LjnjʍLjǍ

柵䙪偈㗫 Background

೛ೞडਙߦሎܢ൓ሊڛऻ੸ࠍ᪩਋೫ξ᣼᰻࠼ވϛס׬LJDžLJDž৶ന࠼ሎ᪩਋᲎ሰȼϻ

೫ԟޒᳯखξ᣼ೇςሎںةႥޒᰉЏ೥ᐣ᪩਋ʭ᪩਋਩᎗સᱫጩᨇdžljξ৵ಹᏟȼ׎

٩ᴸᐣୡʪϣᲩୡʪَ਴ࡗୡ᎒ԥdžDžNjNjᯒऋୡʭ᪩਋ᨋപ᳄؎ʪ᪩٦ʪऔќ؎ʪӨ

ᦺϛ੻᎒ס߯ȼ೫᰻ѵछʪۼְʪјᯐʪࢥϱϢλѸሎᑰِߐЏ೥ᐣ᪩਋ʭ

⬞ㆳ䕗䀵 Pain Point

Ა࿜ᥠୢപऋୡሎഉᕣ఑ֈȼईᄜဩԔʪፘ৚ʪፋᣀʪᲇϱʪᡁᲤʪᢪᲇ఑ֈʪިഄʪ

ؿᡁוयᡳ᎒ሎഉᕣוֈ఑ȼуנ᪥᪩਋ሎޒڛ׬࡛ᰉוऄѳʭ

奟ℯ㔵㟄 Solution

೛ೞडਙܢߦ൓ሊڛऻ੸ࠍ᪩਋᫘ᅽЄ,?
ęČĄĈø׭ᡰȼईᄜdžDžNjNjᯒऋୡሎ᡾࠰ٓೕ

ఐԞ/,Ea᪩਋Ꮂᄵᧈьȼؿуࣽୋᑖλሎ᡾࠰ᓊ఑ʪިഄᖱֳו᎒ഉᕣוֈ఑ʭ

,?ऋ఑ᐋᑖᨐఐऋୡ᡾࠰ሎጜᏡḓԟȼ׎ாဩԔʪᆇᡁʪፋᣀʪᯇᬧʪಸᲷʪᲇϱ

᎒ʭޞ߷๩ክρऋؿу᡾ऄ࠱ൂʪϜडሎᩃ᧨ጲ਄اഄިȼуᡑՉऋୡԳሎഉᕣ఑ֈ

ᱎ຿ʭ๩࠵ȼᨐఐЄ᪩਋Ꮂᄵᐋᑖȼयఐഭְһૐاୡછಡ௺ȼҫЊ᪩਋ಊ᰻ऋୡಡ

௺ȼϢऋХదҝഢᏹՒʪ᤟ձሎഭְʭ

,?Ϣ᪩਋᪥ᒺЄʞೈح׹ᆇʟಹඹȼੋऋХᨍԞୡᯒೕȼऋୡᖱֳᨴᆇʭऋୡ᫘ᅽ࠷

ጜ,?ഉᕣᱫൠᐼِȼ࿜ᥠऋୡτٓס߯ሎᠺ຿ȼᠼሪЄፋᣀʪဩԔʪᲇϱʪᡁᲤʪ

ፘ৚᎒߷ഹᖱֳו֮ᕣȼϻؿᅽЊᨍ៥ިഄ᡾ऄʭ

᪩਋ሎऔќ؎ڛ᪩٦᫘ᅽЄ,?ഉᕣ఑ֈᐋᑖȼईᄜЄयဩԔڛᲇۂሎഉᕣ఑ֈʭᢣ

ᐋᑖτЭؿуϢ᪩਋ಹᰐѴᕣᓶʪᗰᐢୋഹȼᨋؿуᑋِࢹ࠷Ѹᚽᨹτٓሎ៯࿪ຫ

ގȼᑐऋХৠ൓ᦺϞԩࠖሎᑔҌᠾଚʭ

⬚㔹㓄㜘 Effect

,?ޞ᪩਋ऋ఑˗ऋᱎѸᴒρςᥠ֮࠿ȼ٘᪩਋దҝЄᴸጝஃυᴸᤓ᫞৷᫜ሎഉᕣו

ಹඹȼуᡬຌλѳऋХ᪔ஹപଔ૩ሎԞѵѸᴒȼִ֫᪩਋దרԞѵᄏʭ๩࠵ȼ࠷֮ᕣ

ሎဩԔᲇۂֈ఑ڛូ᫟ᐣሎࣻԟҸஔȼᨋᨍλ๪దרЄ᪩਋ሎںᤓڛ᣺੒ʭ

ϛޒ
Ô×ò©

᪩਋

Guangzhou Songyuan Hotel

ⷾⵝ㛽♬⬽椅

柵䙪偈㗫 Background

ൟދच᳢ޥ׸ᐢNJDžξ৵ಹᏟȼ޳ᛄЊ৽঻Ჷഄ጖ϤሎላЌ१ᷢȼ׳ྰ

Ϭ࿡ȼ೫৽ϐሹࢆఐ੤֭ሎ᫜ᠺఐ੤߷ޥȼദ࠷๗ఐ੤ԛޒڛखᲛल

Хʭच᳢਩᎗᫘ᅽѠᑖص਩ᅫੋᅫᕧȼ᡾ᡤ৒᫘ᅽᑳᛴሎ᫙ᗨϢʞൟދ

ᲷԔʟሎψᅽᗨȼൡडދޒ׳൨Ⴖᗨʭ

LJDžLJLj৶ϛ༆ԏᳯޞൟދच᳢ϥ៥ᱨ๨਴ќഀʭ

⬞ㆳ䕗䀵 Pain Point

᲎ሰಹ৓ലϢߺ࠼ʪ᳄؎ʪऔќ؎уاќᡰऍ਷ᨍဩԔഉᕣ఑ֈᐋ

ᑖȼᠺ຿ᐋᑖᕣ࠹ጻऄᨆ៥ȼϢఐ੤ֳ༷Ҹᴆஔᗌʭ

奟ℯ㔵㟄 Solution

ൟދच᳢ஹപ᳄؎ʪऔќ؎džDžѼϘȼؿуٓೕघᐮNJDžDžѼХे᳄ʭޞ

,?ᴸ઱ᕣഉᕣᣀԔݬʪᩃ᧨఑ֈู޵ȼуاdž፯شИ௵ിሎᐏट᪥ِ

ςȼऔќ؎ʪ᳄؎υסߺ࠼߯ሎဩԔईᄜЄഉᕣרוᐣʭ๩࠵ȼ,?

Ϣൟދच᳢᪥ᒺЄഇԫ࠷֮ᕣ఑ֈᱫൠȼؿуईᄜބ࠷᥽ςဩԔ᰻ϛ

఑ֈȼτЭؿуᨍ៥ဩԔСਓʪᗨྡྷد௵ȼᨋؿуᨍ៥λᮈިഄ఑

ֈȼᡬဩԔ఑ֈد੮ҫ௽ʭੋֳ༷ᑋ൐ጓިೕȼغᱎ᧔௏ʞጓਬู

਴ʟȼќިဩԔؿ؅ᨮλԦᯋʭ

੮ሢЊęČĄĈøᐋᑖሎસᐷ෡གஃ഻ȼൟދच᳢ߺ࠼ʪ᳄؎ʪऔќ؎у

ᨣಡثֳϣؿޭ࠰᡾Ϙຌһૐȼࣟნ፥Ӷؿޭ޵ูϘຌќᡰऍԳሎا

௺ȼуҸᢁಡ௺Ѡ᧩ሎጻऄؿᱩʭ؅ҫಶᒮ,?ഉᕣ఑ֈᐋᑖϻᕣೕ

֍჈છޞᐷȼईᄜઐᨸۂਈʭ

⬚㔹㓄㜘 Effect

,?ഭְވ᯷д۰֖ʪ۰ϛֆ۰ٕᐏटᔓᐋȼదҝ᲎ሰԟᅻڋڕഴ

ሎᎲᄵഭְʭጻऄںᤓ֯ρњਮഭְईᄜЄdž˗dž˓LJሎ಑ᕣȼᡬൟދच

᳢ሎნႶᵏ֫υഉᕣጝஃዐ౧էഢؿ࠷ᕣʭ

LjǎʍljDž

ϛޒ
Ô×ò©

᪩਋

တᯇಸမਗ਼ແ᪩਋

਋ಷຽ᪩࢓ᠹࠍ඿्ԩᔃޜ

Ќ׳೛ೞडਙࠍةߦ᪩਋ʃܢ൓ሊȱ੸ऻࠍʄ

זП;ξ᣼᪩਋

ግ਩ግྑ᫟᧡ܢ൓ሊ᪩਋

ᳵ൓ᠹВ࢓ಷຽ᪩਋

ᳵ൓ᠹВ᰺ϱᧃ᪩਋

৉ؕॸֵ໦ൎᅫξϤਓӠ᪩਋

ࠏऻᑩВξ᣼᪩਋

਋ሊ᪩൓ܢᑩВऻࠏ

໦Ⴖᰅ஦Ѩ࢓ಷຽ᪩਋

བ׳πВབ෪ྶ࢓ಷຽ᪩਋

བ׳བܢش൓ሊ᪩਋

ᰓᠹᠹࣻ᥃ᅐܢ൓ሊ᪩਋

ཊ໌ྡྷ঻ܢ൓ሊ࠼᪩਋

৽ϐྋަٓ༕ξમ᪩਋

৽ϐϐᚅܢ൓ሊ࠼᪩਋

৽ϐ଀঻ड֫ξϤ᪩਋

৽ᠹࣵ׳᫫џξ᣼᪩਋

ᘲޒѤಞMLJ༳ᰉ᪩਋

ނ঺ୋ᪔πॲྰᄛᄳូսߺ࠽༳ᰉ᪩਋

᪄঻ᴸಸӠೊ᪩਋

ᚫ੩चಸမޥ࠽ሐԿਓӠ᪩਋

਋ਬᒱ༳ᰉ᪩اߤ

ಸᠹԤ߷ቚߦሐԿӠೊ᪩਋

ޒखќढ़ϛ੻ρབ༳ᰉ᪩਋

བ׳πВВḡྶ೥ࡗ׬ୡӠೊ᪩਋

৽ᠹזབ᭔࿢ሐԿӠೊ᪩਋

࠽༭བ໶Ӡೊ᪩਋

ཊ໌ൗ঻࡜ԕಷϛ੻ሐԿӠೊ᪩਋

ཊ໌ྰ঻ࣻౣՠّ༳ᰉ᪩਋

਋៨ሐԿӠೊ᪩᫟ូוᩚז໶

ᰓᠹᠹࣻᑇਬĩø·ø᪩਋

਋༳ᰉ᪩ߺ࠽ॸᯆྰୋ᪔πॲ঺ނ

ނ঺ୋ᪔᫟Ⴊ༳ᰉᩂ៪᪩਋

ނ঺ᰅ޹Ϲफ໨ᘲᨘද᪩਋

਋आचᵙᕣሐԿӠೊ᪩঺ނ

Ќ׳ᠹةႤᐮᩜणሐԿӠೊਓӠ᪩਋

ᱣབᠹࣵ༳ᰉྡྷༀӠೊ᪩਋

৽ϐ৽঻׳ٞྰ፥Ӡೊ᪩਋

ግ਩ༀ঻༕ጕ༳ᰉ᪩਋

ᶃ實♹旁惎⸓時♞

㲮旁惎⸓時♞

਋ᩂ൨᪩৓ऻᲔ׹஦׹ԕԤ࡜ಸᠹԤ

ޜᔃԩЊԕࠏጝᅫ৓ऻᲔᩂ൨᪩਋

৽঻Ѿ१৓ऻᲔᘍދ᪩਋

ҭᒱಷᚊಷጝ৓ऻᲔᩂ൨᪩਋

؃्޿දറ৓ऻᲔᘍދ᪩਋

ޜᔃԩࠍࣻւВ৓ऻᲔᩂ൨᪩਋

ޜᔃԩࠍࣻւВ৓ऻᲔߦৎϛ੻᪩਋

ޜᔃԩ׹ڿ᫛ሹ৓ऻᲔᩂ൨᪩਋

བ׳πВབ෪ྶਙᚌ੸᪩਋

བ׳πВབ෪ྶξ᧾৓ऻᲔᩂ൨᪩਋

Ќ࠼׳ᄵई֫৓ऻᲔ᪩਋

Ќ࠼׳ᄵ৓ऻᲔޒᰉላ᫟Џ೥᪩਋

ⶈ⮐査惎⸓時♞

惑⸖㟇Ἂʃ恧ↅʄ

Hotel Cases (Part)

Ќ׳Ϥ໌ᓙᷗ৓ऻᲔޒᰉ᪩਋

᧽ࣵᱴ१״൨৓ऻᲔʃᘍދ᪩਋ڛᩂ൨᪩਋ʄ

Ќ׳ᳲද᫛஦ई֫৓ऻᲔᘍދ᪩਋

໶זਞޮಥࣻᵙᕣ৓ऻᲔ᪩਋

Ќ׳Ϥ໌ई֫৓ऻᲔᘍދ᪩਋

ᳵ൓ᠹВᬦऻഥ᪩਋

ނ঺ୋ᪔བༀྶᓃଶᯞᐎᚫႶ᪩਋

Ҹ֯ւВᓃଶᯞ᪩਋

ౙ༫ے৏ԤࡍᐎᚫႶ࠼᪩਋

໦Ⴖᰅ஦Ѩّ᧾ᐎᚫႶ᪩਋

ಸᠹԤᒱ୰ᵙᰅᬦऻഥ᪩਋

؃्ᬦऻഥབ࿡ਓӠ᪩਋

৽ϐ৽঻ޝϜᐎᚫႶ࠼᪩਋

ᰓᠹᠹࣻᐎᚫႶѠࡍ᪩਋

Ќ׳ᄐ࿄ᬦऻഥ᪩਋

໌ᘞྊࣻᬦऻഥ᪩਋

৽ϐ৽঻ላЌിިᢷडႶ᪩਋ಸ୵਩

໶׳༫᯾ᬦऻഥ᪩਋

ግ਩ግ঻༕ጕᬦऻഥ᪩਋

晁橔惎⸓時♞

ᑹᆉшԔྡྷ੸ࡿțᖴस᪩਋

৽ᠹࣵ׳च᯾׬ᓃ᧾৽ި᪩਋

ᰅᔓ᪣ᰅّഥ׬ᓃ᧾᪩਋

ᰅᔓ᪣ᨘவ׬ᓃ᧾᪩਋

৽ϐѾ१᲏੸׬ᓃ᧾৽ި᪩਋

৽ϐ଀঻ة੸ྡྷྶഩࡿᖴस᣼ਕਓӠ᪩਋

৽ϐ଀ϐ࠽ርབྶ᫛׬ᓃ᧾᪩਋

བ׳πВᜂഄྡྷ੸ࡿ᪩਋

བ׳πВϤጕྡྷ੸ࡿ᪩਋

ྰ׳໦ᯆᐐ᫫ଢ଼ಷ᪩਋

਋᪩᧾ᓃ׬෈᫟ໂ࠼໦ᯆ׳ྰ

ྰ׳ྡྷ໦ᯆਨ᣼ᅻ᪩਋

㶥⼳⥂惎⸓時♞

တᯇౙᄢಷ᪩਋

ᨘவ'ÂĩøĈ©᪩਋

ᨘவaE…᣼׬᪩਋

؃्৉ؕॸװᓃВਓӠ༧਋

؃्৉ؕॸՠचಷ߷᪩਋

਋ሐऑ᪩ࣹᄛ׳ྊ੺ࣻ

਋ᥙਓӠ᪩װ஦ߤᤉᚌԕԩᔃޜ

໌ᘞआԧḡᰩ࿄१᪩਋

ඐߩफࠄߦབྶਓӠോڛູᆩϛ੻

৽ᠹࣵ׳Џ᣺१৿

ᏟԤęĈÂêש᪩਋

१ϐངࣙ׳ടțᓃ጖᪩਋

ཊ໌ᚊ৴१~/a…ଗࠖ᪩਋

⃲Ṓ惎⸓㟄ἇ

ౙ༫ڿࠍےѶႶྶՠ૩ݎᧃ᪩਋

਋૩᪩ᯆ໦ٞ׳ྰ

؃ਓ੸᫛ՠ૩᪩਋

௽ԕՠ૩ࣻ᧾и᪩਋

Ќ׳Ϥ໌᫟ᘸٞ૩᪩਋

Ⅻ〢惎⸓時♞

㇪䞀ḅ奢

㙳⢙柸䙭孥い

⃫⃰⚹椅

Public Venue

⼶♼⬜槫㯼廥⋙䇨椅

The BMW Museum in Germany

⼶♼⬜槫㯼廥⋙䇨椅

The BMW Museum in Germany

柵䙪偈㗫 Background

इᳵ໘ᧀ״Ⴑ᳢E
EęČÂęð਩ୋЊdžǎnjLj৶ȼ޳ࣶᛄЊइᳵԟᄳસ

᪎ଧ्ᷰइᳵںႥѸᴒϛ੻ȼຒ᩺इᳵસ᪎࠼ฒȼ೫ढ़ዬइᳵںႥ؏

قʪಥڛוஃ഻սಸሎකઇ઱ިୢʭ״Ⴑ᳢સᱫጩNJDžDžDž㎡ȼ᫘ᅽົુ

ᑇԫሎʞ዆੒ʟᨹߐȼ೫ϋᆑᯙٔሎޥක઱਩᎗ʭ

⬞ㆳ䕗䀵 Pain Point

Ϣፎೱ״Ⴑ᳢ሎഉᕣڛוጝஃय़઱ȼऋ୞य֮ᕣ؎Գ᪎ሎԔ಑൫ڛԔ

ᄛࠖదէ੦ᴸᠺ຿ȼйч৓ലᡬؤᠾᓬѸᴒֆ״Ⴑ᳢ሎᴸጝஃڛબᑩ

սಸʭ

奟ℯ㔵㟄 Solution

,?Ϣᢣ᲎ሰ᪥ᒺЄ,?
ęČĄĈøഉᕣ఑ֈᐋᑖȼޞᧀูढ़ዬ؎ס߯ȼ

,?ᑋِࠪԔᆇሎוدдَϘᡌਓูஶէᧀูϋᆑሎࡍႶ಑൫ȼϢ״

Ⴑ᳢д٪ᡄʪᡁᡄʪᡓᡄρᚽᨹ᱒౲ሎ಑൫ʭ

,?దҝሎഉᕣᄛࠖᗬ഻ၶೞ᡾࠰ֈ఑ᐋᑖȼ᫘ᅽE„ᣀԔஃ഻ȼ৷

᎒؎܃ڢ
ऍʪጝഃऍʪјૐऍʪ᠍ᖱᆄᐼߐูޞȼ഻ጜᣀԔஃ࠷ِូ

َס߯ऄֈЄ߷ЊτٓСਓʪᗨྡྷʪ]'੕ᗨሎৄਮוၶೞ಑൫ʭ

,?ᨋޞَס߯᪥ᒺЄᣀԔู޵υᐞ࠵ᐷֳ༷ഉᕣଚਈᐋᑖȼईᄜЄ

ဩԔިഄᰨХѸጬֳ჈છᓯᖱֳձ௵ȼ೉ᗰᕣإಹҫʭ

⬚㔹㓄㜘 Effect

इᳵ໘ᧀ״Ⴑ᳢ᱫ٘ԟᄳइᳵႚࡢᓬਬಎȼޞᨌ᫛ȼؤᠾᓬᰘЄᕣ࠹

ԟᦺ੻ሎଚخइᳵںႥᵏ֫ڛְई֖؀ሎᴸጝஃ࠵ȼᨋᕣ࠹Оخֆ

,?ഉᕣၶೞ఑ֈಹඹৠ൓ሎᗂᨤᄛࠖڛნႶຫގȼईᅽυᓃଚ৷

᫜ȼᅻ༷ါଚυጝஃഉପስូِʭ

੸ޒ'
ÂĈð©òİ

ԡԥި᳢ ljdžʍljLJ

㋶⃊ⶂ㉈㞻♼⬵㫋⇦旡

Prague State Opera, Czech Republic

柵䙪偈㗫 Background

৏஦දޒख๥֟ᰗѳЊ௽ԕᳯ᪔৏஦දʭࣶ਩ୋЊdžǎϋᐦȼ೫๛༳ന

᫜ᠺሎᗬ഻ಥוᗆـϬλȼᨌ᫛০৶ρ࿪๥֟ʪᢛ֟ᘉ᜜صاᲇԫϱ

ќʭ֟ᰗԳ᪎հϢNJ॓ȼ᫘ᅽಷ஦࠿ዼᢛѠᢱڛഄᲷᑏᆋ֯у᠍᳓ȼ

Ԫപ௽ԕصԫᗬ഻ሎᏹ׬ȼ೫௽ԕ؏قന૧ϨሎޒപಥוᩐЛϬλʭ

⬞ㆳ䕗䀵 Pain Point

֟ᰗ࿪էᱎᠺԔਗ਼ሎ᪥ِȼ᲎ሰಹ৓ലᨴᨃၶೞ఑ֈᐋᑖৣִ୮ᨹ໠

བྷ਴ሎᗆـ಑൫ȼٓೕᠺ຿ၶೞᐋᑖᑔयጻऄȼτᕣէᄜކһࡃنቂ

୏خ৴୼ᓯਗ਼ۂဩԔ಑൫ȼ৷ᕣৣִ֟ᰗᰐѴᎲᄵڛᨆᚽୋഹʭ

奟ℯ㔵㟄 Solution

ථ௺๥֟ᰗሎᱎ຿ȼ,?٘ԩదҝЄጻऄωೠᅽሎ=G„ഉᕣၶೞ఑ֈ

ᐋᑖʭ

,?ւᅽ?/ဩԔู޵ȼईᄜЄ֟ᰗဩԔ᡾࠰ሎါ༷఑ֈȼޞ࿪էᨃ

ጲϛȼাѿХؿڄуථ௺૵ᗰሎثढ़ȼयၶೞס߯ሎᗨྡྷڛСਓ᎒ᨍ

៥ᏹኼሎᐷ઱఑ֈȼईᄜၶೞިഄڛᗆـፋᯒሎᑋِυЍֳȼᡬᠾљ

ᚑ੮ᡁᡄڛଚंρሎة᫜Оخʭ

๩࠵ȼᢣᐋᑖᨋᕣईೕሧ఑ᕣ྽Ғᅽ૵Պڛ෡ག᡾࠰჈છȼࡤဩԔС

ਓʪᓶᆇ᫞ʪ૵ഄู਴჈છ୏ಐᰮ૵Պ᎒ȼ৷शᨌГһૐٓ๪ᖴϣ఑

ـȼࡤ๩ȼাѿХڄҫᕣᨴᨃϣ఑ـईೕఆఫၶೞ᡾࠰ሎҒᅽ૵Պȼ

ਈʭتೕѿէا

⬚㔹㓄㜘 Effect

৏஦දޒख๥֟ᰗᨴᨃशᗬ഻υጝஃូِȼҒѠᑖሎᗆـᗬ഻಑൫ޞ

ഉᕣၶೞᐋᑖሎᤶᕣςٺᄜಸሎ᱒౲ȼ,?
=G„ഉᕣၶೞ఑ֈᐋᑖሎ

ਈᅽȼؿуሧགڛ֟๥ֈ఑ᰗሎᕣ྽Ғᅽȼථ௺τٓިഄڛೕᯒᖱֳ

ᣀಣᕣ྽Ғᅽȼ՗ऺདྷᤤʭٓೕȼࣶᨋؿуᣀಣဩԔڛ಑ᲇȼуదҝ

ഢ֯ᩄቂڛтХ૷وሎᗆـ಑൫ȼᑐᠾљৠ൓໠བྷ਴ሎᄜިѸᴒڛഢ

ԪՈը֫ሎᡁᡄርऔʭ

௽ԕ
Ķ·Ô
]ÂĄęµê×·

ԡԥި᳢ ljLjʍljlj

Mohammed VI Museum of Modern and Contemporary Art

䧅仔湗⼶⃬ᶕ

䌯Ṣᶍ⻒Ṣ凹㚮⋙䇨椅

柵䙪偈㗫 Background

уౙ༫ޒےᄑٔڕࣞٔሎፂᒰᷲ੸Ԣϋᄜсυੋсᗬ഻״Ⴑ᳢೫ౙ༫

ے਩ᨹሎᎈλਔᎄِޒᰉ״Ⴑ᳢කՒሎߐ࠼ԡԥ״Ⴑ᳢ʭ״Ⴑ᳢ஹപ

LJDžDžѳౙ༫ےᗬ഻खሎ࠼ᐢljDžDžьᗬ഻ѿںʭ

⬞ㆳ䕗䀵 Pain Point

״Ⴑ᳢᫛ᱎᠺᨤੋሎၶೞᑐЅຌϘѿںനՒኼሎᗨ੕ྦ඄ȼᠺईᄜᨌλ

၆ȼᱎᠺᨴᨃᗦࡢሎ఑ֈᐋᑖᏹኼޥᎲᄵԔᐷሎСਓڛᗨ੕यຏਓʭ

奟ℯ㔵㟄 Solution

,?Ϣ״Ⴑ᳢᪥ᒺЄ,?ഉᕣၶೞᐋᑖȼ᎚ढ़Хؿڄᖱᆄʪҫ௽ޥᨩ

஽ِᨤሎၶೞؤಡ࿜ᥠ᳢ԳτٓᏡߐѿںሎၶਓᱎ຿ȼҗࡤȼؿуᨴ

ᨃᐋᑖᲙ᡾఑ֈଚԔಔଚѿںሎജԔೕᯒȼഢޥࡢҸஔѿںʭ

Ϣ᪥ِτٓϣᲩᗬ഻ढ़ࠌᨹτٓሎިഄຫގȼ,?Ϣ״Ⴑ᳢᪥ᒺЄ

,?ഉᕣᱫൠȼ೉ಹҫ᎚ढ़ХڄλᮈᣀᅽᲙ᡾ၶೞިഄȼطλಹᱫؿ

уථ௺ईᰉሎ৏ढ़૵Պ୨ֳᣀಣဩԔСਓȼ᧔ൟޥϢτٓဩԔຫގᱎ

຿ሎ৏ढ़୮ᨹ૑ࡤԩհሎިഄຫގʭ

⬚㔹㓄㜘 Effect

,?ၶೞᐋᑖȼуᥨֳሎԔਗ਼ᤶЅ״Ⴑ᳢ါᵌȼᡬ״Ⴑ᳢ဩԪѐѾו

ᦺϢԔሎഹᦺȼशѿںढ़ᄜ੮ོ࿩ॎᖵȼᡬᠾљ໠བྷЊნႶሎᗬ഻ຫ

ϛʭގ

ౙ༫ے
EøĈø··ø

ԡԥި᳢ ljNJʍljNj

Shenzhen Poly Grand Theatre

㵰⚲὜↨⢦⇦旡

柵䙪偈㗫 Background

ྋަҸւ֟ᰗሎ਩᎗ᱫጩϢdžNJDžDžDž㎡ȼஹപᠾљৢdžNJNJdžϘȼ೫ྋަৎ

ᄜсוᑰِ઱ᆅ᎒֟ᰗȼࣶᕣ࿜ᥠᗆ֟ʪ๥֟ʪᢛ֟ʪИۂᲇϱќʪ

୊ഠاᑰᗬແ࿪᎒࿪էሎҒᅽᠺ຿ȼԩ਩ࠪ಑൫᧾ֆ਩᎗ࠪڛ࣪ᗆـ

᡾࠰֮ᕣ᪥ᒺሎޒԳ᲋ऽູՒʭ

⬞ㆳ䕗䀵 Pain Point

ྋަҸւ֟ᰗሎဩԪಡ᫞ਏ࠼ȼᎲᄵᰶਓᴸȼᗆـဩԔ಑൫೫ᗆـᗬ

഻ሎ᫜ᠺᐼୋ᪎հȼࣶᱎᠺλϘጻऄሎᐋᑖᨍ៥఑ֈڛᎲᄵʭ

奟ℯ㔵㟄 Solution

,?Ϣᢣ᲎ሰ᪥ᒺЄԟࡗ?,ဩԔ఑ֈᐋᑖȼᨩᅽ,?
ǎNj
YêęČᒮᑓ

ᣀԔ፥ඉȼ᫘ᅽԔᐠֆْൄሎԟԔᐠ৏ᐷȼईᄜЄᗆـဩԔሎ᰻ϛ఑

ֈʪሧགʪЍስၛ࠰яʪೈᐷ࠰яڛስЍ఑ֈʭ,?ᐋᑖሎጻऄ઱Ҹ

ᰮЄdžDžNJNjϘބᯒ᥽ೈᰮዂة٘ᨴᡱʪһૐ᤯྽ԥОʪᨎጲ఑ֈυᎲ

ᄵʭ

ޞᢣᐋᑖᎲᄵςȼ֟ᰗဩԔᐋᑖؿईᄜ࠷ᒮِλʪ᤯྽ԥОʭ

ථ௺τٓᏡߐሎ࿪էᱎ຿ȼ
,?ᨋϢ֟ᰗదҝ࠷ጜဩԔިഄಹඹȼई

ᄜၶೞިഄυᗆـፋᯒሎীࡰᑋِȼᡬިဩ᥶ᰨᗆـຫގᨍ៥Сਓʪ

ᗨྡྷد௵ȼྖೞྖ഑ሎਧೕוدȼ࠼࠼దרЄ֟ިሎᗬ഻ຫގʭ

⬚㔹㓄㜘 Effect

,?ഉᕣၶೞ఑ֈᡑՉಹඹȼৣִҸւ࠼֟ᰗईᄜЄၶೞިഄυᗆـ

ፋᯒীࡰᑋِȼᡬިဩ᥶ᰨᗆـຫގᨍ៥Сਓʪᗨྡྷد௵ȼ୮ᨹᡁᡄ

υᠾଚة᫜ОخȼϢᠾљ୮ᨹ໠བྷ਴ᠾ᤺ຫގʭ

ϛޒ
Ô×ò©

ԡԥި᳢ ljnjʍljǍ

China Pavilion, Shanghai World Expo Center

ᶉ㳶ᶕ⋙ᶬ⽂ᶬ♼椅

柵䙪偈㗫 Background

ρབϋ״ϛ੻ϛޒ᳢೫ϋסދ״Գന᫜ᠺሎި᳢᲎ሰϬλȼϻ೫LJDždžDž

৶ρབϋ״ќϣ֭ޒ᡾ᡤ਩ᨹ৷शົϨҸᆕሎޒखढ᳢़ʭϛޒ᳢ᆄޒ

ख᳢ʪሹסৎ᳢ʪᳲྥ᳢ʪတᯇ᳢ʪـ᎒᳢ྶ᳢ࣙިᐼୋʭ਩᎗࠵ᠾ

уʨϐಹϬԿʨϢൢબϣᲩȼ៯᧾ϛޒಥוሎᏹዼυລᤓʭ

⬞ㆳ䕗䀵 Pain Point

ρབϋ״ϛ੻ሎຌϘ᳢ࣙި᪔പԩნႶሎ᡾ᡤȼयဩԔ఑ֈሎᠺ຿ϻ

َപτٓȼކ๩ᠺ຿ဩԔ఑ֈᐋᑖޞஃ഻ρᠺٓೕ࿜ᥠҫ௽઱ʪါ༷

઱ʪጻऄ઱اᗰᐢୋഹሎᑰِᱎ຿ʭ

奟ℯ㔵㟄 Solution

߷Њϛޒ᳢Գ᪎τٓި᳢ሎ᡾ᡤᲷදڛဩԔਈᅽᱎ຿ȼ,?ථ௺ຌϘ

᳢ࣙިሎᠺ຿దҝЄψώሎ,?
ęČĄĈøᐋᑖᡑՉಹඹȼࡤϢϛޒᗌ࠽

᳢దҝЄࢹ࠷ѸʞࠪԔᆇʟᔓֳٓ๪࿪ዬ఑ֈᡑՉಹඹɈߦৎХ᳢దҝ

ဩԔᐋᑖʞ࠷ᒮِλʟᒮᑓѠ᧩ᡑՉಹඹɈϋ״ϛ੻దҝᗆـဩԔاᠾ

љৢဩԔሎʞ࠷ᒮِλʟᒮᑓוဩԔ఑ֈᡑՉಹඹɈߦৎനҌई᥿ס

ʃཐᠹႣסʄదҝ୞࠸࠵ഄഄᠾഉᕣ఑ֈᡑՉಹඹȼຌጜᡑՉಹඹ᪔

ന࠼ጲਓեೱЄި᳢ሎნႶ઱ʭ

Ϣईᄜᗦࡢሎᗰᕣ಑൫ȼ,?ᐋᑖᨋयτٓೕᯒڛτٓᄛࠖሎԔၶਓ

ᨍ៥ᏹኼ᡾ᒺڛِᄵᎲᄵʭ

⬚㔹㓄㜘 Effect

,?ᣀԔሴᨴϔᅽኮඉЛںሎਈᅽȼࣽԟᎄِЄϋ״ϛ੻य᡾࠰ʞࣻԟ

ؿᱩʪᑇངईᅽʪᗰᕣᄛҸʟሎસѸᠺ຿ʭᨌ᲎ஃ഻ሎਈᅽȼҒϋ״ϛ

੻ϛޒ᳢ୋϢੋೕޒԳϧᖴԟᄳ۱λҒᅽᣀԔሴᨴϔᅽኮඉஃ഻ሎި

᳢ȼፎէЄढ᳢़ሎნႶ઱ڛսಸ઱ʭ

ԡԥި᳢ ljǎʍNJDž

ϛޒ
Ô×ò©

㫥㯈湃淣㣻

Yellow Crane Tower in Wuhan

柵䙪偈㗫 Background

᷏ᷫฒࢁ਩ЊԡԏLJLJLj৶ȼ೫ޒखNJ
ᐣഄ၆ȼ೫१঺υХಥഄᠾስЍ

Ӑ᫜ሎಥוٔฒȼυྰ׳᯾ঁሎঁ᯾ฒʪ໌ᠹ׳ೝ࿖ᄑᯞ৷ጪϢʞ໌׳

π࠼ٔฒʟȼОപʞ࠽ςᑔഄʟڛʞ࠽ς໌१ᎈλฒʟሎᓃᡜʭ

⬞ㆳ䕗䀵 Pain Point

᲎ሰಹ৓ലฒԳಣѸဩԔईᄜᑰِ઱ሎᣀԔ֮ᕣȼҒ࠵᪎ᄛࠖԔυऍ

ԳဩԔ੒ୋЍ៮ȼϢྨऋսᨹᦺϞԩࠖሎѸᴒʭ

奟ℯ㔵㟄 Solution

,?Ϣᢣ᲎ሰईᄜЄСוၶೞሎᗰೊऄೕʪިഄد௵ʪᗰᕣ՗ఊʪ᰻

ϛ఑ֈ᎒࠷ጜഉᕣ఑ֈȼу᧾ֆᗦࡢሎᗰᕣ಑൫ʭ

,?ᨋϢᢣ᲎ሰ᪥ᒺЄᖱֳଚਈᐋᑖȼଚਈᐋᑖќථ௺τٓሎ࠵᪎Ԕ

ၶ൒ьȼᖱֳᣀಣဩԔሎၶೞСਓɈٓೕȼдᗰᕣڛᴸ಑Ꮂᄵሎᡌਓ

էثȼ৷ᑋِഄסሎ࠽ಥוدʪХ༻᫞اוدဩԔᱎ຿ȼ,?ၶೞᐋ

ᑖ᫘ᅽЄհסʪհೕʪհᐣሎᗰᕣ఑ֈ᎚ᆙȼ᫯य઱ޥ᡾ᒺЄ࠸ู೽

਴ʪೊԔู਴уا៮Ԕู਴ȼപ಑ωِᄵޥ᡾ֈ఑࠰ሎᨆᚽೕᯒڛᠿ

ูȼ೉ҸᢁЄᗦࡢᠾ᤺઱ڛѸᴒଚȼإᗰᐢЄᕣ྽ʭ

⬚㔹㓄㜘 Effect

᷏ᷫฒӒִ,?यَጜဩԔೞ഑וدʪਬԦ఑ֈ᎒ިഄЍ௵᡾ᡤȼ

ীޥࡰईᄜЄशَጜԔԏᐍࣽᓃូϢλѸȼϢྨऋৠ൓λިᡁᡄር

औʭ᲎ሰ೉եೱЄጝஃυХಥय़઱ȼإईᄜЄᑳᗨᗰᕣሎሰකʭ

ԡԥި᳢ NJdžʍNJLJ

ϛޒ
Ô×ò©

ຏւೕ©êÂįĄøढ़ᡃќᡰϛ੻

།ᷰᚊಷࠍऻᗬ഻ϛ੻

ҭᒱಷᑩԕ୰țձऻᢷීऻ᫟״Ⴑ᳢

௽ԕ৏஦ද×Čç֟ᰗ

ࠏऻᑩВ৉Ш׹୰།஦Ѹᔶި

ಷ᫛Ԥޒ׹खᗬ഻֟ᰗ

໶޽֯ಸ

ಸᠹԤ᱕ԕಷྶູρᨆֳϛ੻

؃ਓ्ᠹВa©òē©
Eøò×·©ಘߺ

؃ਓ्ᠹВξᰤ'=Yᷮೞಘߺ

סഄᲷ१׬Ϲ੺ໍ঻ࣻ

੻հᏡऌಘϛުߌ༷ᅻ׳ྊ׳ྊ੺ࣻ

᳢Ⴑ״ᨆ࡜Пז

᳢Ⴑ״ދᤓԡޥПୡ१ϋᆑז

ഄ࠸ৎߦס৵ೝПז

᳢Пᠿշढ़ᡃז

זП᰸ඤྰޒᰉќढ़ϛ੻

זП૏ᄑ਎

Пᶞঽז

זПູ፥ಹ

ᰗ๥֟ࡁПϛז

ግ਩ᙽᆃмྨπግᗬ᳢഻ ໌ᘞ໌᯿བဍᳵಥ״וႱ᳢

৽ϐ৽঻ላᶼက

৽ϐ৽঻ᄭ໌ဩԔ

৽ϐጝ࣪ϛ੻

৽ϐ৽঻Вᨆ໦ఊ᳢

৽ϐᔞ਀ᔞ਀ϐᯇ৽ިഄס

৽ϐϛ१ϛ१ᠿշ᳢

৽ϐྋަྋަᱣऺ৶ᥠᄳᡯᐻ߷ޥ

৽ᠹප൨ɡ؃᣺țպπࢂɢߐ࠼१ູईഄ࿪էס

໶זኇख৿໶זሹᗬ഻ϛ੻

ϋᆑ࠼ஃ໮঻ٰ෈ൂז໶

໶׳༫᯾ḡᯇኇ፜

໶׳ᗬ഻ϛ੻

᳢Ⴑ״਀࠼໌ḡᷰ

ᷰḡ໌ڿົ࿡ऻ༕ϋᆑϣᲩϱދ

ྰז๫ໂ๫ᬆ״Ⴑ᳢

ྰ׳໦ᯆᬻंፔ֟ᰗ

ྰ׳᪒঻᪒঻࿪ᗬϛ੻

໌ᘞ׳П໌ᘞ࠼֟ᰗ

໌ᘞ׳П࠼ॠുᐦઔ᳢

໌ᘞ׳Пৎᴸྌෆඹ᳢

ދПऐ༆ԡ׳ᘞ໌

⃨⃭⚶椂

㛬ⵝ䪫džǎ⯉ḙ彏ẙᶂ⢦⚹椅

Seven venues of the 19th Asian Games in Hangzhou

໌ᘞೈ᭼״Ⴑ᳢

໌ᘞ০঻๫ᨍ՝աᣲ

໌ᘞ༕঻עᙶޓߦϾ᳢

໌ᘞ੫঻ќ୑ᐦઔ᳢

໌ᘞ׳П໌ޓזϾ᳢

ܘ൨ϭّ

᳢Ⴑ״ᨐᖱၭ࠼ࣵ᧽

ऑוাХಥໟ᯾ࣵ᧽

Գᛠص᪖ऻ࠷ಷᗬ഻ϛ੻

ᱣབᠹࣵᗬ഻ϛ੻࠼֟ᰗ

סഄᲷѾ࠼ϱ१঺ނ

੻ԕϛנ൨࡜ϱ१ৎ঺ނ

१ϐླྀ״ಥוϛ੻࠼֟ᰗ

१ϐླྀ״ᨆֳڄԡत

१ϐᚌᗽᬆᬥ״Ⴑ᳢

१ϐ࿡঻ਗ਼֟ᰗ

१ϐ᚝༟࠼֟ᰗ

१ϐ᚝༟࿪๫᳢

१ϐ࢓བмࢃഄ᲋ᠾၶೞ

१ϐང׳᱇᫝ྰޒᰉќᡰϛ੻

ρབཐϐಸסᱣऺ৶ֳ༷ϛ੻

ρབᱦࣻѸᔶϛ੻

ρབᢛ֟ᗬ഻ϛ੻

ρབཐϐޓϾ᳢

ᯇ׳෈ߦࣻᰓᠹᠹ

ᰓᠹᠹ࠼ࣻೞऑ

ߦ࠸τۥ࠼ࣻᰓᠹᠹ

ᰓᠹዼശᰓᠹЈ᪁१

Ќ࠼׳ᄵላೄᖱ໹঻Ѹᔶϛ੻

Ќ׳ᠹةႤᐮЌ׳ഄ༯࿡໌Ⴃס

Ќ׳ᄐ࿄ᔋᔃᲇϱ৽ި

ཊ໌ϐ᯾ϛޒശ᱃״Ⴑ᳢

ཊ໌᫟׬ϛࢷޒ֟ᰗ

ཊ໌ൗ঻ཊ໌ሹጝஃ᳢

ཊ໌ࣵ།࠼֟ᰗ

ཊ໌ྡྷ঻Ѹᔶϛ੻ʃLJDžLJLjВᨆࣙ࡝ᥠᄳ᥃ʪྀ໓᥃ʄ

ཊ໌Ϟ৵Ѹᔶϛ੻ʃLJDžLJLjВᨆፋ୨ᩏʪఊᄳʪᥠᄳʄ

ཊ໌ൗ঻ூࠗᨆ໶ѸᔶԡދѸᔶ᳢ʃLJDžLJLjВᨆϲϳᄳʪᱡ᱉ᗆ᥃ʄ

ཊ໌ൗ঻ᚿ१Ѹᔶϛ੻Ѹᔶ᳢ʃLJDžLJLjВᨆᥠᄳʪϥ᫜᥃Їʄ

ཊ໌৒ᘹ࣪࠼ʃᚿ१ටסʄѸᔶ᳢ʃLJDžLJLjВᨆ୨ᄳ᲎ሰʄ

ཊ໌া࣪࠼ۼಥѸϛ੻ʃLJDžLJLjВᨆ୨ᄳ᥃ʄ

ཊ໌ྰ঻੸ྑޥᄵһૐहᮞᏌᄳިʃLJDžLJLjВᨆπХֈᏌᄳ᥃ʄ

㇪䞀ḅ奢

㙳⢙柸䙭孥い

Ⓟᶙ柸䙭

Commercial Project

Gordon Ramsay Hayden Street Restaurant, London, UK

剰♼ấ㓥ㆇ䗺ț

㉈⥅滏㳶䗺埖梏⌄

柵䙪偈㗫 Background

ୄሊț஦ࡿḓ೫ᘲޒ᲋ᐣٔ؝ʪᗰሰϣோХʪᓃ᳀ᢄऊȼйೇςᑇᚽ

ቐLJNJख᳄؎ڛ᪩٦ȼᩊ৏ᘲޒʪᓃ༳ʪ๛༳ڛВ༳ʭйೇςሎ᳄؎

ϛȼୄሊț஦ࡿḓབሊ៨᳄؎೫ᚑᏟԩ൨೥ᐣ૧Ϩሎ਋᭘ȼѳЊѤಞ

ᠹסሎϛ੻ȼຒ᩺౎ಏ៨ȼஹപϔ॓ฒሎፋᯒʭ

⬞ㆳ䕗䀵 Pain Point

ϢЄњו᳀ऋѸᴒȼབሊ៨᳄؎ᠺ຿य᳄؎ሎၶೞʪഐᨴፋᣀʪᲇᲤ

ᐋᑖईᄜᖱֳוʭ

奟ℯ㔵㟄 Solution

,?Ϣ᳄؎᪥ᒺЄ,?ᖱֳוᡑՉಹඹȼईᄜЄयᅽ᳄ס߯ሎၶೞʪ

ഐᨴፋᣀڛᲤᲇᐋᑖഉᕣוֈ఑ʭಣϘ᳄؎᠆շհϢπϘნ፥ሎס

߯ȼຌϘס߯ථ௺ᱎ຿᡾ᡤЄნႶሎၶೞڛഐᨴፋᣀ఑ֈಹ਴ȼϢ᳀

ऋదҝЄഢ֯Ϙ઱ڛוᗂᨤሎᅽ᳄ᄛࠖʭޞјᯐ᪩٦ס߯ȼХчؿу

ڎںޞᶠॏ᪩ሎٓೕȼ๙᤺ਬಎ਴؝ୡሎၞ᳍៯࿪ȼढ़ᄜЄ᳄؎ნႶ

ሎຫގʭ

⬚㔹㓄㜘 Effect

ޞ?,ᖱֳוᐋᑖሎ֯ோςȼୄሊț஦ࡿḓབሊ៨᳄؎ढ़ᄜէЄԑ࿜

༷֫ڛၛ૵ሎნႶຫގʭ

ۼώ᲎ሰ NJLjʍNJlj

ᘲޒ
Ĉ×ē©×ò

‹ĩøòçø
øϽ©ò惑⸃

Zvonko Bogdan Winery

柵䙪偈㗫 Background

ࠏऻᑩВ‹ĩøòçø
øϽ©ò᪩৿޳ᛄЊࠏᑩւВזऻ৘᪎ࡍྰᆔሎᛌᚱދ

ϛȼࣶ೫ಣϘ৉ऻ৴סޥ᡾࠰നܗࣽሎ᪩৿Ϭλʭ᪩৿೫ޞಸᗬ഻Ჷද

ሎ߷ክρ਩ᨹሎȼஹപ৘ऻڛࡍᰈᨇᘞ״ᛘᮞԫߐሎѠᑖ਩᎗Ჷදʭ

⬞ㆳ䕗䀵 Pain Point

ޞ‹ĩøòçø
øϽ©ò᪩৿ȼဩԔ఑ֈୋϢదרፋᯒຫގʪ୮ᨹნႶѸᴒ

ሎԦᮈކᐍʭކ᫃᪩ᄛࠖႶ๸ȼѠᑖၶೞೈ༆࿜ᥠऄֈוሎᠺ຿ȼᱎ

ᠺϘ઱וሎဩԔᡑՉಹඹʭ

奟ℯ㔵㟄 Solution

ථ௺᲎ሰಹᄜईᱎ຿ȼ,?ϢԩదҝϘ઱וᡑՉಹඹʭޞ᪩৿࠼؎Ԟ

࠯شȼࣻ᠍Є,?ഉᕣᱫൠȼাѿХؿڄуᨴᨃᱫൠρᲙ᡾ሎިഄู

਴ȼλᮈ౶ѿဩԔਬԦڛСਓ჈છʭ

,?ഉᕣၶೞ఑ֈᐋᑖై᪥ρᣀԔݬȼಇோᲙ᡾࠷Ϙިഄู਴ȼᨴᨃ

ഉᕣᱫൠؿуါ༷٭ᅽʭ๩࠵ȼᐋᑖᨋؿථ௺ᖱၭԔᐷ੆ਓᖱֳᣀᗰ

ဩԔСਓȼ୏୨ֳ᡾ᒺຌ࠽τٓೕᯒຄ୴៥τٓСਓʭ

⬚㔹㓄㜘 Effect

,?ሎഉᕣၶೞᡑՉಹඹޞ‹ĩøòçø
øϽ©ò᪩৿ሎਈᅽح੮Єೱᛇ

಑൫ʭাѿХڄᨴᨃഉᕣᱫൠ᧔ൟईᄜयဩԔሎλᮈ౶ѿȼదᴸЄ

াѿ಑ᄏȼϻᨍλ๪ࠝ֯ЄयဩԔሎᏹՒ఑ֈȼ࿜ᥠЄ᪩৿ნႶᄛ

ࠖሎϘ઱וᱎ຿ʭ

NJNJʍNJNj

ࠏऻᑩВ
aÂĈĩש

ۼώ᲎ሰ

ⷾⵝ⢨䌮ⷾ⚹

Parc Central, Guangzhou

柵䙪偈㗫 Background

৽঻࠽ᄛ৽ިʃY©Ĉ·
ÂòēĈ©êʄ޳ᛄЊ࠽໶ϛۼࡁְסත੻ޥຄȼ೫᰻

ᤘႱјᯐʪИᨴ൮ᐵߦاৎፋᯒϢλѸሎۼώಸޥකʭ਩᎗࠵ᠾϢʞة

ᵰᵗߐʟȼ᲋᪎ᆄ᭔ᗨᒮ჈ᬆᑋൢൊಬᒸѵȼ᪾ѯᵗᶛʭᵗߐ᎗਩࠵፥

ᱫλ੩᫘ᅽؿᨭᡁሎᄡᅙ৯ࠛȼ੒ୋλϘু࠼ሎʞਬಎ਴ᤘႱԡދʟʭ

⬞ㆳ䕗䀵 Pain Point

ؿޞோᑢثढ़ᄵઔςȼ᲎ሰय਩᎗ᄛҸ઱ᕣപ੦ᴸᠺ຿ʭϢईᄜᨌλ

ሰකȼ᲎ሰಹᨩ஽υ,?ِѿȼᨴᨃ਷Ԟഉᕣၶೞᐋᑖ൓దר᎗਩ሎ

ؿோᑢ઱ثढ़ູ৵ʭ

奟ℯ㔵㟄 Solution

,?ѿϢഉᕣ఑ֈᲛ߯ሎᲛԓᓬȼϢ࠽ᄛ৽ިऄֈЄλࡗഉᕣၶೞᡑ

סԳሎԡԥޞ॓ςπޥڛ॓ρϔޥ᎗਩ா׎ՉಹඹʭᢣಹඹᠼሪЄ

߯ȼᨴᨃԓᨍሎၶೞ఑ֈஃ഻ȼईᄜЄयဩԔሎᏹՒᣀ఑ڛᎲᄵʭ

ᨌλಹඹτЭЭ೫ϢЄᨅِᄛҸᥚֽȼഢϢ৽ި୮ᨹЄλϘഉᕣʪᄛ

ҸሎၶೞᄛࠖʭഉᕣၶೞτЭϢᲓऋదҝЄഢ֯ᗂᨤሎᤘႱڛјᯐѸ

ᴒȼٓೕϻୋϢ৽ިሎλ᲎ნႶײ၆ȼፎೱЄԩۼޞώڛጝஃូِಹ

ᱫሎ਷Მޥѳʭ

⬚㔹㓄㜘 Effect

,?υ৽঻࠽ᄛ৽ިሎِѿϢԩؿோᑢثढ़༐ԞЄಸሎֳ֫ȼτЭ

࿜ᥠЄ਩᎗ᄛҸ઱ᕣሎᴸᠺ຿ȼᨋᨴᨃഉᕣၶೞᐋᑖሎ਷ԞȼϢԩ

սᨹЄഢ֯ഉᕣʪआХሎᤘႱᄛࠖȼਖ਼ೱЄᄜсۼώυጝஃሎࣽᓃ

ᑋِȼᚑ੮Єᓃޒᑳᗨ਩᎗ڄࢆќᑳᗨ਩᎗?flfl᫟ᐣᡧᢁʭ

NJnjʍNJǍ

ϛޒ
Ô×ò©

ۼώ᲎ሰ

㆏恼慐䇚὜㕵㋶ᶬ⽂

Porsche Centre Chengdu Jinniu

柵䙪偈㗫 Background

ୋ᪔᫟ႪҸೕ௽ϛ੻೫ϛޒᠹס׳߯ᎈλखҸೕ௽ंಹఃൃᑇ᭝ۼȼ

ۼᅽፋᯒLjDžDžDž˗㎡ȼԩϛढ़؎džNjDžDž㎡ʪ۰ٕϛ੻džljDžDž㎡ȼ᰻֭ԡʪढ़

؎ʪ۰ٕഭְ᎒ЊλѸʭLJDžLJLJ৶ୋ᪔᫟ႪҸೕ௽ϛ੻ᚑ੮Єᑳᗨ਩᎗

?flflᬦ᫟ᐣᡧᢁʭ

⬞ㆳ䕗䀵 Pain Point

᫟ႪҸೕ௽ϛ੻ሎרᐣಌᨹ᲎ሰ৓ലईᄜयၶೞʪ࠽৯ʪፋລᤓ᫞ʪ

Јັוዓ཈ਓʪྡྷྷਓʪፋᣀʪಸᲷʪᕣ྽᎒ᨍ៥᰻ϛᎲᄵυऄೕ఑

ֈȼдᓯదר਋ᯇሎ᤯྽ւᅽᄏڛᎲᄵ಑ᄏʭ

奟ℯ㔵㟄 Solution

,?Ϣ᫟ႪҸೕ௽ϛ੻᪥ᒺЄ,?ഉᕣ఑ֈᐋᑖʭై᪥ԔၶਓѠଚ

ݬȼᐋᑖؿථ௺ᖱၭԔၶਓȼᖱֳᣀᗰ࠽৯ਬِυ?flဩሎਬԦಡ

᫞ȼന࠼ᰑਓւᅽᖱၭԔҸோढ़؎Ԕᐷ੆ਓޞુऄᘹގԳʭ๩࠵ȼപ

Є,?
adžDžᡓ఑ग़ᱫൠሎ֯ோȼᎲᄵᓬؿᏹՒጻऄޥयढ़؎ဩԔᨍ៥

հסֈ఑ʭ

ై᪥ፋລᤓ᫞Ѡଚݬȼᐋᑖؿуयୋ᪔᫟ႪҸೕ௽ϛ੻ሎྡྷྷਓʪፋ

ລᤓ᫞уاЈັוዓ཈ਓᨍ៥ईೕሧགȼථ௺ऋ༻᫞υፋລᤓ᫞ȼᔓ

ֳፋᣀυಸᲷᐋᑖᨍ៥ᖱֳᣀᗰȼईᄜፋᯒુྡྷʪુྷʪુັʪુ༡

уӨਙʪྑಸʪᗂᨤሎᄛࠖదרᲓऋѸᴒʭ

ਈऋ୞Ғᅽᱎ຿ȼ,?᪥࠰Єᕣᓶ᰻᫘ݬȼईᄜयढ़؎ູᆇҒᅽ૵Պ

ሎईೕሧགȼᎲᄵᓬؿᨴᨃᕣ྽ᑖᡤக៯ఆఫᅽᕣ૵Պȼईᄜᕣ಑ᏹ

ᐾוᎲᄵȼదᴸᨆᑩᎲᄵ಑ᄏʭᎲᄵᓬᨋؿуᨴᨃMò
YĈø
YYȼᨎጲ

᡿ᯌ৷Ꮂᄵഉᕣ᡾࠰ȼईᄜഹޥֈ఑υᨎጲᎲᄵةᎲḓςʭ

⬚㔹㓄㜘 Effect

υѠᑖሎၶೞ఑ֈಹ਴ስຏ᧛ȼ,?ഉᕣၶೞؿదҝLJDžˤʍLjDžˤሎᆇ

྽ᗰሹȼҒၶೞᐋᑖ௏ၶനᑇངപ಑ሎಹ਴Ւኼᨆ៥ȼന࠼ᰑਓᗰ

ᐢᕣ྽ʭ,?ִ֫୮ᨹᴸ಑ʪᗂᨤʪҫ௽ሎХ઱ו᎗਩ᄛࠖʭ

NJǎʍNjDž

ϛޒ
Ô×ò©

ۼώ᲎ሰ

⋖ḫ

㯞⊖㔯⊹䞁᷊冸⣤匰

Nanjing Jiangbei New area sand ship ole

柵䙪偈㗫 Background

኏Ϭᗙʃ׳П໌זಸסʄ࡜ᚌѳЊ໌זಸסЛώஃ഻ንսދȼ᲎ሰસ

਩᎗ᱫጩᐢLJLJȒNJξ㎡ȼᆄϔඞᴸ॓Լࣞฒا᪩਋਴ԡतᑋِሎۼώฒ

ᐼୋȼԩۼިᱫጩᥘdžLJξ㎡ȼ೫׳П໌זಸס᫜ᠺሎ᰻ۼώʪಥוʪ

ࢥϱʪ᳄᳑᎒ЊλѸሎԡԥۼώјᯐፋᯒʭ

⬞ㆳ䕗䀵 Pain Point

ۼώᑰِѸፋᯒਏ࠼ȼयЊτٓס߯ڛτٓೕຄሎၶೞᱎ຿പ࠷ඬ

וᱎ຿ȼᱎᠺईᄜयَ֮ᕣס߯ሎၶೞᨍ៥ৄਮוʪഉᕣוሎ᰻ϛ

఑ֈʭ

奟ℯ㔵㟄 Solution

,?Ϣᢣ᲎ሰ᪥ᒺЄ,?
=G„ഉᕣၶೞᡑՉಹඹȼय֭ԡʪԡतʪ

ۼώ᎒ԡԥס߯ၶೞᨍ៥Є᰻ϛ఑ֈȼථ௺َ֮ᕣס߯ሎѿૐ᡾ऄ

ިഄู਴ȼࡤȺՒ࠰਴ูʪᚽώู਴ʪྑ୷ู਴ʪᗰᕣู਴ʪྋ࠸

ู਴᎒ʭ

ഹ᲎ሰ᡾ᡤ᫘ᅽ=G„׭ᡰȼِᡤ᪥ᒺЄᨇdžDžDžـlj᥽ᑝᆇݬูڛ޵ᨇ

LJDžDžـǍ᥽ู޵ȼᐋᑖԥհϢdžljϘࣙᒮᑓȼϛ੻Ꮂᄵ৵ـ᫘ᅽ,?ᖱ

ንሎ'~YᎲᄵ৵ـȼуޓ੒וሧ఑ಹ਴ईᄜयρ᨜ԡסၶೞሎ᰻ϛ

ሧ఑ʪᆇ༻ޞᐷ෡གʪಡ௺հ൦ʪೊઇ࠰я᎒ȼപ಑ބਈЄ᲎ሰಹ

यᴸ಑ᗰᕣሎᱎ຿ʭ

⬚㔹㓄㜘 Effect

ಸסᐏሱЛߦِូʪआ॔आώሎᄜсוಸϣߦሰකȼ໌ז኏Ϭᗙ࡜

ᚌሎਬώλಹᱫదרЄಸۼסᤣںᤓȼϢᲓऋదҝЄᤘႱјᯐࢥϱ

ሎިୢȼطλಹᱫ֯ᨸЄಸޘۼסњֽЍ៮ʪᠺᐍ᰻ᔕȼപ֫ఒֳ

Єۼޘۼώదෆרᐣʭ

NjdžʍNjLJ

ϛޒ
Ô×ò©

ۼώ᲎ሰ

Ⓜᶖ柵䙪

ᰅഥᳵಷܓႶޥ৵ᐷӨᦺୡ

਋᠍ೕںᏹւᑩϻᐮጝᰤޥ࡜

اߤᣝ᥎୫ᔅ੸ৎEÂÂē
Eøøēႀᔟ᳄؎

Ҹ֯ւВᐎᚫВflahfl
aYਓӠോ

৉߷ಷ޿Ô©ĈêÂČ
·
=Â×ēÔ

؎᳄׬᣼©1/2©øČ©
]Č©ࠍഥऻ࠷ᅥ؍

਋ॸൟҧ׹ᨘޒᲂ

௽ԕѨᐮ੸܄᪩،ྨऋϛ੻

௽ԕ৏஦දGfl_flG/fl
ᑰِѸ

ᒱᳵ्В~©êÂĈİ
/~औќ؎

ᳵԩᲔ%ê©ð×òÏøᤷި

ᳵ൓ᠹВ=a?᪩਋औќ؎

ࠏऻᑩВ‹ĩøòçø
øϽ©ò᪩৿

ࠏཐ᥽ಷႚࡿഃ᫛࡜țᰅᄕ्ᯇ਋

ޜᔃԩѓಷ޿©'ऻ৏êêשĈ½᳄؎

ޜᔃԩѓಷ޿©~ऻ৏ççø
Y©ē×ČČÂĈ×Â༆਴ᅺں਋

ಸ֯޽×?ēÂ
nò×ēÂԡهढ़؎

ଗ࠼ւøêøÏòÂČÂೕिᏹں਋

ѓറᳵ᥆᧾Ԥሹ৉ᳵۼώ᲎ሰ

؃ਓ्ᠹВ᰺֯᧾࠽࠽൓ϛ᳄᳢

ި৽ৎߦᏲࣻᔮ੺ِࣻ

တᯇ྘Х኎ࡄऔќ؎

זП᱋ࠧԔᄛࠖѸᴒ᳢

ግ਩ᙽᆃབঌޒᰉۼᤣߦ

৽ϐ৽঻๨Ҍൡޥབ༤ϋᆑ

৽ϐ৽঻๨Ҍ৽ި࠼෾Ϝ᳐ϣᲩ᳄؎

৽ϐ৽঻ξ५ळه

৽ϐ৽঻ᚍᘍ१ᴸऻ࠿ќୢ

৽ϐϐᚅׇρќୢ

৽ϐϛ१೥Ԕޒऔ᳐਋

৽ϐྋަY]h…
…ᥘϱᨆֳި

৽ϐ৽঻=dždž

ި৽ߦ᎗᯾ᤠ঻ᤠ

໶זኇख৿ξ᧾৽ި

ୢХќ጗ވϛ༕᰻᯾׳׳໶

໶׳᪄঻ዻግ१৿ќୢ

ᷰḡ໌ڿ࠭࿡ऻၔߦᔥᄑ

ި৽᧾ᠹξڿ࿡ऻڿ໌ḡᷰ

བ׳πВВḡྶdžنहᮞ

ߦԖጴشབ׳བ

ދᆇਗ਼ϱ᧾ໂξ๫זྰ

ྰ׳০੸ඔم጗ྰХќୢ

໌ᘞᘞ঻λ਩ќୢ

ߦࣹПᄛ׳ᘞ໌

ס៨וಥق؏᥽ڛᲣП׳ᘞ໌

᪎ᄳӄϱ࠿ऻᨐᐞೇᣲᴸ࠼ࣵ᧽

੻ϛ߷्״ୋ᪔Ԥ঺ނ

१ϐང׳ᷢဍԳ਎ᚡ

१ϐངך׳杺ዯੋсശাᗬ᳢഻

१ϐ࿺ޮҌࠧआढ़؎

ρབ'Ĉ×ð©ê½×ʠČ
Y×ĶĶÂĈש᳄؎

ρབᝊ෈ξ᧾৽ި

ρབ࠵࿢LJLJنπ॓ᓃघќୢ

ި৽וρབಥ

ߦ࠸τۥ࠼ࣻᰓᠹᠹ

ދᗼ᛭ۥ࠼ࣻᰓᠹᠹ

ᰓᠹᠹࣻϑ᥽๘ϱϋᆑ

࠽༭༕᧾ೕि৽ި

ཊ໌᫟׬ξ᧾৽ި

؎᳄࿢࠵།ࣵ໌ཊ

㇪䞀ḅ奢

㙳⢙柸䙭孥い

⫥㞠⊺旡

School & Hospital

⌃䑛⢙⮓凹㚮⢦⫥♽ᷥ椅

Library of the University of the Arts of Ecuador

柵䙪偈㗫 Background

؍ᅥ࠷ऻᗬ഻ޓ࣪࠼Ͼ᳢೫ᅥВ߷ऻৎޥක઱਩᎗ȼദ೫ᨌϘޒखനصᓩ

ሎகճfl?
hfl?fl']%Mሎ֭ԡިୢʭޓϾ᳢ԥNJ॓ȼ׎ாࢥϱסʪዮߺʪќ

ᡰऍʪᯢᢸऍʪ֟ᰗڛᖱִ᳄؎᎒ʭࣶ೫؍ᅥ࠷ऻന࠼ሎޓϾ᳢Ϭλȼϻ

᠆ᡧϢ೫നԪጝஃԏᐍሎޓϾ᳢ʭ

⬞ㆳ䕗䀵 Pain Point

ᢣޓϾ᳢Ғᅽᱫጩ࠼ȼᱎᠺ֯Ԟഉᕣ఑ֈሎ᡾࠰ጜᏡ࠷ʪಡ᫞࠼ȼयጻऄ

ᨆ៥ሎᠺ຿ᴸʭ᲎ሰಹ৓ലᕣ࠹ᨴᨃጝஃᤶᕣޓϾ᳢ሎഉᕣᎲᄵȼࣻޞԟ

ᗰᕣሎ߷ክρᚽᨹഢᗂᨤሎᯢᢸᄛࠖʭ

奟ℯ㔵㟄 Solution

,?ϢᨌਔޓϾ᳢᪥ᒺЄ᰻ၶೞʪಸᲷፋᣀʪᕣ྽ᑖᡤʪ֮ࣻ᯽ᕣЊλѸሎഉᕣ

਩᎗ᐋᑖʭᢣᐋᑖτЭᕣ࠹ֈ఑ဩԔሎਬԦʪСਓȼᨋؿуईᄜऄೕ఑ֈʪި

ഄ఑ֈʪޞࣟֈ఑ʭ

,?ޓޞϾ᳢Գ᪥ᒺሎޞࣟѠଚݬʪၶਓѠଚݬȼλಹᱫؿуථ௺Хڄֳ༺ᖱֳ

ᨆ៥υਧೕԦᯋȼطλಹᱫؿу෡གᖱၭԔሎ੆ਓȼᖱֳᣀᗰऍԳဩԔСਓʭ

ᨌඬ೉ؿу᧾ୋᗰᕣሎሰකȼϻϢ᡿ऋৠ൓ഢᗂᨤሎѸᴒʭ

ޓϾ᳢ሎࢥϱסʪዮߺʪ֟ᰗڛ᎒؎᳄ס߯यЊဩԔሎᠺ຿പୢτٓȼކ?,๩

Ϣຌλ॓ሎτٓס᡾߯ऄЄ࠷ጜဩԔިഄȼ࿜ᥠτֳ༷ٓ୏ຫގሎᱎ຿ʭ

ᰘЄဩԔ࠵ȼ,~ሎഉᕣ఑ֈϻᑐӢ࠼ሎޓϾ᳢ৠ൓ЄץհᗂᨤआХሎᄛࠖʭ

,~Ԏ᡹Ꮂᄵಹᨴᨃ০ᅽሎᐞ࠵ᩕ఑ݬਬԦȼϻؿуईᄜᖱֳਬԦυᣀಣʭᐋ

ᑖࣻ᠍ЄྡྷྷਓѠଚݬʪፋລᤓ᫞Ѡଚݬȼޞྷྡྷਓڛፋລᤓ᫞᧾ֆᲙ᡾ሎႶ

ऄකՒೕȼਬ٭ፋᣀڛಸᲷȼईᄜЄಸᲷڛፋᣀሎհסֈ఑ڛᖱֳ఑ֈʭ

,?ഉᕣᐋᑖᨋؿуါ༷यఐᎈπಹ᡾࠰ȼϢ؍ᅥ࠷ऻᗬ഻ޓ࣪࠼Ͼ᳢᰻ୋЄഉ

ᕣᆇ៯ࣻڛ᯽ᐋᑖʭ

⬚㔹㓄㜘 Effect

,?ഉᕣ਩᎗఑ֈᐋᑖྡྷޥڛូԞЄᨌਔԑ࿜؏ڛقಥוਉ᜘ሎ਩᎗ʭд

๩ȼޓϾ᳢Ԫ࠰Єഉᕣय़઱ȼϻᡬ᡿ऋؿуОخഢᗂᨤሎᯢᢸѸᴒʭ

࣪ටעᰗ NjLjʍNjlj

؍ᅥ࠷·fl
ऻę©½øĈ

㔯壾⃯❹䛢⫥旡

␋㕦⃫⃰ὠ㇗⢦㣻

New Zealand Christ College and the Old Public Trust Building

柵䙪偈㗫 Background

ಸᠹԤ߷ቚ࣪ᰗʃÔĈ×ČēʩČ
øêêÂÏÂʄ೫߷ቚߦሎλୢᛇٔሎᆈࣙ጗፥

ටϬλʭ࣪ᓩሎصටȼୋ፥ЊdžǍNJDž৶ȼ೫ಸᠹԤന࣪

ಸᠹԤೌԡԥһ୰࠼ฒʃMê½
Yęµê×·
hĈęČē
ę×ê½×òÏʄ೫ѳЊಸᠹԤᳯ

᪔଀ါᲔλਔ؏ق૧Ϩᓯሎකઇ઱਩᎗ʭ࠼ฒ਩ЊdžǎDžNJ৶ᖴdžǎDžǎ৶Ϭ

ᯒȼᰨቐೕᯒሎఒጬȼദᑇሎԡԥһ୰સ᪎ୋϢЄۼώڛಥוֳ༷ሎ

ިୢʭ

⬞ㆳ䕗䀵 Pain Point

᲎ሰಹ৓ലयϔਔԪപ؏قਉ᜘ሎ਩᎗Ⴑᨍ៥ᖱֳרוᐣȼҒ੮ߦৎ

ޥක઱਩᎗ؿуഢޥࡢᨤਈᄜсוᱎ຿ʭ

奟ℯ㔵㟄 Solution

,?ϢಸᠹԤ߷ቚ࣪ᰗࣻ᠍Є,?સᐷၶೞ఑ֈᐋᑖʭಣϘ࣪ᰗሎၶ

ೞᨴᨃǎNjϘޞࣟѠଚݬईᄜЄԟᖱֳਬԦʭᨌГѠଚݬ᪥࠰Ԕၶଚਈ

֮ᕣȼᕣ࠹ථ௺ᄛࠖСਓᖱֳᣀಣၶೞ੆ਓȼغപޞᄛࠖСਓѴЊᲙ

᡾ӝೕȼဩԔ୪ќᖱֳ୮ਬʭ

ಸᠹԤೌԡԥһ୰࠼ฒሎ᪥ᒺυ߷ቚ࣪ᰗᏡѯȼᨴᨃࣻ᠍ǎDžϘޞࣟѠ

ଚݬȼईᄜЄयԳ᪎ဩԔᖱֳਬԦȼ৷ᨴᨃᖱֳᣀԔҸᢁԳ᪎ၶೞູ

৵ጻऄʭ๩࠵ȼᢣᐋᑖై᪥Є?/ᣀԔ᡾࠰ȼϢ਩᎗֭ԡፋᯒదҝഢ

ᏹኼሎၶೞ఑ֈʭ

⬚㔹㓄㜘 Effect

,?τЭୋ֮ࣽୋЄयಸᠹԤ߷ቚ࣪ᰗڛೌԡԥһ୰࠼ฒሎၶೞᐋ

ᑖሎᖱֳרוᐣȼഢ೫Ϣᨌϔਔصᓩ਩᎗༐ԞЄᄜсጝஃሎᅻിȼ

ޞЈץλϋᐦၤҞၭၤثቐԔ੕ʭ

NjNJʍNjNj

ಸᠹԤ

ᰗעට࣪

㼲⢦↨ḙEøò©ČÔ₾䩤⊺旡

Monash Children's Hospital, Australia

柵䙪偈㗫 Background

ࠟऻഹሎEøò©ČÔԌ፬עᰗ਩᎗ᱫጩNjȒLjξ৵ᏟȼஹപLJLjDžϘਂѳȼԳ

᡾പ࠷ጜ࠷ඬሎԌ፬ࢥϱ᡾಻ȼ೫တ࠼ւВᛇٔሎԌ፬עᰗʭ

⬞ㆳ䕗䀵 Pain Point

ޞဩԔ఑ֈρȼ᲎ሰ੽ᲐԑհᓪᝁעᅻυԌ፬ሎτٓᱎ຿ȼదҝӨ

ਙʪᄛҸʪᗂᨤሎဩԔᄛࠖɈעᰗᱎᠺᨐᑢLJljहೕሎᨆѿȼ᡾࠰ሎጻ

ऄ઱ᱨ০᫜ᠺȼ੽Აനו࠼ऺ՗ಐᰮᄏʭ

奟ℯ㔵㟄 Solution

ᢣ᲎ሰસᡤҒᅽЄǍDžǍϘ,?
=G„᡾࠰ȼ׎٩LjNJDžDžϘ?/ဩԪޞԳሎ

ୢപၶೞ᡾࠰᪔ᨐఐֆ=G„ᐋᑖȼдᓯईᄜഉᕣ఑ֈʭ

,?ϢEøò©ČÔעᰗᨩᅽ=G„
?/ڛE„NJdžLJᣀԔಹ਴ȼ᫯यτ֮ٓᕣ

ס߯Ӧτٓሎഉᕣၶೞಹඹ᡾ᡤȼࡤȺ

ԡԥס߯Ⱥ೉ޞؿᱫൠρ᫯यױϘဩބ᥽ᨍ៥ױ఑ȼϻؿयඁϘ֮ᕣס

Ӧ᰻ϛ఑ֈȼ୏ᓬऄೕᖱֳᣀԔ᪎հဩԪሎਬԦ୏Сਓʭ

ᇅୡס߯ȺাѿХؿڄу᰻ϛ఑ֈᇅୡϛሎဩԔȼᇅХؿуථ௺ᱎ຿ൠ

఑ֈᖱ৆ס߯ሎဩԔਬԦ୏СਓɈᐋᑖќᖱֳථ௺ᖱၭԔ੆੄ᣀᗰဩԔ

СਓȼҸᢁᗂᨤӨਙሎԔᄛࠖʭ

јᯐס߯Ⱥ᫘ᅽE„NJdžLJ఑ֈݬȼᲙ᡾࠷ጜဩԔ಑൫୏ᰨೕձ௵ဩԔᲬ

ᗨȼࣽᓃై᪥Ԍ፬јᯐסሎֳ༷ϣᲩʭ

୞ס࠵߯Ⱥᨴᨃ᡾ᒺȼᐋᑖؿуථ௺ᷫ೟ᖱၭԔሎ੆ਓʐʐҗࡤѴЊ

NJDž
?ęįೕȼᖱֳ୮ਬऍ࠵ሎᆇဩȼ࠽ޞСሎೕӏᖱֳԦᯋȼԑհւᅽᖱ

ၭԔʭ

⬚㔹㓄㜘 Effect

,?ഉᕣၶೞಹඹപ಑ಌܗЄעᰗሎဩԔᄛࠖȼᡬעְХڛڄेעᓬ

᪔ஹപλϘᗂᨤಎൟሎၶೞຫގɈ࠼࠵ط=᫞G„Ѡଚڛݬู޵ሎҒ

ᅽȼϢעᰗ՗ऺЄᆇ᫞ሎཛᓶȼൡ࠼ᰐѴᕣᓶڛୋഹȼಌܗᎲᄵʭ

NjnjʍNjǍ

တ࠼ւВ
ęČēĈ©êש

ᰗעට࣪

⚞侲⃵ᶕ䓋䚻䥐⊺旡

World Eye Hospital of Turkey

柵䙪偈㗫 Background

ޜᔃԩϋᆑ቏ጝעᰗ೫Ğòİ©ÏýĶעᆩ᰻ވೇςሎλ᪎հȼᢣ᰻ވୋ፥

ЊdžǎǎNj৶ȼຌ৶Ϣ൓ᖱԟᄳdžNjDžϘޒखሎ࠼ᐢdždžDžȓDžDžDžٔ૨ᓬదҝ቏ጝഭ

ְʭޞኅೕᯒԳȼᢣעᰗᨂᨸثढ़ୋϢԟᄳ቏ጝעᆩഭְሎϛ੻ʭעᰗ

ѳЊѓԬटऻৎȼસԥപЏ॓ฒȼޥ׸ᱫጩ᧾džNJȓDžDžDž৵ಹᏟʭ

⬞ㆳ䕗䀵 Pain Point

᲎ሰಹ৓ലᨴᨃഉᕣרוᐣȼϢेעᓬదҝഢᗂᨤʪХ઱וሎेעѸᴒʭ

奟ℯ㔵㟄 Solution

,?ޜᔃԩވ᯷Ϣעᰗࣻ᠍Є,?
=G„ഉᕣ఑ֈᐋᑖȼशעᰗሎဩԔʪ

ፘ৚ʪፋᣀ᎒᡾࠰ఐԞᐋᑖȼԷᨴᨃ,?ഇԫᱫൠईᄜयఐԞ᡾࠰ሎഉ

ᕣ఑ֈʭ

עᰗሎdžֆLj॓ԥപLjDžϘ෡ඎऍȼעᰗাѿХױؿڄნ఑ֈၶೞਬԦȼ

৷ᣀᗰဩԔСਓυᲬᗨʭᨴᨃ=G„
lj᥽৴ఐ၆ู޵᧩էDžʍdžDž~ᣀԔһ

نȼᣀԔᨃጲ৵ጻȼဩԔޞτ᠆धᡄሎᨃጲϛᆄ഑دСʭ

,?
=G„ഉᕣ఑ֈᐋᑖై᪥ρፘ৚ᆇിȼᨴᨃᱫൠ௏ᮈؿ؅᧔ൟ఑ֈፘ

৚ਬِاਬِጲਓȼᥘѴᨆ៥ሎᲇ᫞ԖᰘݮᲇयᇅХቘቃሎਗ਼ۂʭ

ޞ᎗਩Ѹሎᕣ྽ಇէϛȼፋᣀυၶೞ׸௺Є࠼᪎հȼϢ๩ȼ,?עޞᰗ

ሎഉᕣᐋᑖϛ᪥ᒺЄଚਈู޵ȼईᄜЄᥐਞ᎒ԡԥס߯ሎၶೞᖱֳוᣀ

ᗰȼੋ෡གֆԡס໩പХೕȼᐋᑖᖱֳᣀ഑୏ԦᯋဩԔɈੋעᰗԳሎྡྷ

ਓӤጓ᡾ऄӝೕȼᐋᑖќᖱֳᣀᗰፋᣀྡྷਓȼу՗ऺᕣ྽དྷᤤʭ

⬚㔹㓄㜘 Effect

,?
=G„ഉᕣ఑ֈᐋᑖሎҒᅽȼϢѓԬटऻϋᆑ቏ጝעᰗሎᗂᨤυψ

ώഭְదҝЄᥘᴸູՒሎҸᰮʭ੮ሢЊ=G„ሎԮघ઱ȼעᰗᨋؿуҒ

ᅽᎈπಹ=G„ᡓ౛ग़ڛᧈь఑ֈఐԞᐋᑖሎ᡾࠰ʭ๩࠵ȼϛࡁֈ఑ᧈ

ьϻ࠼࠼దᴸЄעᰗাѿХڄሎাѿ಑ᄏʭ

NjǎʍnjDž

ޜᔃԩ
hęĈçÂİ

ᰗעට࣪

⋍⋖䎅ⵤ⢦⫥

South China University of Technology

柵䙪偈㗫 Background

׳׬ᄵা࣪࠼೫ಘᔶ᪎υ৽ϐሹХຣಏ਎ԥ਩ሎԟޒ᫜၆࣪࠼ȼѳ

չޒखʞةλ༻ʟȼʞLJdždžাጲʟȼʞǎǍNJাጲʟȼ೫уাᠽᯆȼᄵাᑋِȼ

Ꮂʪᑇʪಥʪ༆ʪע᎒࣪࠷ጝ׭ᣀثढ़ሎᑰِ઱ንፇ࣪࠼ߐʭ

⬞ㆳ䕗䀵 Pain Point

᲎ሰಹ৓ലय׬াাۼᎲᄵ࣪ᰗflE࠷֮ᕣಘऍᨍ៥ഉᕣוಌᨹȼ

࿜ᥠഉପಘ࣪ሎᱎ຿ʭ

奟ℯ㔵㟄 Solution

,?ϢflE࠷֮ᕣಘऍ᪥ᒺЄ,?ഉᕣ఑ֈᐋᑖȼईᄜЄयဩԔʪ

ᲇۂʪፋᣀʪፘ৚ʪᆇᡁʪஊਗ਼᎒࠷Ϙࣙᐋᑖሎࣽᓃ᰻ୋȼҒࣶч

ؿуޞλϘ৵ـρᨍ៥ါ༷఑ֈʭ

ᓪᝁֆಘऍሎईᰉҒᅽᱎ຿ȼ,?ϢflE࠷֮ᕣಘऍ᫞ᦺऄֈЄ

َጜᴸਓ᰻ୋሎިഄȼࡤќᡰᡫ᡻ู਴ʪஊਗ਼ู਴ʪᗰᕣู਴ʪԟ

Ԧู਴᎒ʭᨴᨃ,?࠷֮ᕣཱིഇᱫൠڛ?,ؿጬֳᡓ౛ग़ȼᅽ୞τ

ЭؿуयَϘࣙᐋᑖ᡾࠰ᨍ៥ױ၆఑ֈȼᨋᕣ᧔ൟईᄜλᮈਬ٭୏

ԦᯋႶऄިഄʭ๩࠵ȼ,?࠷֮ᕣཱིഇᱫൠᖱৠྡྷଚ֮ᕣȼؿуථ

௺ᩃ᧨൒ьᨍ៥Х઱וሎᖱֳᣀᗰ఑ֈʭ

⬚㔹㓄㜘 Effect

ഉᕣוᐋᑖሎਈᅽൡ࠼దרЄflEಘऍሎಘ࣪ਈᅽ಑൫ʭ,?у

ԓᨍሎഉᕣ఑ֈஃ഻ڛτಶսಸሎᏹዼϢ߷ክȼश׬াflE࠷֮

ᕣಘऍಌᨹλಸȼϢ׳׬ᄵা࣪࠼NjDžڋ৶׬ᢜഔ׬াflE
džDžڋ৶

਀ԫჽዮʭ

ϛޒ
Ô×ò©

࣪ටעᰗ njdžʍnjLJ

壾⬈ḣ徙⢦⫥

Xi’an Jiaotong University

柵䙪偈㗫 Background

ᠹࣻИᨴ࣪࠼սಸྥ೫ಘᔶ᪎ڛᰓᠹሹХຣಏ਎ԥٓ਩᡾ሎޒखᐣ᲎

ሰʭѿϢᠹࣻИᨴ࣪࠼ሎλϘಸටסȼսಸྥλഴޥ׸᧾NJDžDžDžНʪ

਩᎗ᱫጩdžNjDžξ㎡ȼஆईᴒऍʪንፇୢʪёώንثϛ੻ڛስԦЛώᔕ

᰻ޞλᥕȼ୮ᨹୋλϘʞഉପ࣪ᮞʟʭ

⬞ㆳ䕗䀵 Pain Point

࣪ට৓ല୮ᨹԪപᄵઔԓᨍʪู਴սಸʪஃ഻ᲛԓʪᑳᗨᄛҸʪѸ

ᴒᥘ֖᎒Џ࠼С၆ሎսಸྥഉପටދഭְʭ

奟ℯ㔵㟄 Solution

,?ϢᠹࣻИᨴ࣪࠼սಸྥ᪥ᒺЄപᐷ˗ೈᐷᑋِሎഉᕣᡑՉಹඹʭ

᫯यסދԡסȼ,?ऄֈЄλࡗഉᕣၶೞ఑ֈಹඹȼᠼሪЄୢപಘ

࣪ฒʪޓϾ᳢ʪ״Ⴑ᳢ʪईᴒฒሎԡԥס߯ʭईᄜሎ֮ᕣ׎ாȺ௏

ೕʪհฒʪհ॓ʪհס߯यၶೞ᡾࠰ᨍ៥ᨎጲਬԦ఑ֈɈථ௺ᖱၭ

Ԕၶਓᖱֳ఑ֈᣀᗰၶೞСਓɈᔓֳ౎Ӽࡄථ௺Хڄᥐֳ૵Պᖱֳ

఑ֈၶೞਬԦ᎒ʭ

๩࠵ȼ,?Ϣୢപಘऍ᪥ᒺЄೈᐷഉᕣ఑ֈಹඹȼशಘऍሎၶೞڛ

ፋᣀ఑ֈូِֆഉପಘऍᐋᑖϛȼୢപಘऍޭईᄜЄ᰻ϛוʪഉᕣ

ᑖλᎲᄵʭו

⬚㔹㓄㜘 Effect

ޞᩚੴؿோᑢثढ़ؘջʪѸᄜᑳᗨ৵៪ᄵઔሎٓೕȼ,?ᨴᨃಣѸሎ

ഉᕣᡑՉಹඹȼᑋِᴸ಑Ⴑᔓᒮ৵ـȼ୮ᨹഢࣻԟʪᗰᕣʪᗂᨤʪᴸ

಑ሎഉପටދഭְȼѸᄜЄХಥυ਩᎗ʪᄛࠖυጝஃሎڛᣌᑖλʭ

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࣪ටעᰗ njLjʍnjlj

椘㶮䥐ㇿ⢦⫥ʃⷾⵝʄ

The Hong Kong University of Science and Technology (Guangzhou)