48 REPRESENTATIVE PROJECT
COMMERCIAL BUILDING DESIGN 49
50 REPRESENTATIVE PROJECT
CHONGQING · LONGFOR / 龙湖·新壹街 It is seated at Yaoziqiu, Hongqihegou in Jiangbei District, adjacent to Hongshi Road Project Size: 185,000 sq.m and Hongqihegou Roundabout in the north and Hongjin Avenue in the east, and Project Category: Commercial / Office / Apartment facing against the JANMART shopping mall and Guanyinqiao Middle School on the Client: Chongqing Longfor Group Development Co., Ltd. west and the residential quarters on the south. Service: DD/CD The planning concepts of this project are as follows: Completion: 2017 1. Enable intra-city link: project’s internal traffic system connects Hongqihegou and 项目规模:18.5 万㎡ the existing residential quarters to make it easily accessible. 项目类型:商业 / 办公 / 公寓 2. Connect the city: re-connect the zones divided by municipal roads with buildings 开发商:重庆龙湖集团发展有限公司 to form a cross-block and complete urban valley reflecting the spatial 设计范围:方案深化设计 / 工程设计 characteristics of mountainous city. 建成时间:2017 年 3. Build urban harbor: from urban public spaces of different sizes by block-based 设计团队:重庆分公司 layout to make urban space more flexible and enrich spatial experience. 4. Create city image interface: highlight the building elevation facing urban main roads to enhance city image. The project harmoniously blends the natural hills and dwellings with the tower building elevation modeled on the rock texture by the way of background and the intention of dwellings in east Sichuan for the future, creating the architectural context reflecting both the Bayu mountainous regions and the tradition of east Sichuan and defining the form of architectural complex with modern trend.With a ribbon like commercial pedestrian zone as the core, the whole project is formed by blocks on both sides and all clusters develop into a subordinated building complex in combination with its podiums. It is a double decomposed multi-form architecture complex as a whole. The main commercial traffic flow line serves as the traffic hub connecting Hongqihegou and southern Guanyinqiao. Meanwhile, the 8-shaped subsidiary commercial traffic flow line and the main traffic flow line centering on the ribbon like commercial pedestrian zone meet at the square space in the end and the middle and the linear and circular composite spaces constitute this well-organized commercial complex. 本项目有别于龙湖的天街系列产品,是全销售型商业盘。客户的推盘时间、 成本控制(包括得铺率、单车指标、含钢量、内外装标准等)均极为严格, 设计即是在此约束条件下,通过前期的主动介入,对概念方案进行全面的 深化,每一个需要客户定案的内容,设计团队均在法规、技术、成本、实 施性等方面提供全方位的咨询,协助客户定案。在不到 3 个月的时间内, 如期完成从概念草图到全套施工图的全部设计工作,无论是周转速度方面 还是利润率方面,均确保了客户当年项目销售目标的达成。 因项目位于老城区,周边现有建筑林立,道路高差极大,市政设施盘根错节, 设计将所有外部条件逐一梳理,“翻译”为项目的“红线”,通过对方案 的全盘调整,并积极与各方协调沟通,将概念设计阶段不切实际的理想状 态予以纠正,确保了项目的落地及高效推进。 COMMERCIAL BUILDING DESIGN 51
52 REPRESENTATIVE PROJECT
COMMERCIAL BUILDING DESIGN 53
54 REPRESENTATIVE PROJECT
万达商业系列 WANDA /Commercial COMMERCIAL BUILDING DESIGN 55
自 2000 年开始,我国商业地产开发进入了高速发展期,仅仅几年,我国商业模式就 完成了西方国家几十年的发展历程,从传统的商业街发展到商业步行街、购物中心和 Shopping Mall。在中国商业地产开发的历程中,万达商业地产作为中国商业的旗舰对中 国商业地产业所起到的作用是无可替代的而万达商业地产旗下的万达广场也是中国商业 地产第一品牌。截止 2018 年,已在全国开业的万达广场达 280 座,持有及管理物业面积 4587 万平方米,年客流 38 亿人次,连续 13 年租金收缴率超过 99.5%。 2014 年基准方中成立万达事业部; 2016 年基准方中成立包括北京、重庆、西安在内的八个事业部分部; 基准方中万达事业部结合 BIM 用发包项目,成立 JZFZ 设计总包技术总包技术管理联盟; 建立“总包 + 分包”的 BIM 技术联盟,建立对分包的 BIM 技术支持和质量管控流程。 56 REPRESENTATIVE PROJECT
Located to the southwest of Xi’an, the Xi’an Municipal New-and High-tech Area 携手万达 助力西部城市化发展 Software New City IBM Project is adjacent to the Kunming Lake Heritage in the west and looks up to Epang Palace Heritage Park in the north. This project plot consists 万达集团与基准方中充分利用以四川为代表的西部地区城市化进程正处于 of three parts, all of which are “land use for commercial service”. Among them, 快速发展期这一难得的历史机遇,将万达集团的战略布局落地化、本土化 two are for office use, and one is for commercial land use. Meanwhile, Building A 作为一个值得深入研究的课题。基准方中在西部地区完成的成都金牛万达、 and Building B are planned to be office buildings, and Building C is an independent 成都青羊万达、成都青白江万达、内江万达、绵阳万达、广元万达、德阳万达、 business entity. The artificial channel between project plots and the artificial lake to 崇州万达、雅安万达、仁寿万达、重庆綦江万达、贵阳观山湖等项目依托 the southmost side of the plot constitute the main landscape belts. The project base 集团成熟操作与万达品牌都取得了成功。 features the layout which is low in the south but high in the north. 成立万达事业部 升级万达项目管理平台 Located to the southwest of Xi’an, the Xi’an Municipal New-and High-tech Area Software New City IBM Project is adjacent to the Kunming Lake Heritage in the west 2014 年底公司从商业模式创新的角度,结合万达集团的业务量储备,并在 and looks up to Epang Palace Heritage Park in the north. This project plot consists 事业部服务机制也得到了客户认可的基础上,成立万达事业部。其管理目 of three parts, all of which are “land use for commercial service”. Among them, 标是:深入聚焦客户需求和变化,优化精准配置资源,系统性、定制化为 two are for office use, and one is for commercial land use. Meanwhile, Building A 客户打造技术咨询服务保障管理平台。通过 2015 年的良好合作,开创了 and Building B are planned to be office buildings, and Building C is an independent 较好的合作局面。2016 年度基于公司最新业务需求,打造万达事业部项目 business entity. The artificial channel between project plots and the artificial lake to 整合管理平台 V2.0 升级版,全面提升事业部管理平台的边际效应,主要体 the southmost side of the plot constitute the main landscape belts. The project base 现在如下几方方面:一:管理类研讨培训;二:设计总包管理的项目实践(成 features the layout which is low in the south but high in the north. 都崇州和贵阳观山湖万达项目);三:标准版 BIM 研发及总包管理的深度 参与;四:第三方审图工作;五:业务板块多元化拓展; Located to the southwest of Xi’an, the Xi’an Municipal New-and High-tech Area Software New City IBM Project is adjacent to the Kunming Lake Heritage in the west and looks up to Epang Palace Heritage Park in the north. This project plot consists of three parts, all of which are “land use for commercial service”. Among them, two are for office use, and one is for commercial land use. Meanwhile, Building A and Building B are 成都青羊万达广场 COMMERCIAL BUILDING DESIGN 57
德阳万达广场 达万 58 都成 、 重 万 成 崇 玉临 庆 达 都 州 林桂 成 綦 轻 万 、 、、 北 都 江 成 资 达 贵 宜青 京 万 柳 万 都 产 城 州 宾 白 内 乐德 德 青 丰 达 万 州 达 万 成 标 销 、 万 汕 江 江 山阳 阳 羊 科 城 达 售 广 达 都 准 售 观 达 头 、 万 万万万 万 万 万 销 售 楼 场 城 天 研 物 山 广 万 自 达 达达达 达 达 达 售 楼 部 ( 自 发 业 湖 场 达 贡正 销 销电销 持 持 ( 物 部 设 重 持 及 二 广 售 售商售 有 有 北 业 模 计 庆 物 物 物项物 物 物 京 一 块 总 分 业 金 雅府 期轻 业 业目业 业 业 分 期 研 包 部 万 堂 安医 方资 BIM 部 方 发 试 ) 达 万 BIM ) 案 点 茂 达 BIM 轻 万院总案产 场向 资 达销发、设 设设 产 轻售包施计 总计 总计 资物项工总 发总 发研 产业目图包 包包 包发 2013 年 2014 年 2015 年 2016 年 2017 年 2019 年 REPRESENTATIVE PROJECT
重庆綦江万达广场 COMMERCIAL BUILDING DESIGN 59
Located to the southwest of Xi’an, the Xi’an Municipal New-and High-tech Area 调整合作模式 实现产品标准化 Software New City IBM Project is adjacent to the Kunming Lake Heritage in the west and looks up to Epang Palace Heritage Park in the north. This project plot consists of three 作为设计供方,基准方中及时调整服务模式,充分整合外部优质设计资源,充 parts, all of which are “land use for commercial service”. Among them, two are for 分了解客户开发模式及流程要点,搭建畅通的沟通渠道。同时,结合公司多年 office use, and one is for commercial land use. Meanwhile, Building A and Building B 的商业设计服务经验,培养了—批熟悉万达管控逻辑和设计要求的团队,转变 are planned to be office buildings, and Building C is an independent business entity. The 项目获取方式,实现产品标准化。 artificial channel between project plots and the artificial lake to the southmost side of the plot constitute the main landscape belts. The project base features the layout which is low 全程参与万达广场 BIM 总包模式的研发 技术运用走向行业前端 in the south but high in the north. 万达广场的 BIM 总包模式是这个领域一种崭新的尝试,注定会成为未来这一行 Located to the southwest of Xi’an, the Xi’an Municipal New-and High-tech Area 业的发展趋势,基准方中有幸全程参与了 BIM 总包模式的研发,并在 2017 年 Software New City IBM Project is adjacent to the Kunming Lake Heritage in the west and 承接了三个 BIM 总包模式的万达广场的试点项目。通过研发和试点项目的锻炼, looks up to Epang Palace Heritage Park in the north. This project plot consists of three 基准方中在设计总包及 BIM 技术的运用上已经走在了设计行业的前列。 parts, all of which are “land use for commercial service”. Among them, two are for office use, and one is for commercial land use. Meanwhile, Building A and Building B 衍生设计总包管理合作部 整合资源 管理升级 are planned to be office buildings, and Building C is an independent business entity. The artificial channel between project plots and the artificial lake to the southmost side of the 基准方中近年来也若力打造设计行业的标准化、信息化。从质星管理平台、二 plot constitute the main landscape belts. The project base features the layout which is low 维协作平台、项目管理平台、知识管理平台等各方面不断创新、管理升级,从 in the south but high in the north. 而匹配行业的发展。为了更好的抓住这次转型升级的机会,也为更好的适应 BIM 设计总包模式,基准方中在万达事业部的基础上衍生了设计总包管理合作 Located to the southwest of Xi’an, the Xi’an Municipal New-and High-tech Area 部,整合资源在分包管理、计划管理、质运管理、成本管理、合约管理、档案 Software New City IBM Project is adjacent to the Kunming Lake Heritage in the west and 管理几个方面创新发展,管理升级。设计总包的核心是分包管理, 分包管理上 looks up to Epang Palace Heritage Park in the north. This project plot consists of three 我们提出了八个维度· 审核机制、汇报机制、工时管理机制、干 预机制、协调 parts, all of which are “land use for commercial service”. Among them, two are for 机制、回访机制、考核机制、预警机制。基准方中秉承以客户立场为出发点的 office use, and one is for commercial land use. Meanwhile, Building A and Building B are 市场化思维模式,追随万达的转变,在设计管理、设计流程、设计标准化等方 面进行全方位的升级,秉持专注、专业的匠心稍神,在行业变迁中不断学习、 创新。 一级分包 二级分包 一般事项负责 关键事项共同参与 联盟一 土建 景观 弱电 智能化 总包 联盟二 立面 幕墙 夜景 照明 联盟三 内装 导向 车库 标识 动线 60 REPRESENTATIVE PROJECT
贵阳观山湖万达广场 61 Located to the southwest of Xi’an, the Xi’an Municipal New-and High-tech Area Software New City IBM Project is adjacent to the Kunming Lake Heritage in the west and looks up to Epang Palace Heritage Park in the north. This project plot consists of three parts, all of which are “land use for commercial service”. Among them, two are for office use, and one is for commercial land use. Meanwhile, Building A and Building B are planned to be office buildings, and Building C is an independent business entity. The artificial channel between project plots and the artificial lake to the southmost side of the plot constitute the main landscape belts. The project base features the layout which is low in the south but high in the north. 总结经验 直面挑战 把握机遇 作为万达设计总包供方,基准方中主要参与及实践项目包括:一、万达 BIM 标准 建立、BIM 标准及族库评审;二、BIM 实验模型评审; 三、作为全国 4 家设计供 方之一,负责标准轻资产万达广场 BIM 的研发方案、施工图、BIM 模型,并通过 实践及复盘进行 BIM 标准模型的完善和维护工作。时间紧、任务重、技术含量高, 通过集团万达事业部统—部署,BIM 设计研究中心整合集团优势资源积极参与研 发与实践工作。最终得到了万达的高度认可,对于基准方中而言,我们总结经验 不断创新,直面每一次挑战的同时也把握住了时代给予我们的每一次机遇。 COMMERCIAL BUILDING DESIGN
成都青白江万达广场 REPRESENTATIVE PROJECT 62
新城控股商业系列 SEAZEN /Commercial COMMERCIAL BUILDING DESIGN 63
新城控股集团自 1993 年成立以来,已成为住宅地产与商业地产的全国综合性地产集团, 随着新型城镇化的持续推进,新城控股集团加大了城市综合体项目的收储和开发,开启了 住宅地产与商业地产双核驱动的战略模式。“吾悦”是新城控股集团旗下的城市综合体项 目品牌。2012 年,“吾悦”商业品牌诞生;此后,新城不断升级吾悦品牌、打磨吾悦系 产品。截至 2019 年 1 月 10 日,新城控股集团在全国 80 个大中城市共布局 96 座吾悦广场, 其中已开业吾悦广场达 42 座。目前,基准方中携手新城控股集团共完成了汉中新城控股 吾悦广场、西安沣西新城控股吾悦广场、唐山新城控股吾悦广场、西宁新城控股吾悦广场、 荆州新城控股吾悦广场、昆明安宁新城控股吾悦广场、清镇新城控股吾悦广场、昆明呈 贡新城控股吾悦广场等多个项目。 64 REPRESENTATIVE PROJECT
TIANFU BONDED CENTRE / 新城控股·汉中吾悦广场 Located to the southwest of Xi’an, the Xi’an Municipal New-and High-tech Area Project Size:44,300sq.m Software New City IBM Project is adjacent to the Kunming Lake Heritage in the west Project Category:Public Construction and looks up to Epang Palace Heritage Park in the north. This project plot consists Client:Xi’an Fengdong Urban Construction of three parts, all of which are “land use for commercial service”. Among them, and Development Co., Ltd. two are for office use, and one is for commercial land use. Meanwhile, Building A Service:SD/CD/LD and Building B are planned to be office buildings, and Building C is an independent Completio:2017 business entity. The artificial channel between project plots and the artificial lake to Award:The 13th Golden Plate Award for the southmost side of the plot constitute the main landscape belts. The project base Best Tourism Resort in Northwest China features the layout which is low in the south but high in the north. 汉中新城吾悦广场,设计始于 17 年 10 月底,历经多轮的方案探讨与修改, 项目规模:55.92 万㎡ 于 2019 年 11 月 15 日正式开业。设计初始,业主方要求 80% 与标准模 项目类型:商业 / 住宅 板相同,剩余的 20% 作为可创新空间。在这种标准化的快速开发中,我们 开发商:新城控股集团 要运用这 20% 的可创新条件,挖掘项目的差异性、独特性,避免出现千城 设计范围:建筑方案设计 / 工程设计 一店的情况。在项目设计过程中,设计团队找准业主认可的常用设计创新 建成时间:2019 年 着手点,在标准化布局的模式中寻找提升点,从地域特征着手挖掘差异点。 设计团队:成都创意中心 设计周期历经 2 年,在这样的标准化推进模式和地域化的创新设计的结合 下,项目顺利推进。全过程设计、精细化设计、全周期服务贯彻项目始终, 作为基准方中全过程设计的大型商业综合体,汉中新城吾悦广场从规划布 局、平面落位、立面设计无不体现出设计的全过程思考逻辑。虽然历经时 间 2 年,但各阶段方案的时间始终不充裕、为了提高效率,驻场设计与客 户面对面沟通,现场勘查,发现问题、优化设计、解决问题。同时,方案 团队始终跟进,在方案前期与各专业相互协同,有效避免了诸多问题,例 如结构专业提出走廊跨度过大,无法控制梁高,特殊区域上空结构不稳定等。 全程参与、全程服务、及时优化,是项目推进的主旋律。从概念伊始,到 成本控制,再到节点的细部把控,最终完整呈现出方案设计概念。在此项 目的实践中,基准方中的创新能力和技术能力已得到了业主方的充分认可 和好评,每一次的创新成果,也成为新的标准,标准不断更新,创新永不止步。 COMMERCIAL BUILDING DESIGN 65
66 REPRESENTATIVE PROJECT
COMMERCIAL BUILDING DESIGN 67
68 REPRESENTATIVE PROJECT
COMMERCIAL BUILDING DESIGN 新城控股·龙泉新城吾悦广场 69
新城控股·西安沣西吾悦广场 新城控股·昆明安宁吾悦广场 新城控股·唐山吾悦广场 REPRESENTATIVE PROJECT 新城控股·荆州新城吾悦广场 70
TIANFU BONDED CENTRE / 万科·天荟 Located to the southwest of Xi’an, the Xi’an Municipal New-and High-tech Area Project Size:44,300sq.m Software New City IBM Project is adjacent to the Kunming Lake Heritage in the west Project Category:Public Construction and looks up to Epang Palace Heritage Park in the north. This project plot consists Client:Xi’an Fengdong Urban Construction of three parts, all of which are “land use for commercial service”. Among them, and Development Co., Ltd. two are for office use, and one is for commercial land use. Meanwhile, Building A Service:SD/CD/LD and Building B are planned to be office buildings, and Building C is an independent Completio:2017 business entity. The artificial channel between project plots and the artificial lake to Award:The 13th Golden Plate Award for Best the southmost side of the plot constitute the main landscape belts. The project base Tourism Resort in Northwest China features the layout which is low in the south but high in the north. 万科天荟项目位于成都市东二环成华区杉板桥路旁,北侧毗邻东郊记忆, 项目规模:38.66 万㎡ 西侧为沙河,南侧与龙湖梵城隔路相望。项目周边自然环境与人文景观条 项目类型:商业 / 住宅 / 办公 / 公寓 件优越,且交通便利,配套齐全。万科天荟是万科城市运营体系的重要商 开发商:成都传媒文化置业有限公司 业业态之一也是万科中西部产城成都的第一个大型的综合体类项目。客户 设计范围:建筑方案设计 / 工程设计 对项目的设计及完成质量要求极为严格,中途因政策和客户定位原因,方 建成时间:2020 年 案历经翻盘式调整,设计团队克服困难,协助客户在政府及内部快速定案, 设计团队:成都七公司 确保了项目的设计、施工及运营节点。 项目紧邻东郊记忆,设计将传统的院落式组团商业街和 80M 的城市开敞空 间作为杉板桥路与东郊记忆之间的纽带从而与之呼应。 现代的购物空间被分散在一栋栋独栋建筑与庭院之中,外街的车水马龙与 内庭的闲适悠然赋予了商业空间不同精神色彩。材料上使用陶板幕墙体系 回应厂房红火的红砖记忆,川西风格的青瓦坡屋顶与大面积彩釉玻璃幕墙 交相辉映,格栅则取意于四川传统建筑悬山形式,与大片玻璃幕墙形成虚 实对比,增加了建筑立面的细腻感与颗粒度,半虚半实的格栅与传统青瓦 坡屋顶搭配绚丽灯光设计如同隐匿于现代城市的古村,供人体验曾经历史 的温存。 曾经的厂房承载着成都几代人的奋斗记忆,珠玉在前,万科天荟城市广场 也致力于重现老成都人的生活气息,秉持“以现代诠释传统”的设计理念。 项目在设计上,研究了现今整个成都市的城市肌理,引用了川蜀文化的开 放与兼容,并延续了东郊记忆的空间布局。整个项目以自身为原点,扩散 式发展:院落式商业街区,灵活划分空间;独具特色的商业立面与文创 + 首店经济模式在讲述自身街区历史与文化的同时满足了不同商业需求,丰 富了片区商业业态与城市商业文化。杉板桥路和东郊记忆路作为商业街主 要展示面,利用各自独栋的坡屋顶以及玻璃电梯厅打造充满动感的天际线, 各体量之间的连廊也有效地连接了各商业功能。 COMMERCIAL BUILDING DESIGN 71
72 REPRESENTATIVE PROJECT
COMMERCIAL BUILDING DESIGN 73
74 REPRESENTATIVE PROJECT
XI'AN · QUJIANG CREATIVEVALLE / 万科·曲江创意谷 Located at the Qujiang QCIC core area (to the southeast corner of the intersection Project Size: 390,000 sq.m between Yanxiang Road and Huangqutou Road), and bordering Lujiazhai Station of Project Category: Commercial/Official/Hotel/Apartment Subway Line 5, Qujiang Creativity Valley is a high-end property jointly built by Xi’an Client: China Vanke Co. ,Ltd. Vanke and Qujiang Culture Investment Group Co., Ltd., and a complex integrating Service: DD/CD business, super-high office, hotel and apartment. The design concept originates Completion: Phase I completed/Phase II under construction from the square city layout of Chang’an. The modern innovative methods are used to demonstrate the traditional architectural style. The intersected alleys, low- floor complexes, and large square space—all these maximally realize the modern representation of Chang’an in the Tang dynasty. The classical and creative design are combined to deepen the cultural and modern atmosphere. The design of the “high-line park” creates a 360 ° three-dimensional block, which connects the 11 buildings functionally divided into office areas, apartments and hotels. The modern approach is used to represent the urban grand view of “the long bridge lying above the water and the channel set up midair”. All forms of business here are possessing properties, thus ensuring smooth business attraction and operation of this project. The Grade-A office buildings, apartments and hotels can bring everlasting commercial and residential consumption groups. 曲江创意谷位于曲江 QCIC 核心区域(雁翔路与黄渠头路交汇东南角), 项目规模:39 万㎡ 与在建的五号线陆家寨站接驳,是西安万科与曲江文化产业投资集团有限 项目类型:商业 / 办公 / 酒店 / 公寓 公司联手打造高端物业,是集商业、超高层办公,酒店、公寓等多业态为 开发商:万科企业股份有限公司 一体的综合体。设计理念取自唐长安城的方城布局,现代创新的手法演绎 设计范围:方案深化 / 工程设计 传统建筑风格,纵横交织的里巷、低层建筑群、开阔的广场空间,最大程 建成时间:一期建成 / 二期在建 度的实现唐长安城的现代演绎,兼具经典与充满创意的设计,无处不洋溢 设计团队:西安分公司 着人文韵味与现代气息。“高线公园”的设计,营造 360 度环绕立体街区, 将办公、公寓和酒店等 11 栋建筑相互连接,用现代手法再现了长安“长 桥卧波·复道行空”的城市盛景。所有商业均为持有物业,保证项目的招 商及运营。甲级写字楼、公寓和酒店都为项目带来持久性的商务和居住消 费群体。 COMMERCIAL BUILDING DESIGN 75
76 REPRESENTATIVE PROJECT
COMMERCIAL BUILDING DESIGN 77
78 REPRESENTATIVE PROJECT
TIANFU BONDED CENTRE / 融创茂(成都) Located to the southwest of Xi’an, the Xi’an Municipal New-and High-tech Area Project Size:44,300sq.m Software New City IBM Project is adjacent to the Kunming Lake Heritage in the west Project Category:Public Construction and looks up to Epang Palace Heritage Park in the north. This project plot consists Client:Xi’an Fengdong Urban Construction of three parts, all of which are “land use for commercial service”. Among them, and Development Co., Ltd. two are for office use, and one is for commercial land use. Meanwhile, Building A Service:SD/CD/LD and Building B are planned to be office buildings, and Building C is an independent Completio:2017 business entity. The artificial channel between project plots and the artificial lake to Award:The 13th Golden Plate Award for the southmost side of the plot constitute the main landscape belts. The project base Best Tourism Resort in Northwest China features the layout which is low in the south but high in the north. 成都 . 都江堰融创茂项目位于都江堰万达城区域内的东南侧文旅地块,东 项目规模:36.95 万㎡ 临岷江,北望世界文化遗产——都江堰鱼嘴,西南遥望世界自然遗产—— 项目类型: 康体娱乐 青城山,交通便利且拥有极佳的自然与人文景观资源。该项目是创新型文 开发商:融创文旅集团 旅配套商业广场,结合都江堰当地特色,布置了屋顶花园、蹦床公园、文 设计范围:建筑方案设计 / 工程设计 创书店、星际传奇、红孩儿、永辉超市、电影院、文创主题街区等多种业态, 建成时间:2020 年 是集合购物、娱乐、休闲一体化的商业综合体,满足各类消费人群的需求。 设计团队:成都三公司、四公司 除了传统商业,项目内还设置了室内水雪乐园。水世界为单层大空间建筑, 局部夹层设置配套服务设施及室内温泉 SPA 区。 总体立面设计上借用祥云及川剧脸谱的手法,表现水的流畅和波浪起伏, 刻画水在不同形势下的性格。水乐园简洁的波浪线条处理,弯折,回卷等 典型的脸谱用笔在建筑上看似轻描淡写,实则精心推敲布局,达到和谐优 美的效果。雪世界分为滑雪区与娱学区。娱雪区设有雪圈滑道、儿童旋转 器、冰上碰碰车、飘雪体验以及大型冰雕区。雪世界室内共设有四条雪道, 其中最长滑雪道斜面长度 327 米,最大落差 60 米,是目前世界最大的室 内滑雪乐园之一。雪世界内部则以藏族羌寨为文化底蕴,结合高低错落的 滑道关系,打造一种进入皑皑白雪冬季羌寨的景象。整个项目通过设计团 队对大型商业综合体系统性研究,制定了多功能构成、各种动线组织和整 体造型设计等众多创新点。 COMMERCIAL BUILDING DESIGN 79
80 REPRESENTATIVE PROJECT
商业,是一种有组织的提供顾客所需的商品与服务行为。如何组织、如何营造商业场所所满足不同需求, 81 是商业设计的重点。以人为本,营造场景是商业设计基本,复杂性、可变性事现在商业设计的特点。 COMMERCIAL BUILDING DESIGN
82 REPRESENTATIVE PROJECT
Tianfu bonded Centre TIANFU BONDED CENTRE / 融创秀场(成都) Located to the southwest of Xi’an, the Xi’an Municipal New-and High-tech Area Project Size:44,300sq.m Software New City IBM Project is adjacent to the Kunming Lake Heritage in the west Project Category:Public Construction and looks up to Epang Palace Heritage Park in the north. This project plot consists Client:Xi’an Fengdong Urban Construction of three parts, all of which are “land use for commercial service”. Among them, and Development Co., Ltd. two are for office use, and one is for commercial land use. Meanwhile, Building A Service:SD/CD/LD and Building B are planned to be office buildings, and Building C is an independent Completio:2017 business entity. The artificial channel between project plots and the artificial lake to Award:The 13th Golden Plate Award for the southmost side of the plot constitute the main landscape belts. The project base Best Tourism Resort in Northwest China features the layout which is low in the south but high in the north. 成都 . 融创都江堰秀场的设计灵感源于山水。设计团队如裁缝一样为秀场 项目规模:1.65 万㎡ 定做了一件礼服——元素就是皱褶,皱褶的肌理是三宅一生设计理念中最 项目类型:商业 具有辨识度的语言。一块褶皱的布裹挟身体,皱褶通过运动的身体自然产 开发商:融创文旅集团 生张力的变化,身体和褶皱二者都趋于自由,没有主次之分,而它们共同 设计范围:方案设计 / 工程设计 作用的关系是曼妙的:是生命和非生命,感动与逻辑,天然野趣和高度文明。 建成时间:2020 年 而融创都江堰秀场作为一个面向国际的城市秀场在设计上采用现代的金属 设计团队:成都创意中心李世宏工作室 矩管形成山水轮廓的褶皱,纯净统一的立体建构手法充满了动感与力度。 设计上竖向条纹能够将建筑的比例拉长,并且给予观者一种视觉的透明感。 透过光影的改变,本体和阴影之间会发生形态的分离和融合,就像放眼望 去密不透风的树林,树与树之间留有各自呼吸的空间,这样风能够流转, 树能够继续生长,光能照到树林间的空地上……设计师设计这层表皮的道 理也是同样的,希望光、雨水、风能穿过它,用这样一种近乎大写意的凝 练去传递设计的情绪。这次设计同时也是设计师对宋画艺术的致敬,是对 远者、近者、小者、大者的一次实验性探索。在城市、视觉、可触尺度对 山水精神的重读。设计师希望去还原一个较大尺度建筑应有的载体作用, 从文化层面去挖掘它所属城市的气质和城市人的生活状态,从而在更长的 时间维度上去证明建筑的当地性。 成都 . 融创都江堰秀场是一个用影像舞台艺术传递美好梦想的空间。梦的 开始总是是轻盈的,没有轮廓的,所以设计师在建筑色彩的选择上也较为 小心,白色为基调的层次渐进点缀浅金与灰蓝色。项目将以清新素雅的外 观让观者拥有一个从放松到震撼的逐梦之旅。 COMMERCIAL BUILDING DESIGN 83
COMMERCIAL BUILDING DESIGN 84 REPRESENTATIVE PROJECT
精细化和节约化是产品追求利润和成本的最基本要求,在市场环境下的产品都必须要坚持精细化和节 85 约化的设计思维,为客户创造价值,就应该在设计时做好相应的铺垫。 COMMERCIAL BUILDING DESIGN
86 REPRESENTATIVE PROJECT
TIANFU BONDED CENTRE / 融创·环球 MALL Located to the southwest of Xi’an, the Xi’an Municipal New-and High-tech Area Project Size:44,300sq.m Software New City IBM Project is adjacent to the Kunming Lake Heritage in the west Project Category:Public Construction and looks up to Epang Palace Heritage Park in the north. This project plot consists Client:Xi’an Fengdong Urban Construction of three parts, all of which are “land use for commercial service”. Among them, and Development Co., Ltd. two are for office use, and one is for commercial land use. Meanwhile, Building A Service:SD/CD/LD and Building B are planned to be office buildings, and Building C is an independent Completio:2017 business entity. The artificial channel between project plots and the artificial lake to Award:The 13th Golden Plate Award for Best the southmost side of the plot constitute the main landscape belts. The project base Tourism Resort in Northwest China features the layout which is low in the south but high in the north. 成都 . 环球 mall 沙湾店项目位于二环路内侧金牛区沙湾路,东邻金牛区政府, 项目规模:86 万 m2 原址为 1997 年兴建的老沙湾会展,他代表着成都会展业的起点,也是成 项目类型:商业 都会展经济的心脏。本项目为拆迁后原址重建,平面功能、面积要求严格, 开发商:环球融创会展文旅集团 立面可发挥余地较小。在重重受限的情况下,应如何解决功能与审美的冲 设计范围:方案设计 / 工程设计 突与矛盾,是本案最重要的问题。 建成时间:2022 年 设计团队:成都创意中心李世宏工作室 本项目采用国际最新情景式商业空间营造理念,融汇餐饮美食、互动科技、 创意四部、成都六公司 海洋乐园、影视娱乐、高端酒店、超甲办公、奢居豪宅为一体,成为全天候, 全年龄,超大规模,超大尺度、超酷体验的大型综合性城市文化综合体, 旨在激发成都市中心城区商业与文化活力,成为城北区域标杆项目。为满 足项目定位,提升项目品质,建筑形象的大胆创新成为项目的必然要求, 具有实验性、未来感的设计手法成为立面设计关注的重点。设计团队希望 该建筑能在满足市场功能需求的前提下符合当代新的建筑审美。 在项目方案设计阶段,立面研发采用 rhino 结合 grasshopper 进行参数化 设计,使“异形”形体通过数据可控,并可批量调整、修改,增加立面丰 富性的同时,在后期修改中降低工作量。项目整体风格以现代风格为主, 裙楼部分穿插少量在现阶段可实现落成的解构主义,整体项目体量简约大 方,线条流畅动感,材质和细节处理简洁大气。商业综合体整体采用强调 横向线条的方式来设计,凸显多层建筑流畅性、高层建筑完整性。商场立 面部分采取大体量、丰富材质的处理方式,将不同功能区分,却不失整体性。 办公及酒店塔楼采用全玻璃幕墙形式,打造干净、整体性的地标性建筑。 住宅及公寓部分塔楼采用玻璃幕墙与实墙面结合的形式,在保证住户舒适 性的条件下,打造超高层轻豪宅。 COMMERCIAL BUILDING DESIGN 87
88 REPRESENTATIVE PROJECT
COMMERCIAL BUILDING DESIGN 89
90 REPRESENTATIVE PROJECT
TIANFU BONDED CENTRE / 建发鹭洲国际(鹭洲里) Located to the southwest of Xi’an, the Xi’an Municipal New-and High-tech Area Project Size:44,300sq.m Software New City IBM Project is adjacent to the Kunming Lake Heritage in the west Project Category:Public Construction and looks up to Epang Palace Heritage Park in the north. This project plot consists Client:Xi’an Fengdong Urban Construction of three parts, all of which are “land use for commercial service”. Among them, and Development Co., Ltd. two are for office use, and one is for commercial land use. Meanwhile, Building A Service:SD/CD/LD and Building B are planned to be office buildings, and Building C is an independent Completio:2017 business entity. The artificial channel between project plots and the artificial lake to the southmost side of the plot constitute the main landscape belts. The project base features the layout which is low in the south but high in the north. 建发鹭洲里座落于成都市高新区天府二街,处于西南最为顶级的商圈。这 项目规模:32.8 万 m2 里是成都最年轻最核心的地方之一,拥有与老城迥然不同的面貌与气质。 项目类型:商业 / 住宅 此谓之优势,亦是我们最大的挑战。开发难度不仅仅在开发商如何把近 10 开发商:建发房地产集团有限公司 万平方的商业体量落地,同时也考验着设计公司的创新、技术、整合和协 设计范围:建筑方案设计 / 工程设计 / 景观设计 调工作。鹭洲里项目设计伊始,客户其实已经交给另一家设计院设计良久, 建成时间:2016 年 但迟迟未有令客户满意的成果。—切的缘由,皆由于城南商业偏多,客户 设计团队:成都二公司创意团队、成都景观公司 忧心,且设计思路保守常规。在这种情况下,我们不从寻常入手,—面成 体系研究整个成都市场上的商业综合体,归纳总结;一面经开拓思路,干 锤百炼,才孕育出了这有别于常规的创新游玩体验的绿色封面。 我们做的是城市综合体的创造而不只是商业的创新。项目的设计,不只是 等到客户交给我们才算是开始;商业的设计,也不仅仅只是考虑商业本身。 “鹭洲里”的营造,打破了传统固有商业的做法,从概念伊始到最终实际 呈现的效果均体现了基准方中一体化设计的宗旨。在方案设计中,建筑、 景观以及内装的同时推进与相互融合,幕墙、水体、植物、LED 厂家、科 技公司的同时引入,效果极佳,有别于常规的设计、常规的产品。开放式 的布置方式、差异化的业态补充、主题式的景观营造、游玩式的创新体验 以及绿色生态的植物立面,使得项目的商业形态与众不同,出类拔萃。极 致的空间体验打造,满足了投资人与消费者的共同需求,使得 “成都第一 个长在公园里的商业' 名副其实。 COMMERCIAL BUILDING DESIGN 91
92 REPRESENTATIVE PROJECT
COMMERCIAL BUILDING DESIGN 93
94 REPRESENTATIVE PROJECT
YIPING CG PLAZA / 一品 CG Located to the southwest of Xi’an, the Xi’an Municipal New-and High-tech Area Project Size:44,300sq.m Software New City IBM Project is adjacent to the Kunming Lake Heritage in the west Project Category:Public Construction and looks up to Epang Palace Heritage Park in the north. This project plot consists Client:Xi’an Fengdong Urban Construction of three parts, all of which are “land use for commercial service”. Among them, and Development Co., Ltd. two are for office use, and one is for commercial land use. Meanwhile, Building A Service:SD/CD/LD and Building B are planned to be office buildings, and Building C is an independent Completio:2017 business entity. The artificial channel between project plots and the artificial lake to the southmost side of the plot constitute the main landscape belts. The project base features the layout which is low in the south but high in the north. 本项目位于成都高新区大源组团片区,因场地较为局促,在总图设计时充 项目规模:17.4 万㎡ 分考虑了场地限高以及与城市相邻场地的关系,尽可能更多地利用城市景 项目类型:商业、办公、住宅 观,创造共享联动的公共空间,在有限的空间里将多种复杂功能的建筑形 开发商:成都澜山置业有限公司 态有序地组织在一起。在空间布局上,南侧布置“X”形的体验式商业体 设计范围:建筑设计 和酒店公寓,北侧为大围合方式的办公塔楼和高层住宅。项目整体由南 建成时间:2017 年 向北逐渐升高,形成具有起伏的城市天际线。在南侧地块,设计团队采用 设计团队:成都八公司 inside-out 概念,打通场地的四角空间,创造四角的人行广场将人流最大化 引入商业体内部,在内部也做了另一个立体广场,连接地上和地下商业部 分,有机的活化内部的商业空间,并在南北侧分别设置标志性的岛状商业, 形成丰富的体验式效果。在立面设计时,采用钻石切割的手法,将建筑切 割成简洁的多面体,部分出挑,部分收缩,中间穿插部分金属玻璃盒子, 形成具有多种变化的当代魅力城市雕塑。塔楼横向的金属线条和大面积规 整的玻璃幕墙,则形成统一而又大气的连续界面。 作为成都首家 X 形体验式综合体,该项目建成后将成为大源西侧区域的新 型地标建筑,简洁大气,一体成形。而采用独特围合形式的体验式商业也 便于未来商业氛围的营造,形成立体的商业娱乐空间。 COMMERCIAL BUILDING DESIGN 95
96 REPRESENTATIVE PROJECT
COMMERCIAL BUILDING DESIGN 97




