMBIOSIS

可持续承诺·绿色共生

丽王把“对环境友好”写进每一批订单里。可持续不止于口号，更是我们面向客户、行业与地球许下的长期约定。我们以可持续模式，为全球客户交付高性能、绿色、负责任的色彩增长方案，与市场共生，与客户共彩。

Lynwon writes "environmental friendliness" into every batch order.Sustainability is more than a slogan; it is our long-term commitment to customers, the industry and the planet. Adopting sustainable practices, we deliver high-performance, eco-friendly and responsible color growth solutions for global clients, growing alongside the market and creating brilliance together with customers.

智能制造降低单位能耗 Smart Manufacturing Reduces Unit Energy Consumption

与客户共同探索更环保的色彩应用方案

Co-exploring Greener Color Application Solutions with Customers

全链路环保合规(REACH、KKDIK 等国际法规)

Full-Chain Environmental Compliance (REACH, KKDIK and Other International Regulations)

推动上游原料与下游 应用协同减碳

Driving Collaborative Carbon Reduction Across Upstream Materials & Downstream Applications

BRAND PROMISE 品牌承诺

我们用30+年证明了一件事--专注一道色彩，足以抵达万千世界。如今，AI大模型正为这道色彩，开启无限可能。

We have proven one thing over 30+ years - focusing on one color is enough to reach a myriad of worlds. Today, Al large models are unlocking infinite possibilities for this color.

创世界品牌铸百年丽王

Build The Global Brand Shape The Centennial Lynwon

江苏丽王新材料科技有限公司Jiangsu Lynwon New Material Technology Co., Ltd.

国际贸易 / International Trade